Top 1,000 instagram Influencers In Uzbekistan

Explore StarNgage's list of Top 1000 instagram Influencers in Uzbekistan for 2025.

Find out who leads in followers and boost your brand's presence with the best in Uzbekistan.

updated List as of 2025-07

Country/Region: Uzbekistan

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#	NAME	FOLLOWERS	ER	COUNTRY	TOPIC OF INFLUENCE	GET CONTACTS	CHECK FAKE FOLLOWERS
1	Otabek Umarov @otabek_muhammadalievich	39.4M	0.4%	Uzbekistan	Politics	Get contacts	Check fake followers
2	Шахзода Мухаммедова @shaxzoda__muxammedova	6.2M	0.74%	Uzbekistan	Business and Finance Fashion Celebrity Actors	Get contacts	Check fake followers
3	SARIQ BOLA @jahongir_xojayev	6.1M	2.4%	Uzbekistan	Celebrity	Get contacts	Check fake followers
4	Shahzoda @shahzodasinger	5.8M	0.52%	Uzbekistan	Entertainment and Music Music Singer Entertainment	Get contacts	Check fake followers
5	@asalshodieva	5.6M	0.81%	Uzbekistan	Celebrity Actors	Get contacts	Check fake followers
6	Rayhon Ganieva @rayhonganieva	5.2M	0.5%	Uzbekistan	Entertainment and Music Music Singer	Get contacts	Check fake followers
7	ZarinaNizomutdinova @zarinanizomutdinova	5.1M	1.55%	Uzbekistan	Acting and Drama Celebrity Actors	Get contacts	Check fake followers
8	Назаров Яхши бола😇 @dili.me	5.1M	3.97%	Uzbekistan		Get contacts	Check fake followers
9	Luiza Rasulova @luiza_rasulova	4.9M	0.23%	Uzbekistan	Romance and Wedding Music	Get contacts	Check fake followers
10	UZBEKISTAN🇺🇿ALHAMDULILLAH🇺🇿 @_shohruhhon_	4.6M	0.97%	Uzbekistan	Entertainment and Music Music	Get contacts	Check fake followers
11	Жахонгир Пазилжонов @jahongirpaziljonov	4.5M	0.21%	Uzbekistan	Fashion Gym Modeling	Get contacts	Check fake followers
12	Ziyoda Qobilova @ziyodamusic	4.5M	0.85%	Uzbekistan	Music	Get contacts	Check fake followers
13	Shakhlo Zoirova @shaxlozoirova_official	4.2M	1.26%	Uzbekistan	Music	Get contacts	Check fake followers
14	Ozodbek Khurramov @liil.khuramov	4.1M	1.66%	Uzbekistan	Entertainment and Music Celebrity	Get contacts	Check fake followers
15	Ахад Каюм @ahadqayum_yutv	4M	-	Uzbekistan		Get contacts	Check fake followers
16	Asal Saparbaeva @_littos	4M	2.1%	Uzbekistan	Sports	Get contacts	Check fake followers
17	Sardor Rahimxon @sardor_rahimxon_official	3.9M	0.3%	Uzbekistan		Get contacts	Check fake followers
18	Parizoda @parizodadancer	3.8M	0.42%	Uzbekistan	Arts and Crafts Entertainment and Music	Get contacts	Check fake followers
19	Lola Yuldasheva @lolaofficial_	3.8M	0.66%	Uzbekistan	Entertainment and Music Funny Singer	Get contacts	Check fake followers
20	Nilufar Usmonova @nilufarusmonova	3.8M	0.16%	Uzbekistan	Entertainment and Music Music Celebrities Humor	Get contacts	Check fake followers
21	Shahlo 🐼 @shahloahmedova	3.4M	2.98%	Uzbekistan	Fashion and Accessories Music	Get contacts	Check fake followers
22	Даврон Кабулов @davron_kabulov	3.3M	1.03%	Uzbekistan	Fashion and Accessories	Get contacts	Check fake followers
23	𝓢𝓲𝓽𝓸𝓻𝓪🌟𝓕𝓪𝓻𝓶𝓸𝓷𝓸𝓿𝓪🌙𝓞𝓯𝓯𝓲𝓬𝓲𝓪𝓵𝓹𝓪𝓰𝓮💫 @sitorafarmonovaofficial	3.3M	0.19%	Uzbekistan	Product Education Entertainment and Music Arts and Crafts	Get contacts	Check fake followers
