Top 1,000 instagram Influencers In Puerto Rico

Explore StarNgage's list of Top 1000 instagram Influencers in Puerto Rico for 2025.

Find out who leads in followers and boost your brand's presence with the best in Puerto Rico.

更新时间：截至2025-07

国家/地区: 波多黎各

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#	名称	粉丝数量	参与度率	国家	影响力话题	获取联系人	检查虚假粉丝
1	Daddy Yankee @daddyyankee	48.6M	1.03%	波多黎各	音乐模特儿歌手	获取联系人	检查虚假粉丝
2	Nicky jam @nickyjam	43.9M	0.28%	波多黎各	娱乐和音乐音乐管理歌手	获取联系人	检查虚假粉丝
3	@rauwalejandro	18.9M	8.59%	波多黎各		获取联系人	检查虚假粉丝
4	Ricky Martin @ricky_martin	17.3M	1.1%	波多黎各	娱乐和音乐演员音乐作家	获取联系人	检查虚假粉丝
5	Llandel Veguilla @yandel	13.1M	0.56%	波多黎各	娱乐和音乐演员音乐	获取联系人	检查虚假粉丝
6	LUNAY @lunay	10.4M	2.16%	波多黎各		获取联系人	检查虚假粉丝
7	Cosculluela @cosculluela	9.6M	3.05%	波多黎各	娱乐和音乐演员	获取联系人	检查虚假粉丝
8	IvyQueenDiva @ivyqueendiva	9.2M	1.2%	波多黎各	娱乐和音乐音乐演员名人	获取联系人	检查虚假粉丝
9	Adamari Lopez @adamarilopez	8.9M	0.31%	波多黎各	表演和戏剧家庭汽车演员	获取联系人	检查虚假粉丝
10	Edwin Rosa Vasquez @nengoflowofficial	8.9M	1.81%	波多黎各	娱乐和音乐汽车创作歌曲名人	获取联系人	检查虚假粉丝
11	TRAPERO DE TRAPEROS @bryanttmyers	8.7M	2.48%	波多黎各	娱乐和音乐	获取联系人	检查虚假粉丝
12	Justin Quiles AKA J Qui @jquiles	8.6M	1.44%	波多黎各	娱乐和音乐演员	获取联系人	检查虚假粉丝
13	De La Ghetto "De La Geezy" @delaghetto	8.5M	0.39%	波多黎各	娱乐和音乐歌手电影、音乐和书籍动物与宠物	获取联系人	检查虚假粉丝
14	Joan Smalls @joansmalls	6M	0.24%	波多黎各	时尚时尚和配饰	获取联系人	检查虚假粉丝
15	Super Jon.Z @jonzmen	5.9M	1.15%	波多黎各	娱乐和音乐搞笑电影、音乐和书籍名人	获取联系人	检查虚假粉丝
16	Brytiago🐯 @brytiago	5.6M	1.1%	波多黎各	娱乐和音乐演员音乐名人	获取联系人	检查虚假粉丝
17	Tito El Patrón / El Bambino 🦅 @titobambinoelpatron	5.2M	2.11%	波多黎各	娱乐和音乐营销和广告演员虚拟化	获取联系人	检查虚假粉丝
18	LOS OG … 90 PIKETES🇵🇷🦁 @mikywoodz	5.1M	2.03%	波多黎各	娱乐和音乐音乐演员 DJ	获取联系人	检查虚假粉丝
19	ALEJANMDRO MOSQUEDA PAZ 🇨🇺X🇮🇱X🇵🇷 @almightytgc	4.6M	0.65%	波多黎各	娱乐和音乐音乐演员	获取联系人	检查虚假粉丝
20	Baby Rasta @babyrasta	4M	0.93%	波多黎各	娱乐和音乐音乐演员名人	获取联系人	检查虚假粉丝
21	Carlos Ponce @poncecarlos1	3.4M	0.34%	波多黎各	表演和戏剧娱乐和音乐演员	获取联系人	检查虚假粉丝
22	Lennox @lennox	2.9M	0.05%	波多黎各	娱乐和音乐妈妈们音乐演员	获取联系人	检查虚假粉丝
23	Zabdiel De Jesús @zabdieldejesus	2.9M	3.7%	波多黎各	歌手	获取联系人	检查虚假粉丝
24	roselyn sanchez @roselyn_sanchez	2.3M	0.41%	波多黎各	表演和戏剧家庭娱乐和音乐浪漫与婚礼	获取联系人	检查虚假粉丝
25	LOS MAGICOS 👻🔮🎩 @casper_magico	2.3M	1.91%	波多黎各	娱乐和音乐演员音乐	获取联系人	检查虚假粉丝
26	Wisin Y Yandel @wisinyyandel	2.3M	1.21%	波多黎各	娱乐和音乐浪漫与婚礼演员音乐	获取联系人	检查虚假粉丝
27	Manuel Varet @vakero	2.3M	0.07%	波多黎各	娱乐和音乐歌手	获取联系人	检查虚假粉丝
28	Molusco @yosoymolusco	2.3M	0.2%	波多黎各		获取联系人	检查虚假粉丝
29	SUPA @_supapeach	2.1M	2.09%	波多黎各	艺术与手工艺美容和自我护理商业和金融歌手	获取联系人	检查虚假粉丝
30	Paige Audrey-Marie Hurd🦒 @thugginn	2.1M	7.04%	波多黎各	育儿演员幽默电影、音乐和书籍	获取联系人	检查虚假粉丝
31	Baby Rasta y Gringo @babyrastaygringo	2.1M	0.17%	波多黎各	音乐演员名人幽默	获取联系人	检查虚假粉丝
32	Barber A-ROD @arod23pr	2M	0.95%	波多黎各	金融产品展示商业和金融造型	获取联系人	检查虚假粉丝
33	RKM & Ken-Y @rkmykeny	2M	0.08%	波多黎各	娱乐和音乐浪漫与婚礼音乐 DJ	获取联系人	检查虚假粉丝
34	BABY RANKS @babyranksabm1	2M	6.89%	波多黎各	艺术	获取联系人	检查虚假粉丝
35	Alex Zurdo @alexzurdomusic	1.8M	0.69%	波多黎各	娱乐和音乐营销和广告演员音乐	获取联系人	检查虚假粉丝
