Logos, marks and various iconography from the start of 2023. A lot of new Identity systems coming. #carpentercollective_work

We thought it would be fun to share some early studies, explorations and assets that were created along the way of developing the brand identity for @yolitortilleria. We knew from the beginning we wanted to find a way to include one of the owners mother into the brand. She was a huge inspiration to business and their family. The first image is some logo studies that were never shared, followed by a brand study that was never used, then some logo concept sketched and the the last 3 images are some of the final Yoli brand materials. We love the incredibly hard working and talented team at Yoli Tortilleria. We’re so proud to continue to collaborate with them. Now please, everyone go get some fresh tortillas! #carpentercollective_work

Working on a few new restaurant brands currently and thinking about environmental space and the interaction of that space with physical menus. The best environmental menu system should add value to the overall dining experience and should extend the overall brand experience. We personally are always exploring new innovative ways for clients to maintain and update their physical menus (not just digital screens but other analog solutions too). In the end, these menu systems should really be assisting in getting people excited to order and get that delicious food. Nom-Nom amIright? #carpentercollective_work

Working on a few new restaurant brands currently and thinking about hand held menus. A good menu should be a welcome, an inviting navigational tool to the brand. I mean really it should just make you hungry (or thirsty). Designing menus can feel like a big puzzle we need solve. They're opportunities for us to explore materials, finishes, sizes, forms. The best menus add value to the overall brand experience of a restaurant. Heres a few of my favorites we at Carpenter Collective have designed. #carpentercollective_work #menudesign

Happy 4/20! Our friends at WholesomeCo Cannabis support their consumers by supplying them with the resources to help inform and empower their choices on their personal health journey. Education has been a core value from the very start for our client. To help with this objective, our team created various applications that broke down their offerings and benefits in simple terms. These tools help WholesomeCo overcome stigmas around cannabis and help consumers understanding how cannabis can genuinely change their lives for the better. #carpentercollective_work

When designing the interior and exterior signage system and overall retail experience for WholesomeCo Cannabis we wanted to create a signage and hospitality system that is clean, simple and warm. When you visit WholesomeCo the experience should speak to the quality of WholesomeCo’s products and the approachable staff who are there to assist and educate you. The warm wood mixed with the dimensional white signage have the perfect balance between modern and organic—essentially WholesomeCo’s approach to health and wellness. #carpentercollective_work . #brandidentity #branding #signagedesign #enviromentaldesign

The packaging system for WholesomeCo Cannabis was vital within the clients brand story. WholesomeCo not only has a retail space but also delivers product throughout the Salt Lake City region. The packaging system was a crucial way of reinforcing the brand’s story long after a purchase. Throughout the identity and packaging system we implemented iconography that abstractly speaks to the wellness benefits of cannabis. #carpentercollective_work . #packaging #packagingdesign #packagingsystems #brandidentity #branddesign

When developing the brand symbol for WholesomeCo, we wanted to make a subtle nod to the cannabis flower but do so in an approachable way. We also found inspiration in the beauty of the Utah landscapes, specifically the rock cairns/stacks a hiker might find on a trail. These found rock stacks tell hikers, yes, you are on the right path—keep going. A comforting brand message we hope also resonates with WholesomeCo consumers. #carpentercollective_work

Brand identity, strategy, packaging design system and retail environment for WholesomeCo Cannabis, a leader in medical cannabis use and education. The identity reflects the brand’s Utah heritage and their approachable and trusted position in medical cannabis. A full case study is now available on our website. . #branddesign #brandidentity #brandsystem #packaging #packagingdesign #retaildesign #signage

Out today is Emma Jo’s first of four new singles, Straight into Mine. In addition to creating Emma Jo’s brand identity, we also developed a cohesive system to showcase her upcoming album singles. Each single will of course be able to stand alone, yet visually they are part of a system that will work together and be recognizable in a loud and competitive market. Congratulations Emma Jo on releasing this first new single. #carpentercollective_work . #brandidentity #branddesign #logodesign #musicpackaging #logodesigns #emmajo

Our new identity for country music singer/songwriter Emma Jo delivers on the musicians bold and bright sound. The new wordmark needed to reflect Emma Jo’s music and personality. It is strong, in your face and unapologetically her own—just like Emma Jo and her music. #carpentercollective_work . #brandidentity #branddesign #logodesign #musicpackaging #logodesigns #emmajo

New wall murals for Callisto Media’s New York and Bay Area offices. As a data driven media company, each mural and visual application we created needed to highlight the companies data and technology influenced initiatives. Data, Diversity and Discovery are just a few of the brand attributes we aimed to represent. #carpentercollective_work