Top Instagram Influencers and Instagram Users in 2024
Find out who are the top Instagram influencers. Download the list of the most popular Instagram accounts.

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Discover Top Ranked Influencers by Type and Category of Influence. We've profiled top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

Top Instagram Influencers

Top Instagram Influencers Ranking Find out the most influential Instagram accounts with details on their number of followers. We’re currently tracking a total of 260,656 influencers with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Khabane Lame
@khaby00
Entertainment and Music Funny Education Life and Society Video Gaming Gaming Video Creator 79.7M 1.17%
2 Emma Watson
@emmawatson
Entertainment and Music Fashion and Accessories Education Celebrity Actors Public Figure 75.4M 1.41%
3 Sachin Tendulkar
@sachintendulkar
Sports Education Cricket 47.7M 1.28%
4 Najwa Shihab
@najwashihab
Education Entertainment and Music Journalists Digital Creator 23.5M 0.35%
5 Bunga Citra Lestari
@bclsinclair
Education Upskilling Music Modeling Singer 23.3M 0.58%
6 IRFAN HAKIM
@irfanhakim75
Education DIY and Life Hacks 22.1M 0.02%
7 Mustafa Hosny مصطفى حسني
@mustafahosnyofficial
Education Entertainment and Music Parenting Religion 20.2M 0.07%
8 Maudy Ayunda
@maudyayunda
Education Entertainment and Music Music Celebrity Singer 19.5M 0.50%
9 David Michigan ⚡️
@davidmichigan
Education Upskilling Celebrity Celebrities Health & Fitness 18.5M 0.02%
10 Anton Tregubov
@caviarmagnat
Finance Product Education 18.4M 3.41%
11 أحمد الشقيري
@ahmadalshugairi
Education TV Host 17.6M 0.41%
12 Mai Omar
@maiomar_
Education Family Modeling 17.1M 0.26%
13 Chelsea Elizabeth Islan
@chelseaislan
Education Celebrity Lifestyle Actors 16.1M 0.27%
14 Nadine Nassib Njeim
@nadine.nassib.njeim
Entertainment and Music Family Education Celebrity Modeling 16.1M 0.96%
15 Titi Kamal
@titi_kamall
Acting and Drama Product Education Marketing and Advertising Actors Lifestyle Celebrities 15.8M 0.28%
16 Çağrı Taner
@cagritaner
Education Writer 15.6M 0.18%
17 Jay Shetty
@jayshetty
Education Upskilling Entertainment and Music Parenting Speaker 14.9M 0.82%
18 نور ستارز | Noor Stars
@noorstars
Entertainment and Music Beauty and Self Care Education 14.5M 0.92%
19 أخبار السعودية
@saudinews50
Education Life and Society News News&Politics 13.9M 0.08%
20 GIL DO VIGOR
@gildovigor
Education Finance 13.9M 0.49%
21 Natasha Graziano
@natashagraziano
Beauty and Self Care Education Upskilling Fitness and Health Lifestyle Styling 13.5M 1.55%
22 علي عذاب - Ali Athab
@ali_athab9
Education Family Finance 12.4M 0.71%
23 EBI
@ebi
Education Romance and Wedding Soccer Music Rock 11.5M 0.77%
24 World Health Organization
@who
Education Moms 11.2M 0.10%
25 An Actress Lah Pokoknya
@cassandraslee
Beauty and Self Care Product Education Product Showcase Celebrity Business 11.1M 0.08%
26 Sahil Khan
@sahilkhan
Fitness and Health Product Education Gym Coaching 11M 1.15%
27 Nour Arida
@nouraridaofficial
Education Upskilling Romance and Wedding Fashion and Accessories Parenting 11M 0.88%
28 Jaya Sharma
@iamjayakishori
Education 10.9M 2.74%
29 Sadhguru
@sadhguru
Education Nature Parenting Soul Moms 10.8M 0.48%
30 Pitbull
@pitbull
Entertainment and Music Education Business and Finance Music 10.8M 0.58%
31 Gustavo Rocha