36	Kany Garcia @kanygarcia	1.8M	2.08%	波多黎各	娱乐和音乐演员	获取联系人	检查虚假粉丝
37	Mireddys 🧡 @mireddys	1.8M	2.71%	波多黎各	美容和自我护理演员	获取联系人	检查虚假粉丝
38	Yani Latorre @yanilatorre	1.8M	2.59%	波多黎各	娱乐和音乐演员记者	获取联系人	检查虚假粉丝
39	Y$Y A EL ARTISTA @ysy__a	1.8M	6.9%	波多黎各	娱乐和音乐演员音乐歌手	获取联系人	检查虚假粉丝
40	Dayanara Torres @dayanarapr	1.7M	0.75%	Puerto Rikas	Pramogos ir muzika Romantika ir vestuvės Gyvenimas ir visuomenė Žvaigždė	Gauti kontaktus	Patikrinti netikrus sekėjus
41	El Bokisucio 😈 @luigi21plus	1.7M	0.32%	Puerto Rikas	Pramogos ir muzika Aktoriai Muzika	Gauti kontaktus	Patikrinti netikrus sekėjus
42	ⒿⓊⒽⓃ ✭ @juhnelallstar	1.6M	3.44%	Puerto Rikas	Menas Aktoriai Muzika	Gauti kontaktus	Patikrinti netikrus sekėjus
43	Maripily @maripilyoficial	1.5M	0.08%	Puerto Rikas	Aktoriai	Gauti kontaktus	Patikrinti netikrus sekėjus
44	Javier Báez 🎩 @javy23baez	1.5M	4.94%	Puerto Rikas	Aktoriai Modeliavimas Mada Sportininkas	Gauti kontaktus	Patikrinti netikrus sekėjus
45	Juanka Bauza Blasini @juanka_problematik	1.5M	1.57%	Puerto Rikas	Pramogos ir muzika Aktoriai Muzika Dainininkas	Gauti kontaktus	Patikrinti netikrus sekėjus
46	Tanya Walls ✨ @house_to_home_at_no1	1.5M	1.07%	Puerto Rikas	Namai ir sodas	Gauti kontaktus	Patikrinti netikrus sekėjus
47	PLAN B @planblive	1.3M	0.75%	Puerto Rikas	Pramogos ir muzika Marketingas ir reklama DJ Muzika	Gauti kontaktus	Patikrinti netikrus sekėjus
48	Jowell & Randy #20Aniversario🎂 @jowellyrandy	1.3M	0.45%	Puerto Rikas	Pramogos ir muzika Muzika Aktoriai	Gauti kontaktus	Patikrinti netikrus sekėjus
49	Víctor Manuelle @victormanuelleonline	1.2M	0.24%	Puerto Rikas	Pramogos ir muzika Aktoriai Muzika	Gauti kontaktus	Patikrinti netikrus sekėjus
50	Gregorio Rossello @gregorossello	1.2M	2.48%	Puerto Rikas	Pramogos ir muzika Žvaigždė Aktoriai Žurnalistas	Gauti kontaktus	Patikrinti netikrus sekėjus
51	Kay-Lani Rivera @viva_glam_kay	1.2M	0.74%	Puerto Rikas	Grožis ir savirūpa Plaukai ir grožis Garsi asmenys	Gauti kontaktus	Patikrinti netikrus sekėjus
52	𝐀𝐌𝐀,𝐕𝐈𝐕𝐄 𝐘 𝐃𝐄𝐉𝐀 𝐕𝐈𝐕𝐈𝐑 @jotabenz92	1.2M	5.84%	Puerto Rikas	Aktoriai	Gauti kontaktus	Patikrinti netikrus sekėjus
53	Laura Carmine @lauracarmine	1.1M	0.55%	Puerto Rikas	Vaidyba ir drama Pramogos ir muzika Kelionės Žvaigždė	Gauti kontaktus	Patikrinti netikrus sekėjus
54	Ambar @ambarmusical	1.1M	0.39%	Puerto Rikas	Pramogos ir muzika Muzika Aktoriai Žurnalistas	Gauti kontaktus	Patikrinti netikrus sekėjus
55	Barbie Rican @barbiericanoficial	1.1M	1.58%	Puerto Rikas	Pramogos ir muzika Automobilis	Gauti kontaktus	Patikrinti netikrus sekėjus
56	Tay Sweat 🇵🇷 🇵🇹 🇺🇸 @taysweat	1.1M	0.17%	Puerto Rikas	Finansai Kelionės Automobiliai ir Transportas	Gauti kontaktus	Patikrinti netikrus sekėjus
57	Amaury Nolasco @amaurynolasco	1.1M	3.5%	Puerto Rikas	Pramogos ir muzika Vaidyba ir drama Aktoriai	Gauti kontaktus	Patikrinti netikrus sekėjus
