List of Top 100 Activity General Brands of Japan in 2026

List of Top 100

What Are The Top Brands Operating in Japan.
Discover what brands are popular in Japan. Continue reading to know the top brands of Japan. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 652 Top Brands on Instagram in Japan.
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All Cities
Abuta-gun Aioicho Ajiro Akasaka Aobadai Asahikawa-shi Asakusa Atami Azaaniya Azabudai Azabujiyuuban Azusagawa Ueno Bentencho Beppu-shi Bunkyo-ku Chiba-shi Chigasaki-shi Chitsukou Chiyoda Chiyoda-ku Chuo-ku Daiba Daikanyamacho Daimiyou Daita Dougenzaka Doujima Doutombori Ebisu Ebisuhigashi Ebisuminami Ebisunishi Enoshima Fuji-shi Fujisawa-shi Fujiyoshida-shi Fukakusa Yabunouchicho Fukuoka-shi Funabashi-shi Furano-shi Furugome Gifu-shi Ginza Gofukucho Gohongi Gotenyama Hachioji Hakataekichiyuuougai Hakodate-shi Hakone-machi Ashigarashimo-gun Hakuba Hamamatsu-shi Hanedakuukou Harunakomachi Hase Hatagaya Hatsudai Hatsukaichi-shi Hatsuzawamachi Heiwacho Higashi Higashidori-mura Shimokita-gun Higashigotanda Higashiikebukuro Higashimaikocho Higashishimbashi Higashishinagawa Higashishinsaibashi Higashiyashio Hikarigaoka Himeji-shi Hiro Hirosaka Hiroshima Hisayacho Hiyakunincho Ichinofunairicho Iiyama-shi Ikawadanicho Arise Imaizumi Ishigaki-shi Isoya-gun Ito-gun Itoshima-shi Iwaki-shi Iwakuni-shi Izumizaki Jinguumae Jinnan Jiyouzankeionsennishi Jiyuugaoka Kabukicho Kagoshima-shi Kaigandori Kakudacho Kamakura-shi Kamata Kamihonnoujimaecho Kamiishiwara Kamimeguro Kaminarimon Kamiosaki Kamiyamacho Kanazawa-shi Kandahanaokacho Karuizawa-machi Kitasaku-gun Katase Kaigan Kawagoe-shi Kawasaki-shi Kichijiyoujihoncho Kinkakujicho Kitaaoyama Kitakyushu-shi Kitanagoya-shi Kitashinagawa Kitaueno Kitazawa Kiyoubashi Kobe-shi Kosugi Koto-ku Kouenjikita Kugenumakaigan Kumamoto-shi Kuno Kuratanimachi Kurume-shi Kyoto-shi Machida Maihama Makishi Marunouchi Maruyamacho Matsumoto-shi Matsuyama Meguro-ku Meieki Minamiaoyama Minamitoubaru Minamitsuru-gun Minato-ku Minatomachi Minatomirai Mita Miyakojima-shi Miyazaki-shi Motomachi Motoshirocho Motoyoyogicho Munakata-shi Nagasaki Nagatacho Nago-shi Naha-shi Nakagawanishi Nakaikegami Nakajimacho Nakajimakoen Nakano Nakano-ku Nakano-shi Nakase Namba Nambanaka Narihira Nihombashikabutocho Nihombashimuromachi Nihonodori Niigata-shi Nikko-shi Nishiazabu Nishihara Nishiikebukuro Nishiki Nishikujiyouikenouchicho Nishinakasu Nishishinjiyuku Nishishinsaibashi Oazabezaiten Odawara-shi Ofukacho Okayama-shi Okazaki-shi Okinawa-shi Onomichi-shi Osaka Osaka-jo Osakasayama-shi Osu Otabimiyamotocho Otemachi Otsu-shi Roppongi Sagatenriyuuji Susukinobabacho Sagatenriyuuji Tateishicho Saitama-shi Sakae Sakai-shi Sakuragaokacho Sakurajima Sangenjiyaya Sapporo-shi Sarugakucho Sasebo-shi Seki-shi Sendagaya Sendai Sennichimae Senshiyuukuukoukita Setagaya-ku Shiba Shibadaimon Shibuya-ku Shimoda-shi Shimodoyama