24	Aziz Xasanov @aziz_estet	3.2M	1.83%	Uzbekistan	Fitness and Health Funny	Get contacts	Check fake followers
25	Ulugbek Rahmatullaev @ulugbekrahmatullaev	3M	0.46%	Uzbekistan	Music Singer	Get contacts	Check fake followers
26	O Z O D A @ozodaofficial	3M	0.54%	Uzbekistan	Entertainment and Music Singer Music Songwriting	Get contacts	Check fake followers
27	Ситора Алимжанова @sitora_alimjanova	3M	0.46%	Uzbekistan	Fashion and Accessories Plus Size Modeling	Get contacts	Check fake followers
28	Azamat Axrorov @azamat_axrorov	3M	0.55%	Uzbekistan	Entertainment and Music Celebrity Cars & Motorcycles Food & Drink	Get contacts	Check fake followers
29	꧁༺N҈I҈G҈O҈R҈A҈༻꧂ @nigoraaarogin	2.8M	0.2%	Uzbekistan	Music	Get contacts	Check fake followers
30	Elmurod Haqnazarov @elmurodhaqnazarov	2.6M	1.66%	Uzbekistan	Fashion Health and Medical Services Blogger	Get contacts	Check fake followers
31	𝓐𝓵𝓱𝓪𝓶𝓭𝓾𝓵𝓲𝓵𝓵𝓪𝓱❤️ @manzura_singer	2.6M	0.21%	Uzbekistan	Music Entertainment and Music Modeling Actors	Get contacts	Check fake followers
32	KAMBAROVA XONZODA INSTAGRAM EXPERT,BUSINESS LADY @xanna__official	2.6M	1.24%	Uzbekistan	Celebrity Music	Get contacts	Check fake followers
33	шокир отохонов @shokir_officiall	2.5M	1.5%	Uzbekistan		Get contacts	Check fake followers
34	Mavluda Asalxo'jayeva @mavludauz	2.3M	0.14%	Uzbekistan	Entertainment and Music Singer Music	Get contacts	Check fake followers
35	Iana Iris Emelianova @iana_iris	2.3M	0.24%	Uzbekistan	Fashion and Accessories	Get contacts	Check fake followers
36	Mokhlaroyim Yokubova @babymohi	2.3M	3.37%	Uzbekistan	Music	Get contacts	Check fake followers
37	Makhmud Muradov @makhmud_muradov	2.2M	0.51%	Uzbekistan	Sports Coaching Training	Get contacts	Check fake followers
38	Dilshod.Mirzamurotov @dilshod.mirzamurotov	2.2M	1.17%	Uzbekistan	Photography	Get contacts	Check fake followers
39	Bakhodir Jalolov @bakhodirdjalolov	2.1M	2.23%	Uzbekistan	Sports	Get contacts	Check fake followers
40	Janob Rasul @janob_rasul_official_	2.1M	1.54%	Uzbekistan	Entertainment and Music Music Journalists	Get contacts	Check fake followers
41	Malika Ravshanovna @malika_ravshanova	2.1M	0.82%	Uzbekistan	Music	Get contacts	Check fake followers
42	𝙕𝙊𝙃𝙄𝙍 𝙎𝙃𝙊𝙓 𝙅𝙐𝙍𝘼𝙀𝙑🇺🇿 @zohirshohofficial	2M	0.58%	Uzbekistan		Get contacts	Check fake followers
43	Ruxshona Maxmudova @ruxshonaofficial	2M	0.56%	Uzbekistan	Entertainment and Music Music Marketing and Advertising Celebrity	Get contacts	Check fake followers
44	Saida Mirziyoyeva @saida_mirziyoyeva	2M	0.37%	Uzbekistan		Get contacts	Check fake followers
45	Актриса, ведущая @sevarasolieva_official	1.9M	0.13%	Uzbekistan	Entertainment and Music Romance and Wedding Celebrity	Get contacts	Check fake followers
46	Lola Akhmedova @lolaahmedova	1.9M	0.21%	Uzbekistan	Arts and Crafts Music	Get contacts	Check fake followers
47	SARDOR MAMADALIEV @sardor_mamadaliyev_official	1.9M	0.18%	Uzbekistan	Music	Get contacts	Check fake followers
48	Феруза Норматова @feruzanormatova	1.9M	1.84%	Uzbekistan	Celebrity Modeling	Get contacts	Check fake followers
