Top Instagram Influencers and Instagram Users in 2024
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Discover Top Ranked Influencers by Type and Category of Influence. We've profiled top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

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Top Instagram Influencers

Top Instagram Influencers Ranking Find out the most influential Instagram accounts with details on their number of followers. We’re currently tracking a total of 5,191 influencers with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Jennifer Lopez
@jlo
United States
Art Food and Drink Entertainment and Music Celebrity Modeling Music Singer Artist Creators & Celebrities 253.3M 0.12%
2 Barbie
@nickiminaj 		Fashion and Accessories Singer Artist 229.5M 0.21%
3 Zendaya
@zendaya
United States
Entertainment and Music Acting and Drama Celebrity Actors Artist 184.7M 2.43%
4 Cardi B
@iamcardib
United States
Entertainment and Music Singer Hair & Beauty Celebrities Design Artist 168.3M 1.01%
5 BROWN
@chrisbrownofficial 		Art Singer Artist 144.2M 0.23%
6 Gal Gadot
@gal_gadot
Israel
Entertainment and Music Food Actors Artist 109.2M 0.16%
7 Priyanka
@priyankachopra 		Actors Artist Creators & Celebrities 90.7M 0.72%
8 DUA LIPA
@dualipa
United States
Entertainment and Music Singer Artist 88.7M 1.39%
9 ROSÉ
@roses_are_rosie 		Entertainment and Music Singer Artist 76.5M 5.26%
10 Abel Tesfaye
@theweeknd
United States
Art Singer Artist 74.9M 2.47%
11 URVASHI RAUTELA
@urvashirautela
France
Art Beauty Acting and Drama Beauty and Self Care Entertainment and Music Music Celebrity Actors Modeling Artist 71.3M 0.28%
12 AnushkaSharma1588
@anushkasharma 		Entertainment and Music Actors Artist 67.4M 3.55%
13 Will Smith
@willsmith
United States
Entertainment and Music Producers Hip hop music Artist 66.5M 0.64%
14 V
@thv 		Art Artist 65.4M 18.07%
15 Tata Werneck
@tatawerneck
Brazil
Entertainment and Music Actors Artist 57.1M 0.27%
16 Kriti
@kritisanon 		Art Modeling Artist 55.5M 0.87%
17 Lele Pons
@lelepons
United States
Art Entertainment and Music Video Blogger Artist 53.5M 1.50%
18 jhope
@uarmyhope 		Entertainment and Music Artist 49.5M 15.08%
19 Jin of BTS
@jin
Korea
Art Music Artist 48.2M 15.59%
20 Virginia Fonseca Costa
@virginia 		Beauty and Self Care Romance and Wedding Modeling Humor Celebrities Film, Music & Books Animals & Pets Artist 46.1M 4.27%
21 DJ KHALED
@djkhaled
United States
Entertainment and Music Parenting DJ Celebrities Film, Music & Books Artist Creators & Celebrities 38.8M 0.07%
22 Nick Jonas
@nickjonas
United States
Entertainment and Music Food Product Showcase Artist Creators & Celebrities 35.3M 0.84%
23 Sabrina Carpenter
@sabrinacarpenter 		Entertainment and Music Music Modeling Artist Creators & Celebrities 33.9M 4.40%
24 Jackson Wang
@jacksonwang852g7
China
Entertainment and Music Singer Artist Creators & Celebrities 33M 3.45%
25 Shilpa Shetty Kundra
@theshilpashetty
India
Beauty and Self Care Fashion and Accessories Fitness and Health Business and Finance Celebrity Actors Artist Creators & Celebrities 32.2M 0.57%
26 Megan Thee Stallion
@theestallion
United States
Entertainment and Music Music Entertainment Singer Artist Creators & Celebrities 31.9M 3.25%
27 Juliette
@juliette
Brazil
Entertainment and Music Artist 31.1M 0.41%
28 Reese Witherspoon
@reesewitherspoon
United States
Entertainment and Music Actors Artist 30.2M 0.68%
29 mon
@imouniroy 		Food Travel Celebrity Food and Drink Dance Artist 30.2M 0.61%
30 TWICE
@twicetagram
Korea
Art Music Band Modeling Artist Creators & Celebrities 28.8M 1.42%
31 C A M I L O
@camilo 		Entertainment and Music Actors Celebrities Design Artist 28.2M 1.03%
32 Hilary Duff
@hilaryduff
United States
Entertainment and Music Modeling Singer Actors Artist 26.9M 0.50%
33 Nina Dobrev
@nina
