Instagram Influencer Spotlight On: Susanna @suzanna.way

1) Tell us a little about yourself. What are you doing now and where do you come from?

I now live in Munich and work in Marketing. I’m addicted to fashion and I could eat every day in another restaurant. I don’t like going to the same place more than once 🙂 I love traveling and exploring new cultures.
My own roots are Russian and Afghan.

2) What are your topics of interest? What do you post on Instagram the most?

Travel, Fashion, Lifestyle, Things I like

3) How did your Instagram name come about?

I didn’t want to create something completely new and still different from my original name. So I decided to exchange the S by a Z. And way simply came from …doing it the own way.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

Afterlight, VSCO

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

SongofStyle, Journelles, lara_stone

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Current addiction: bumble&bumble hair products

7) What’s your favorite part about being an influencer?

It’s just so cool to share nice places, travel experiences and new clothes with others. I love the exchange with other Instagrammers and the fact that everyone can be inspiring. 🙂

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

To focus on Micro-Influencers, this way you can reach smaller groups, but many of them. The best is to let the Influencers choose a product from the company portfolio. This way it is guaranteed that the Influncer really likes the product and can give real feedback. Nothing is worse than creating unauthentic posts. Your followers can see this.

9) What would your advice be on the importance of quality and original content?

It’s like everywhere..its about quality not quantity! So take your time to get inspired but add always your own touch to your content, so one can see these posts are your own. After all the feed is a kind of ‘private’ photobook.

10) What do you like best about partnering with brands?

It’s amazing to realize that there are so many brands that I have never heard about. Instagram and the cooperations make me expierence so many new things and fall in love with product I didn’t even know existed.

Topics:

• Fashion
• Food & Drink
• Hair & Beauty
• Health & Fitness
• Travel

Country:

Germany