58	Victor Cruz @victorcruz	1.1M	0.77%	Puerto Rikas	Šeima Futbolas Muzika Pramogos	Gauti kontaktus	Patikrinti netikrus sekėjus
59	CHECK-IN @checkinmela	1M	1.46%	Puerto Rikas	Aktoriai	Gauti kontaktus	Patikrinti netikrus sekėjus
60	Carissa Rosario @carissarosario	1M	0.12%	Puerto Rikas	Fitnesas ir Sveikata Maistas Aktoriai Garsi asmenys	Gauti kontaktus	Patikrinti netikrus sekėjus
61	Ken-Y @ken_y_official	962.7K	0.34%	Puerto Rikas		Gauti kontaktus	Patikrinti netikrus sekėjus
62	Ugglytruth @ugglytruth	962.2K	1.83%	Puerto Rikas	Juokinga Aktoriai Modeliavimas	Gauti kontaktus	Patikrinti netikrus sekėjus
63	La Mariposa @lamariposa_mr	957.7K	0.96%	Puerto Rikas	Menas	Gauti kontaktus	Patikrinti netikrus sekėjus
64	Frabian Eli @frabianeli	951.5K	4.2%	Puerto Rikas	Pramogos ir muzika Muzika	Gauti kontaktus	Patikrinti netikrus sekėjus
65	CHRIS JEDI @chrisjedi	946.4K	4.76%	Puerto Rikas	Menas	Gauti kontaktus	Patikrinti netikrus sekėjus
66	Gilberto Santa Rosa @santarosalive	942.6K	0.32%	Puerto Rikas	Pramogos ir muzika Aktoriai	Gauti kontaktus	Patikrinti netikrus sekėjus
67	JACKY 🇵🇷❤️‍🔥 @jackyfontanez	933.9K	0.53%	Puerto Rikas	Mada ir aksesuarai Aktoriai	Gauti kontaktus	Patikrinti netikrus sekėjus
68	Jess Val Ortiz @jessvalortiz	927.1K	0.82%	Puerto Rikas	Mada ir aksesuarai Žvaigždė	Gauti kontaktus	Patikrinti netikrus sekėjus
69	Carlos Correa @teamcjcorrea	925.5K	5.1%	Puerto Rikas	Šeima Sportas Modeliavimas Aktoriai	Gauti kontaktus	Patikrinti netikrus sekėjus
70	Jasmine Morales @reallaytonbenton	917.5K	1.08%	Puerto Rikas	Mada ir aksesuarai Futbolas Modeliavimas Pramogos	Gauti kontaktus	Patikrinti netikrus sekėjus
71	Adventure Puerto Rico 🇵🇷\| Content Creator @adventure_puertorico	868.7K	1.14%	Puerto Rikas	Kelionės Naujienos Nuotykiai Gamta ir lauke	Gauti kontaktus	Patikrinti netikrus sekėjus
72	ALÍ WARRINGTON @ali_warrington	860.6K	0.42%	Puerto Rikas	Verslas ir finansai Aktoriai	Gauti kontaktus	Patikrinti netikrus sekėjus
73	J.R. Ramirez @jr8ramirez	858.1K	8.25%	Puerto Rikas	Pramogos ir muzika Aktoriai Muzika Dainininkas	Gauti kontaktus	Patikrinti netikrus sekėjus
74	Alessandra Rampolla 🌺 @alessarampolla	844.5K	0.7%	Puerto Rikas	Išsilavinimas Šeima Grožis ir savirūpa Aktoriai	Gauti kontaktus	Patikrinti netikrus sekėjus
75	FLAWLESS @flawlessri	838.4K	2.11%	Puerto Rikas	Pramogos ir muzika Mada ir aksesuarai Muzika Dainininkas	Gauti kontaktus	Patikrinti netikrus sekėjus
76	Maldy @maldysociety	833.2K	4.56%	Puerto Rikas	Romantika ir vestuvės Muzika Aktoriai	Gauti kontaktus	Patikrinti netikrus sekėjus
77	Kike Hernández @kikehndez	831.7K	7.67%	Puerto Rikas	Sportas Muzika	Gauti kontaktus	Patikrinti netikrus sekėjus
78	Lorena Arce 🇨🇴 @lorena_arcee	815.1K	4.7%	Puerto Rikas	Fitnesas ir Sveikata Išsilavinimas Marketingas ir reklama	Gauti kontaktus	Patikrinti netikrus sekėjus
79	Johnny Lozada @johnnylozada	811.2K	0.37%	Puerto Rikas	Aktoriai	Gauti kontaktus	Patikrinti netikrus sekėjus
