List of Top 100 Health Beauty Brands of Sweden in 2026

List of Top 100

What Are The Top Brands Operating in Sweden.

Discover what brands are popular in Sweden. Continue reading to know the top brands of Sweden. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?

Find out the most influential brands based on their followers size. We are currently tracking a total of 850 Top Brands on Instagram in Sweden.

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#	Brand Name	Country/Region	Categories	Followers	Engagement Rate
1	NA-KD.com @nakdfashion	Sweden	Fashion and Accessories Styling Lifestyle Hair & Beauty Celebrities Health & Fitness	3.3M	0.10%
2	Bianca Ingrosso @biancaingrosso	Sweden	Beauty and Self Care Business and Finance Design Modeling Celebrities Health & Fitness Hair & Beauty	1.4M	1.48%
3	IDEAL OF SWEDEN @idealofsweden	Sweden	Fashion and Accessories Product Education Styling Lifestyle Hair & Beauty Celebrities Health & Fitness	835.7K	0.08%
4	STRONGER @stronger	Sweden	Fashion and Accessories Outdoor Activity Fitness and Health Lifestyle	769.3K	0.05%
5	Amanda Fransson @amandafranssoonnn	Sweden	Fitness and Health Training Coaching	723.9K	3.97%
6	Sudio @sudio	Sweden	News Music Health & Fitness	455.3K	0.20%
7	Making low carb & keto simple @diet_doctor	Sweden	Fitness and Health Food News Recipes Health	337K	0.08%
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8	ICANIWILL Sportswear @icaniwill	Sweden	Fitness and Health Fashion and Accessories Product Showcase	306K	0.18%
9	NOCCO @nocco	Sweden	Fitness and Health Food Lifestyle	292.4K	1.30%
10	SWATI COSMETICS ® @swaticosmetics	Sweden	Beauty Beauty and Self Care	282.5K	0.01%
11	Laruga \| Yoga Teacher @larugayoga	Sweden	Fitness and Health Home and Garden Yoga	264K	1.01%
12	JENNYS MATBLOGG @jennysmatblogg	Sweden	Food Travel Food and Drink News Design Interior Design Cooking Food & Drink Health & Fitness	258.6K	0.53%
13	Zlatan Ibrahimović Parfums @zlatanibrahimovicparfums	Sweden	Beauty Soccer Design	237K	2.10%
14	@rebecka_forsberg	Sweden	Fitness and Health Outdoor Activity Events Lifestyle Modeling Celebrities Film, Music & Books	207.3K	0.47%
15	Fari 🤍 @isthatfarida	Sweden	Beauty and Self Care Coaching Gym	207.1K	1.11%
16	Julia Dang @juliaadang	Sweden	Fashion and Accessories Education Upskilling Celebrity Hair & Beauty Media General Interest	175.6K	4.78%
17	Barebells Functional Foods @barebells	Sweden	Fitness and Health Food Food and Drink	165K	0.28%
18	MAKE UP STORE @makeupstore	Sweden	Beauty and Self Care Hair & Beauty Celebrities DIY & Crafts	165K	0.03%
19	Superfront @superfrontdotcom	Sweden	Beauty Design Interior Design Decoration	157.1K	0.02%
20	By Chris Hairstyles & More @bychris.se	Sweden	Beauty and Self Care News	151.6K	0.02%
21	MADIHA IHSAN @opalbymadihaihsan	Sweden	Art Beauty	146.2K	0.37%
22	MLLR DESIGN Maja Sevelius @mllrdesign	Sweden	Arts and Crafts Product Showcase Nails Hair & Beauty Celebrities	145.2K	0.03%
23	Malin Berghagen Official @mberghagen	Sweden	Acting and Drama Family Fitness and Health News Design Interior Design	140.1K	2.36%
