Influencer Marketing Case Study: Ayam Brands Social Media Influencer Campaign
Ayam Brand is a prepared food company. Ayam Brand products are manufactured in state-of-the-art facilities that meet the highest international standards with worldwide-recognized certifications and are certified ‘Halal’. Its main products are canned fish (sardines, mackerel, tuna), Asian ingredients (coconut, Asian sauces and pastes), and canned fruits and vegetables, especially baked beans.
Ayam Brand partnered with StarNgage to run a long term influencer marketing campaign to promote its products. From the pool of engaged influencers, StarNgage will track their post performance. Good performing ones will be selected as one of Ayam Brand’s social ambassadors and to be engaged on a monthly/regular basis for a long term community building plan. /p>
- Primary Objective – To generate awareness of Ayam Brand products.
- Secondary Objective(s) – To build a strong and always-on influencer community for Ayam Brand.
- Engaged micro-influencers every month to review and promote Ayam Brand products
Ayam Brand products sent FOC to influencers for review
1st Month Results
- Exposure to over 155,000 followers of influencers
- Over 24 campaigns related posts
- Likes received: 11,900+ Likes
- Comments received: 230+ Comments
? Brought a can of Ayam Brand's Tuna snacky pack to yesterday's picnic! Comes along with a pack of 8 crackers & a mini spoon, you can conveniently have them wherever you go! Best of all? It's rich in Omega 3 & it's easy to carry around! — Head down to the link in my bio, http://bit.ly/AyamBrandSG to shop the full range of Ayam Brand Products, happy shopping! ? — #AyamBrand #Ayambrandsg #AyamHealthy #whati8today #sponsored #AyamBrandXStarNgage #bryxadv
Enjoyed a yummy, quick and convenient breakfast-snack of @ayambrandsg's "Tuna Snacky Pack" before we rushed off to bring @maelethsarah to her enrichment class! ? • Stocking up on lots of these at home means that we always have a snack at hand when we're hungry, and that there's no need to worry about forgetting to buy breakfast. ? • According to experts, some of the many health benefits of eating tuna include: reducing cardiovascular conditions, lowering blood pressure and cholesterol levels, helping in weight loss efforts, boosting the immune system, increasing energy, maintaining the health of the skin, increasing red blood cell count, and preventing cancer! ? • Keep healthy with this convenient tuna spread and crackers snack that you can enjoy at home, at work, or wherever you go! Ayam Brand's products (including their Tuna Snacky Pack) can be found at major supermarkets and hypermarkets in Singapore. ?? • #AyamBrand #Ayambrandsg #AyamCraving #whati8today #sponsored #AyamBrandXStarNgage #maeleth #maelethsarah #17monthsold #sgfood #sgfoods #foodsg #sglife #lifeinsingapore #sginstagram #igsg #miltongohblog #tuna #tunasnackypack #tunasnack #quicksnack #recipe #convenient #convenience #singapore #tunadish #healthy #healthbenefits #snackpack
Been having a variety and healthier breakfast spread with @AyamBrandSg. Loving how tasty all of them are. Besides being a convenient low fat food, all the products contain no msg and preservatives. That is why I don't have to worry about consuming them daily. Furthermore, they are halal certified! Visit your nearest supermarkets and hypermarkets to get them! #AyamBrand #AyamBrandsg #AyamHealthy #whati8today #sponsored #AyamBrandXStarNgage
Since I have a little time – addressing dieting. The best form of diet is something you can stick to – day in, day out. For me, I value convenience, value and macros over everything else, hence my go-to are often egg whites, fish soup and canned tuna. Finding something to stick to is the most important thing in the diet, otherwise you'll always be doomed to fail. Dieting sucks in general over a long period of time – so give yourself diet breaks as well (hence the face lmao). Shoutout to @ayambrandsg for my favourite canned tunas – I've tried house brands and other brands as cheaper alternatives but sumpah they all pale in comparison to the OG. #thisisnotasponsoredpost #sumpahguajigualampa #dietwoes #eatclean #iifym #flexibledieting
