Takashimaya Mid-Autumn Campaign

Influencer Marketing Case Studies: Takashimaya Mid-Autumn Campaign

To promote its Mid-Autumn Fair from 31 August to 4 October, Takashimaya Department Store partnered with StarNgage to help increase the publicity of the bazaar using micro-influencers.

The Mid-Autumn fair featured over 50 participating local and international mooncake brands from hotels, restaurants, bakeries and cafes all under one roof. It served as a one stop shop for anyone who is thinking of buying mooncakes with a stellar cast of traditional and snowskin mooncakes.

Goals

• Primary Objective – To generate awareness of the Takashimaya Mid-Autumn Fair
• Secondary Objective – To drive foot traffic down to Takashimaya during the fair

Approach

• Engaged over 45+ lifestyle/food micro-influencers who are of the target age groups
• 1 x Instagram Repost Video. The influencers have to repost the official event video provided by Takashimaya Department Store.
• 1 x Original Instagram post featuring the fair itself. The influencers could choose attend the fair on any day, between 31 August to 10 September. It can be a photo post, multiple images slideshow or a IG video.
• For both posts, influencers have to geo-tag the location of the mall and include the following hashtags as well: #takashimayasg, #mooncake #midautumn, #TakashimayaXStarNgage

Results

• Exposure to over 588,000+ followers of influencers
• 98 campaigns related posts
• Likes received: 29,400+ Likes
• Comments received: 1,100+ Comments

Mid-Autumn festival, held on the 15th day of the 8th lunar month, is the celebration where family and friends gather and spend time together over some delectable moon cakes. It's time to get your hands on some delicious mooncakes at @takashimayasc Department Store Mid-Autumn Bazaar Fair held from now till 4th October 17. . Wow! Looking back. Mid-Autumn festival really brings back nostalgic memories. I clearly remember those times when I would light up candles along drains and roamed around the neighbourhood with a lighted lantern with my friends. . By the way, this festive occasion dates back to 581AD and 907AD where Sui & Tang dynasty started the customary ceremonies, held midway through autumn, in faith of appreciating the moon through various types of sacrifices. It has then been passed down from generations to generations . #Takashimaya, #mooncake #midautumn, 
#sponsored #TakashimayaXStarNgage #sp . Visit the following website for more details http://bit.ly/TakashimayaMidAutumn

A post shared by кανιeʟ тeo (@kavielteo) on Sep 5, 2017 at 11:23pm PDT

SWIPE LEFT 👉🏻 to see some of my favourites mooncakes from Takashimaya's Annual Mid-Autumn Festive bazzar ! 🌙🌸 . Featuring Singapore’s widest range of mooncakes with 54 local and international mooncake brands from hotels, restaurants, bakeries and cafes such as @peonyjadesg , @starbuckssg, @goldenmomentssg ,@dtccsg , @interconsin, @ollella_singapore, @fullertonhotel , @sheratontowerssg , @singaporemarriott and many more. So don't forget to visit it at the Takashimaya Department Store at @takashimayasc from now till to Wed 4 Oct 2017 at Takashimaya Square, B2 . . More details of the event can be found on the link in my profile 🙂 . #TakashimayaXStarNgage #takashimaya #mooncake #lanternfestival #midautumnfestival #sp #takashimayasg #sponsored #midautumn

A post shared by Persie 💋 (@peroro_) on Sep 10, 2017 at 4:36am PDT

|• The joy of the Mid-Autumn Festival! Where other than indulging on mooncakes treat, families & friends gather to stroll through gardens and streets lit by lanterns, sipping tea and watch over kids carrying their candle-lit lanterns. Definitely one of my favorite festivals of the year!! 🏮🎏🏮. < New > Snowkin Prosperous Pig-Me-Up with Silver Lotus Paste & Egg Yolk Custard @peonyjadesg 🎏 🏮•| #FonFoodie #explorewithFonda #FonAdverts #mooncakesfestival #foodporn #singapore #instafood #igsg #sgig #sgfoodies #foodphotography #sgfoodie #food #foodie #foodstagram #foodgasm #instagramsg #delicious #midautumnfestival #mooncakes

A post shared by tjang.fonda (@tjang.fonda) on Sep 7, 2017 at 12:19am PDT

Mid-Autumn Festival is around the corner, head over to Takashimaya’s festive bazaar fair which features a stellar cast of traditional and snowskin mooncakes. From now till 4th Oct 2017, enjoy great promotions and you can sample all the mooncake before you purchase! ⠀⠀⠀⠀⠀⠀⠀⠀ ⠀⠀⠀ Click on the link in my bio for more details of the event. #Takashimaya #mooncake #midautumn 
#sponsored #TakashimayaXStarNgage

A post shared by Lihui利慧👄速水もこみち | Singapore🇸🇬 (@lihuijapanlove) on Sep 4, 2017 at 5:26am PDT

Treasure behind those wooden drawers.