24	Björn Borg @bjornborg	Sweden	Fitness and Health Lifestyle Styling	138.4K	0.30%
25	PlazaUomo & A Story To Read @plazauomo	Sweden	Fashion and Accessories News News&Politics Celebrities Design Hair & Beauty	133.2K	0.82%
26	𝗩𝗶𝘃𝗮𝗹𝗼𝗼𝗸 𝗠𝗼𝗿𝗼𝗰𝗰𝗼 🇲🇦 @viva_look_morocco	Sweden	Beauty and Self Care	127.2K	0.03%
27	MAURTEN @maurten_official	Sweden	Fitness and Health Product Showcase Training	124K	2.22%
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28	KICKS @kicks.se	Sweden	Beauty and Self Care Product Showcase Design Interior Design	119.9K	0.23%
29	LH cosmetics @lhcosmetics	Sweden	Beauty and Self Care Business	118.8K	0.50%
30	Victorias Provkök Matblogg & Bakblogg @victorias_provkok	Sweden	Food Marketing and Advertising Cooking Food & Drink Health & Fitness Food Beverage Food & Beverage Food & Personal Goods	117K	0.55%
31	ELLE Sverige @ellesverige	Sweden	Fashion and Accessories Beauty and Self Care News Design Interior Design	117K	0.28%
32	Celsius Sverige @celsiussverige	Sweden	Fitness and Health Design Interior Design	109.7K	1.71%
33	Clean drink @cleandrinks	Sweden	Food Food and Drink Lifestyle Health	103.7K	1.95%
34	JAGEDAL @jagedal	Sweden	Fitness and Health Marketing and Advertising Training Coaching Health & Fitness Cooking Food & Drink	103.6K	0.10%
35	Claudia Figueroa Nannskog @clujarobi	Sweden	Beauty and Self Care Lifestyle Hair & Beauty Celebrities	103.5K	12.11%
36	Blomsterlandet @blomsterlandet	Sweden	Home and Garden Health and Medical Services Garden	103.5K	1.15%
37	Johanna Lind Bagge @johannalindbagge	Sweden	Beauty and Self Care	101.2K	2.60%
38	Viktoria T. Hagen 🌹 @flukeofmakeup	Sweden	Beauty and Self Care Business Hair & Beauty Celebrities	100.9K	1.86%
39	Food Pharmacy @food_pharmacy	Sweden	Fitness and Health Food Product Showcase Education Food and Drink Design Interior Design	98.8K	0.41%
40	Josefin Dahlberg @josefindahlberg.se	Sweden	Beauty and Self Care Education Design Interior Design	98K	1.19%
41	Rapunzel of Sweden @rapunzelofsweden	Sweden	Beauty and Self Care Styling	93.1K	0.08%
42	All about healthy lifestyle @fitnessguru	Sweden	Fitness and Health Training Coaching Health & Fitness Food & Drink Cooking	87.6K	0.03%
43	tershine - swedish perfection @tershine	Sweden	Beauty and Self Care	86.7K	1.20%
44	FOREO UK & IRELAND @foreo_uk	Sweden	Beauty and Self Care Product Education Media/News Company Publishers	85.4K	0.10%
45	Rayan afram @rayanhairstyles	Sweden	Beauty and Self Care Modeling	85.2K	0.43%
46	Skincity @skincitysverige	Sweden	Beauty and Self Care	84.5K	0.43%
47	MATHILDA HÄRNEBORN @mathildaharneborn	Sweden	Beauty and Self Care News Health & Fitness	83.8K	3.14%
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48	marjorie lacombe @creativekipi	Sweden	Beauty and Self Care Fashion and Accessories Lifestyle Architecture Nature & Outdoors	83.4K	0.73%
49	Official Account Interlac Probiotics @interlacprobiotics	Sweden	Fitness and Health Product Education Medical Health	82.5K	0.10%
50	Sephora Scandinavia @sephora_scandinavia	Sweden	Beauty and Self Care Business Health Beauty Personal Goods & General Merchandise Stores	82.4K	0.32%
