Alce Nero Make the organic choice with Alce Nero!

Influencer Marketing Case Study: Alce Nero Social Media Influencer Campaign

 

For more than 30 years, Alce Nero has been synonymous of good, safe, fair and sustainable produce. On top of its constantly growing range of organic Italian food, Alce Nero now includes an array of Fairtrade products from all over the world. Alce Nero is not only the leading organic brand in Italy, but also becoming a trademark world-wide.

Alce Nero partnered with StarNgage to run a long term influencer marketing campaign to promote its products. As the market is shifting into Influence 2.0 (Influencer Relationship Management), StarNgage proposed an always-on community building campaign for Alce Nero.

 Every month, 10 micro-influencers will be engaged to review and promote Alce Nero’s products.

From the pool of engaged influencers, StarNgage will track their post performance. Good performing influencers will be selected for future campaign activation, under a long term influencer community building plan.

 

Goals

  • Primary Objective –  To generate awareness and sales of Alce Nero products.
  • Secondary Objective(s) –  To build a strong and always-on influencer community for Alce Nero.

Approach

  • Engaged 10 influencers every month to review and promote Alce Nero products
  • Alce Nero products sent FOC to influencers for review
  • Each influencer delivered 2 IG posts
  • The post mentioned when and where the influencer consume the product (usage opportunity)
  • Highlighted the health benefit of the product: wholesome and nutritious, making it appropriate for a healthy lifestyle
  • Directed followers to the Alce Nero’s website via profile link

1st Month Results

For the first round of the campaign, we engaged 10 influencers. Here’s are the results for the first round:

  • Exposure to over 98,000+ followers of influencers
  • 20 campaigns related posts
  • Likes received: 5,500+ Likes
  • Comments received: 370+ Comments

 

Campaign Report

 

 

 

 

Finally had a chance to wind down this weekend with delicious treats from leading Italian brand @alcenerosg. You know how much I love chocolate and these frollini are so good! Made from real cocoa beans, they're not sweet and you can still taste the cocoa nibs. 🍪🍪🍪 . The cocoa powder is as good. You can bake with it or simply turn it into hot chocolate drink like what I did. And they're all organic so it's healthier too . ☕️☕️☕️ . These are available at 80 supermarkets and 20 organic stores in Singapore. Go try em! . http://bit.ly/alcenero . . #foodporn #foodcoma #foodphotography #foodgasm #foodie #sgfoodie #yummy #sgfoodblogger #foodstyling #AlceNeroXStarNgage #foodplating #foodblogger #foodstylist #foodblog #OrganicFood #sponsored #f52grams #likesforlikes #flatlay #sgrestaurant #sgfoodstylist #vsco #likes4likes #sgfood #coffee #biscuit #frollini #AlceNero #AlceNeroSG #chocolate

A post shared by Food Ninja (@zanthrea) on

 

 

 

 

[Swipe and see #instagramslideshow] Our breakfast and snack time have become tastier and healthier with Alce Nero's Cocoa cookies with Choc drops, Apricot Jam and Soya & Oat Milk 🍪🥛🍑 Breakfast should be like a King! It's a first meal of the day and has to be heathy, wholesome and full of goodness. 🍪🥛🍑 Same goes for snack times. Little tummies keep growling and I keep scratching my head for options. 🍪🥛🍑 Thanks Alce Nero for coming to rescue for moms. Huge range of organic, safe, delish and Fairtrade products is what I get with Alce Nero – easily available in more than 80 supermarkets and 20 independent organic stores islandwide. 🌿🌿🌿 You must try too and walk the path of healthy lifestyle with Alce Nero. Link to their website on my bio. 🌿🌿🌿 #alcenero #alcenerosg #organicfood #sponsored #AlceNeroXStarNgage

A post shared by 🌈RainbowDiaries Blog⭐️Shubhada (@shub_sg) on

 

 

 

 

 

 

[Media Gift] Friends of PeanutLoti should know that we love our snacks and spreads! However, over snacking could bring about some potential health risks, that's why we have to choose our snacks wisely. Thank you @AlceNeroSG and @StarNgage for sending us these delicious goodies! Alce Nero has been synonymous of good, safe and sustainable products. On top of its constantly growing range of organic Italian food, Alce Nero now includes an array of Fairtrade products from all over the world. Their wide range of biscuits are both wholesome and nutritious, making it appropriate for a healthy lifestyle. We especially love the chocolate chip cookies, it taste very similar to your usual cookies with the gooey chocolate chips just that it's much healthier! Alce Nero products can be found in over 80 supermarkets and another 20 independent organic stores in Singapore.

A post shared by PeanutLoti "PB Sandwich" (@peanutloti) on

 

 

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