80	PRISCILLA HUGGINS ORTIZ @priscilla_huggins	809.1K	3.09%	Puerto Rikas	Mada ir aksesuarai Žvaigždė Modeliavimas	Gauti kontaktus	Patikrinti netikrus sekėjus
81	DEI V @deivpr	807.6K	14.93%	Puerto Rikas	Menas	Gauti kontaktus	Patikrinti netikrus sekėjus
82	GOTAY "EL AUTENTIKO" @gotayelautentiko	804.4K	0.18%	Puerto Rikas	Muzika Dainininkas Aktoriai Kinas, muzika ir knygos	Gauti kontaktus	Patikrinti netikrus sekėjus
83	Shapo 🇨🇴 @shapotheking	796.8K	-	Puerto Rikas		Gauti kontaktus	Patikrinti netikrus sekėjus
84	Telemundo PR @telemundopr	796.7K	0.1%	Puerto Rikas		Gauti kontaktus	Patikrinti netikrus sekėjus
85	⚜️Jessica Clare⚜️ @jclare_	791.3K	2.8%	Puerto Rikas		Gauti kontaktus	Patikrinti netikrus sekėjus
86	KYRA @kyrasantoro	721.4K	1.12%	Puerto Rikas	Mada ir aksesuarai Modeliavimas Aktoriai	Gauti kontaktus	Patikrinti netikrus sekėjus
87	Denise Marie Bidot @denisebidot	706K	0.34%	Puerto Rikas	Mada ir aksesuarai Grožis ir savirūpa Šeima Modeliavimas	Gauti kontaktus	Patikrinti netikrus sekėjus
88	Gredmarie Colón @gredmarie_colon	689.1K	0.53%	Puerto Rikas	Vaidyba ir drama Fitnesas ir Sveikata Pramogos ir muzika Modeliavimas	Gauti kontaktus	Patikrinti netikrus sekėjus
89	Reby Hardy @rebysky	686.5K	1.23%	Puerto Rikas	Pramogos ir muzika Išsilavinimas Vaizdo žaidimai Modeliavimas	Gauti kontaktus	Patikrinti netikrus sekėjus
90	@dimeloking	673.2K	0.22%	Puerto Rikas		Gauti kontaktus	Patikrinti netikrus sekėjus
91	TeamPuertoRico LLC @teampuertoricoo	665.2K	12.68%	Puerto Rikas	Pramogos ir muzika	Gauti kontaktus	Patikrinti netikrus sekėjus
92	Jeannette Howard @lajbooty1228	661.9K	0.6%	Puerto Rikas		Gauti kontaktus	Patikrinti netikrus sekėjus
93	Jose Bautista @joeybats19	656.4K	4.43%	Puerto Rikas	Sportas	Gauti kontaktus	Patikrinti netikrus sekėjus
94	Jay Fonseca @jayfonsecapr	653.4K	0.39%	Puerto Rikas	Romantika ir vestuvės Pramogos ir muzika Aktoriai	Gauti kontaktus	Patikrinti netikrus sekėjus
95	El Circo de La Mega @elcircodelamega	646K	-	Puerto Rikas	Pramogos ir muzika Aktoriai	Gauti kontaktus	Patikrinti netikrus sekėjus
96	Chris Distefano @chrisdcomedy	645.2K	1.06%	Puerto Rikas	Pramogos ir muzika Vaikų auginimas Modeliavimas Muzika	Gauti kontaktus	Patikrinti netikrus sekėjus
97	Lena @iammisschase	642.4K	0.12%	Puerto Rikas	Pramogos ir muzika Vaikų auginimas Modeliavimas Garsi asmenys	Gauti kontaktus	Patikrinti netikrus sekėjus
98	Ivan Mulero Ortiz @boriliciouss	635.7K	4.08%	Puerto Rikas		Gauti kontaktus	Patikrinti netikrus sekėjus
99	Keisy Nayobi @keisy_nayobi	630.7K	0.94%	Puerto Rikas	Mada ir aksesuarai Produktų paroda Didelio dydžio Modeliavimas	Gauti kontaktus	Patikrinti netikrus sekėjus
100	Daniel El Travieso @danieleltraviesofotos	622.7K	0.4%	Puerto Rikas	Juokinga Marketingas ir reklama Aktoriai Žurnalistas	Gauti kontaktus	Patikrinti netikrus sekėjus

