Top Instagram Influencers and Instagram Users in 2024
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Discover Top Ranked Influencers by Type and Category of Influence. We've profiled top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

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Top Instagram Influencers

Top Instagram Influencers Ranking Find out the most influential Instagram accounts with details on their number of followers. We’re currently tracking a total of 2,089,894 influencers with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Selena Gomez
@selenagomez
United States
Beauty and Self Care Entertainment and Music Music Actors Musician/Band 429.1M 1.00%
2 Kylie
@kyliejenner
United States
Beauty and Self Care Product Showcase Modeling Public Figure 400.2M 0.77%
3 Dwayne Johnson
@therock
United States
Entertainment and Music Actors Public Figure 397.9M 0.05%
4 Ariana Grande
@arianagrande
United States
Entertainment and Music Music Singer Actors 379.9M 0.57%
5 Kim Kardashian
@kimkardashian
United States
Fashion and Accessories Beauty and Self Care Actors Public Figure 363.8M 0.39%
6 Khloé Kardashian
@khloekardashian
United States
Fashion and Accessories Modeling Public Figure 310.1M 0.24%
7 Kendall
@kendalljenner 		Food Fashion and Accessories Modeling Fashion Model 294.5M 0.95%
8 Justin Bieber
@justinbieber
Canada
Entertainment and Music Music Singer Musician 292.7M 0.47%
9 Taylor Swift
@taylorswift
United States
Entertainment and Music Music Singer Songwriting Musician 284M -
10 Jennifer Lopez
@jlo
United States
Art Food and Drink Entertainment and Music Celebrity Modeling Music Singer Artist Creators & Celebrities 253.3M 0.12%
11 Barbie
@nickiminaj 		Fashion and Accessories Singer Artist 229.5M 0.21%
12 Kourtney Kardashian Barker
@kourtneykardash
United States
Entertainment and Music Business and Finance Modeling Actors 224M 0.53%
13 KATY PERRY
@katyperry
United States
Entertainment and Music Music Singer Bands Musicians Creators & Celebrities 207.1M 0.08%
14 Zendaya
@zendaya
United States
Entertainment and Music Acting and Drama Celebrity Actors Artist 184.7M 2.43%
15 Kevin Hart
@kevinhart4real
United States
Entertainment and Music Comedian Creators & Celebrities 180.2M 0.07%
16 Cardi B
@iamcardib
United States
Entertainment and Music Singer Hair & Beauty Celebrities Design Artist 168.3M 1.01%
17 Demi Lovato
@ddlovato
United States
Entertainment and Music Singer Songwriting Music Musician 156.9M 0.32%
18 Real Madrid C.F.
@realmadrid 		Entertainment and Music Sports Soccer 148.1M 0.20%
19 champagnepapi
@champagnepapi 		Entertainment and Music Singer Rap 146.6M 1.26%
20 Kylian Mbappé
@k.mbappe
France
Sports Business and Finance Home and Garden Soccer Local Local Business Home Services 111.7M 2.54%
21 Gal Gadot
@gal_gadot
Israel
Entertainment and Music Food Actors Artist 109.2M 0.16%
22 DUA LIPA
@dualipa
United States
Entertainment and Music Singer Artist 88.7M 1.39%
23 snoopdogg
@snoopdogg 		Entertainment and Music Music Food Chef Actor Creators & Celebrities 84.7M 0.06%
24 Alia Bhatt 💛
@aliaabhatt
India
Acting and Drama Celebrity Actors Actor 84.2M 1.43%
25 Shraddha ✶
@shraddhakapoor 		Beauty and Self Care Celebrity Actors Actor 84.2M 1.99%
26 Khabane Lame
@khaby00
Italy
Entertainment and Music Funny Education Life and Society Video Gaming Gaming Video Creator 80.9M 2.64%
27 Katrina Kaif
@katrinakaif
India
Beauty and Self Care Celebrity Actors Actor 79.7M 0.87%
28 दीपिका पादुकोण
@deepikapadukone
India
Entertainment and Music Actors 78.9M 2.18%
29 Gigi Hadid
@gigihadid
United States
Fashion and Accessories Business and Finance Modeling TV Host Entrepreneur 78.4M 1.97%
30 Neha Kakkar
@nehakakkar
India
Entertainment and Music Singer Musician 77.7M 0.77%
31 ROSÉ
@roses_are_rosie 		Entertainment and Music Singer Artist 76.5M 5.26%
32 Karim Benzema
@karimbenzema
France
Sports Entertainment and Music Soccer 76.1M 1.42%
33 Raffi Ahmad and Nagita Slavina
@raffinagita1717
