List of Top 100 Brands in 2026

List of Top 100

What Are The Top Brands Operating.
Discover what brands are popular. Continue reading to know the top brands. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 2,632,227 Top Brands on Instagram.
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All Categories
# Brand Name Country/Region Categories Followers Engagement Rate
1 Nike
@nike 		Sports Apparel Streetwear 298.3M 0.06%
2 National Geographic
@natgeo
United States
Nature Photography News Media/News Company Publishers 281.2M 0.04%
3 FC Barcelona
@fcbarcelona
Spain
Sports Soccer 136.3M 0.43%
4 UEFA Champions League
@championsleague 		Sports Soccer Sports League Local Events 115.6M 0.46%
5 NASA
@nasa
United States
Politics Space Government Organization Government Agencies 97M 0.57%
6 NBA
@nba 		Sports Basketball Sports League Local Events 89.2M 0.09%
7 Victoria's Secret
@victoriassecret
United States
Fashion Apparel Bikini 79.9M 0.03%
8 433
@433 		Sports Entertainment and Music Soccer Community Non-Profits & Religious Organizations 70.9M 0.93%
9 Premier League
@premierleague 		70.7M 0.17%
10 Paris Saint-Germain
@psg
France
Sports Soccer Journalists 65.8M 0.05%
11 Marvel Entertainment
@marvel 		Entertainment and Music Arts and Crafts Animation and Cosplay Celebrity Comics Film 64.1M 0.17%
12 ZARA
@zara
Spain
Fashion and Accessories Clothing Personal Goods & General Merchandise Stores 62.3M 0.02%
13 CHANEL
@chanelofficial
France
Fashion Home and Garden Fashion Design 60M 0.03%
14 Louis Vuitton
@louisvuitton
United States
Home and Garden Styling Bags Company Home Services 56M 0.05%
15 9GAG: Go Fun The World
@9gag 		Entertainment and Music Video Gaming Humor Entertainment Memes App App Page Content & Apps 55.2M 0.11%
16 LALIGA
@laliga
Spain
Sports Entertainment and Music Home and Garden Soccer 53.2M 0.05%
17 GUCCI
@gucci 		Fashion and Accessories Home and Garden Modeling Lifestyle Company Home Services 51.5M 0.06%
18 Vogue
@voguemagazine 		Fashion and Accessories Arts and Crafts News Modeling Magazines Magazine Publishers 51.3M 0.08%
19 UFC
@ufc 		Sports Sports League Local Events 49.4M 0.06%
20 WorldStar Hip Hop / WSHH
@worldstar
United States
Entertainment and Music News News Site Publishers 47.9M 0.05%
21 DOVE
@dovecameron 		Beauty and Self Care Entertainment and Music Celebrity Actors Performance Art Local Events 47.3M 2.34%
22 Dior Official
@dior
France
Fashion and Accessories Beauty and Self Care Home and Garden Design Lifestyle Company Home Services 46.8M 0.04%
23 National Geographic Travel
@natgeotravel 		Nature Travel Photography News 46.7M 0.03%
24 Nike Football
@nikefootball 		Soccer Sports Footwear 46.4M 0.14%
25 Tasty
@buzzfeedtasty 		Food Food and Drink Cooking Lifestyle Topic Kitchen Supplies Kitchen/Cooking Home Goods Stores 46.1M 0.02%
26 5-Minute Crafts
@5.min.crafts 		DIY and Life Hacks Arts and Crafts Product Education Interior Design Furniture Design 44.5M 0.05%
27 FIFA World Cup
@fifaworldcup 		News 43.4M 0.17%
28 BMW
@bmw 		Auto and Vehicles Cars BMW Car Auto Dealers 42M 0.14%
29 FORMULA 1®
@f1
United Kingdom
Auto and Vehicles Sports Entertainment and Music Personal Finance Racing Bikes 40.7M 1.12%
30 Disney
@disney
United States
Entertainment and Music Movies Entertainment Topic Arts Entertainment Local Events 40.3M 0.20%
31 Pubity
@pubity 		Entertainment and Music Celebrity News Community Non-Profits & Religious Organizations 38.6M 1.53%
32 H&M
@hm 		Fashion and Accessories Styling Clothing Personal Goods & General Merchandise Stores 38.5M 0.01%
33 Marvel Studios