49	Yulduz Usmonova @yulduzibragimovnausmonova	1.9M	0.23%	Uzbekistan	Entertainment and Music Books Singer Songwriting	Get contacts	Check fake followers
50	MIRZAEVA ZUMRUD ▫️GLUTEN-FREE @glutena_net_zuma	1.8M	3.43%	Uzbekistan	Food	Get contacts	Check fake followers
51	Nursulton Ruziboev @nursulton_ruziboev	1.8M	2.65%	Uzbekistan	Sports	Get contacts	Check fake followers
52	TY Uzbek @telegram_yulduzlari	1.7M	0.33%	Uzbekistan		Get contacts	Check fake followers
53	𝗡𝗨𝗦𝗥𝗔𝗧 𝗛𝗜𝗞𝗠𝗔𝗧𝗨𝗟𝗟𝗔𝗬𝗘𝗩 @hikmatullayev_1	1.7M	5.9%	Uzbekistan	Fashion and Accessories	Get contacts	Check fake followers
54	Гулинур Эгамберганова @guliinursinger	1.6M	1.04%	Uzbekistan	Music	Get contacts	Check fake followers
55	Yigitali Mamadjanov @alimamadzhanov	1.6M	1.88%	Uzbekistan	Acting and Drama Actors Journalists	Get contacts	Check fake followers
56	DIYORBEK BEKJONOV @diyorbek_bekjanov	1.6M	3.9%	Uzbekistan	Celebrity	Get contacts	Check fake followers
57	Адиз Раджабов @adiz_radjabov	1.6M	0.84%	Uzbekistan	Fitness and Health Celebrity Celebrities Film, Music & Books	Get contacts	Check fake followers
58	Xamdam Sobirov @xamdam__sobirov	1.6M	0.97%	Uzbekistan	Music Entertainment and Music	Get contacts	Check fake followers
59	Baxrom Nazarov @bahromnazarovofficial	1.5M	0.13%	Uzbekistan	Music	Get contacts	Check fake followers
60	GULI ASALXO’JAYEVA @gulixon_singer	1.5M	0.03%	Uzbekistan	Music Entertainment and Music	Get contacts	Check fake followers
61	Alixonov Timur @alixonov__timur	1.5M	6.14%	Uzbekistan		Get contacts	Check fake followers
62	Nodira Rahimova @tass_cooking	1.5M	4.47%	Uzbekistan	Food Food and Drink	Get contacts	Check fake followers
63	Rashid.Marokand @via.marokand	1.5M	0.17%	Uzbekistan	Music	Get contacts	Check fake followers
64	𝔸\|𝕊.𝟙𝟙 @asadbek__11	1.5M	0.04%	Uzbekistan		Get contacts	Check fake followers
65	Muborak Abdullayeva🧸 @muborakabdullayevaa	1.5M	1.28%	Uzbekistan	Acting and Drama Celebrity	Get contacts	Check fake followers
66	anvаrsanaev / SINGER / @anvarsanaev_official	1.5M	0.03%	Uzbekistan		Get contacts	Check fake followers
67	Botir Qodirov @botirqodirovofficial	1.5M	1.15%	Uzbekistan	Music	Get contacts	Check fake followers
68	Yorkin Umarov @yorkinumarov	1.4M	0.57%	Uzbekistan		Get contacts	Check fake followers
69	Mittivine @mittivine	1.4M	18.38%	Uzbekistan	Books	Get contacts	Check fake followers
70	Aziza Radjabova @azisaradjabovaofficial	1.4M	2.37%	Uzbekistan		Get contacts	Check fake followers
71	anjanli_bola @muhammadali_mahmudovofficial	1.4M	15.54%	Uzbekistan	Entertainment and Music Arts and Crafts Celebrity	Get contacts	Check fake followers
72	Nizam Kamalov \| Filiz Kemal @filizzadeofficial	1.4M	6.34%	Uzbekistan	Animation and Cosplay	Get contacts	Check fake followers
73	Alisher Botirov @alisher_botirov	1.4M	3.6%	Uzbekistan	Fitness and Health Celebrity Actors Singer	Get contacts	Check fake followers
74	Dilfuza Ismailova Isroilovna @dilfuza_ismailova	1.3M	0.29%	Uzbekistan	Entertainment and Music Music Gym Modeling	Get contacts	Check fake followers
75	Bunyodbek Saidov @bunyodbeksaidov	1.3M	1.18%	Uzbekistan	Music	Get contacts	Check fake followers