Indonesia
Entertainment and Music Family Celebrity Marketing and Advertising Entertainment 75.7M 0.49%
34 Emma Watson
@emmawatson
United Kingdom
Entertainment and Music Fashion and Accessories Education Celebrity Actors Public Figure 75M 1.15%
35 BTS official
@bts.bighitofficial
Korea
Entertainment and Music Music Band Singer 74.6M 2.06%
36 URVASHI RAUTELA
@urvashirautela
France
Art Beauty Acting and Drama Beauty and Self Care Entertainment and Music Music Celebrity Actors Modeling Artist 71.3M 0.28%
37 Salman Khan
@beingsalmankhan
India
Entertainment and Music Celebrity Actor 69.2M 1.59%
38 KAROL G
@karolg
Colombia
Entertainment and Music Humor Film, Music & Books Celebrities Health & Fitness 68.8M 5.34%
39 Akshay Kumar
@akshaykumar
India
Entertainment and Music Celebrity Actors Actor 68.2M 0.48%
40 AnushkaSharma1588
@anushkasharma 		Entertainment and Music Actors Artist 67.4M 3.55%
41 Will Smith
@willsmith
United States
Entertainment and Music Producers Hip hop music Artist 66.5M 0.64%
42 camila
@camila_cabello
United States
Entertainment and Music Celebrity Singer Music Modeling 66M 0.95%
43 Tom Holland
@tomholland2013
United Kingdom
Entertainment and Music Acting and Drama Actors 65.8M 4.25%
44 Anitta 🎤
@anitta
Brazil
Art Entertainment and Music Music Singer 65.2M 1.11%
45 Zlatan Ibrahimović
@iamzlatanibrahimovic
Sweden
Fashion and Accessories Auto and Vehicles Soccer 64.4M 0.58%
46 MALUMA
@maluma
Colombia
Entertainment and Music Music Singer 64M 1.95%
47 Manchester United
@manchesterunited 		Sports Fashion and Accessories Soccer 63M 0.37%
48 Leonardo DiCaprio
@leonardodicaprio
United States
Entertainment and Music Celebrity Actors Producers 62.2M 0.15%
49 Whindersson Nunes
@whinderssonnunes
Brazil
Entertainment and Music Funny Celebrity Comedy Comedian 59.7M 1.02%
50 BLΛƆKPIИK
@blackpinkofficial 		Entertainment and Music Music Band Musician/Band 57.8M 1.43%
51 Tata Werneck
@tatawerneck
Brazil
Entertainment and Music Actors Artist 57.2M 0.22%
52 Ayu Tingting
@ayutingting92
Indonesia
Beauty and Self Care Celebrity Music Lifestyle Singer 56.8M 0.18%
53 Prilly Latuconsina
@prillylatuconsina96
Indonesia
Entertainment and Music Fashion and Accessories Celebrity Actors 55.8M 0.24%
54 Sunny Leone
@sunnyleone
India
Beauty and Self Care Modeling Actors Actor 55.3M 0.27%
55 Larissa Manoela
@larissamanoela
Brazil
Art Acting and Drama Fashion and Accessories Entertainment and Music Business and Finance Celebrity Music Actors 54.3M 0.18%
56 HUDA BEAUTY
@hudabeauty
United Arab Emirates
Beauty and Self Care Blogger Creators & Celebrities 54.1M 0.05%
57 Nusr_et#Saltbae
@nusr_et
United States
Food Business and Finance Chef 54M 0.16%
58 Lele Pons
@lelepons
United States
Art Entertainment and Music Video Blogger Artist 53.6M 1.77%
59 Zayn Malik
@zayn
United Kingdom
Entertainment and Music Music Singer Musician 52.2M 5.09%
60 House of Highlights
@houseofhighlights
United States
Sports Entertainment and Music News Video Gaming Basketball Cooking Celebrities Media/News Company Publishers 52.1M 0.64%
61 MrBeast
@mrbeast
United States
Food Entertainment and Music Finance 51.8M 3.88%
62 🔮Vanessa Hudgens🔮
@vanessahudgens
United States
Entertainment and Music Fashion and Accessories Actors Personal Blog 51.3M 0.67%
63 Hailey Rhode Baldwin Bieber
@haileybieber
United States
Fashion and Accessories Celebrity Modeling 51.1M 3.50%
64 Jannat Zubair Rahmani
@jannatzubair29
India
Entertainment and Music Acting and Drama Celebrity Actors 49.7M 1.36%
65 jhope
@uarmyhope 		Entertainment and Music Artist 49.5M 15.07%
66 SUGA of BTS 민윤기
@agustd
Korea
Entertainment and Music Music Musician/Band 48.8M 9.82%
67 +A
@maisa
Brazil
Acting and Drama Music Singer 48.4M 0.21%
68 Hrithik Roshan
@hrithikroshan
India
Entertainment and Music Actors Actor 47.7M 0.53%
69 Ed Sheeran
@teddysphotos
United Kingdom
Entertainment and Music Music Songwriting Singer 47.6M 1.65%
70 Ranveer Singh
@ranveersingh
India
Entertainment and Music Actors Modeling Film Actor 46.8M 1.41%