United States
Actors Artist 26.3M 1.70%
34 Allu Arjun
@alluarjunonline
India
Acting and Drama Actors Artist 24.8M 7.80%
35 Shruti Haasan
@shrutzhaasan
India
Entertainment and Music Food Actors Singer Artist 24.8M 0.71%
36 SEHUN
@oohsehun 		Entertainment and Music Singer Artist 23.5M 5.46%
37 Kajal A Kitchlu
@kajalaggarwalofficial 		Acting and Drama Modeling Actors Artist 22.4M 3.00%
38 Greeicy
@greeicy 		Entertainment and Music Actors TV Shows Artist 22.2M 1.80%
39 Mari Maria
@marimaria
Brazil
Beauty and Self Care Styling Artist 21.7M 0.35%
40 Gabrielle Union-Wade
@gabunion
United States
Entertainment and Music Fashion and Accessories Actors Author Artist 21.7M 0.29%
41 Evaluna Montaner de Echeverry
@evaluna
Venezuela
Actors Virtualization Journalists Artist 21.2M 1.90%
42 James Charles
@jamescharles
United States
Beauty and Self Care Artist 20.8M 0.95%
43 Emma Roberts
@emmaroberts
United States
Art Lifestyle Modeling Artist 20.7M 0.74%
44 Oprah
@oprah 		Entertainment and Music Actors Producers TV Shows Artist 20.7M 0.90%
45 Taapsee Pannu
@taapsee
India
Acting and Drama Modeling Actors Artist Creators & Celebrities 20.5M 0.47%
46 SOMI
@somsomi0309
Korea
Modeling Styling Singer Artist 19.8M 1.91%
47 Hélà
@kyrieirving
United States
Arts and Crafts Basketball Artist 19.5M 3.00%
48 Perrie.
@perrieedwards
United Kingdom
Entertainment and Music Beauty and Self Care Singer Music Artist 19.4M 0.86%
49 Bhuvan Bam
@bhuvan.bam22
India
Entertainment and Music Music Actors Geek Artist 19.2M 5.10%
50 Mahe Man
@mahnaz_afshar
Germany
Acting and Drama Celebrity Artist 18.7M 1.33%
51 davikah
@davikah 		Animals Pets Celebrity Modeling Actors Artist 18.1M 0.65%
52 A$AP ROCKY
@asaprocky
United States
Entertainment and Music Music Singer Hip hop music Artist 17.8M 7.77%
53 Heart Evangelista
@iamhearte
Philippines
Arts and Crafts Celebrity Business and Finance Actors Design Lifestyle Artist Creators & Celebrities 16M 0.24%
54 DJ AMBER NA 藍星蕾
@amberna_official
Taiwan
Entertainment and Music Careers Music DJ Producers Artist 16M 0.43%
55 박신혜/Shin Hye Park
@ssinz7
Korea
Actors Singer Artist 15.8M 3.66%
56 Ayushmann Khurrana
@ayushmannk
India
Entertainment and Music Acting and Drama Actors Artist 15.6M 1.00%
57 Kehlani
@kehlani
United States
Entertainment and Music Singer Music Creator Artist Creators & Celebrities 15.5M 4.19%
58 KAI
@zkdlin 		Art Music Artist 14.8M 8.27%
59 JESSI
@jessicah_o 		Entertainment and Music Dance Artist Creators & Celebrities 14.6M 6.24%
60 김수현 Kim Soo Hyun 金秀賢
@soohyun_k216
Korea
Entertainment and Music Gym Modeling Artist 14.4M 5.80%
61 Jhené Aiko Efuru Chilombo 🔮
@jheneaiko
United States
Entertainment and Music Singer Artist 13.8M 2.60%
62 BIG BOSS 🔑🔑
@keke 		Entertainment and Music Celebrity Modeling Singer Music Artist 13.6M 0.86%
63 Monica
@monicadenise 		Art Modeling Actors Moms Artist Creators & Celebrities 13.4M 0.37%
64 Carrie Underwood
@carrieunderwood
United States
Entertainment and Music Music Singer Lifestyle Artist 13.1M 0.10%
65 Donatella Versace
@donatella_versace
Italy
Fashion and Accessories Fashion Design Artist Creators & Celebrities 11.8M 0.86%
66 tameramowryhousley
@tameramowrytwo
United States
Entertainment and Music Family Celebrity Actors Artist Creators & Celebrities 11.7M 0.53%
67 Bebe Rexha
@beberexha
United States
Entertainment and Music Singer Lifestyle Music Artist Creators & Celebrities 11.6M 1.35%
68 Jada Pinkett Smith
@jadapinkettsmith
United States
Entertainment and Music Parenting Actors Artist 11.4M 0.15%
69 ANDREY BATT
@andreybatt
United States
Art Nature & Outdoors Kids & Parenting Humor Food & Drink Health & Fitness Hair & Beauty Gardening Film, Music & Books DIY & Crafts Design Celebrities Cars & Motorcycles Architecture Animals & Pets Cooking Marketing and Advertising Music Actors Singer Artist 10.8M 1.39%
