StarNgage empowers you to partner and advertise with influencers - the same way you would on search engines or social networks! In other words, StarNgage helps you to build strong relationship with influencers and your audience, through content creation and high engagement. We ensure you find your match with our global influencers with topic of interest ranging from beauty, fashion, food, lifestyle to travel.
Influencer marketing made easy
Influencer marketing is essentially a form of marketing which leverage on the opinion leaders and their influence to reach out to a larger market via their social media channels such as Instagram. It comprises of both social media marketing and content creation elements.
Influencer marketing can be a real pain. You need to find the right influencers, identify matching interests, study engagement, negotiate prices, and measure results. StarNgage's Instagram analytics and marketing platform takes away your pain. Our four-step process removes the guess work from your Instagram campaigns.
The State of Influencer Marketing
Why Everyday Influencers?
TrendsettersMostly young (15 to 35 years of age)
Influential InstagrammersOver 1,000 followers on Instagram
Talented CreatorsActive producers of visual content like photos and short videos
DiverseDiverse reach across widely varying circles (less overlapping audiences)
CredibleMore credible and believable to their networks of friends and family members
Stronger Brand RecallUnlikely to support multiple brands, hence stronger brand recall and affinity
Top Tips For Effective Influencer Marketing
Influence in contextual. Review your topic, brand and influencer’s network. Content has to be relatable and reach out to targeted audiences in order to generate buying intent
There are different types of influencers (Mega-Influencers , Macro-Influencers and Micro-Influencers), understand them and find your right fit.
Do not be too focused on number of followers, consider relevant mid-grade influencers
Building a consistent quality relationship with your influencer is important. The more frequently you engage your influencer, the stronger the relationship.
Ensure a win-win situation for your influencer and your brand. Make the effort to listen, respect your influencers, and never falsify any claims.
Provide value for your influencer, continue to motivate them on a regular basis and look out for future partnership opportunities. Measure your engagement, ROI as well as the emotional reaction of the audience, to aid in future influencer marketing campaign planning.