Top Instagram Influencers and Instagram Users in 2024
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Discover Top Ranked Influencers by Type and Category of Influence. We've profiled top influencers by number of followers and category so you can see how they're ranked. You can filter the ranking by selecting the country and category you're looking for. The ranking data will be updated every month.

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Top Instagram Influencers

Top Instagram Influencers Ranking Find out the most influential Instagram accounts with details on their number of followers. We’re currently tracking a total of 94,981 influencers with between 1,000 and 10m followers.

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# @Username Country/Region Topics Followers Engagement Rate
1 Jake Paul
@jakepaul
United States
Entertainment and Music Sports Parenting Animals & Pets Nature & Outdoors Film, Music & Books 25.6M 1.17%
2 EarthPix 🌎 Travel
@earthpix 		Travel Food and Drink Nature Video Creator 24M 0.29%
3 Wonderful Places
@wonderful_places 		Travel Photography Video Gaming Home and Garden Parenting Nature & Outdoors 21.2M 0.24%
4 Mark Ruffalo
@markruffalo
United States
Entertainment and Music Nature Celebrity Actors Film Writers 20.6M 0.95%
5 Glenn Alinskie
@glennalinskie
Indonesia
Fashion and Accessories Nature Parenting Actors 14.1M 0.60%
6 Sadhguru
@sadhguru 		Education Nature Parenting Soul Moms 10.8M 0.48%
7 ANDREY BATT
@andreybatt 		Art Nature & Outdoors Kids & Parenting Humor Food & Drink Health & Fitness Hair & Beauty Gardening Film, Music & Books DIY & Crafts Design Celebrities Cars & Motorcycles Architecture Animals & Pets Cooking Marketing and Advertising Music Actors Singer Artist 10.8M 1.39%
8 Cauã Reymond
@cauareymond
Brazil
Sports Nature Fitness and Health Actors 10.7M 0.50%
9 ميتو الشامسي | Mohammed Shamsi
@imeeto
Saudi Arabia
Entertainment and Music Funny Celebrity Game Nature & Outdoors Architecture 9.3M 1.27%
10 Behati Prinsloo Levine
@behatiprinsloo
Namibia
Nature Animals Lifestyle Modeling 9.2M 1.11%
11 Mariam Grigoryan
@mariamgrigoryanofficial 		Fashion and Accessories Beauty and Self Care Celebrity Modeling Nature & Outdoors 9.1M 11.68%
12 اغار | الصفحة الرسمية | Ali Alessawi
@aghar_official
Jordan
Nature Gym Modeling 8.9M 0.25%
13 SARA UNDERWOOD
@saraunderwood
United States
Nature Pets Food Modeling 8.8M 0.52%
14 JAY 𓆃
@jayalvarrez 		Travel Outdoor Activity Nature & Outdoors 8.5M 0.78%
15 Ansel Elgort
@ansel
United States
Entertainment and Music Nature Animals Outdoor Activity Books Actors 8.4M 1.30%
16 BIEL 🦅
@biel
Brazil
Auto and Vehicles Music Singer Film, Music & Books Nature & Outdoors Architecture 8.4M 0.57%
17 Karikatürhane
@karikaturhane
Turkey
Arts and Crafts Nature 8.3M 0.24%
18 Sai Pallavi
@saipallavi.senthamarai
India
Art Nature Acting and Drama 8.2M 24.43%
19 Ommy Dimpoz
@ommydimpoz
Tanzania
Entertainment and Music Singer Film, Music & Books Nature & Outdoors Architecture 7.7M 0.26%
20 Jordi Koalitic 🐨📸
@jordi.koalitic
Spain
Arts and Crafts Photography Outdoor Activity Architecture Nature & Outdoors 7.4M 31.78%
21 Paul Nicklen
@paulnicklen
Canada
Nature Animals 7.3M 0.48%