71 Nora Fatehi
@norafatehi
Canada
Acting and Drama Entertainment and Music Celebrity Music Singer Creators & Celebrities 46.3M 0.41%
72 Virginia Fonseca Costa
@virginia 		Beauty and Self Care Romance and Wedding Modeling Humor Celebrities Film, Music & Books Animals & Pets Artist 46.1M 4.27%
73 Chris Pratt
@prattprattpratt
United States
Acting and Drama Sports Celebrity Actors 46M 0.45%
74
@badbunnypr 		Marketing and Advertising Actors Modeling Lifestyle 45.7M 9.27%
75 Sara Ali Khan
@saraalikhan95
India
Entertainment and Music Fashion and Accessories Actors Actor 45.5M 0.51%
76 Bruna Marquezine
@brunamarquezine
Brazil
Art Beauty and Self Care Fashion and Accessories Arts and Crafts Home and Garden 45.2M 1.03%
77 Jennifer Aniston
@jenniferaniston
United States
Entertainment and Music Celebrity 45.2M 5.63%
78 Ruben Onsu
@ruben_onsu
Indonesia
Beauty and Self Care Actors Music 45.1M 0.17%
79 charli
@charlidamelio 		Entertainment and Music 44.9M 0.90%
80 Blake Lively
@blakelively
United States
Entertainment and Music Business and Finance Actors Entrepreneur 44.8M 5.48%
81 Gusttavo Lima
@gusttavolima
Brazil
Entertainment and Music Romance and Wedding Singer 44.6M 0.15%
82 NICKY JAM
@nickyjam
Puerto Rico
Entertainment and Music Music Management Singer Celebrities 44.2M 0.32%
83
@parineetichopra
India
Beauty and Self Care Actors Computer Company 43.5M 1.63%
84 Natasha Wilona
@natashawilona12
Indonesia
Fashion and Accessories Celebrity Modeling Cars & Motorcycles Film, Music & Books Celebrities 43.3M 0.35%
85 Maria River Red
@britneyspears 		Arts and Crafts Food Singer Music Modeling Musician/Band 42.7M 0.47%
86 Rashmika Mandanna
@rashmika_mandanna
India
Entertainment and Music 42.6M 1.91%
87 Marina Ruy Barbosa
@marinaruybarbosa
Brazil
Acting and Drama Fashion and Accessories Celebrity Actors Celebrities Hair & Beauty Health & Fitness 42.3M 0.09%
88 Cara Delevingne
@caradelevingne
United Kingdom
Fashion and Accessories Modeling Actor 42.1M 0.55%
89 Marilia Mendonça
@mariliamendoncacantora
Brazil
Entertainment and Music Singer Music 41.7M 0.61%
90 Wiz Khalifa
@wizkhalifa
United States
Entertainment and Music Music DJ Singer 40.5M 0.42%
91 VarunDhawan
@varundvn 		Entertainment and Music Actors Actor 40.3M 1.90%
92 Laudya Cynthia Bella
@laudyacynthiabella
Indonesia
Acting and Drama Health and Medical Services Music of Asia Singer Film, Music & Books Public Figure Creators & Celebrities 39.7M 0.06%
93 French Montana
@frenchmontana
United States
Entertainment and Music Music Singer Rap 39.6M 0.65%
94 Nancy Ajram
@nancyajram
Lebanon
Entertainment and Music 39.5M 0.36%
95 Wesley Safadão
@wesleysafadao 		Entertainment and Music Music Singer 39.3M 0.18%
96 DJ KHALED
@djkhaled
United States
Entertainment and Music Parenting DJ Celebrities Film, Music & Books Artist Creators & Celebrities 38.8M 0.07%
97 KIM LOAIZA 🖤
@kimberly.loaiza 		Entertainment and Music Actors Modeling Film, Music & Books Cars & Motorcycles Celebrities Humor Public Figure Creators & Celebrities 38.4M 1.92%
98 Madison Beer
@madisonbeer
United States
Entertainment and Music Music Singer Actors 38.2M 2.88%
99 Luna Maya
@lunamaya
Indonesia
Beauty and Self Care Entertainment and Music Celebrity Marketing and Advertising Actors 38.2M 0.05%
100 Becky G
@iambeckyg
United States
Beauty and Self Care Music Musician 37.8M 0.99%
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FAQ: Top Instagram Influencers
Who is the most popular Instagram influencer?
If you're curious about the leading Instagram influencers, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer is @selenagomez with 429.1M subscribers.
The second most popular influencer on Instagram is @kyliejenner. The @kyliejenner profile has 400.2M subscribers. Among other top-ranked Instagram profiles is @therock. @therock has 379.9M followers.
How to find top influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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