The Ultimate Guide to Puerto Rico Influencer Marketing: Top Names, Strategies & Opportunities

In today's digital-first world, influencer marketing has become an essential strategy for brands looking to connect authentically with audiences across the globe. Puerto Rico, with its vibrant culture, stunning landscapes, and growing social media presence, offers unique opportunities for brands to leverage local influencer partnerships. As the line between traditional and digital marketing continues to blur, understanding the Puerto Rican influencer landscape can provide brands with a competitive edge in this dynamic Caribbean market.

Puerto Rico's influencer ecosystem perfectly balances the island's rich cultural heritage with modern digital trends, creating a space where authentic storytelling and brand partnerships flourish. With its unique status as a U.S. territory, Puerto Rico offers brands access to a bilingual audience that bridges Latin American and North American markets. This guide explores the most impactful Puerto Rican influencers, effective collaboration strategies, and how StarNgage can help you maximize your influencer marketing efforts in this vibrant island paradise.

86.6%

Internet Penetration Rate

3.2 million

Social Media Users

78%

Trust Influencer Recommendations

The Puerto Rican Social Media Landscape

Puerto Rico's social media scene is thriving with a population that's highly connected and engaged online. Despite economic challenges and recovery from natural disasters, Puerto Ricans have embraced digital platforms as tools for communication, commerce, and creative expression.

Instagram

Dominates the influencer scene with the highest engagement rates among Puerto Rican users

TikTok

Fastest growing platform, especially popular with Gen Z Puerto Ricans

YouTube

Strong presence for long-form content creators and vloggers

Facebook

Remains relevant especially for community-based influencers and local businesses

Top Puerto Rican Influencers by Category

Music & Entertainment

Bad Bunny (@badbunnypr) – Global reggaeton superstar with over 44M followers on Instagram.
Luis Fonsi (@luisfonsi) – Grammy-winning artist of "Despacito" fame with 11M+ followers.
Daddy Yankee (@daddyyankee) – Reggaeton pioneer with massive global following and high engagement rates.
Ozuna (@ozuna) – Chart-topping artist with 25M+ followers known for brand collaborations.
Pedro Capó (@pedrocapo) – Singer-songwriter with a strong presence across platforms.

Food & Culinary Arts

Chef Piñeiro (@chefpineiro) – Celebrity chef promoting Puerto Rican cuisine globally.
Paulina Escanes (@paulinaescanes) – Food blogger specializing in healthy Puerto Rican recipes.
Puerto Rico Eats (@puertoricoeats) – Popular food account highlighting local restaurants and dishes.
Chef Ventura (@chefventurapr) – Expertise in modern interpretations of traditional Puerto Rican cuisine.
Wilo Benet (@wilobenet) – Renowned chef and restaurateur with a dedicated following.

Travel & Lifestyle

Mariah Colon (@mariahcolon) – Travel content creator showcasing hidden gems of Puerto Rico.
Discover Puerto Rico (@discover_puertorico) – Tourism-focused account with high-quality destination content.
Jorge Gonzalez (@jorgepr) – Adventure travel influencer highlighting outdoor activities.
Natalia Meléndez (@nataliamelendez) – Lifestyle content creator focusing on island living.
Puerto Rico Day Trips (@puertoricodaytrips) – Popular account for local travel recommendations.

Fitness & Wellness

Carlos Bermúdez (@carlosfitpr) – Leading fitness trainer with workout routines tailored to island lifestyle.
Jennifer Quiles (@jenniferquiles) – Wellness advocate specializing in tropical nutrition.
Tainari Rodríguez (@tainari) – Yoga instructor promoting mindfulness with Puerto Rican backdrops.
Fitness Puerto Rico (@fitnesspuertorico) – Community page highlighting local fitness events and professionals.
Roberto Vélez (@robertovelez) – CrossFit athlete with strong local following.

Art & Culture

Sofía Maldonado (@sofiamaldonado) – Contemporary artist highlighting Puerto Rican culture.
Ricardo Cabret (@ricardocabret) – Photographer known for capturing the island's beauty.
Cultura Profética (@culturaprofética) – Music collective with strong cultural influence.
Alexa Rivera (@lexiconofstyle) – Fashion influencer blending modern trends with island aesthetics.
Samuel González (@samuelgonzalezart) – Street artist whose work reflects Puerto Rican identity.