22 Aidan R Gallagher
@aidanrgallagher
United States
Nature Education 7M 2.38%
23 Hannah @Ballerina Farm
@ballerinafarm 		Nature Family Food 6.5M 4.20%
24 Nature
@lovethenature95
Nature Animals Arts and Crafts 6.3M 0.66%
25 Sophia Abrahão
@sophiaabrahao 		Art Actors Nature & Outdoors Film, Music & Books 5.8M 0.10%
26 Kody Antle
@kodyantle
United States
Outdoor Activity Nature Animals 5.6M 5.79%
27 Bindi Irwin
@bindisueirwin
Australia
Nature Animals Actors 5.5M 3.59%
28 Bráulio Bessa
@brauliobessa
Brazil
Arts and Crafts Education Upskilling Entertainment and Music Quotes Animals & Pets Celebrities Nature & Outdoors 5.3M 2.83%
29 BEST VACATIONS - Travel
@bestvacations
Canada
Travel Nature & Outdoors Architecture 5.1M 0.19%
30 Nature Is Metal
@natureismetal 		Nature 4.9M 1.76%
31 Meme Queen
@memequeen 		Funny Nature & Outdoors Film, Music & Books Architecture 4.9M 0.36%
32 FÁBULA
@mahaliniraharja 		Entertainment and Music Music Nature & Outdoors Cars & Motorcycles 4.7M 7.48%
33 Luba
@lubatv 		Entertainment and Music Actors Film, Music & Books Architecture Nature & Outdoors 4.6M 3.34%
34 yourlifenature
@yourlifenature 		Nature 4.6M 0.38%
35 Las aventuras de Nacho
@nachter
Spain
Arts and Crafts Funny Animals & Pets Cooking Food & Drink Nature & Outdoors 4.5M 7.38%
36 Madison Pettis
@madisonpettis
United States
Entertainment and Music Celebrity Actors Nature & Outdoors 4.5M 2.82%
37 Kylie Verzosa
@kylieverzosa 		Acting and Drama Celebrity Modeling Actors Nature & Outdoors 4.4M 0.84%
38 Nature | Vacations | Adventure
@onlyfornatures 		Nature Travel News 4.3M 5.17%
39 EL-JAY
@therealeljay 		Entertainment and Music Game Nature & Outdoors Kids & Parenting Humor Food & Drink Health & Fitness Hair & Beauty Film, Music & Books Celebrities Cars & Motorcycles Animals & Pets Cooking Celebrity Music Singer Entertainment Artist Creators & Celebrities 4.1M 1.87%
40 ChrisBurkard
@chrisburkard
United States
Nature Travel Photography Nature & Outdoors Architecture 4M 0.18%
41 Vedhika
@vedhika4u 		Acting and Drama Nature Travel Celebrity Actors Modeling 4M 1.31%
42 Precisava Escrever
@precisavaescrever 		Education Arts and Crafts Nature & Outdoors 3.9M 0.92%
43 Niece Waidhofer
@niecewaidhofer 		Arts and Crafts Nature & Outdoors Humor Food & Drink Health & Fitness Hair & Beauty Animals & Pets Entertainment and Music Fashion and Accessories Dogs Digital Creator 3.9M 0.83%
44 Robert Irwin
@robertirwinphotography
Australia
Nature Photography Home and Garden 3.8M 2.65%
45 Arturo Islas Allende
@arturoislasallende
Mexico
Nature Actors Journalists 3.8M 1.36%
46 Patrick Minor
@patrick_minor
United States
Fitness Parenting Cars & Motorcycles Celebrities Design DIY & Crafts Film Music & Books Hair & Beauty Health & Fitness Food & Drink Humor Nature & Outdoors Game Public Figure 3.8M 4.65%
47 tag
@tag 		Nature Photography Photographer 3.7M 1.67%
48 Rhatha Yaya Phongam
@realyingrhatha
Thailand
Nature Animals Celebrity Actors Modeling 3.7M 0.06%
49 World Wildlife Fund
@world_wildlife 		Nature Animals 3.7M 0.50%
50 Jimmy Chin
@jimmychin
United States
Nature Photography 3.5M 0.58%
51 Georgina Wilson
@ilovegeorgina
Philippines
Fashion and Accessories Beauty and Self Care Business and Finance Modeling Nature & Outdoors 3.5M 0.17%
