Top 1000 Hair & Beauty Instagram Influencers in 2020

Discovery

Discover Top Ranked Influencers by Type and Category of Influence. We've profiled top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking Find out the most influential Instagram accounts with details on their number of followers. We’re currently tracking a total of 104,892 influencers with between 1,000 and 10m followers.

# @Username Country Topics Followers Engagement Rate
1 CARDIVENOM
@iamcardib
Singer Hair & Beauty Fashion Celebrities Technology Design 51.2M 2.90%
2 CHANEL
@chanelofficial
Fashion Beauty Fashion Design 37M 0.10%
3 Marina Ruy Barbosa
@marinaruybarbosa
Actors Celebrities Hair & Beauty Health & Fitness 34.4M 1.00%
4 H&M
@hm
Fashion Styling Beauty 32.9M 0.20%
5 Kylie Cosmetics
@kyliecosmetics
Beauty Business Fashion 22.1M 0.40%
6 simoneses
@simoneses
Singer Celebrities Hair & Beauty Fashion Design 21.9M 0.60%
7 Natasha Wilona
@natashawilona12
Fashion Beauty Modeling Cars & Motorcycles Technology Film, Music & Books Celebrities Photography 21M 1.20%
8 Chapolin Sincero
@chapolinsincero
Humor Comedy Photography Hair & Beauty 16.8M 1.40%
9 Bretman (Da Baddest) Rock
@bretmanrock
Beauty Video Blogger Celebrities 13.7M 9.80%
10 Too Faced Cosmetics
@toofaced
Beauty Art Business 13.1M 0.10%
11 Titania Aurelie Nurhermansyah
@aurelie.hermansyah
Product Modeling Beauty 12.4M 0.70%
12 Adriana Lima
@adrianalima
Fashion Modeling Beauty 12.4M 2.00%
13 Pevita Pearce
@pevpearce
Fashion Actors Beauty 12M 1.20%
14 WAKE UP AND MAKEUP
@wakeupandmakeup
Beauty Art 11.6M 0.10%
15 Joelle Mardinian
@joellemardinian
Beauty 11.1M 0.30%
16 Makegirlz
@makegirlz
Beauty Art Business 10.9M 0%
17 Joselyn Cano
@joselyncano
Fashion Lifestyle Modeling Celebrities Hair & Beauty 10.9M 1.70%
18 Morphe
@morphebrushes
Beauty 10.2M 0.60%
19 Tarte Cosmetics
@tartecosmetics
Beauty Art Business 9.8M 0.20%
20 Claudia Alende
@claudiaalende
Fashion Modeling Beauty 9.8M 0.60%
21 Benefit Cosmetics US
@benefitcosmetics
Beauty Art 9.7M 0.10%
22 FENTY BEAUTY BY RIHANNA
@fentybeauty
Beauty Art Business 8.5M 1.00%
23 Arthur Aguiar
@arthuraguiar
Singer Actors Celebrities Hair & Beauty Design DIY & Crafts 8.4M 1.10%
24 ColourPop Cosmetics
@colourpopcosmetics
Beauty Art Business 8.4M 0.40%
25 Maquiagemx By Júlia Munhoz
@maquiagemx
Beauty 8.3M 0.10%
26 Nah Cardoso
@nahcardoso
Actors Celebrities Fashion Hair & Beauty 8.1M 0.40%
27 Noha Nabil
@nohastyleicon
Poetry Celebrities Hair & Beauty Fashion Design Health & Fitness 8.1M 0.70%
28 Sophia Valverde
@sophiavalverde
Actors Celebrities Fashion Hair & Beauty Design 8.1M 2.30%
29 Manelyk Gonzalez
@manelyk_oficial
Actors Celebrities Design Fashion Hair & Beauty 8M 4.50%
30 Malú 🦋
@malutrevejo
Beauty 8M 3.60%
31 Mariana Rios
@marianarios
Actors Celebrities Hair & Beauty Fashion 7.8M 0.20%
32 An Actress Lah Pokoknya
@cassandraslee