@marvelstudios 		Entertainment and Music Medical Health Film Comics Movie Content & Apps 38.4M 0.33%
34 SportsCenter
@sportscenter 		Tv Show Content & Apps 38.3M 0.51%
35 SHEIN.COM
@sheinofficial 		Fashion and Accessories Styling Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 38M 0.03%
36 Mercedes-Benz
@mercedesbenz
Germany
Auto and Vehicles Automotive Cars Luxury Mercedes Car Auto Dealers 37.9M 0.10%
37 Netflix Brasil
@netflixbrasil
Brazil
Entertainment and Music News News&Politics TV Shows 37.9M 0.18%
38 Lamborghini
@lamborghini
Italy
Auto and Vehicles Automotive Cars Luxury Automotive Manufacturing Home & Auto 37M 0.74%
39 Netflix US
@netflix
United States
Entertainment and Music TV Shows Arts & Entertainment Local Events 36.9M 0.24%
40 Team India
@indiancricketteam
India
Sports Publishers 35.3M 1.54%
41 JJ Communication
@jj_mobile_world
India
Product Showcase Auto and Vehicles 35.1M 1.84%
42 adidas Originals
@adidasoriginals 		Fashion and Accessories Shoes Streetwear Topic Shopping Retail Personal Goods & General Merchandise Stores 34.5M 0.17%
43 apple
@apple 		Photography iPhone Product Service Personal Goods & General Merchandise Stores 34M 0.20%
44 Prada
@prada 		Fashion and Accessories Home and Garden Company Home Services 33.4M 0.07%
45 adidas Football
@adidasfootball 		Sports Soccer Sports Outdoors Personal Goods & General Merchandise Stores 33.3M 0.74%
46 WWE
@wwe 		Entertainment and Music Sports News Entertainment 32.7M 0.37%
47 NFL
@nfl 		Sports American football Professional Sports League 32.3M 0.23%
48 Ferrari
@ferrari
United States
Automotive Cars Luxury Car Auto Dealers 31.8M 0.28%
49 Red Bull
@redbull 		Sports Outdoor Activity Personal Finance Riders 31.6M 1.47%
50 YouTube
@youtube 		Entertainment and Music Education 31.2M 0.01%
51 PlayStation
@playstation 		Entertainment and Music Games Game Development Entertainment Video Games Content & Apps 31.1M 0.14%
52 Dolce&Gabbana
@dolcegabbana
Italy
Fashion Styling Luxury 30.8M 0.03%
53 Versace
@versace 		Fashion Business and Finance Styling Fashion Design 30.1M 0.18%
54 Porsche
@porsche 		Auto and Vehicles Automotive Cars Luxury Racing Car Auto Dealers 29.8M 1.01%
55 adidas
@adidas 		Sports Fashion and Accessories Training Product Service Personal Goods & General Merchandise Stores 29.5M 0.11%
56 The Shade Room
@theshaderoom
United States
Entertainment and Music News Music Modeling Entertainment Site Publishers 29.3M 0.09%
57 ESPN
@espn 		Sports News Basketball Tv Network Publishers 28.5M 0.33%
58 BBC News
@bbcnews
United Kingdom
Education News TV Channel News&Politics Media News Company Publishers 27.7M 0.19%
59 Fortnite
@fortnite 		Games Video Games 27M 0.52%
60 Kevin De Bruyne
@kevindebruyne
Belgium
Sports Soccer 26.8M 2.40%
61 EA SPORTS FIFA
@easportsfifa 		Games Soccer 26.5M 0.61%
62 Arnold Schwarzenegger
@schwarzenegger
United States
Entertainment and Music Actors 26.3M 0.74%
63
@6ix9ine 		Entertainment and Music Music Singer Rap 26.3M 7.89%
64 Cameron Dallas
@camerondallas
United States
Entertainment and Music Actors 26.1M 0.02%
65 TikTok
@tiktok 		Entertainment and Music Music Entertainment App Content & Apps 26M -
66 BEAUTIFUL DESTINATIONS
@beautifuldestinations
United States
Travel Nature News Media News Company Publishers 25.7M 0.27%
67 Calvin Klein
@calvinklein
United States
Fashion and Accessories Product Showcase Parenting Fashion Design Clothing Personal Goods & General Merchandise Stores 25.7M 0.04%
68 Netflix Latinoamérica
@netflixlat
Chile
Entertainment and Music News Medical Center 25.2M 0.07%
69 E! News
@enews
United States
Entertainment and Music News 25M 0.02%