76	Nargiza Abdullayeva @abdullayeva_nargiza_aktrisa_	1.3M	0.3%	Uzbekistan		Get contacts	Check fake followers
77	Sardorbek Saydullayev @sardor.saydullayev	1.3M	0.62%	Uzbekistan	Entertainment and Music Celebrity Soccer	Get contacts	Check fake followers
78	Yulduz .Turdiyeva @yulduz_turdiyeva_official	1.3M	0.4%	Uzbekistan	Entertainment and Music	Get contacts	Check fake followers
79	Gulsanam.Mamazoitova @g.m.official	1.3M	0.45%	Uzbekistan	Entertainment and Music Music	Get contacts	Check fake followers
80	Milliy TV @milliytvofficial	1.2M	0.19%	Uzbekistan	Entertainment and Music Books Singer	Get contacts	Check fake followers
81	Anvar SOBIROV @anvarsobirov_official	1.2M	0.47%	Uzbekistan	Music	Get contacts	Check fake followers
82	Botir Khusanboev @iambotya	1.2M	0.31%	Uzbekistan	Entertainment and Music Funny	Get contacts	Check fake followers
83	🇺🇿 Dilshodbek Kattabekov 🇺🇿 @dilshodbek_kattabekov	1.2M	0.47%	Uzbekistan		Get contacts	Check fake followers
84	Muhammad Ali Navruzov @muhammad_ali23	1.2M	6.4%	Uzbekistan	Celebrity Shopping Music Singer	Get contacts	Check fake followers
85	Bugun Sport \| Tezkor Sport Yangiliklari @bugun_sport	1.2M	0.33%	Uzbekistan	Sports	Get contacts	Check fake followers
86	Benom Guruhi @sarvar_benom	1.2M	0.21%	Uzbekistan	Entertainment and Music Music Singer	Get contacts	Check fake followers
87	A.R.J @azizrametov_official	1.2M	0.74%	Uzbekistan	Entertainment and Music Fashion and Accessories Celebrity Music	Get contacts	Check fake followers
88	Oybek Teshaboyev \| MAXIMUM @oybek_teshaboev	1.2M	7.62%	Uzbekistan	Celebrity	Get contacts	Check fake followers
89	Komil Fozilov “Benom” guruhi @komil_benom	1.2M	0.2%	Uzbekistan	Entertainment and Music Music Singer	Get contacts	Check fake followers
90	꧁༺ 𝓞𝔂𝓫𝓮𝓴 & 𝓝𝓲𝓰𝓸𝓻𝓪 ༻꧂ @oybeknigora	1.2M	0.83%	Uzbekistan	Music Modeling	Get contacts	Check fake followers
91	Mirzabek Khalmedov @mirzabekxolmedov	1.2M	1.09%	Uzbekistan	Arts and Crafts Entertainment and Music	Get contacts	Check fake followers
92	Ulasenova Rayxon Aribjanovna @raykhonulasenova_official	1.2M	0.63%	Uzbekistan		Get contacts	Check fake followers
93	PhD. Dr. Nodir Ibatov @nodiribatov	1.2M	0.04%	Uzbekistan	Business and Finance	Get contacts	Check fake followers
94	Marat Khayrullayevich @marat_khayrullaevich	1.1M	0.41%	Uzbekistan	Finance Food Business and Finance	Get contacts	Check fake followers
95	Kaniza Shahrizoda (singer) @kaniza_shahrizoda	1.1M	0.2%	Uzbekistan	Actors Singer	Get contacts	Check fake followers
96	Aziz Akhmedov🇺🇿 @azizakhmedov	1.1M	0.3%	Uzbekistan		Get contacts	Check fake followers
97	@dilmurodsultanov	1.1M	0.17%	Uzbekistan		Get contacts	Check fake followers
98	Шахзод Вахобов @shaxzod_officiall	1.1M	1.62%	Uzbekistan	Arts and Crafts DIY and Life Hacks Modeling Singer	Get contacts	Check fake followers
99	Shukurullo Isroilov @shukurullo_isroilovoriginal	1.1M	0.99%	Uzbekistan	Celebrity Art Arts and Crafts Entertainment and Music	Get contacts	Check fake followers
100	Rakhmat Karimov @dubainumber1	1.1M	0.07%	Uzbekistan	Automotive Business and Finance Cars Luxury	Get contacts	Check fake followers