Business Shopping Beauty 7.6M 1.10%
33 Franciny Ehlke
@francinyehlke
Beauty Celebrities Animals & Pets 7.6M 6.50%
34 Lorena Improta
@loreimprota
Dance Health & Fitness Hair & Beauty Fashion Design 7.3M 1.70%
35 Eva Gutowski
@mylifeaseva
Beauty Lifestyle Celebrities Design Photography Technology 7.1M 5.70%
36 Naomi Giannopoulos
@vegas_nay
Beauty Fashion Hair & Beauty Celebrities 7M 0.40%
37 MAKEUP BY MARIO
@makeupbymario
Art Beauty Business Hair & Beauty Fashion Celebrities Health & Fitness 6.9M 0.60%
38 L'Oréal Paris Makeup
@lorealmakeup
Art Beauty Business 6.8M 0%
39 ! Bibi
@bibisbeautypalace
Lifestyle Fashion Beauty Celebrities Technology 6.7M 7.40%
40 Hair Tutorials
@hairtutoriaiz
Styling Hair Salons Art Celebrities Health & Fitness Animals & Pets 6.3M 0.10%
41 Jessica Cediel
@jessicacedielnet
Actors Celebrities Design Hair & Beauty 6.2M 1.20%
42 Hair Video Tutorials
@hair.videos
Styling Fashion Hair Salons 6.2M 0.10%
43 Mounir
@mounir
Styling Art Beauty 6.2M 2.00%
44 เนย โชติกา
@noeychotika
Modeling Beauty Moms 6.2M 0.40%
45 Josephine Skriver
@josephineskriver
Fashion Modeling Lifestyle Celebrities Hair & Beauty Health & Fitness 6.1M 2.20%
46 Mariale Marrero (Mar)
@mariale
Fashion Beauty Lifestyle Celebrities Cars & Motorcycles Humor Technology Film, Music & Books 6M 2.60%
47 Amra Olević
@amrezy
Beauty 5.8M 1.10%
48 Wema Sepetu
@wemasepetu
Entertainment Singer Actors Celebrities Hair & Beauty Design Fashion Animals & Pets 5.8M 0.50%
49 نور ستارز | Noor Stars
@noorstars
Beauty Art 5.7M 5.50%
50 Mother of Draguns 🐉
@nikita_dragun
Beauty Hair & Beauty Celebrities 5.6M 12.20%
51 regina daniels
@regina.daniels
Celebrities Fashion Design Hair & Beauty Health & Fitness 5.5M 2.50%
52 PRINCESS PIA MIA
@princesspiamia
Music Fashion Beauty Celebrities Design 5.5M 0.60%
53 Riachuelo
@riachuelo
Beauty 5.5M 0.10%
54 Iryna
@playmateiryna
Fashion Modeling Beauty 5.5M 1.80%
55 Lana Rhoades
@lanarhoades
Modeling Beauty Fashion 5.3M 7.20%
56 Brooklyn and Bailey
@brooklynandbailey
Fashion Beauty 5.3M 3.60%
57 Sharena Delon
@mrssharena
Actors Beauty Moms 5.2M 1.10%
58 Lauren Riihimaki
@laurdiy
Fashion Beauty Lifestyle Humor Celebrities 5.2M 4.50%
59 Rafaela
@rafaella
Beauty Celebrities Animals & Pets Film, Music & Books 5.2M 3.50%
60 KING-Tonto Dikeh
@tontolet
Actors Celebrities Fashion Design Hair & Beauty 5M 0.60%
61 Cut Beby Tshabina
@bebytsabina
Business Music Beauty 4.9M 3.60%
62 patrickstarrr
@patrickstarrr
Beauty Fashion Cosmetics Hair & Beauty Celebrities 4.8M 1.60%
63 Dhasia Wezka
@dhasiawezka
Beauty Technology Photography 4.8M 8.50%
64 Rickey Thompson
@rickeythompson
Fashion Modeling Art Humor Hair & Beauty 4.8M 6.90%
65 Hair Tutorials
@hairs
Styling Beauty 4.7M 0.40%
66 ٢٤ | 🇲🇾 | Selfie is ma thangg
@elfiraloy
Beauty 4.7M 2.40%
67 Ahmed Sharif احمد شريف
@a.sharif92