51	Cocopanda @cocopanda_sverige	Sweden	Beauty and Self Care Design Interior Design	80.1K	0.18%
52	Soma Altamimi @makeup.by.soma	Sweden	Beauty and Self Care Business	78K	0.09%
53	MOBILE \| MAKEUP & BEAUTY @sminkdstreet	Sweden	Beauty and Self Care Business	74.5K	0.10%
54	IsaDora @isadoraofficial	Sweden	Beauty Business	74.4K	0.19%
55	Nailsweden @mathilda.tingshagen	Sweden	Beauty and Self Care Nails	74.4K	0.30%
56	Alex & Yanick Manzizila 🇨🇩🇨🇩 @manzizilax2	Sweden	Fitness and Health Entertainment and Music Business and Finance Celebrities Community Non-Profits & Religious Organizations	74K	0.37%
57	Mockberg @mockberg	Sweden	Fashion and Accessories Lifestyle Celebrities Hair & Beauty	71.4K	0.09%
58	L:a Bruket @labruket	Sweden	Beauty and Self Care	71.4K	0.28%
59	Vitamin Well Sverige @vitaminwellsverige	Sweden	Fitness and Health Food Design Interior Design Food Company Grocery & Convenience Stores	70.4K	0.47%
60	FOREO Portugal @foreo_portugal	Sweden	Beauty and Self Care	70.2K	-
61	Fabrique Bakery @fabriquebakery	Sweden	Food Health	69.9K	1.56%
62	Swedish Supplements @swedishsupplements	Sweden	Fitness and Health Product Education Training Gym	68.7K	0.29%
63	BEAUTY QUEENS @beauty.queeens	Sweden	Beauty and Self Care Design	68.6K	0.21%
64	Angelina Rossi @naglargoteborg	Sweden	Beauty and Self Care Education Home and Garden Nails	67.4K	0.81%
65	GLOSSYBOX @glossybox_sweden	Sweden	Beauty and Self Care News Design Interior Design Lifestyle	66.7K	0.28%
66	Yves Rocher Nordic @yvesrochernordic	Sweden	Beauty and Self Care	66.1K	0.12%
67	Sisipide \| liftwithsepi @sisipide	Sweden	Fitness and Health	65.6K	10.60%
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68	VMF @vmf.az	Sweden	Health and Medical Services	64.2K	0.06%
69	LCHF 🍳 (fd. Kostdoktorn) @dietdoctor_se	Sweden	Fitness and Health News Design Interior Design	62.1K	0.38%
70	Helene Sjöstedt @helenesjostedt	Sweden	Beauty and Self Care Arts and Crafts Business	61.6K	3.24%
71	YOUR NAIL BRAND @missfancy.se	Sweden	Beauty and Self Care Product Education Nails	61.1K	0.20%
72	Pavel Coufal 30 ᎽᎾ 🇨🇿/🇸🇪 @paulorpaolo	Sweden	Fitness and Health Health and Medical Services Coaching Actors	60.4K	20.53%
73	Pawtherapy @pawtherapy	Sweden	Pets Celebrities Hair & Beauty	59.4K	2.27%
74	Lofsangruppen, Mized & Lofsan @lofsans	Sweden	Fitness and Health Design Coaching	59.4K	0.80%
75	Maria Borelius @maria.borelius	Sweden	Fitness and Health Food and Drink	58.7K	0.46%
76	Hairtalk Sweden @hairtalkextensions	Sweden	Beauty and Self Care Education Product Showcase	56.7K	0.18%
77	PROTEINBOLAGET @proteinbolaget	Sweden	Fitness and Health Product Education Product Showcase Design Interior Design	56.7K	0.40%
78	SELF Clinic Swe @selfclinicswe	Sweden	Beauty and Self Care Lifestyle Styling Hair & Beauty Celebrities Health & Fitness	56.3K	0.10%
79	STYLEQUEST @stylequest.se	Sweden	Fashion and Accessories Travel Food Beauty and Self Care Food and Drink Lifestyle Celebrities Design Hair & Beauty	55.2K	0.64%
80	Exxentric @go_exxentric	Sweden	Fitness and Health Outdoor Activity Sports Personal Finance	54.2K	0.62%