52 MURAD OSMANN
@muradosmann
United Arab Emirates
Travel Photography Celebrity Nature & Outdoors 3.4M 3.01%
53 NATURE KING
@naturebeauty8967 		Travel Nature 3.3M 0.09%
54 Beautiful Place
@beutefullplacee 		Travel Nature 3.3M 0.21%
55 The Great Planet
@thegreatplanet 		Nature Home and Garden Adventure 3.3M 0.20%
56 Brian Harold May
@brianmayforreal
United Kingdom
Nature Animals Education 3.3M 0.78%
57 Varun Aditya
@varun.aditya
India
Nature Photography Travel Automotive 3.3M 19.46%
58 tate mcrae
@tatemcrae 		Entertainment and Music Modeling Music Animals & Pets Nature & Outdoors Film, Music & Books 3.3M 10.68%
59 Ketika
@ketikasharma 		Nature Beauty and Self Care Marketing and Advertising Modeling 3.2M 8.34%
60 ЕВГЕНИЙ КУЛИК ☀️
@evgeny_kulik
Russian Federation
Funny Entertainment and Music News Video Blogger Nature & Outdoors Film, Music & Books 3.2M 0.60%
61 Claudia Oshry
@girlwithnojob
United States
Entertainment and Music Basketball Music Architecture Nature & Outdoors 3.2M 0.81%
62 فرح الصراف farah alsarraf
@fara7_al_
Kuwait
Celebrity Lifestyle Film, Music & Books Celebrities Nature & Outdoors Humor 3.2M 0.25%
63 Luxury World Traveler
@luxuryworldtraveler 		Travel Marketing and Advertising Nature & Outdoors Architecture 3.2M 0.06%
64 Putthipong Assaratanakul
@bbillkin
Thailand
Fashion and Accessories Entertainment and Music Product Showcase Celebrity Modeling Nature & Outdoors Architecture 3.1M 2.55%
65 Jonathan Nemer
@jonathannemer 		Entertainment and Music Celebrity Film, Music & Books Nature & Outdoors Celebrities Animals & Pets 3.1M 5.49%
66 Giulia Costa
@giuliacosta
Brazil
Nature Actors Celebrities 3M 0.26%
67 Toptap Jirakit K.
@toptap_jirakit
Thailand
Acting and Drama Entertainment and Music Celebrity Video Games Modeling Music Nature & Outdoors 3M 3.08%
68 Naked Planet
@nakedplanet
United States
Nature Adventure 3M 0.62%
69 Middle Class Fancy
@middleclassfancy 		Fashion and Accessories Home and Garden Product Showcase Nature & Outdoors Architecture 3M 1.25%
70 Becky Hudson
@beckyhudson_official
United States
Nature Modeling Actors Music 3M 1.53%
71 Andressa Urach
@andressaurachoficial
Brazil
Family Modeling Film, Music & Books Nature & Outdoors 2.9M 0.91%
72 Matt Peranee
@mattperanee 		Beauty and Self Care Business and Finance Nature & Outdoors 2.9M 0.28%
73 Sophia Esperanza
@sophiaesperanza
United States
Nature Beauty and Self Care Modeling 2.9M 0.60%
74 Wild Snoops by BVIRAL
@wildsnoops 		Nature Animals 2.9M 0.20%
75 FANTASTIC EARTH
@fantastic_earth
United States
Nature Travel Photography Nature & Outdoors Architecture 2.7M 0.08%
76 NBA Shooting Coach ( Chris Matthews )
@lethalshooter
United States
Sports Parenting Basketball Coaching Training Cars & Motorcycles Architecture Nature & Outdoors 2.7M 9.40%
77 Tulio Zuloaga
@tuliorecomienda
Colombia
Food Chef Nature & Outdoors Public Figure 2.7M 0.51%
78 Rintik Sedu
@rintiksedu 		Nature Education 2.6M 5.80%
79 Great Outdoors
@outdoorskie
United States
Nature Animals Fishing 2.6M 0.33%
80 JACK MORRIS
@jackmorris
United States
Travel Arts and Crafts Business and Finance Nature & Outdoors Architecture 2.6M 0.90%
81 Travel Adventure Nature
