Influencer Marketing Case Study: Alce Nero Social Media Influencer Campaign
For more than 30 years, Alce Nero has been synonymous of good, safe, fair and sustainable produce. On top of its constantly growing range of organic Italian food, Alce Nero now includes an array of Fairtrade products from all over the world. Alce Nero is not only the leading organic brand in Italy, but also becoming a trademark world-wide.
Alce Nero partnered with StarNgage to run a long term influencer marketing campaign to promote its products. As the market is shifting into Influence 2.0 (Influencer Relationship Management), StarNgage proposed an always-on community building campaign for Alce Nero. Every month, 10 micro-influencers will be engaged to review and promote Alce Nero’s products.
From the pool of engaged influencers, StarNgage will track their post performance. Good performing influencers will be selected for future campaign activation, under a long term influencer community building plan.
- Primary Objective – To generate awareness and sales of Alce Nero products.
- Secondary Objective(s) – To build a strong and always-on influencer community for Alce Nero.
- Engaged 10 influencers every month to review and promote Alce Nero products
- Alce Nero products sent FOC to influencers for review
- Each influencer delivered 2 IG posts
- The post mentioned when and where the influencer consume the product (usage opportunity)
- Highlighted the health benefit of the product: wholesome and nutritious, making it appropriate for a healthy lifestyle
- Directed followers to the Alce Nero’s website via profile link
1st Month Results
For the first round of the campaign, we engaged 10 influencers. Here’s are the results for the first round:
- Exposure to over 98,000+ followers of influencers
- 20 campaigns related posts
- Likes received: 5,500+ Likes
- Comments received: 370+ Comments
Morning with Alce Nero organic green tea and yoghurt and honey biscuits. These biscuits are made using extra-virgin olive oil, making them nutritious yet flavoursome. Alce Nero is a brand of more than thousand organic farmers and beekeepers from Italy, producing did that comes from agriculture that respects the land. Find out more at http://bit.ly/alcenero I got hold of some other produce as well and will try them subsequently 🍅🍅🍅 #AlceNero #AlceNeroSG #OrganicFood #sponsored #AlceNeroXStarNgage #sgig. #igsg #instapic #instagood #instaphoto
Fried Cauliflower Rice with Alce Nero's Extra Virgin Olive Oil. Interestingly, cauliflower has 25 calories per cup vs 218 calories for a cup of white rice. Alce Nero's low-acidity oil is made from the best olives in Sicily, and has a high content of vitamins and antioxidants. Check out http://bit.ly/alcenero for more information!
Finally had a chance to wind down this weekend with delicious treats from leading Italian brand @alcenerosg. You know how much I love chocolate and these frollini are so good! Made from real cocoa beans, they're not sweet and you can still taste the cocoa nibs. 🍪🍪🍪 . The cocoa powder is as good. You can bake with it or simply turn it into hot chocolate drink like what I did. And they're all organic so it's healthier too . ☕️☕️☕️ . These are available at 80 supermarkets and 20 organic stores in Singapore. Go try em! . http://bit.ly/alcenero . . #foodporn #foodcoma #foodphotography #foodgasm #foodie #sgfoodie #yummy #sgfoodblogger #foodstyling #AlceNeroXStarNgage #foodplating #foodblogger #foodstylist #foodblog #OrganicFood #sponsored #f52grams #likesforlikes #flatlay #sgrestaurant #sgfoodstylist #vsco #likes4likes #sgfood #coffee #biscuit #frollini #AlceNero #AlceNeroSG #chocolate
Ready-made pasta sauce is my best friend when it comes to whipping up quick dinners. With these organic selections from @alcenerosg, I can ensure that I serve healthier meals for family and friends. 🍝🍝🍝 . Alce Nero products are available at 80 supermarkets and 20 organic stores in Singapore. More info: http://bit.ly/alcenero . . #foodporn #foodcoma #foodphotography #foodgasm #foodie #sgfoodie #yummy #sgfoodblogger #foodstyling #AlceNeroXStarNgage #foodplating #homecook #foodstylist #foodblog #OrganicFood #sponsored #f52grams #zipkick #flatlay #pasta #sgfoodstylist #vsco #sgfood #recipe #spaghetti #AlceNero #AlceNeroSG
What's going on in the kitchen with @alcenerosg? Got these lovely ingredients to help me with my adventure in the kitchen especially when my family is hungry and we do not wanna have instant noodles. So pasta and sauces to the rescue, these sauces are ready-for-use and all we got to do is boil our favourite pasta (vehicle shaped, alphabet shaped ones available!), heat up the sauce with your favourite ingredients, or do it aglio olio style with their organic extra virgin olive oil and ta-da 💁🏻🍝 And if you want soup, they have soup cubes for ya, anytime! . #alceneroxstarngage