Shimoshin-jo Shinagawa-ku Shinano-machi Kamiminochi-gun Shinjiyuku Shinjuku-ku Shinkiba Shinkou Shinsaibashisuji Shiraitocho Shirokanedai Shiso-shi Sotokanda Souemoncho Suginami-ku Suimoncho Sumida-ku Tachikawa Taishidou Taito-ku Takaban Takamatsu-shi Takasaki-shi Takashima Takayama-shi Takeshi Kamihoniri Tamano-shi Tanabe-shi Tenjin Tennami Toba-shi Tokoname-shi Tomi-shi Tomigaya Tominagacho Toranomon Toshima Toujidai Toyama-shi Toyogaoka Toyohashi-shi Toyosu Tsutsui Uchidacho Udagawacho Uehara Ueno Uenokoen Ujinakanokiricho Umeda Uruma-shi Usa-shi Utsunomiya-shi Wakamatsucho Yabunouchicho Yaesu Yakushima Yokohama Yomitan-son Nakagami-gun Yoyogi Yoyogikamizonocho Yubari-shi Yuurakucho Yuutenji Yuzawa-machi Minamiuonuma-gun Zoushicho Zushi-shi
All Categories
# Brand Name Country/Region Categories Followers Engagement Rate
1 cotta［コッタ］
@cotta_corecle
Japan
Home and Garden Food Chef Cooking Topic Shopping Retail Shopping & Retail Personal Goods & General Merchandise Stores 596.8K 0.30%
2 ペコリ‐おうちごはんレシピやおうちカフェレシピの料理動画-
@pecolly_official
Japan
Fashion and Accessories Home and Garden Product Service Personal Goods & General Merchandise Stores 535K 1.00%
3 Seiko Watch Corporation
@seikowatchofficial
Japan
Luxury Jewelry & Watches Jewelry Watches Personal Goods & General Merchandise Stores 508.8K 1.10%
4 Japan Crate
@japancrate
Japan
Food News Product Service Product/Service Personal Goods & General Merchandise Stores 417.7K 0.96%
5 DOD（ディーオーディー）
@dod.camp
Japan
Outdoor Activity 410.7K 1.12%
6 EVISU OFFICIAL
@evisu1991
Japan
Fashion and Accessories Cars Racing Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 351.6K 0.58%
7 shibainu Aco（吾子）
@acoshiba
Japan
Pets Dogs Blues Topic Just For Fun Just For Fun General Interest 269.7K 2.04%
8 パタゴニア
@patagoniajp
Japan
Outdoor Activity Fashion and Accessories Home and Garden Parenting 253.8K 0.57%
9 得あゆ( 得丸あゆみ)
@tokuayu819
Japan
Pets Outdoor Activity Cooking Food 251.1K 0.94%
10 コールマンジャパン公式
@coleman_japan
Japan
Outdoor Activity Travel Home and Garden 248.4K 0.73%
11 Shimano MTB
@shimanomtb
Japan
Outdoor Activity Sports 218.8K 1.60%
12 WAQ OUTDOOR
@waqoutdoor
Japan
Outdoor Activity 142.4K 1.70%
13 SHEL'TTER WEBSTORE
@sheltterwebstore
Japan
Clothing Personal Goods & General Merchandise Stores 137.9K 0.20%
14 𝗧𝗼 𝘁𝗵𝗲 𝘀𝗲𝗮
@tothesea_hawaii
Japan
Outdoor Activity 134.3K 0.56%
15 ShimanoFishing Japan
@shimanofishing_jp
Japan
Outdoor Activity Sports Product Showcase 134K 2.13%
16 BE-PAL（ビーパル）｜キャンプ、アウトドア、自然派生活の情報源
@be_pal_official
Japan
Outdoor Activity News News&Politics 129.5K 1.14%
17 トランテアン ソン ドゥ モード
@31sonsdemode
Japan
Fashion and Accessories Parenting Lifestyle Celebrities Hair & Beauty Clothing Personal Goods & General Merchandise Stores 127.8K 0.12%
18 DUO International
@duojpn
Japan
Outdoor Activity Home and Garden Fishing 124K 1.38%
19 BILLIONAIRE BOYS CLUB/ICECREAM
@bbcicecream_jp
Japan