Ultimate Guide to Influencer Marketing in Uzbekistan: Strategies & Top Creators

Influencer marketing in Uzbekistan presents a unique opportunity for brands looking to connect with the country's growing digital audience. As Uzbekistan undergoes rapid digital transformation, social media influencers have become powerful voices capable of shaping consumer opinions and driving engagement in this Central Asian nation of over 35 million people.

With internet penetration increasing and a particularly young population embracing social platforms, Uzbekistan's influencer landscape offers fertile ground for brands seeking authentic connections with local audiences. This comprehensive guide explores the nuances of Uzbekistan's influencer ecosystem, providing actionable insights for effective campaigns in this emerging market.

35.6 Million

Population of Uzbekistan

27.1 Million

Internet Users

60%

Social Media Penetration

Understanding Uzbekistan's Digital Landscape

Uzbekistan's Social Media Ecosystem

Top Platforms

Telegram - Dominant messaging app with channel functionality
Instagram - Most popular visual platform for influencer content
YouTube - Growing platform for long-form content
TikTok - Rapidly gaining popularity among younger demographics
Facebook - Used primarily by older demographics and businesses

User Demographics

70% of the population is under 35 years old
Content primarily in Uzbek and Russian languages
Urban concentration in Tashkent, Samarkand, and Namangan
92% of social media access via mobile devices
Average daily social media use: 3.2 hours

Top Influencer Categories in Uzbekistan

Food & Culinary

Uzbekistan's rich culinary heritage makes food content extremely popular, with influencers showcasing traditional dishes, modern interpretations, and restaurant reviews.

Zafar Xaitov (@zafarxaitov) – Food critic and culinary expert with over 500K followers
Madina Kuchkarova (@madina_chef) – Specializes in modern takes on traditional Uzbek cuisine
Umid Foods (@umidfoods) – Popular food blogger covering restaurant reviews and recipes
Tashkent Foodie (@tashkentfoodie) – Urban food explorer with strong engagement

Lifestyle & Fashion

As Uzbekistan embraces global fashion trends while honoring traditional aesthetics, lifestyle and fashion influencers have gained significant followings.