@gustavorocha
Education Lifestyle Celebrities Film, Music & Books Design 10.6M 1.05%
32 Ibai
@ibaillanos
Education Soccer Actors 10.3M 13.50%
33 Factsdailyy
@factsdailyy
Education Entertainment and Music Funny 10.1M 0.59%
34 Founder: Shift Pemuda Hijrah movement
@hanan_attaki
Education Upskilling 10M 0.44%
35 Masaka Kids Africana
@masakakidsafricana
Education Family Parenting Moms Choreographer Dance 9.8M 8.82%
36 Dr. Fia Johansson
@persianmedium
Education Upskilling Celebrity Soul 9.5M 0.20%
37 Jamie Oliver
@jamieoliver
Food Product Education Food and Drink 9.5M 0.14%
38 ANDREA VALDIRI 🇨🇴
@andreavaldirisos
Family Education Actors Modeling 9.4M 3.84%
39 Pr Claudio Duarte
@claudioduarte
Education 9.3M 0.08%
40 Dian Sastrowardoyo
@therealdisastr
Acting and Drama Family Outdoor Activity Education Celebrity Business and Finance Modeling 9.3M 0.15%
41 Daniel Habif
@danielhabif
Education Entertainment and Music Marketing and Advertising Events Actors Virtualization Journalists Film, Music & Books Celebrities 9M 1.22%
42 Natalie Portman
@natalieportman
Education Arts and Crafts Actors Artist 8.8M 1.47%
43 Imran Khan
@imrankhan.pti
Education Founder 8.7M 1.84%
44 Eduin Caz
@eduincaz
Education Funny 8.6M 3.60%
45 Behnoush tabatabaei,Ph.D
@behnoushtabatabai
Acting and Drama Education Celebrity Moms Journalists Actor 8.6M 0.60%
46 Isaías
@isaias
Funny Life and Society Education 8.6M 1.34%
47 Kristina Kim
@kikakim
Entertainment and Music Fashion and Accessories Product Education 8.4M 0.13%
48 Power of Positivity
@powerofpositivity
Education Business Entrepreneur 8.4M 0.10%
49 Bill Gates
@thisisbillgates
Education Founder Marketing Entrepreneur 8.3M 1.35%
50 LOVE MYSELF
@bts_love_myself
Education Celebrity 8.1M 5.60%
51 Ranty Maria
@rantymaria
Education Upskilling Celebrity Actors Cars & Motorcycles 8.1M 0.69%
52 Jerome Polin Sijabat ジェローム
@jeromepolin
Education 8.1M 4.98%
53 Super Artificial Intelligence Influencer
@marquistrill
Education Entertainment and Music Finance Marketing and Advertising Business and Finance Music Singer 8M 1.07%
54 Доктор Комаровский
@doctor_komarovskiy
Family Education Health and Medical Services Children Health 7.9M 0.13%
55 The UK07 Rider
@anurag_dobhal
Education Upskilling 7.9M 13.93%
56 Dr. Jordan B. Peterson
@jordan.b.peterson
Education Psychology 7.9M 0.72%
57 Fact
@fact
Education Fashion and Accessories 7.9M 0.50%
58 UAS عبد الصمد
@ustadzabdulsomad_official
Education 7.9M 0.20%
59 Evaristo Costa
@evaristocostaoficial
Education Upskilling Journalists 7.5M 0.35%
60 Abdullah Gymnastiar
@aagym
Education Speaker 7.5M 0.06%
61 Juliet Ibrahim
@julietibrahim
Acting and Drama Education Romance and Wedding Business and Finance Celebrity Entertainment Actors Modeling Celebrities 7.5M 0.02%
62 Pablo Marçal
@pablomarcal1
Education 7.4M 0.46%
63 𝓨𝓿𝓸𝓷𝓷𝓮 𝓝𝓮𝓵𝓼𝓸𝓷
@yvonnenelsongh
Arts and Crafts Education Entertainment and Music Celebrity Modeling Entertainment Design Celebrities 7.4M 0.13%
64 Yunus Sedat Aydın
@yunus
Education Upskilling Business and Finance 7.3M 2.79%
65 Gaur Gopal das
@gaurgopaldas
Education Upskilling Fitness and Health Parenting Coaching Business 7.3M 1.02%
66 Augusto Cury
@augustocury
Education Author Movie Writer Writer Creators & Celebrities 7.2M 0.23%
67 Ahmed Hassan أحمد حسن
@ahmedhas0san
Education Entertainment and Music Marketing and Advertising Lifestyle 7.2M 0.08%