Fashion and Accessories Modeling Clothing Personal Goods & General Merchandise Stores 119.7K 0.19%
20 fathom_offical
@fathom_official
Japan
Outdoor Activity 116.5K 2.58%
21 SENSAI Cosmetics
@sensaibeauty
Japan
Beauty Cosmetics Beauty Supply Personal Goods & General Merchandise Stores 110.4K 0.44%
22 なかやまちえこ
@chiekonakayama
Japan
Beauty and Self Care Nails General Interest 107K 0.23%
23 麻亜里
@maari.0108
Japan
Education Upskilling Modeling Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 105.6K 2.93%
24 山と道 / Yamatomichi
@yamatomichi
Japan
Outdoor Activity 103.4K 1.50%
25 南里真以𓎤𓅮 ⸒⸒ママ会･撮影会･子どもとお出かけ
@environs31
Japan
Photography Funny Food Product Service Personal Goods & General Merchandise Stores 102.1K 1.04%
26 Yo-Zuri
@yozuri_lures
Japan
Outdoor Activity Fishing 97.2K 0.35%
27 アウトドア情報アプリ sotoshiru公式
@sotoshiru
Japan
Outdoor Activity News 88.9K 1.07%
28 UTA
@utauuu
Japan
Outdoor Activity Sports News 88.8K 3.51%
29 ROXY
@roxyjapan
Japan
Outdoor Activity News&Politics 88.6K 0.40%
30 mｉｈｏ　ｎａｗａ
@mihopee0422
Japan
Beauty and Self Care Lifestyle Styling Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 86.9K 1.36%
31 Chinatsu Minami / 美波千夏
@chinatsu_minami
Japan
Outdoor Activity Sports 84.8K 1.41%
32 ラブグラフ(Lovegraph)｜出張撮影
@lovegraph_me
Japan
Photography Product Service Product/Service Personal Goods & General Merchandise Stores 79.7K 0.45%
33 FUTURE FOX
@futurefox_outdoor
Japan
Outdoor Activity 79.3K 8.60%
34 Forester Culture
@foresterculture
Japan
Nature Outdoor Activity Home and Garden Cars Audi 77.8K 1.84%
35 上杉 圭哉 / Keiya Uesugi
@keiya_uesugi
Japan
Funny Soccer Product Service Product/Service Personal Goods & General Merchandise Stores 77.2K 4.22%
36 Orange Outdoor Shop
@orange_outdoor_shop
Japan
Outdoor Activity 76K 0.38%
37 パブロ🥧焼きたてチーズタルト専門店PABLO【公式】
@pablo_cheese_tart
Japan
Food Food and Drink Shopping Mall Personal Goods & General Merchandise Stores 68.9K 0.70%
38 クイックキャンプ【公式】
@quickcamp.jp
Japan
Outdoor Activity 68.9K 1.50%
39 こどもふくnemo♢子供服♢
@nemo.kodomo
Japan
News Modeling Product Service Product/Service Personal Goods & General Merchandise Stores 68K 0.15%
40 朝だ！生です旅サラダ 朝日放送テレビ
@tabisalad
Japan
Travel General Interest 64.9K 3.40%
41 A&FCOUNTRY 昭島アウトドアヴィレッジ店
@aandfcountry_akishima
Japan
Arts and Crafts Outdoor Activity 59.6K 0.76%
42 Rockwood Hotel & Spa
@rockwoodhotel
Japan
Outdoor Activity Sports Travel Bikes Mountain Ski 59.3K 0.23%
43 THE NORTH FACE Mountain（原宿店）
@tnf_mountain
Japan
Outdoor Activity 56.7K 0.30%
44 keisuke
@kei7474
Japan
Travel Adventure General Interest 56.6K 10.18%
45 Purveyors
@purveyors2017
Japan
Outdoor Activity Travel Home and Garden Parenting 55.4K 0.98%
46 YAMAGA Blanks
@yamagablanks_official
Japan
Outdoor Activity 55.1K 2.31%
47 ᴍɪsᴀᴋɪ ᴍᴀʀᴜʏᴀᴍᴀ丸山 美咲
@micheline_nail
Japan
Beauty and Self Care Product Education News Nails General Interest 54.3K 0.40%
48 カメラアプリ「SNOW」公式
@snow_japan
Japan
Outdoor Activity Sports Travel Television Celebrity Riders Bikes 53.4K 4.35%