Shahzoda Muhammedova (@shahzoda_m) – Leading fashion influencer with 1.2M followers
Munisa Rizaeva (@munisa_rizayeva) – Singer and fashion icon with major brand collaborations
Aziza Fashion (@azizafashion_uz) – Blends traditional Uzbek textiles with modern styles
Dilnoza Kubayeva (@dilnoza_kubayeva) – Actress and style influencer

Business & Entrepreneurship

With Uzbekistan's growing economy and business reforms, entrepreneurship content resonates strongly with the audience seeking financial and business guidance.

Jahongir Poziljonov (@jahongir_poziljonov) – Business coach with entrepreneurship focus
Behzod Hamroev (@behzod_hamroev) – Tech entrepreneur and startup advisor
Uzbek Business Hub (@uzbekbusinesshub) – Business development and investment content
Feruza Maxmudova (@feruza_biznes) – Female entrepreneurship advocate with practical advice

Entertainment & Music

Entertainment influencers, particularly musicians and actors, command some of the largest followings in Uzbekistan's social media landscape.

Uzmir (@uzmir_official) – Musician with over 2M followers across platforms
Rayhon Ganieva (@rayhon_ganiyeva) – Singer and actress with massive engagement
Shahzoda (@shahzodaofficial) – Multifaceted entertainer with international appeal
Ulugbek Rahmatullayev (@ulugbekrahmatullayev) – Renowned singer and social media personality

Travel & Tourism

With Uzbekistan's rich historical sites and growing tourism sector, travel content creators showcase the country's heritage and natural beauty.

Uzbek Journeys (@uzbekjourneys) – Comprehensive travel guide focusing on historical sites
Sardor Travelogues (@sardor_travels) – Adventure travel with stunning photography
Samarkand Explorer (@samarkand.explorer) – Specialized content about Samarkand region
Bukhara Stories (@bukhara_stories) – Cultural tourism content creator

Health & Wellness

Health and wellness influencers focus on fitness, nutrition, and mental wellbeing, adapting global trends to Uzbekistan's cultural context.

Fitness Tashkent (@fitness_tashkent) – Leading fitness community with workout tips
Kamila Health (@kamilahealth) – Holistic wellness advocate focusing on women's health
Sportsman UZ (@sportsman_uz) – Male fitness influencer with training programs
Healthy Uzbekistan (@healthyuzbekistan) – Nutrition and traditional medicine content

Influencer Tiers and Pricing in Uzbekistan

Nano Influencers

1K-10K Followers

$50-$300

Per post/story

High engagement rates (5-8%)

Highly targeted local audiences

Authentic connections with followers

Micro Influencers

10K-50K Followers

$250-$800

Per post/story

Strong engagement (3-6%)

Niche category experts

Growing professional content quality

Mid-Tier Influencers

50K-500K Followers

$700-$3,000

Per post/story

Moderate engagement (2-4%)

Professional content creation

Broad regional reach

Macro Influencers

500K+ Followers

$2,500-$10,000+

Per post/story

Nation-wide recognition

Celebrity status in Uzbekistan

Full campaign capabilities

Pricing Considerations for Uzbekistan

Pricing in Uzbekistan's influencer market reflects the country's unique economic position. While rates are generally lower than Western markets, they're rising quickly as digital marketing matures. Brands should be aware that pricing can vary significantly based on:

Language of content (Russian commands higher rates than Uzbek)
Exclusivity periods (common in Uzbek influencer contracts)
Regional vs. national reach (Tashkent-focused content often costs more)
Long-term partnership discounts (commonly 30-40% off per-post rates)

Key Cultural Considerations for Uzbek Influencer Marketing

Cultural Sensitivity

Respect for traditional values and cultural heritage
Awareness of religious holidays like Ramadan and Eid
Family-centered content performs particularly well
Conservative approach to romantic relationships

Language Considerations

Uzbek language content connects deeply with local audiences
Russian language expands reach to urban and younger demographics
Bilingual campaigns often achieve the best results
Regional dialects important for targeted local campaigns

Relationship Building

Invest time in personal relationships with influencers
Product gifting is highly valued in Uzbek culture

Face-to-face meetings significantly boost campaign success
Long-term partnerships preferred over one-off collaborations

Effective Campaign Strategies for the Uzbekistan Market

Multi-Platform Approach

The most successful campaigns in Uzbekistan leverage multiple platforms simultaneously, creating a cohesive narrative across channels.