A post shared by ⠀⠀⠀⠀⠀⠀⠀⠀⠀Ⓣ⠀⠀⠀⠀Ⓨ⠀⠀⠀⠀Ⓛ⠀⠀⠀⠀Ⓔ⠀⠀⠀⠀Ⓡ (@tylomere) on Sep 22, 2017 at 12:41am PDT

[Swipe right for more pics!] Mooncakes galore at the annual Mid-Autumn Festival at Takashimaya Department Store now till 4th October😋 I make it a point to visit yearly, simply because of the new flavours (and samples #truth) they come with up every single time! With over 50 booths featured this year plus tons of activities, it's a wonderful time with friends/family! Click the link in bio to find out more💕 PS. Some of my favourites are tagged – go get them☺👋🏻❤️ . . . . . #Takashimaya, #mooncake #midautumn #sponsored #TakashimayaXStarNgage

A post shared by candi ♡ (@thelollychase) on Sep 7, 2017 at 6:09am PDT

Mid Autumn Festival is coming! Are you ready to start mooncakes munching yet? . I was at Takashimaya's Mid-Autumn Festive Bazaar where I spotted Cute Piglet and Bunny Mooncakes, variations of Durian Mooncakes, sugar-free Mooncakes made with Maltitol and more. Check out my next post for the video! . My Loot for the Day: Peony Jade's Piglet + 4 Heavenly Mooncakes and Golden Moments' Mao Shan Wang Mooncake. . Where to find this? 391A Orchard Road, Takashimaya Square B2, S238873 Thu 31 Aug to Wed 4 Oct 2017 . For more info, refer to bit.ly/TakashimayaMidAutumn (link on my profile) . #takashimayasg #mooncake #midautumn #sponsored #TakashimayaXStarNgage #missteatimecollabs

A post shared by 🇸🇬 DENISE | Writer x Foodie (@miss_teatime_sg) on Sep 8, 2017 at 9:12pm PDT

Celebrate Mid-Autumn this year with Takashimaya’s festive bazaar fair that features a stellar cast of traditional and snowskin mooncakes. Have fun sampling it. Click link on my bio for more details! 📸: @grace87 . . . #takashimayasg #mooncake #midautumn #sponsored #TakashimayaXStarNgage

A post shared by Kenny Tang (@_boyz86) on Sep 6, 2017 at 4:28am PDT

It's that time of the year again where we celebrate Mid-Autumn Festival and having mooncakes! I've always loved heading to Takashimaya square where there are plenty of retailers to choose from and looking at their wide varieties of mooncake flavours ranging from traditional to snowskin. On top of that, I'm always captivated by the beautiful boxes! Head down to Takashimaya Square, B2 for Early Bird Special from Thu 31 Aug to Fri 8 Sep 2017 with up to 20% off on selected brands. The fair lasts till 4 October. 😊 For more information, head to http://bit.ly/TakashimayaMidAutumn or link in bio. #Takashimaya #midautumn #mooncake #sponsored #TakashimayaXStarNgage

A post shared by Sharon Chia 사매정 (@sharonachia) on Sep 4, 2017 at 5:42pm PDT

Got my mooncakes 🌝

A post shared by maggie (@mehgees) on Sep 9, 2017 at 6:28am PDT

Yet another reason to get together with family and loved ones. With Mid-autumn festival round the corner;
it's the time of the year to indulge in some mooncakes! Every year, I make a trip to Takashimaya Department Store's Mid Autumn Festive Fair to browse and taste the wide selection of mooncakes from various brands and hotels. My favourite is always the lychee martini snow skins! To find out more, click on the link in my bio. #Takashimaya #mooncake #midautumn
#sponsored #TakashimayaXStarNgage #sgfood #sgbakes #sgfoodblog #sgfoodie #sgfoodporn

A post shared by A M A N D A 💕 (@a.mandayong) on Sep 9, 2017 at 6:01am PDT

Enjoying myself at the annual mid autumn festival fair at takashimaya department store , tasting different types of mooncakes from different hotels and restaurants. From now till 4th October, enjoy promotions when you purchase your mooncakes at the fair! To find out more, go to link in bio! 🤗 . . . . . . #takashimaya #mooncake #midautumn #sponsered #TakashimayaXStarNgage

A post shared by Rachel Lim (@rchyyxx) on Sep 6, 2017 at 3:55am PDT

Finally found where to get the bunny mooncakes🐇🐰 (swipe to last photo)!! Super adorable with super intriguing flavours like champagne 🥂 we found so many flavours of mooncakes here (even Laksa flavour 😂) and would definitely come back to @takashimayasg for more mooncake shopping before 4 Oct! 🛍️ Hop over to the link in my bio to find out more!!! #Takashimaya, #mooncake #midautumn #sponsored #TakashimayaXStarNgage

A post shared by Dingyi (@dingsleepy) on Sep 27, 2017 at 4:54am PDT