49 アルペンアウトドアーズ フラッグシップストア 柏店
@alpenoutdoors.flagship.kashiwa
Japan
Outdoor Activity 51.8K -
50 O.S.P オフィシャル公式
@o.s.p_official
Japan
Outdoor Activity Sports 51.7K 2.40%
51 青山有紀
@yukiaoya
Japan
Food Product/Service Personal Goods & General Merchandise Stores 50K 1.40%
52 APPLE BUTTER STORE
@apple_butter_store
Japan
Product Showcase News Celebrities Clothing Store Personal Goods & General Merchandise Stores 47.8K 0.42%
53 Samansa Mos2 blue
@samansamos2blue
Japan
Fashion and Accessories Parenting Modeling Lifestyle Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 47.4K 2.10%
54 RawLow Mountain Works
@rawlow_mountain_works
Japan
Arts and Crafts Outdoor Activity Home and Garden 46.7K 1.89%
55 GENTEMSTICK
@gentemstick
Japan
Outdoor Activity Sports Home and Garden Snowboarding Ski Mountain 46.1K 1.78%
56 tokyobike
@tokyobike_jp
Japan
Outdoor Activity 45.2K 0.76%
57 HORIFUKU　山陽 彫ふく
@horifuku
Japan
Arts and Crafts Design General Interest 44.5K 2.47%
58 ERIC DE MENDONCA
@eric.de.mendonca
Japan
Outdoor Activity Adventure 44.2K 1.50%
59 レディース 東京渋谷 古着屋 mericca(メリッカ)
@used_clothing_mericca
Japan
Fashion and Accessories Celebrities Vintage Store Personal Goods & General Merchandise Stores 42K 0.30%
60 tokyobike
@tokyobike.us
Japan
Outdoor Activity Sports Travel Lifestyle 41.5K 0.14%
61 ZENAQ
@zenaq
Japan
Outdoor Activity 41.1K 1.65%
62 surf
@surf
Japan
Outdoor Activity Sports Parenting Surfing 40.3K 0.14%
63 LATEproject
@lateproject_snow
Japan
Outdoor Activity Sports 39.3K 2.40%
64 [email protected]
@japankoreababyshop
Japan
Pets Home and Garden Basketball Topic Shopping Retail Shopping & Retail Personal Goods & General Merchandise Stores 39.2K -
65 Hydro Flask Japan
@hydroflask.jp
Japan
Outdoor Activity Product Showcase 39K 1.90%
66 Mammut Japan マムート ジャパン
@mammut_japan
Japan
Outdoor Activity Sports 38.7K 2.50%
67 NEPENTHES OSAKA
@nepenthes_osaka
Japan
Fashion and Accessories Home and Garden Modeling Styling Topic Shopping Retail Shopping & Retail Personal Goods & General Merchandise Stores 38.2K 0.09%
68 坪井ミサト
@misato1030
Japan
Fashion and Accessories Outdoor Activity Sports 37.9K 2.22%
69 まるとしっぽ
@maruandshippo
Japan
Pets Funny Illustrator Drawing Design General Interest 37.3K 5.70%
70 バス釣りを楽しもう！｜ルアーマガジン公式
@luremagazine_jp
Japan
Outdoor Activity Sports 37K 1.65%
71 アウトドアショップ ディセンバー
@outdoorshop_december
Japan
Outdoor Activity 36.7K 2.80%
72 INOUT
@inout_official
Japan
Home and Garden Food and Drink Lifestyle Product Service Product/Service Personal Goods & General Merchandise Stores 36.2K 1.91%
73 admi
@porichiparu
Japan
Arts and Crafts Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 36.2K 2.05%
74 Mr.Wany - ワニーさん - Andrea Sergio
@mrwanys
Japan
Arts and Crafts Painting Illustrator General Interest 35.2K 3.11%
75 EDC Japan
@edc_japan
Japan
Entertainment and Music Outdoor Activity Events DJ Producers Music 35K 2.62%
76 OUTING
@outingjp
Japan
Travel Outdoor Activity Home and Garden 35K 1.68%