Tech & Digital Creation

Orlando Mergal (@orlandomerga) – Digital marketing expert and podcast host.
Isabel Rafferty (@isabelrafferty) – Tech entrepreneur focused on Latino digital markets.
Puerto Rico Tech (@puertorico.tech) – Community page highlighting local tech innovations.
José Rosario (@joserosariopr) – Tech reviewer specializing in products available in Puerto Rico.
Mari Ángel (@mariangel.tech) – Rising tech content creator with educational focus.

Rising Stars: Emerging Puerto Rican Influencers to Watch

Gabriela Berlingeri

Jewelry designer and entrepreneur gaining significant traction with her authentic approach to content creation and sustainable business practices.

Young Miko

Rapidly rising music artist embracing her Puerto Rican roots while breaking into mainstream platforms with unique style and sound.

Antonio Méndez

Environmental activist using social media to highlight conservation efforts and sustainable tourism in Puerto Rico's natural spaces.

Carla Santana

Digital nomad creating content about remote work opportunities in Puerto Rico, attracting attention from entrepreneurs and location-independent professionals.

Luis Rivera

Culinary innovator showcasing modern interpretations of traditional Puerto Rican cuisine, gaining followers with his vibrant food photography.

Maya Santos

Beauty content creator specializing in products and routines suited for Puerto Rico's tropical climate, resonating with both local and Caribbean audiences.

Influencer Rates & Budget Considerations in Puerto Rico

Nano Influencers

1K-10K followers

$50-$300

Per sponsored post

Highest engagement rates
Niche community focus
Authentic local perspective

Micro Influencers

10K-50K followers

$300-$1,000

Per sponsored post

Strong community connection
Good balance of reach/engagement
Often bilingual content creators

Mid-Tier Influencers

50K-500K followers

$1,000-$5,000

Per sponsored post

Island-wide recognition
Professional content production
Multi-platform presence

Macro & Celebrities

500K+ followers

$5,000-$50,000+

Per sponsored post

International reach
Mainstream media overlap
Often require agency representation

Budget Tip

Puerto Rican influencer rates often reflect the island's unique market position between US and Latin American pricing. While rates may be lower than mainland US for comparable reach, creators with bilingual content who can bridge English and Spanish-speaking audiences typically command premium rates due to their increased value to international brands.

Puerto Rico's Unique Influencer Marketing Opportunities

Bilingual Marketing Bridge

Puerto Rico offers a uniquely valuable dual-language opportunity for brands. Many Puerto Rican influencers create content in both Spanish and English, allowing brands to seamlessly connect with Hispanic and US mainland audiences through a single partnership. This cultural and linguistic bridge can be particularly valuable for:

Brands expanding from US to Latin American markets (or vice versa)
Companies seeking authentic cultural translation of their messaging
Campaigns targeting the growing US Hispanic demographic

Visual Content Paradise

Puerto Rico's stunning natural landscapes, colorful urban settings, and vibrant cultural scenes provide exceptional backdrops for visual content creation. This aesthetic advantage translates directly to higher engagement for:

Travel and hospitality brands looking for aspirational imagery
Fashion and lifestyle products wanting vibrant, tropical settings
Food and beverage companies showcasing products in authentic cultural contexts

Cultural Events & Festivals

Puerto Rico's year-round calendar of festivals and cultural events provides unique timing opportunities for influencer campaigns tied to authentic local experiences:

San Sebastián Street Festival (January) – Massive cultural celebration in Old San Juan
Fiestas de la Calle San Sebastián (January) – Vibrant arts and music festival
Puerto Rico Heineken JazzFest (March) – International music event
Saborea Puerto Rico (April) – Premier culinary event

Community-Focused Campaigns

Puerto Rico's tight-knit communities and recent experiences with natural disasters have created a strong appreciation for socially responsible marketing. Brands partnering with local influencers on campaigns with community components see significantly higher engagement and brand loyalty:

Sustainability initiatives addressing local environmental challenges
Community rebuilding projects following hurricane recovery
Support for local artisans and traditional crafts
Educational and entrepreneurship programs for youth

Cultural Considerations for Puerto Rican Influencer Partnerships

Successful influencer campaigns in Puerto Rico require understanding the unique cultural nuances that shape the island's social media landscape. Here are essential cultural considerations to guide your partnerships:

Cultural Identity & Pride

Puerto Ricans have strong pride in their cultural identity that blends Spanish, African, and Taíno indigenous influences. Campaigns that acknowledge and celebrate this unique heritage typically perform better than generic approaches.

Language Nuances

While many Puerto Ricans are bilingual, Puerto Rican Spanish has distinct words, phrases and expressions. Working with local influencers ensures messaging resonates authentically rather than appearing as direct translations from English content.

