Hypebeast's Instagram Audience Analytics and Demographics


United States

Driving culture forward.
United States

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13.2% of hypebeast's followers are female and 86.8% are male. Average engagement rate on the posts is around 0.20%. The average number of likes per post is 20264 and the average number of comments is 80.

Hypebeast loves posting about News&Politics.

Check hypebeast's audience demography. This analytics report shows hypebeast's audience demographic percentage for key statistic like number of followers, average engagement rate, topic of interests, top-5 countries, core gender and so forth.

Avg Likes
Avg Comments
Global Rank
Country Rank
Category Rank


13.2 %
86.8 %


  • Beauty & Fashion 53.21 %
  • Clothes, Shoes, Handbags & Accessories 49.04 %
  • Music 45.14 %
  • Entertainment 39.15 %
  • Photography 37.61 %
  • Art & Design 37.21 %
  • Sports 35.26 %
  • Cars & Motorbikes 35.08 %
  • Business & Careers 34.68 %
  • Luxury Goods 34.27 %
  • Travel & Tourism 33.24 %
  • Books and Literature 32.81 %


21,877 82

@hypebeastcarclub: @mercedesbenz has unveiled its all-electric EQC 4×4² SUV. The car features a heavily reworked suspension that makes it 58mm taller than a standard G-Class, and new fitted wheels to widen it by 200mm. Other details include 408 HP and 562 lb-ft of torque supplied by its dual-motor set-up and 80 kWh lithium-ion battery pack. Swipe to take a look at the concept study and find out more via the link in bio.⁠⠀ Photo: Mercedes-Benz

6,437 9

@hypebeastart: @mr_stash will soon unveil a fresh selection of abstract paintings as part of an upcoming exhibition at the fledgling N°53 Gallery in East Hampton, New York. Titled “Mapping Memory,” the presentation will display a total of 25 new works made by the graffiti icon as early as last year.⁠ The show will run through October 17-31. Click the link in our bio to learn more. ⁠⠀⁠⠀ ⁠Photos: Stash, @n.53gallery

14,930 57

#hypeAF: Eevee will save your loose change with this new @pokemon Coin Bank. The playful electronic toy bank features a plastic box with an Eevee sticker at the front and a button that fits a coin in the shape of a Masterball. When a coin is placed on the button and pressed, an Eevee will pop up through the lid and place its paw on the coin and directly sweep the coin into its box complemented with over 15 different sound effects. Set to release later this month for approximately $28 USD.⁠ Photo: Shine JP

8,913 21

@hypebeastkicks: Sole Mates is a new HYPEBEAST series that asks, simply, “why do you love shoes?” Searching for a deeper meaning beyond hype, Sole Mates uncovers each subject’s sneaker origin story. For our latest feature, we spoke to Standard Issue Tees co-owner and former ICECREAM Skate Team member @jimmygorecki on the Nike Air Woven’s cult status and early ’00s sneaker culture. Click the link in bio for the full feature.⁠⠀⁠⠀⁠⠀ Photo: @cobra24

44,785 324

@hypebeastcarclub: @volkswagen’s Golf GTI MK8 is here. Delivered in Clubsport mode, the new model packs 298 BHP and 295 lb-ft of torque, which equates to a 0-62 MPH time of under six seconds and a limited top speed of 155 MPH. No word has been said yet on the price, but expect it to be around the $40,000 USD mark. Get a closer look at all the details via the link in bio. ⁠⠀ Photo: Volkswagen

18,098 50

@hypebeastkicks: @fengchenwang and @converse have reunited for a Chuck 70 “2-in-1” pack. Sporting the deconstructed DIY aesthetic, each shoe features extra layers that appear on both sides of the front and back, leaving only small gaps at the front and rear that showcase the original underlying iteration. Feng Chen Wang’s moniker is stamped vertically along the heel tab and is branded on the laces too. Look for it to release worldwide on Converse’s website, at select retailers, and via @hbx on October 22 for approximately $180 USD.⁠⠀ Photo: Converse

23,769 117

@hypebeastmusic: @kanyewest’s track “Nah Nah Nah” is now available on streaming platforms. The hard-hitting release comes accompanied with cover art by contemporary American artist, Wes Lang, who assisted in visuals during Kanye’s ‘Yeezus’-era. Listen to it now via the link in bio. Photo: Wes Lang

13,044 33

@hypebeastkicks: @bbcicecream and @reebok have linked up for a duo of collaborative kicks. Repurposing @theofficialai3’s signature Question sneaker, the set features ’80s name chain necklaces and ‘90s hip-hop references alongside colorful laces, sockliners, and outsoles complemented by a variety of clever accents. Expect the pack to drop on October 22 via Billionaire Boys Club’s website before it launches on October 30 on Reebok’s website for $130 USD a pair.⁠⠀ Photo: Reebok

18,027 41

@hypegolf: Take a look at the Celebrity Course from the 36-hole @iwgr nestled in Palm Springs, California complete with mountain views and vibrant floral detail. ⁠ Photo: @channingbenjaminphotography

35,005 113

@hypebeastkicks: The YEEZY BOOST 350 V2 is set to release in in an airy “Natural” colorway. Originally dubbed the “Abez,” the light-toned sneaker underwent a name change to avoid any biblical implications and is now making its way to market for the fall. Look for the @adidas YEEZY BOOST 350 V2 “Natural” to release via the adidas on October 24 with a standard retail price of $220 USD.⁠⠀ Photo: adidas⁠⠀

42,533 249

#hypebeasttech: @jeremybooth has revealed a new Air Max 90-inspired icons pack for iOS 14. It includes over 75 icons and a shoebox widget that corresponds to their matching applications. It’s available now for download via Jeremy Booth's webstore for $22 USD. ⁠ Photo: Jeremy Booth


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