Instagram Influencer Spotlight On: La Pobre Viejecita @naditaquecomer

1) Tell us a little about yourself. What are you doing now and where do you come from?

I don’t like to reveal a lot of myself, since my Instagram is not about me but about food and finding good restaurants in Colombia. Anyway, I come from a French family who’s really fond of eating, my grandmother was an excellent cook and sharing with her loved ones was vital for her. When I grew a bit older I understood that food was a very important part of my life too and that my emotional well-being has always depended on it. Even when I didn’t had my blog, I took out to dinner the people I cared about.

2) What are your topics of interest? What do you post on Instagram the most?

The most important topic for me is gastronomy and everything related to cuisine and culture. What I post on Instagram the most is food pictures, usually dishes (and cocktails, of course) from different restaurants in my city, Bogotá.

3) How did your Instagram name come about?

La Pobre Viejecita (The Poor Old Lady in English) is a children’s fable written by the Colombian poet Rafael Pombo. In my country this name really sticks because all the children from my generation knew these fables by heart. This particular poem is about a very wealthy woman and Pombo sarcastically says that she has nothing to eat (except meat, fruits, sweets, cakes, eggs, bread and fish): that why my @ is “naditaquecomer”, which means nothing-to-eat in Spanish. I think the concept was fun and people could relate to it.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

First of all, I take my photos with MuseCam because I realised the camera app that came with my phone was really bad with the focus. When my pictures get too yellow, I try to balance the white in VSCO. Aviary helps me for retouching, and I use Spark Post and Typorama to add captions, which comes in handy for when I organise contests.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

There’s a cake baker from Medellín, Colombia that takes beautiful photos and videos: @historiasdelciervo. Like everybody else, I adore @girleatworld, the colours in her pictures are amazing and she genuinely shows what each place is all about. Another account that I can’t stop visiting is @tastemade: they have this incredible section, #TinyKitchen, where they cook finger-sized recipes. It’s the cutest thing ever.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Instagrammers just gotta try not to buy followers: don’ trick brands and, more importantly, don’t trick people. Patience is crucial and you should know that, if you’re making an effort and working hard, you’ll achieve what you want sooner or later. Don’t get competitive because the rest of the influencers around you are doing those kind of things: you can be better and really influence people.

7) What’s your favorite part about being an influencer?

I love reaching more and more people every time and know that they can trust my judgement. A lot of my followers send me messages looking for my advice, almost all of them want to go to a really nice restaurant for a special occasion. Another thing that I undoubtedly like is that I can show Colombians that there’s a vast offer in restaurants nowadays and that, sometimes, they’re better and cheaper than fast food chains. I think I want to change the mentality a lot of them have, because it is utterly mistaken.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Examine your target market thoroughly and try to concentrate it. Then find the appropriate influencers to reach those people. I think it’s better to find modest influencers (5,000-15,000 followers) that talk about your topic in particular, than really big influencers that talk about everything: remember you want to address people that could be interested in your brand.

9) What would your advice be on the importance of quality and original content?

Quality and original content is the most important thing of all. For example, there are a lot of “foodies” now, even in my country: but their accounts are all the same and most are mediocre at best. If you really want to become an influencer, you have to do it from your heart: when you love something, you study it and try to accomplish bigger things every time. Never take anything for granted and do your best, effort will always be rewarded even if (or specially when) it takes time.

10) What do you like best about partnering with brands?

I believe my country is still far from treating influencers fairly. But, if I achieve a satisfying partnering, I enjoy showing my followers things I legitimately love and being able to help these brands grow.

Topics:

• Food & Drink
• Travel

Country:

Colombia