Resilience Narrative

Following hurricanes and economic challenges, Puerto Ricans value narratives of resilience and community strength. Brands that acknowledge this history while focusing on positive futures tend to connect more deeply.

Family-Centered Values

Puerto Rican culture places high emphasis on family connections. Content that acknowledges intergenerational relationships or family traditions often performs well across demographic segments.

Political Sensitivity

Puerto Rico's political status is complex and sometimes contentious. Brands should generally avoid political positioning unless directly relevant to their mission and values.

Best Practices for Influencer Campaigns in Puerto Rico

Strategy & Planning

Balance Global & Local: Adapt global campaign frameworks to include local cultural references and language nuances.
Authentic Partnerships: Prioritize influencers who have genuine connections to your brand category rather than solely focusing on follower count.
Community Orientation: Include community engagement elements in campaigns to maximize resonance with Puerto Rican audiences.
Cross-Platform Approach: Leverage the multi-platform presence of Puerto Rican influencers with coordinated content across Instagram, TikTok, and YouTube.

Relationship Building

Long-Term Partnerships: Puerto Rican audiences respond better to authentic, ongoing influencer relationships versus one-off sponsorships.
Respect Creative Freedom: Allow influencers to adapt your messaging to their authentic voice and the local context.
In-Person Connections: When possible, create opportunities for face-to-face meetings with key influencers to build stronger relationships.
Fair Compensation: While rates may differ from mainland US, respect the value Puerto Rican influencers bring, particularly those who create bilingual content.

Common Pitfalls to Avoid

Stereotypical Representation: Avoid reducing Puerto Rican culture to beach scenes and tourism clichés in your campaign direction.
Poor Translation: Direct translation from English campaigns often misses cultural context and linguistic nuances.
Mainland-Only Metrics: Using only US mainland benchmarks for campaign performance without considering local context.
Ignoring Local Holidays: Failing to adjust campaign timing around important local holidays and events when engagement patterns change.

Measurement & Optimization

Island-Specific Benchmarks: Develop territory-specific KPIs that account for Puerto Rico's unique digital landscape.
Engagement Over Reach: Prioritize deep community engagement metrics over pure reach numbers for more accurate ROI assessment.
Cross-Channel Attribution: Track how influencer content drives activity across multiple platforms including in-store visits for local businesses.
Content Repurposing: Maximize campaign value by repurposing successful influencer content for brand-owned channels with appropriate permissions.

Regulatory & Disclosure Requirements in Puerto Rico

Understanding Puerto Rico's unique regulatory landscape is essential for compliant influencer marketing. As a US territory, Puerto Rico generally follows FTC guidelines while having some local considerations:

FTC Compliance

Clear and conspicuous disclosure of material connections
Hashtags like #ad, #sponsored, or #publicidad must be prominently placed
Disclosures should be in the same language as the endorsement

Bilingual Disclosure Requirements

For Spanish content, include "#AnuncioPagedo" or "#Publicidad"
For bilingual content, disclosures should appear in both languages
Visual disclosures should be maintained for appropriate time in video content

Industry-Specific Regulations

Alcohol: Influencer must be 21+ with audience predominantly 21+
Healthcare: Additional FDA and local health authority compliance required
Gambling: Special disclosure requirements and audience restrictions

Best Practices for Compliance

Include clear disclosure requirements in all influencer contracts
Provide pre-publication review to ensure compliance
Educate influencers about both US federal and Puerto Rico-specific requirements

How StarNgage Can Help Your Puerto Rico Influencer Campaigns

StarNgage offers specialized solutions for brands looking to navigate the Puerto Rican influencer landscape effectively. Our platform provides end-to-end support for creating successful campaigns that resonate with Puerto Rican audiences while achieving your marketing objectives.

Advanced Influencer Discovery

Our AI-powered platform identifies the perfect Puerto Rican influencers based on authentic engagement, audience demographics, and content quality – not just follower counts.

Cultural & Linguistic Expertise

Our team includes Puerto Rican marketing specialists who understand the nuanced cultural context and can guide campaign development for maximum local resonance.

Territory-Specific Analytics

Access specialized performance benchmarks and metrics tailored to Puerto Rico's unique social media landscape for more accurate campaign assessment.

Full-Service Campaign Management

From strategy to execution to reporting, our team manages the entire influencer marketing process while ensuring compliance with all relevant regulations.

Multi-Tier Influencer Mix

Optimize your budget with strategic combinations of celebrity, mid-tier and micro-influencers specifically tailored to Puerto Rican market dynamics.

Compliance Assurance

Our platform ensures all partnerships follow FTC guidelines and Puerto Rico-specific regulatory requirements for confident, compliant campaigns.