68 Эльмира Толегенова
@elt6i
Beauty and Self Care Education Fitness and Health Books 7.1M 0.15%
69 Mila Semeshkina
@your_smart_mila
Education Business and Finance Food Film, Music & Books 7.1M 0.99%
70 NADIA AL-ELAYAWI
@nadine__altaee
Education 7.1M 0.20%
71 Aidan R Gallagher
@aidanrgallagher
Nature Education 7M 2.38%
72 Anies Rasyid Baswedan
@aniesbaswedan
Education Politics 7M 1.71%
73 Reina
@killadamente
Education Video Blogger 7M 0.38%
74 Samuel Eto'o
@samueletoo
Education Sports Soccer 6.9M 0.26%
75 Renato Cariani
@renato_cariani
Education Fitness and Health 6.9M 2.31%
76 toguro
@toguro
Fitness and Health Entertainment and Music Product Showcase Education 6.8M 3.07%
77 Justin Laboy
@justinlaboy
Education Entertainment and Music Motivational Speaker 6.8M 2.79%
78 Liza Miller
@kto_takaya
Product Education Training 6.7M 0.36%
79 Ola Al Fares ⚖️ عُلا الفارس
@olaalfares
Education 6.7M 0.47%
80 TIAGO BRUNET ☕️
@tiagobrunet
Education Upskilling 6.7M 1.61%
81 Amr Khaled عمرو خالد
@amrkhaled
Education 6.4M 0.31%
82 Rrahul Narain Kanal
@rahulnarainkanal
Education Music Singer Entertainment 6.4M 1.78%
83 Zubby Michael
@zubbymichael
Entertainment and Music Product Education Celebrity Actors 6.3M 0.23%
84 Esra Ezmeci
@esraezmecii
Education Medical Health 6.3M 1.17%
85 🍁 بيج جامعة بغداد🍁 مميزين 😌🧿
@university_of_baghdad1
Education Universities 6.3M 0.10%
86 Ashraf Abdel Baky
@ashrafabdilbaky
Education Arts and Crafts 6.2M 0.20%
87 Alph Lukau
@alphlukau
Education 6.2M 0.06%
88 Ekaterina Gorodnicheva
@katyagorod
Travel Education Computers 6.2M 0.16%
89 رغـد | Raghad
@rragoode
Beauty and Self Care Education Entertainment and Music 6.1M 2.23%
90 Akshara Singh
@singhakshara
Education Actors Dance Choreographer 6M 0.71%
91 Nia Sioux
@niasioux
Education Entertainment and Music Fashion and Accessories Celebrity Actors 5.9M 1.25%
92 Marcela Mc Gowan
@marcelamcgowan
Education Business and Finance 5.9M 0.20%
93 Triplets Ghetto Kids 🇺🇬
@ghettokids_tfug
Education Entertainment and Music Music Entertainment Dance 5.8M 1.13%
94 Dhanashree Verma
@dhanashree9
Education Arts and Crafts Acting and Drama Celebrity Medical Health Choreographer Dance Music 5.7M 7.92%
95 Mufti Menk
@muftimenkofficial
Education Speaker 5.7M 1.61%
96 Dia Mirza Rekhi
@diamirzaofficial
Entertainment and Music Education Celebrity Actors Modeling 5.6M 0.55%
97 Dr Omotola Jalade-Ekeinde, MFR
@realomosexy
Acting and Drama Entertainment and Music Education Life and Society Upskilling Celebrity Music Actors 5.5M 0.41%
98 INSTASAMKA $$$$$$
@instasamka
Finance Entertainment and Music Product Education Music 5.5M 1.59%
99 Olivia Frances Culpo
@oliviaculpo
Fashion and Accessories Education Modeling Celebrities 5.5M 1.44%
100 Shaun King
@shaunking
Education Upskilling Entertainment and Music Journalists 5.5M 1.43%
FAQ: Top Instagram Influencers
Who is the most popular Instagram influencer?
If you're curious about the leading Instagram influencers, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer is @khaby00 with 79.7M subscribers.
The second most popular influencer on Instagram is @emmawatson. The @emmawatson profile has 75.4M subscribers. Among other top-ranked Instagram profiles is @sachintendulkar. @sachintendulkar has 23.5M followers.
How to find top influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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