GIVEAWAY!!! ??? Yes that's right people! For the first time ever, I have decided to do this ?! I'm giving away some cans of tunas and sardines for you guys to try, and I'll personally deliver it to you. ? ?? Simply follow the steps below: 1. ??Follow @Ayambrandsg & @tylomere 2. ??Tag a Friend who loves tunas in the comment below. This contests will close on 31/08/2017 at 2359hrs. 3 random winners will be selected on 03/09/2017 and each will receive a DM from me. ? So start commenting ✌? #ayambrandxstarNgage #ayambrand #ayambrandsg #ayamhealthy #whati8today #sponsored #sgcontest #sggiveaway #flatlaytoday
Ayam Brand has always been my favourite choice of canned food. Because it can be easily found in many supermarkets/hypermarkets like NTUC, Cold Storage, Sheng Siong and Giant. It's really easy and convenient for me as i am always rushing because i have no time to have proper breakfast, Salmon Mayonnaise spread is the best solution for me. I can get it done within 5 minutes. The left over in the can, i usually use a cling wrap to wrap it over and use it for tomorrow. For more information, visit http://bit.ly/AyamBrandSG Or click on the link in my profile. #AyamBrand #Ayambrandsg #AyamCraving #whati8today #sponsored #AyamBrandXStarNgage
Did salmon say tea time? @ayambrandsg Snacky Pack is a lifesaver during those midday stretches in between meals. Whip it out of your bag, put the salmon spread on the crackers, put your legs up on your desk (optional) and dive right in. ? There's no proper way to eat this: slather the salmon with a spoon, scoop it with the crackers, or use 2 crackers to sandwich the salmon together (my favourite). There's more than enough salmon spread, so bring extra crackers/chips/bread/friends to finish it off. ? @ayambrandsg products are available at all major supermarkerts/hypermarkets. For more details, visit http://bit.ly/AyamBrandSG or click link in profile. ? #AyamBrand #Ayambrandsg #AyamCraving #whati8today #sponsored #AyamBrandXStarNgage
Another round of #weekend baked eggs with Ayam Brand's tomato purée this time ?? * Sautéed the purée with garlic and herbs before throwing in some sausages. ? cracked 3 eggs and put grated cheese before popping it into the oven for 10 min – and voila! Delicious baked eggs that go well with toasted bread ✔️✔️✔️ * Love the rich and hearty flavours – pick up the tomato purée in any supermarkets today ?? #evannshomecook #AyamBrand #AyamBrandSG #ayambrandxstarngage #ayamcraving #sponsored
Everyone knows how I always pack a snack in my bag cos I'm always hungry. On National Day, I decided to surprise my hubs with an open-air cinema on picnic mat and I brought out Kimchi Tuna from @AyamBrandSG. • I love how convenient it is pack & go and because I am so particular about nutrition, all my quick protein go-to is always these tuna cans. It doesn't have preservative and low in salt content. You be spoilt for choice for a variety of flavours and get yours at any supermarket for only $2.45! I'll share more on meal preps and show you how I put them with my meals! • #AyamBrand #Ayambrandsg #AyamHealthy #whati8today #sponsored @StarNgage #AyamBrandXStarNgage #igsg #sgfood #foodie #food #yummy #vickywillyadventures #datenight #couplegoals
SPECIAL ARTICLE FOR THE WEEK? ! . If time consumption & preparation for any meals could have been made easier, there's no better way then to craft a dish that is filled with so much joy and satisfaction ☺️???? ! . Thankfully, I am so pleased that my favourite Ayam Brand is this exceptional which features the ease of convenience & a taste of heartiness! I am also thankful that their products are available in both major supermarkets & hypermarkets ?♥️??? ! . With this, I am delighted to share with all of you my quick tip for a scrumptious breakfast dish – Tuna Rice Mix – which is so appetizing that does not compromise on time factor ⏰???? ! . Be sure to check out my simple & easy to follow recipe & trust me, you wouldn't look at your breakfast the same way again ?????? @StarNgage @AyamBrandSG ! ____ _ Check out the full review: http://foodchiak.com/blog-media/010817-ayam-brand-sponsorship . Subscribe, Like & Share?? ! . #food #foodporn #travel #singapore #traditional #AyamBrand #Ayambrandsg #AyamCraving #whati8today #sponsored #AyamBrandXStarNgage #local #wanderlust #outstanding #authentic #asia #legendary #meat #photography #restaurant #hungry #recipe #cooking #cook #healthy #yummy #instafood #delicious #foodstagram #foodchiak