List of Top 100 Brands of Estonia in 2026
List of Top 100
What Are The Top Brands Operating in Estonia.
Discover what brands are popular in Estonia. Continue reading to know the top brands of Estonia. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.
Ranking The Brands
How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 27 Top Brands on Instagram in Estonia.

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| # | Brand Name | Country/Region | Categories | Followers | Engagement Rate | |
|---|---|---|---|---|---|---|
| 1 |
|
Simple Session @simplesession |
Sports | 109.8K | 0.41% | |
| 2 |
|
Estonian Cars 🇪🇪 @estoniancarspotting |
Auto and Vehicles Automotive Cars Luxury Audi Cars & Motorcycles | 27.9K | 1.83% | |
| 3 |
|
#joelostrat #küpsetanaudiela @joel_ostrat_ |
Food Marketing and Advertising | 21.1K | 4.02% | |
| 4 |
|
Visit Tartu @visittartu |
17.9K | 3.09% | ||
| 5 |
|
Work In Estonia @work_in_estonia |
Education | 15.5K | 0.48% | |
| 6 |
|
University of Tartu @unitartu |
Education | 14.4K | 3.47% | |
| 7 |
|
PERMANENT MAKE UP, TARTU ESTONIA @kobets_irin |
Beauty and Self Care | 11.4K | 0.23% | |
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| 8 |
|
EESTI UUS MUUSIKA @eestiuusmuusika |
Entertainment and Music | 6.8K | 1.01% | |
| 9 |
|
Stencibility Street Art Festival 🇪🇪 @stencibility |
4.5K | 5.82% | ||
| 10 |
|
FLOX.BALTICS @flox.baltics |
Home and Garden News | 3.9K | 1.90% | |
| 11 |
|
sTARTUp Day @startupdayfest |
3.9K | 1.69% | ||
| 12 |
|
#Kogumispäevik @kogumispaevik |
3.7K | 1.80% | ||
| 13 |
|
Philly Joe’s Tallinn @phillyjoes |
Entertainment and Music | 3.5K | 3.92% | |
| 14 |
|
Marlene Altmäe @mubyma |
Beauty and Self Care Education | 2.3K | 2.91% | |
| 15 |
|
Maris Treufeldt @maristreufeldt |
2.3K | 8.90% | ||
| 16 |
|
For your long lasting beauty 💫 @leena_smirnova_pmu |
Beauty and Self Care Education | 2.1K | 3.29% | |
| 17 |
|
Väike Kuuba 🇨🇺 @vaikekuuba |
Food | 2K | 1.20% | |
| 18 |
|
CALM COMPETICIO @calmcompeticio |
1.9K | 11.60% | ||
| 19 |
|
Annika Kiidron @kiidronannika |
Arts and Crafts Education Fashion and Accessories | 1.8K | 7.01% | |
| 20 |
|
Krista Pilates @krista_pilates |
Fitness and Health | 1.6K | 1.60% | |
| 21 |
|
𝓟𝓲𝓲𝓪 𝓢𝓲𝓵𝓵𝓪𝓶𝓪𝓮 @muapiiasillamae |
1.5K | 3.50% | ||
| 22 |
|
Tartu Rahvaülikool @tarturahvaylikool |
Education Arts and Crafts Food Outdoor Activity | 1.4K | 3.50% | |
| 23 |
|
NEWAY @neway.design |
Arts and Crafts | 1.4K | 3.70% | |
| 24 |
|
Tartu @tartu_city |
Travel | 1.3K | 4.50% | |
| 25 |
|
EstBAN @est_businessangels |
1.1K | 1.70% | ||
| 26 |
|
Kampus ✨ @kampus_trt |
1.1K | 8.60% | ||
| 27 |
|
Andres Raudjalg @raudjalg |
Photography | 1K | 23.10% | |
Most Talked-About Brands Ranking Analysis
Simple Session is ranked #1 as the most popular brand in Estonia for 10 in 2026. The average engagement rate is 0.41 with 109,771 followers count. In addition to being ranked the number one brand on Instagram, Simple Session is also the top brand
in the Sports category.
Estonian Cars 🇪🇪 and #joelostrat #küpsetanaudiela are ranked 2nd and 3rd in the list. In terms of user engagement, Estonian Cars 🇪🇪 has an average engagement rate of 1.83, follower size of 27,935. Similarly, #joelostrat #küpsetanaudiela average engagement rate is 4.02, with 21,105 followers.
Visit Tartu is a top Instagram Brand that ranks in 4th place.
Number five on our list is Work In Estonia,
a top brand in the category of Education,
The follower on Instagram is 15,506.
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