@adventurefervor 		Travel Nature Adventure 2.6M 0.17%
82 ⠀⠀⠀⠀⠀⠀⠀ 🎶 P A G A 🎶
@paga_lmsa
France
Entertainment and Music Music Lifestyle Nature & Outdoors Film, Music & Books 2.5M 7.63%
83 Paixão Por Viajar
@paixaoporviajar
Brazil
Home and Garden Nature & Outdoors Architecture 2.5M 0.78%
84 Anji MANJI | Musician • Traveler • Naturepreneur
@duniamanji 		Entertainment and Music Nature Travel Life and Society Music Celebrities Cars & Motorcycles Film, Music & Books 2.5M 0.48%
85 Impact
@impact 		Education Nature 2.5M 5.21%
86 AZULIK™
@azulik 		Nature Arts and Crafts Adventure 2.5M 0.10%
87 Global Pix 🌎
@globe
United States
Nature Photography 2.4M 0.10%
88 Smoothie the Cat
@smoothiethecat
United States
Animals Pets Music Nature & Outdoors 2.4M 3.61%
89 Sourabh Raaj Jain
@sourabhraaj.jain
India
Nature Life and Society Modeling 2.4M 4.77%
90 Refal hady
@refalhady
Indonesia
Travel Actors Lifestyle Nature & Outdoors Film, Music & Books Architecture 2.4M 2.75%
91 FLIGHT
@flight23white_
United States
Pets Entertainment Music Singer Film, Music & Books Cars & Motorcycles Nature & Outdoors 2.4M 22.89%
92 Nicole Warne Shadbolt
@nicolewarne
Australia
Fashion and Accessories Nature Animals Parenting Modeling Lifestyle 2.3M 0.46%
93 Hamish Daud Wyllie
@hamishdw
Indonesia
Nature Outdoor Activity Actors 2.3M 1.09%
94 Memes
@nobodyspecial 		Funny Nature Entertainment and Music 2.3M 1.21%
95 Brandon Woelfel
@brandonwoelfel
United States
Photography Architecture Nature & Outdoors 2.3M 0.54%
96 Nathan Allen Pirtle
@nathanallenpirtle 		Nature Home and Garden Business and Finance Marketing and Advertising Music Entertainment Entrepreneur 2.3M 0.85%
97 Juliana Baltar
@baltarj
Brazil
Education Entertainment and Music Video Blogger Nature & Outdoors Animals & Pets Health & Fitness 2.3M 3.01%
98 los_escachaitos
@los_escachaitos
Colombia
Nature Food 2.3M 3.61%
99 ANAR DREAMS
@anardreams 		Nature Travel Celebrity 2.2M 4.12%
100 Clark Little
@clarklittle
United States
Nature Photography 2.2M 0.40%
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FAQ: Top Instagram Influencers
Who is the most popular Instagram influencer?
If you're curious about the leading Instagram influencers, particularly the most followed accounts, our Influencer Discovery tool offers a free solution.
As of today, the most popular influencer is @jakepaul with 25.6M subscribers.
The second most popular influencer on Instagram is @earthpix. The @earthpix profile has 24M subscribers. Among other top-ranked Instagram profiles is @wonderful_places. @wonderful_places has 20.6M followers.
How to find top influencers on Instagram?
There are two methods for identifying top Instagram influencers. The first involves manual searching on the Instagram app or website, which can be time-consuming. The second, more efficient approach is to explore our Influencer Discovery tool. This tool allows you to sift through a vast content creator database, evaluating engagement rates, target audience demographics, and more to select the most suitable influencer for your needs. With this tool, you can filter influencers by location, size, age, and gender to pinpoint the perfect candidate.
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