Business Celebrities Hair & Beauty DIY & Crafts Design Fashion 4.7M 1.70%
68 iluvsarahii
@iluvsarahii
Art Beauty Fashion Hair & Beauty Celebrities 4.7M 1.80%
69 Cole LaBrant
@cole.labrant
Fashion Lifestyle Celebrities Film, Music & Books Design Animals & Pets Hair & Beauty 4.6M 14.60%
70 💽Ceejay The Dj💽
@chanteljeffries
Fashion Modeling Beauty 4.5M 7.20%
71 EVELYN REGLY
@evelynregly
Beauty Fashion Hair & Beauty Celebrities 4.5M 5.80%
72 LianeV
@lianev
Fashion Beauty Modeling Celebrities 4.5M 0.90%
73 awesome fashion makeups videos
@awesomemakeu.p
Art Beauty Business 4.5M 0.30%
74 ⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀ Driana do Rodrigo
@santanaadriana
Celebrities Hair & Beauty 4.4M 1.00%
75 Vicky Pattison
@vickypattison
TV Host Fashion Art Beauty 4.4M 0.70%
76 🌙Manny Gutierrez
@mannymua733
Beauty Hair & Beauty Celebrities 4.4M 2.60%
77 Dytto 💕
@iam_dytto
Dance Lifestyle Beauty 4.4M 4.20%
78 The Best Hair Inspo Videos 🎥
@hair.video
Styling Hair Salons 4.2M 0%
79 Lira Mercer
@lira_galore
Entertainment Modeling Music Celebrities Fashion Hair & Beauty 4.2M 1.30%
80 Sigma Beauty
@sigmabeauty
Beauty Art 4.1M 0.10%
81 Baby | Kids | babies
@just.baby
Children Celebrities Animals & Pets Hair & Beauty 4.1M 0.60%
82 D E S I • P E R K I N S
@desiperkins
Beauty Fashion Lifestyle Hair & Beauty 4M 3.10%
83 MIXIT МИКСИТ
@mixit_ru
Beauty Art Organics 3.9M 0.10%
84 Thaynara OG
@thaynaraog
Actors Celebrities Hair & Beauty Humor 3.8M 2.20%
85 danlabilic
@danlabilic
Beauty Founder Travel Celebrities Film, Music & Books Technology 3.8M 9.10%
86 Hair.Artistry
@hair.artistry
Styling Art Hair Salons 3.8M 0%
87 KKWBEAUTY
@kkwbeauty
Beauty Art Business 3.8M 0.50%
88 Fatma Alsafi
@me_alsafi
Actors Hair & Beauty Fashion Celebrities Animals & Pets Film, Music & Books 3.8M 0.20%
89 H O L L Y H A G A N 💅🏼
@hollygshore
Events Fashion Beauty Modeling 3.8M 0.90%
90 Danielle
@daniellediz
Singer Celebrities Hair & Beauty Animals & Pets Fashion 3.8M 5.30%
91 Lovemodel1_
@lovemodel1_
Modeling Beauty 3.7M 1.00%
92 KIKO Milano Official
@kikomilano
Beauty Art Fashion 3.7M 0.80%
93 Cyn Santana Budden
@cynsantana
Entertainment Modeling Music Celebrities Fashion Hair & Beauty Design 3.7M 2.70%
94 Bassma Boussel
@bassmaboussel
Celebrities Hair & Beauty 3.7M 1.80%
95 Zaida Ward
@zaida_ward
Modeling Design Hair & Beauty Health & Fitness Food & Drink Travel Technology Fashion Celebrities 3.7M 1.60%
96 De'arra Taylor
@dearra
Fashion Modeling Styling Hair & Beauty Celebrities DIY & Crafts Design 3.7M 18.60%
97 Jasmine Sanders
@golden_barbie
Actors Celebrities Fashion Hair & Beauty Design 3.6M 1.10%
98 د. ملاك الحسيني ٰ
@malak_alhusaini
Photography Hair & Beauty Fashion Celebrities DIY & Crafts 3.6M 0.30%
99 Dr. Simon Ourian - Epione
@simonourianmd1
Art Modeling Beauty 3.6M 0.50%
100 Lou Teasdale
@louteasdale
Beauty Technology Celebrities Animals & Pets 3.6M 0.60%