[Swipe and see #instagramslideshow] Our breakfast and snack time have become tastier and healthier with Alce Nero's Cocoa cookies with Choc drops, Apricot Jam and Soya & Oat Milk 🍪🥛🍑 Breakfast should be like a King! It's a first meal of the day and has to be heathy, wholesome and full of goodness. 🍪🥛🍑 Same goes for snack times. Little tummies keep growling and I keep scratching my head for options. 🍪🥛🍑 Thanks Alce Nero for coming to rescue for moms. Huge range of organic, safe, delish and Fairtrade products is what I get with Alce Nero – easily available in more than 80 supermarkets and 20 independent organic stores islandwide. 🌿🌿🌿 You must try too and walk the path of healthy lifestyle with Alce Nero. Link to their website on my bio. 🌿🌿🌿 #alcenero #alcenerosg #organicfood #sponsored #AlceNeroXStarNgage
Been trying to get back on track with health and diet but it's so hard to stay away from carbs! Made some meatball pasta for 2 with pasta sauce and gluten-free pasta from @alcenerosg – the gluten-free pasta is made of corn and rice instead of wheat (unlike most brands) which makes it digestive friendly, especially for a person with weak stomach like me 😌 They are available over 80 supermarkets in SG, so what are you waiting for! 🍴#eileenscookbook #alceneroxstarngage
Homemade pizza done easy with #AlceNero's Organic #TomatoSauce with Ricotta spread on my dough! This bbq pork pizza took no more than an hour to make! Alce Nero also has other wholesome and nutritious products available in over 80 supermarkets and 20 independent organic stores in Singapore. Visit their site for more info: http://bit.ly/alcenero
Guess what's for breakfast now 😍 I am avoiding bread so I decided to eat my Organic Plum Jam just like that. I cannot emphasize how NATURAL this plum jam is. Every ingredient used is organic and you can even see the plum in it! 216g of organic fresh plums for 270g of jam – now tell me how good is this?!?! • • • @alcenerosg #food #breakfast #healthy #yummy #delicious #igsg #singapore #foodie #wholesome #AlceNeroSG #OrganicFood #alcenero #sponsored #AlceNeroXStarNgage #snacks #sweettooth #fitness #fitlife #eat
[SWIPE LEFT FOR MORE] here're most of the @alcenerosg snacks I've tried these 2 weeks. Basically, their biscuits are the best [$6.25, 250g] because my clique at work also said they're delicious! Honey Acacia [$15.50] is especially yummy~ Too bad I'm not a fan of their soy veg milk [$2.75, 500g] because I prefer some sugar in it 😣 Undoubtedly, it should be extremely healthy for those who eat cleans! More on: bit.ly/alcenero #alcenero #alcenerosg #organicfood #sponsored #alceneroxstarngage
These are much needed on a rainy day– what's better to enjoy yummy biscuits that so happens to be organic (olive oil for healthy lifestyle)! Someone pass me a cup of hot chocolate too please?? – @AlceNeroSG, 30 years Italy brand serving wholesome and nutritious food (@alcenerobiologico) is finally here in Singapore. Currently I'm trying their biscuit and I love the melting chocolate drops! You can now find these Fairtrade products in over 80 supermarkets and another 20 independent organic stores in Singapore – More on Alce Nero's website: http://bit.ly/alcenero – #AlceNero #AlceNeroSG #OrganicFood #sponsored #AlceNeroXStarNgage
[Media Gift] Friends of PeanutLoti should know that we love our snacks and spreads! However, over snacking could bring about some potential health risks, that's why we have to choose our snacks wisely. Thank you @AlceNeroSG and @StarNgage for sending us these delicious goodies! Alce Nero has been synonymous of good, safe and sustainable products. On top of its constantly growing range of organic Italian food, Alce Nero now includes an array of Fairtrade products from all over the world. Their wide range of biscuits are both wholesome and nutritious, making it appropriate for a healthy lifestyle. We especially love the chocolate chip cookies, it taste very similar to your usual cookies with the gooey chocolate chips just that it's much healthier! Alce Nero products can be found in over 80 supermarkets and another 20 independent organic stores in Singapore.
[Media Gift] Made some Aglio Olio with organic spaghetti from Alce Nero ! Thank you @AlceNeroSG and @StarNgage for sending us these delicious goodies! • Alce Nero has been synonymous of good, safe and sustainable products. On top of its constantly growing range of organic Italian food, Alce Nero now includes an array of Fairtrade products from all over the world. Alce Nero products can be found in over 80 supermarkets and another 20 independent organic stores in Singapore.