List of Top 100 Brands of Sweden in 2026

List of Top 100

What Are The Top Brands Operating in Sweden.
Discover what brands are popular in Sweden. Continue reading to know the top brands of Sweden. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 26 Top Brands on Instagram in Sweden.
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# Brand Name Country/Region Categories Followers Engagement Rate
1 Historiska Hem
@historiskahem
Home and Garden 194.4K 3.50%
2 Hammarby Fotboll
@hammarbyfotboll
Sports Soccer Design Interior Design 176.1K 1.34%
3 Stockholms Auktionsverk
@stockholmsauktionsverk
Arts and Crafts 25.8K 0.70%
4 Svensk Basket 🏀🇸🇪
@basketse
Sports Business and Finance 16.3K 5.36%
5 SLAKTHUSET
@slakthuset
15.7K 0.63%
6 Restaurangakademien AB
@restaurangakademien
Food 13.1K 1.50%
7 felix_denlycklige
@felix_denlycklige
Fashion and Accessories 9.4K 1.82%
8 Popaganda
@popagandasthlm
6.7K 2.20%
9 Jesper Zerman
@jesperzerman
5.7K 3.20%
10 𝓜𝓪𝓻𝓲𝓷𝓪 𝓝𝓸𝔃𝓱𝓴𝓪 Permanent makeup 💫
@marina__permanent_stockholm
Beauty and Self Care 5.2K 1.40%
11 Stockholm Art Guide
@stockholmartguide
4.8K 1.21%
12 EVA
@eva.skateboards
4.4K 4.06%
13 Ny video ute nu🔥
@supporter.kanalen
4.2K 10.20%
14 RES handplockade tips
@restravelmagazine
Travel 4.1K 1.00%
15 Axel Bengtsson
@axlbengtsson
Outdoor Activity Sports Entertainment and Music Celebrity 4.1K 17.06%
16 Djurgårdshjärtat
@djurgardshjartat
Sports 2.6K 19.00%
17 Assefa Communication
@assefacommunication
Entertainment and Music 2.5K 1.90%
18 Fredrik Wahlgren
@cadilomusic
2.4K 8.72%
19 Publik Mat & Bar
@publiklysekil
Food 2.1K 9.00%
20 NILS MUA
@nilsmua
Beauty and Self Care 2.1K 5.81%
21 Gastro PR
@gastro.pr
Food 2K 5.70%
22 AXS Sverige
@axs_swe
Entertainment and Music 1.4K 2.50%
23 JINX Tattoo
@jonasranhansen
1.2K 3.77%
24 Blackbird Artists
@blackbirdartists
Arts and Crafts Entertainment and Music 1.2K 2.60%
25 Thobias Malmberg
@thobiasmalmberg
Photography 1.1K 6.40%
26 Football fan Sweden
@football.in.sweden
1.1K 12.00%

Most Talked-About Brands Ranking Analysis

Historiska Hem is ranked #1 as the most popular brand in Sweden for 10 in 2026. The average engagement rate is 3.50 with 194,413 followers count. In addition to being ranked the number one brand on Instagram, Historiska Hem is also the top brand in the Home and Garden category.
Hammarby Fotboll and Stockholms Auktionsverk are ranked 2nd and 3rd in the list. In terms of user engagement, Hammarby Fotboll has an average engagement rate of 1.34, follower size of 176,056. Similarly, Stockholms Auktionsverk average engagement rate is 0.70, with 25,823 followers.
Svensk Basket 🏀🇸🇪 is a top Instagram Brand that ranks in 4th place.
Number five on our list is SLAKTHUSET, The follower on Instagram is 15,681.