Best Practice

Create a campaign hub on Instagram with supporting content distributed through Telegram channels and TikTok snippets. This cross-platform approach typically increases engagement by 40-60% compared to single-platform campaigns.

Example: Samsung Uzbekistan's Galaxy S22 launch utilized 15 influencers across three platforms, creating coordinated content that drove a 78% increase in product awareness metrics.

Micro-Influencer Collectives

Rather than focusing solely on macro-influencers, many successful brands in Uzbekistan coordinate campaigns across networks of micro-influencers.

Best Practice

Assemble a team of 5-10 micro-influencers within the same niche but with different audience segments. Coordinate campaign timing for maximum impact while allowing each influencer creative freedom within brand guidelines.

Example: Artel's home appliance campaign used 8 home and lifestyle micro-influencers to showcase different products, generating 3x the engagement of their previous celebrity campaign.

Regional Targeting

Uzbekistan has distinct regional differences in consumer behavior and preferences, making region-specific campaigns highly effective.

Best Practice

Work with influencers from specific regions like Samarkand, Bukhara, or Fergana Valley for localized campaigns. This approach helps brands connect with regional pride and cultural nuances.

Example: UzAuto Motors created region-specific content with local influencers for its Chevrolet Onix launch, resulting in 45% higher test drive bookings compared to national campaign averages.

Long-Term Ambassador Programs

Uzbek audiences respond positively to consistent brand-influencer relationships that develop authenticity over time.

Best Practice

Develop 6-12 month ambassador programs with selected influencers, focusing on deep integration of products into their daily content rather than obvious sponsored posts.

Example: Coca-Cola Uzbekistan's year-long partnership with musician Uzmir created an authentic brand association that increased brand preference metrics by 23% among Gen Z consumers.

Legal and Regulatory Considerations

Important Compliance Information

Uzbekistan's digital marketing regulations are evolving rapidly. As of the latest updates:

Advertisement Disclosure: Influencers must clearly disclose sponsored content, typically using hashtags like #reklama or #hamkorlik
Content Restrictions: Certain product categories (tobacco, alcohol, gambling) face strict advertising limitations
Taxation: Foreign brands must understand tax implications of payments to Uzbek influencers
Contract Requirements: Written agreements are strongly recommended and increasingly required for compliance

Note: Uzbekistan's Agency for Information and Mass Communications has been increasing oversight of influencer marketing. Brands should consult with local legal experts before launching campaigns.

Emerging Trends in Uzbekistan's Influencer Marketing

Short-form Video Dominance

TikTok and Instagram Reels are experiencing exponential growth, with short-form video content generating 4x the engagement of static posts among Uzbek audiences.

Direct Social Commerce

Influencers are increasingly selling products directly through their channels, with Telegram emerging as a powerful direct sales platform for influencer-branded merchandise.

Cross-Border Collaborations

Uzbek influencers are increasingly collaborating with creators from Kazakhstan, Kyrgyzstan, and Russia, opening opportunities for regional campaign scaling.

Podcasting Growth

Audio content is gaining significant traction, with influencer-hosted podcasts becoming influential marketing channels, particularly for B2B brands and financial services.

Professional Management

Influencer agencies and management companies are emerging in Tashkent, providing more structured collaboration opportunities and standardized pricing.

Community Focus

Successful influencers are building active communities rather than passive followings, with Telegram groups and live sessions fostering deeper engagement.