Conclusion

Puerto Rico presents a vibrant and dynamic landscape for influencer marketing, offering brands unique opportunities to connect with audiences across cultural and linguistic boundaries. From globally recognized celebrities to authentic micro-influencers, the island's creator ecosystem provides multiple entry points for brands of all sizes and budgets.

Success in Puerto Rican influencer marketing comes from understanding the island's distinctive cultural identity while respecting its connection to both Latin American and US mainland influences. Brands that approach this market with cultural sensitivity, authentic partnerships, and strategic campaign design will find Puerto Rican influencers to be powerful advocates who can drive meaningful engagement and business results.

By leveraging the insights and best practices outlined in this guide, and partnering with platforms like StarNgage that understand the nuances of this unique market, brands can develop influencer campaigns that resonate deeply with Puerto Rican audiences while achieving their broader marketing objectives in this vibrant Caribbean hub.

Transform Your Brand with Puerto Rico's Top Influencers

Ready to harness the power of Puerto Rico's most engaging social media voices for your brand? StarNgage offers end-to-end influencer marketing solutions specifically designed for the Puerto Rican market. Our AI-powered platform connects you with authentic creators who genuinely resonate with your target audience while our local expertise ensures culturally relevant campaigns that drive results.

Don't navigate this unique market alone. Sign up with StarNgage today and discover how our targeted approach to influencer marketing can elevate your brand presence across Puerto Rico's dynamic digital landscape. Contact our team now to develop a customized influencer strategy that aligns perfectly with your marketing goals!

الاشتراك Susisiekite su mumis

الأسئلة الشائعة: أعلى مؤثري instagram في Puerto Rikas

من هم أكثر الشخصيات المؤثرة في Instagram في Puerto Rikas

إذا كنت ترغب في كشف المؤثرين الرئيسيين في Instagram في Puerto Rikas، ولا سيما أولئك الذين لديهم متابعة كبيرة، فإن أداة الكشف عن المؤثرين لدينا توفر حلا قيمًا ومجانيًا.

وفقًا لأحدث البيانات، المؤثر البارز في Puerto Rikas هو @daddyyankee، الذي يتمتع بمتابعة مثيرة للإعجاب تبلغ 48,591,823 مشترك داخل Puerto Rikas.

وفي المرتبة الثانية بين مؤثري Instagram في Puerto Rikas هو @nickyjam، بإمكانه أن يجذب جمهورًا عالميًا يبلغ 43,922,062 مشترك. وبالإضافة إلى ذلك، يحتفظ @rauwalejandro بحضور قوي حيث يتمتع حاليًا بمتابعة تبلغ 18,930,490.

كيفية تحديد أكثر المؤثرين في Instagram في Puerto Rikas

يمكنك التعرف على المؤثرين بارزين في Instagram بطريقتين. أولاً، يمكنك البحث يدويًا في تطبيق Instagram أو موقعه على الويب، ولكن هذه الطريقة يمكن أن تستغرق وقتًا طويلاً. بدلاً من ذلك، يمكنك اختيار طريقة أكثر كفاءة عن طريق استخدام أداة الكشف عن المؤثرين لدينا. هذه الأداة القوية ليس فقط تبسط العملية، بل تسمح لك أيضًا بتصفح قاعدة بيانات ضخمة لخلق المحتوى، وتقييم معدلات المشاركة، واستكشاف تفاصيل جمهور الهدف، وأكثر من ذلك. تساعدك في اختيار المؤثر الأنسب لاحتياجاتك المحددة وتوفر خيارات تصفية مريحة بناءً على الموقع وحجم الجمهور والعمر والجنس.

#1 Content Creator Marketplace

#1 Content Creator Marketplace

#1 Content Creator Marketplace

#1 Content Creator Marketplace

Top 1,000 instagram Influencers In Puerto Rico

The Ultimate Guide to Puerto Rico Influencer Marketing: Top Names, Strategies & Opportunities

86.6%

3.2 million

78%

The Puerto Rican Social Media Landscape

Instagram

TikTok

YouTube

Facebook

Top Puerto Rican Influencers by Category

Rising Stars: Emerging Puerto Rican Influencers to Watch

Gabriela Berlingeri

Young Miko

Antonio Méndez

Carla Santana

Luis Rivera

Maya Santos

Influencer Rates & Budget Considerations in Puerto Rico

Budget Tip

Puerto Rico's Unique Influencer Marketing Opportunities

Cultural Considerations for Puerto Rican Influencer Partnerships

Best Practices for Influencer Campaigns in Puerto Rico

Regulatory & Disclosure Requirements in Puerto Rico

How StarNgage Can Help Your Puerto Rico Influencer Campaigns

Advanced Influencer Discovery

Cultural & Linguistic Expertise

Territory-Specific Analytics

Full-Service Campaign Management

Multi-Tier Influencer Mix

Compliance Assurance

Conclusion

Transform Your Brand with Puerto Rico's Top Influencers