81	purenailsbyemma @purenailsbyemma	Sweden	Beauty and Self Care Nails	53.2K	3.31%
82	luxurytreatments T&L AB @luxurytreatment	Sweden	Beauty and Self Care Design Interior Design	52.5K	0.13%
83	PT & onlinecoach med hållbar hälsa i fokus @madeleine_rybeck	Sweden	Fitness and Health	51.2K	2.00%
84	Supercoach @supercoachapp	Sweden	Fitness and Health	49.9K	0.60%
85	Forever Living Products Scandinavia \| @foreverscandinaviahq	Sweden	Beauty and Self Care	49.2K	1.00%
86	Madeleine på FLOWLY - Lymfhälsa, Yoga & Läkning @flowly_lymfhalsa_yoga	Sweden	Fitness and Health	48.7K	1.63%
87	Robinson på TV4 @robinsontv4	Sweden	Entertainment and Music Outdoor Activity Health and Medical Services Music Design Interior Design	48.5K	3.56%
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88	Alex💘🧸🍒 @alexandratoyler	Sweden	Photography Health & Fitness	46.7K	1.03%
89	SVENSK SPORT NUTRITION @ssnutrition.se	Sweden	Fitness and Health Health & Fitness Cooking Food & Drink	46.6K	0.76%
90	M·A·C Cosmetics Nordic Market @maccosmeticsnordics	Sweden	Beauty and Self Care	46.4K	0.25%
91	Johnny Yachuh @johnny_yachuh	Sweden	Beauty and Self Care	46.1K	0.60%
92	AIRINUM @airinum	Sweden	Fashion Health and Medical Services Modeling	45.9K	0.12%
93	Yasuragi Spa Hotel Conference @yasuragisweden	Sweden	Beauty and Self Care Food	45.7K	0.37%
94	S K A N D I N A V I S K @skandinavisk	Sweden	Beauty and Self Care Lifestyle	45.3K	0.24%
95	Elvira @inspobyelvirall	Sweden	Fashion and Accessories Home and Garden Hair & Beauty	45.2K	13.08%
96	Sali Beauty Clinic & Academy @salibeautyclinicacademy	Sweden	Beauty and Self Care Education	45.1K	-
97	Elina Bembli @elinasnailart	Sweden	Beauty and Self Care Events Lifestyle	45K	0.57%
98	Angelica Wennergren @angelicawennergren	Sweden	Fashion Design Modeling Health & Fitness Food & Drink	44.7K	1.07%
99	Sanna Andrén Nail Care Sweden® @sannaandrennailcaresweden.se	Sweden	Beauty and Self Care Nails	44.1K	0.04%
100	Hickap - Find Your Beautywellness @hickap	Sweden	Beauty and Self Care Design	43.1K	0.65%

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Most Talked-About Brands Ranking Analysis

NA-KD.com is ranked #1 as the most popular brand in Sweden for 10 in 2026. The average engagement rate is 0.10 with 3,317,843 followers count. In addition to being ranked the number one brand on Instagram, NA-KD.com is also the top brand in the Fashion and Accessories category.

Bianca Ingrosso and IDEAL OF SWEDEN are ranked 2nd and 3rd in the list. In terms of user engagement, Bianca Ingrosso has an average engagement rate of 1.48, follower size of 1,429,301. Similarly, IDEAL OF SWEDEN average engagement rate is 0.08, with 835,673 followers.

STRONGER is a top Instagram Brand that ranks in 4th place.

Number five on our list is Amanda Fransson, a top brand in the category of Fitness and Health, The follower on Instagram is 723,881.

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List of Top 100 Health Beauty Brands of Sweden in 2026

List of Top 100

Ranking The Brands

Most Talked-About Brands Ranking Analysis

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