70 Mirjam Semenenko
@artmodel.one
Ukraine
Arts and Crafts Artist 10.8M 4.98%
71 Serna Amini
@serna_amini 		Art Artist 10.2M 6.28%
72 Eva Longoria Baston
@evalongoria
United States
Food Auto and Vehicles Celebrity Actors Artist Creators & Celebrities 10.1M 0.74%
73 Anya Taylor-Joy
@anyataylorjoy
United Kingdom
Entertainment and Music Actors Modeling Singer Artist 10M 9.29%
74 Siti Nurhaliza Tarudin
@ctdk
Malaysia
Entertainment and Music Music Singer Artist 9.2M 0.07%
75 Bhumi Pednekar
@bhumipednekar
India
Celebrity Actors Modeling Artist Creators & Celebrities 8.9M 0.18%
76 Natalie Portman
@natalieportman
United States
Education Arts and Crafts Actors Artist 8.8M 1.47%
77 Halle Berry
@halleberry
United States
Entertainment and Music Health Celebrities Artist Creators & Celebrities 8.7M 0.72%
78 Elnaz Golrokh
@elnaz_golrokh
United States
Beauty and Self Care Fashion and Accessories Business Design Celebrities Makeup Artist 8.2M 2.33%
79 SUNMI
@miyayeah 		Entertainment and Music Modeling Artist 8.2M 1.87%
80 Kriti Kharbanda
@kriti.kharbanda 		Entertainment and Music Actors Artist 8M 2.66%
81 ZIZAN RAZAK
@zizanrazak869
Malaysia
Art Actors Artist 7.8M 0.15%
82 G.E.M.鄧紫棋
@gem0816
Hong Kong
Entertainment and Music Music Celebrity Songwriting Artist 7.6M 0.85%
83 Tiffany Haddish
@tiffanyhaddish
United States
Art Humor Artist Creators & Celebrities 7.5M 0.06%
84 Sushmita Sen
@sushmitasen47
India
Entertainment and Music Family Modeling Artist 7.4M 1.11%
85 MIRA FILZAH
@mfmirafilzah
Malaysia
Acting and Drama Celebrity Actors Artist Creators & Celebrities 7.3M 0.70%
86 Cindy Kimberly
@wolfiecindy
Spain
Beauty and Self Care Fashion and Accessories Modeling Lifestyle Artist 7.2M 3.19%
87 Kash Doll
@kashdoll
United States
Entertainment and Music Fashion and Accessories Artist 7.1M 1.72%
88 Reza Attaran
@rezaattaran
Iran, Islamic Republic of Persian Gulf
Entertainment and Music Modeling Artist 7.1M 3.74%
89 RajKummar Rao
@rajkummar_rao 		Entertainment and Music Acting and Drama Celebrity Actors Modeling Artist 7.1M 1.21%
90 Dylan Minnette
@dylanminnette
United States
Entertainment and Music Music Band Actors Artist 6.9M 5.50%
91 Nivetha Thomas
@i_nivethathomas
India
Modeling Fashion Actors Artist 6.9M 6.68%
92 Mary J Blige
@therealmaryjblige
United States
Entertainment and Music Music Modeling Singer Artist 6.8M 2.10%
93 Oğuzhan Uğur
@oguzhanugur_
Turkey
Entertainment and Music Funny Life and Society Musicians Artist 6.8M 6.36%
94 Hunter
@hunterschafer 		Animals Fashion and Accessories Parenting Film, Music & Books Design Artist 6.8M 12.60%
95 Yasemin Sakallıoğlu
@yasemoz88
Turkey
Entertainment and Music Funny Journalists Modeling Artist 6.6M 4.51%
96 Janna Nick
@jannanick
Malaysia
Entertainment and Music Fashion and Accessories Business and Finance Actors Celebrities Animals & Pets Film, Music & Books Artist 6.3M 0.21%
97 ! Julian
@julienco_ 		Art Entertainment and Music Lifestyle Celebrities Artist 6.3M 3.93%
98 Tarkan
@tarkan 		Entertainment and Music Singer Artist Creators & Celebrities 6.3M 4.54%
99 ezgi mola
@ezomola 		Entertainment and Music Actors Artist 6.2M 1.54%
100 Özge Gürel
@ozgecangurelofficial
Turkey
Acting and Drama Actors Artist 6.1M 5.37%
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FAQ: Top Instagram Influencers
Who is the most popular Instagram influencer?
If you're curious about the leading Instagram influencers, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer is @jlo with 253.3M subscribers.
The second most popular influencer on Instagram is @nickiminaj. The @nickiminaj profile has 229.5M subscribers. Among other top-ranked Instagram profiles is @zendaya. @zendaya has 168.3M followers.
How to find top influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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