List of Top 100 News Brands of China in 2026

List of Top 100

What Are The Top Brands Operating in China.
Discover what brands are popular in China. Continue reading to know the top brands of China. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 53 Top Brands on Instagram in China.
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# Brand Name Country/Region Categories Followers Engagement Rate
1 China Xinhua News 新华社
@chinaxinhuanews
News News&Politics 1.6M 0.01%
2 People's Daily
@peoples_daily
News Founder Marketing Design 1.3M 0.01%
3 VOGUE CHINA
@voguechina
Fashion and Accessories News Modeling Magazines 426.1K 0.50%
4 🇬 🇾 🇲 🇮 🇩 🇴 🇱 🇸
@gym_idols
Fitness and Health News 306.6K 3.26%
5 Golden
@netflixgolden
News 290.7K 2.16%
6 Yicai Global
@yicai_global
Finance Education News Founder Luxury 183.1K -
7
@cgtnarabic
News 181.2K 0.16%
8 WG Empire
@wgempire
Fashion and Accessories News Lifestyle Styling 145.6K 1.30%
9 BeautyExchange.com.hk
@be_hk
Beauty and Self Care Fashion and Accessories News Lifestyle 134.2K 0.71%
10 足球快報
@footballnewsexpress
Sports News Soccer 126.1K 6.18%
11 (주)드하우 손금지👄
@dehow_
Photography News Health and Medical Services 117.1K 0.22%
12 EXQUISITE MEDIA
@exquisitemedia
News Travel 115.8K 0.13%
13 OVERDOPE
@overdope_com
Entertainment and Music News Shoes Streetwear Plus Size 98.6K 2.12%
14 CGTN en ESPAÑOL
@cgtnenespanol
Education Entertainment and Music News Television Actors 98.3K 0.05%
15 ArchimIllIons | Architecture
@archimillions
News 77.4K 5.30%
16 Discover China
@idiscoverchina
News Adventure 69.5K 0.03%
17 Shanghaiist
@shanghaiist
Entertainment and Music Life and Society Travel News 62.2K 1.21%
18 今日報盼世代
@genhope_news
News 48.4K 2.99%
19 That's Shanghai
@thatsshanghai
Photography Travel Entertainment and Music News Adventure Media News Company Publishers 47.9K 0.52%
20 Sixth Tone
@sixthtone
Entertainment and Music News 44.5K 0.44%
21 Time Out Shanghai
@timeoutshanghai
Travel News Food 40K 0.19%
22 上海 | Shanghai -- CMShanghai
@cmshanghai
Education News Management Founder 33.7K 0.43%
23 Asia Cocktails
@asia.cocktails
Food News 33.3K 1.07%
24 sneaker4follow
@sneaker4follow
Fashion and Accessories Product Showcase News Basketball Shoes Streetwear 33K 0.09%
25 glasseslit
@glasseslit
Product Showcase News Modeling 32.6K 0.02%
26 ashewellness.com
@myrnasaliba
Travel News Coaching Health 31.6K 2.37%
27 YI Smart Home Solutions
@yitechnology
Home and Garden Product Education News Adventure 30.9K -
28 KungFu.Life | Shifu Yanxin
@kungfu.life
Fitness and Health Education Product Education Product Showcase News 30.8K 1.73%
29 China Brasil Futebol
@chinabrasilfutebol
Sports News Soccer 28.9K 0.90%
30 tiktokchina
@tiktok_china
Entertainment and Music News Modeling 26.1K 29.48%
31 Yoyo Chinese
@yoyochinese
Education News 22.7K 0.58%
32 Same Paper
@samepaper
Arts and Crafts News 21.6K 1.25%
33 Kmagazine
@kmagazinemx
News 19.8K 2.52%
34 AD China
@adchina_official
Arts and Crafts Home and Garden News 18.9K 0.66%
35 by.S
@by.s_official
News Design Fashion Design 17.7K 1.01%
36 Banana
@bananamag
Arts and Crafts News News&Politics 17.7K 4.44%
37 若♛
@morro_ruo
Arts and Crafts News Illustrator Graphics 17.5K 2.26%
38 ⋆ MUSE TV ⋆
@musetv_hk
Fashion and Accessories News 16.8K 3.86%
39 Oukitel Vape Official
@oukitelvape
Auto and Vehicles News 15K 0.09%
40 #1 Spot for Chinese Hip Hop
@zhongtv
Entertainment and Music News 13.3K 3.92%
41 السيارات الصينية -中国汽车
@chinese_vehicles
Auto and Vehicles News 13.1K 0.65%
42 Sukie Chinese
@sukiechinese
Education News 9.9K 2.88%
43 Jing Daily
@jingdaily
Fashion and Accessories Finance News 9.8K 0.50%
44 |Design |Elegance |Exhuberance
@agency.of.design
News 9.7K 1.19%
45 bag_shoes_jewelry_
@clair_fashion
Fashion and Accessories News Medical Health 7.7K -
46 coffee t&i
@coffeeteaimag
News 6.8K 0.32%
47 SHY RAW HAIR LUXURY WIG
@shyhair_hannah
Beauty and Self Care Parenting News 4.1K 7.64%
48 Caixin Global 财新国际
@caixin_global
News 1.8K 0.70%
49 PulseOfficial
@pulsethelabel
Entertainment and Music News 1.5K 3.98%
50 SPITGAN Shop & Magazine
@spitgan_magazine
Fashion and Accessories Music News News&Politics 1.5K 1.25%
51 RED8红八
@red8records
Entertainment and Music News 1.4K 3.19%
52 CHN What's On
@central_horse_news_magazine
Animals News 1.1K 0.29%
53 gourmet traveller hk
@gourmet_traveller_hk
News Hotels 1K 1.44%

Most Talked-About Brands Ranking Analysis

China Xinhua News 新华社 is ranked #1 as the most popular brand in China for 09 in 2026. The average engagement rate is 0.01 with 1,606,860 followers count. In addition to being ranked the number one brand on Instagram, China Xinhua News 新华社 is also the top brand in the News category.
People's Daily and VOGUE CHINA are ranked 2nd and 3rd in the list. In terms of user engagement, People's Daily has an average engagement rate of 0.01, follower size of 1,306,870. Similarly, VOGUE CHINA average engagement rate is 0.50, with 426,115 followers.
🇬 🇾 🇲 🇮 🇩 🇴 🇱 🇸 is a top Instagram Brand that ranks in 4th place.
Number five on our list is Golden, a top brand in the category of News, The follower on Instagram is 290,680.