70 Flamengo
@flamengo
Brazil
Sports Soccer 24.8M 0.52%
71 Kylie Cosmetics
@kyliecosmetics 		Beauty and Self Care Product Showcase Business Spa Beauty Personal Care Lifestyle Services 24.6M 0.04%
72 M·A·C Cosmetics
@maccosmetics 		Beauty and Self Care Lifestyle Product Service Personal Goods & General Merchandise Stores 24.2M 0.02%
73 The Good Quote
@thegoodquote
United States
Education Life and Society Books News Humor Quotes 24.1M 0.14%
74 Jordan
@jumpman23
Jordan
Basketball Sports 24.1M 0.16%
75 :Dagelan
@dagelan 		Art Humor Nature & Outdoors 23.9M 0.54%
76 MEMEZAR • MEMES & MEME-CULTURE
@memezar 		Funny Celebrity News Publisher Publishers 23.6M 1.64%
77 BBC NEWS فارسی
@bbcpersian
United Kingdom
News 23M 0.02%
78 Sephora
@sephora 		Beauty and Self Care Cosmetics Health Beauty Personal Goods & General Merchandise Stores 22.7M 0.19%
79 ICC
@icc 		Sports 22.5M 0.10%
80 Rockstar Games
@rockstargames
United States
Entertainment and Music Games News Video Gaming Xbox Video Games Game Development 22.4M 0.50%
81 FashionNova.com
@fashionnova
United States
Fashion and Accessories Modeling Plus Size Celebrities Clothing (Brand) Personal Goods & General Merchandise Stores 22.1M -
82 The Tonight Show
@fallontonight
United States
TV Shows Tv Show Content & Apps 22M 1.92%
83 TNT Sports Brasil
@tntsportsbr 		Sports News Soccer 21.6M 0.05%
84 Big Brother Brasil
@bbb
Brazil
Entertainment and Music TV Shows 21.1M 0.31%
85 Hugo Gloss
@hugogloss
Brazil
Entertainment and Music Celebrity News Journalists 21.1M 0.11%
86 GoPro
@gopro 		Photography Product Showcase 20.9M 0.09%
87 BUGATTI
@bugatti 		Auto and Vehicles Cars Luxury Automotive Manufacturing Home & Auto 20.7M 1.20%
88 MTV
@mtv 		Entertainment and Music Funny News Music 20.5M 0.37%
89 Instagram’s @Creators
@creators
United States
20.4M 0.06%
90 Burberry
@burberry
United Kingdom
Fashion and Accessories Fashion Design Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 20.2M 0.07%
91 Emporio Armani
@emporioarmani 		Fashion and Accessories Lifestyle 20M 0.01%
92 Fendi
@fendi 		Fashion and Accessories Org General Non-Profits & Religious Organizations 20M 0.15%
93 KIRK
@dababy 		Art Music Singer Entertainment Artist Creators & Celebrities 19.8M 0.70%
94 The New York Times
@nytimes
United States
News Media News Company Publishers 19.7M 0.07%
95 Instagram for Business
@instagramforbusiness 		News Events Design Marketing 19.6M 0.09%
96 Stranger Things Netflix
@strangerthingstv 		19.5M 3.84%
97 CNN
@cnn 		Entertainment and Music News TV Channel News&Politics Media News Company Publishers 19.3M 0.25%
98 Michael Kors
@michaelkors
United States
Fashion and Accessories Home and Garden Styling Lifestyle Company Home Services 19.3M 0.01%
99 Borussia Dortmund
@bvb09
Germany
Sports Soccer 19.2M 0.20%
100 Discovery
@discovery 		Education Nature 19.2M 0.12%
See Full List

Most Talked-About Brands Ranking Analysis

Nike is ranked #1 as the most popular brand for 06 in 2026. The average engagement rate is 0.06 with 298,299,129 followers count. In addition to being ranked the number one brand on Instagram, Nike is also the top brand in the Sports category.
National Geographic and FC Barcelona are ranked 2nd and 3rd in the list. In terms of user engagement, National Geographic has an average engagement rate of 0.04, follower size of 281,193,386. Similarly, FC Barcelona average engagement rate is 0.43, with 136,348,915 followers.
UEFA Champions League is a top Instagram Brand that ranks in 4th place.
Number five on our list is NASA, a top brand in the category of Politics, The follower on Instagram is 96,957,479.