Measuring Success: KPIs for Uzbekistan Campaigns

Engagement Metrics

Average engagement rate Benchmark: 3.8%
Comment sentiment analysis Benchmark: 80% positive
Share-to-view ratio Benchmark: 1.5%
Watch time (video content) Benchmark: 68%

Conversion Metrics

Click-through rate Benchmark: 2.3%
Promo code redemptions Benchmark: 8.5%
Attributed sales Benchmark: 3.2%
New follower acquisition Benchmark: 12%

Conclusion

Influencer marketing in Uzbekistan represents a dynamic opportunity for brands seeking to connect with this emerging Central Asian market. With its young, digitally engaged population, distinct cultural identity, and rapidly evolving social media landscape, Uzbekistan offers fertile ground for innovative influencer campaigns.

Success in this market requires understanding the unique platform preferences, cultural sensitivities, and regional nuances that define Uzbekistan's digital ecosystem. By working with the right mix of influencers—from celebrity macro-influencers to highly engaged micro-influencers—brands can build authentic connections with Uzbek consumers.

As the market continues to mature, brands that invest in relationship-building, cultural understanding, and long-term partnerships will be best positioned to capitalize on the growing influence of social media personalities in shaping consumer behavior across Uzbekistan.

Transform Your Influencer Marketing Strategy with StarNgage

Ready to launch your influencer marketing campaign in Uzbekistan? StarNgage's AI-powered platform simplifies the entire process, from identifying the perfect influencers for your brand to measuring campaign performance with precision analytics.

Our comprehensive creator suite provides all the tools you need to discover authentic voices that resonate with Uzbek audiences, manage relationships efficiently, and maximize your marketing ROI. Sign up today and join leading brands leveraging the power of influencer marketing in Central Asia's most dynamic market.

FAQ: Top instagram Influencers in Uzbekistan

Who are the most influential Instagram personalities in Uzbekistan?

If you're eager to uncover the leading Instagram influencers in Uzbekistan, particularly those with substantial followings, our Influencer Discovery tool offers a valuable, no-cost solution.

As of the latest data, the standout influencer in Uzbekistan is @otabek_muhammadalievich, boasting an impressive following of 39,440,105 subscribers within Uzbekistan.

Securing the second position among Instagram influencers in Uzbekistan is @shaxzoda__muxammedova, commanding a global audience of 6,211,710 subscribers. Additionally, a noteworthy presence is maintained by @jahongir_xojayev, who currently enjoys a following of 6,100,258.

How to Identify Top Instagram Influencers in Uzbekistan?

The process of identifying prominent Instagram influencers can be approached in two ways. Firstly, you may opt for manual searches within the Instagram application or website, although this method can be time-consuming. Alternatively, you can choose a more efficient route by utilizing our Influencer Discovery tool. This robust tool not only simplifies the process but also allows you to navigate through a vast content creator database, evaluate engagement rates, explore target audience demographics, and more. It assists you in selecting the most suitable influencer for your specific requirements and even offers convenient filtering options based on location, audience size, age, and gender.

#1 Content Creator Marketplace

#1 Content Creator Marketplace

#1 Content Creator Marketplace

#1 Content Creator Marketplace

Top 1,000 instagram Influencers In Uzbekistan

Ultimate Guide to Influencer Marketing in Uzbekistan: Strategies & Top Creators

35.6 Million

27.1 Million

60%

Understanding Uzbekistan's Digital Landscape

Top Platforms

User Demographics

Top Influencer Categories in Uzbekistan

Influencer Tiers and Pricing in Uzbekistan

Pricing Considerations for Uzbekistan

Key Cultural Considerations for Uzbek Influencer Marketing

Cultural Sensitivity

Language Considerations

Relationship Building

Effective Campaign Strategies for the Uzbekistan Market

Best Practice

Best Practice

Best Practice

Best Practice

Legal and Regulatory Considerations

Emerging Trends in Uzbekistan's Influencer Marketing

Short-form Video Dominance

Direct Social Commerce

Cross-Border Collaborations

Podcasting Growth

Professional Management

Community Focus

Measuring Success: KPIs for Uzbekistan Campaigns

Conclusion

Transform Your Influencer Marketing Strategy with StarNgage