77 sasacamp
@sasacamp_0530
Japan
Outdoor Activity Travel 34.2K 2.80%
78 瀬戸かほ　Kaho Seto
@kahoseto06
Japan
Nature Pets Outdoor Activity Home and Garden Film, Music & Books 34K 1.68%
79 百瀬たろう
@momot.333
Japan
Arts and Crafts Moms Illustrator General Interest 33.4K 3.66%
80 corsacorsa
@corsacorsa
Japan
Outdoor Activity Product Showcase 33.1K 1.43%
81 shun@ゴルフ馬鹿なコーチの上達法/鳥居俊佑
@shuuun_golf
Japan
Outdoor Activity Sports 32.5K 2.02%
82 白馬八方尾根 Hakuba Happo-one
@hakubahappoone
Japan
Outdoor Activity 32.3K 3.93%
83 Tsujioka
@atelierbluebottle
Japan
Outdoor Activity 32.1K 2.34%
84 karrimor | カリマー
@karrimor_japan
Japan
Outdoor Activity Nature 31.9K 1.15%
85 escape planner_ japan tour
@escape.planner
Japan
Travel Automotive Activity General General Interest 31.1K 0.02%
86 Pro Trek
@protrek_usa
Japan
Outdoor Activity Mountain Adventure 30.9K 0.70%
87 SAFARI高円寺 Buy&Sell
@safari_kouenji
Japan
Fashion and Accessories Outdoor Activity 30.9K 0.43%
88 安曇野市観光協会 azumino_tourism_a
@visitazumino
Japan
Travel Outdoor Activity 30.7K 4.68%
89 浅井麻里(まりりん) モデル＊旅ライター＊ウェディング(モデル)＊ディズニー ❤︎
@mari_asai_625
Japan
Fashion and Accessories Outdoor Activity Travel News Celebrities 30.6K 0.65%
90 V2-SUV delicad5 hiruxsurf
@v_2_style
Japan
Outdoor Activity Auto and Vehicles 30.1K 3.50%
91 田嶋鉄兵 Teppei Tajima
@teppeitajima
Japan
Outdoor Activity Sports 29.4K 2.43%
92 Trunkzero
@trunkzero
Japan
Outdoor Activity 29.3K 2.40%
93 MILLET JAPAN | ミレー
@millet_jp
Japan
Outdoor Activity 29.3K 0.67%
94 Trek Bicycle Japan ／トレックジャパン公式
@trekbikesjapan
Japan
Outdoor Activity 29.3K 2.60%
95 Bass Brigade® Japan
@bassbrigadejapan
Japan
Outdoor Activity Sports 28.4K 0.88%
96 OYUKI
@oyuki_japan
Japan
Outdoor Activity Bikes Mountain Snowboarding 27.9K 2.03%
97 PALMS
@palms_global
Japan
Outdoor Activity 27.2K 0.67%
98 Niseko United
@nisekounited
Japan
Outdoor Activity Sports Travel 26.9K 1.10%
99 iS OLLiES Snow Skateboard Shop
@isollies
Japan
Outdoor Activity Sports 26.2K 2.01%
100 POUDOUDOUofficial
@pdd1982pdd
Japan
Fashion and Accessories Clothing Personal Goods & General Merchandise Stores 26.2K 0.68%
See Full List

Most Talked-About Brands Ranking Analysis

cotta［コッタ］ is ranked #1 as the most popular brand in Japan for 09 in 2026. The average engagement rate is 0.30 with 596,834 followers count. In addition to being ranked the number one brand on Instagram, cotta［コッタ］ is also the top brand in the Home and Garden category.
ペコリ‐おうちごはんレシピやおうちカフェレシピの料理動画- and Seiko Watch Corporation are ranked 2nd and 3rd in the list. In terms of user engagement, ペコリ‐おうちごはんレシピやおうちカフェレシピの料理動画- has an average engagement rate of 1.00, follower size of 534,989. Similarly, Seiko Watch Corporation average engagement rate is 1.10, with 508,849 followers.
Japan Crate is a top Instagram Brand that ranks in 4th place.
Number five on our list is DOD（ディーオーディー）, a top brand in the category of Outdoor Activity, The follower on Instagram is 410,655.