Loud and proud 📢 The hard vibrating action of the Rippin Rap is accented with a loud, distinctive BB rattle system so fish can't miss it. 📸: @nellfors

Here to make a scene 📢 The Rippin’ Rap casts long, sinks fast and swims with a hard vibrating action accented by a loud, distinctive BB rattle system 🔥

Rippin’ Rap’s comin’ up… 🔥

Couple of perch favorites 🔥 What’s your favorite Rapala lure for targeting perch? 😎

X-Rap Twitchin’ Shad is designed to perform a wide twitching walk-the-dog swimming action. At 8 cm and 13 grams it's the perfect snack for any hungry predator 💥

Designed for vertical jigging, the Jigging Shadow Rap sinks with a slow, darting action with irresistible belly-flashing ⚡

Perfect for both ice fishing and vertical jigging all year around, the Jigging Shadow Rap sinks with a slow, darting action with irresistible belly-flashing 🔥 📸: @ingridsandreas

Happy new year from all of us at Rapala 🎉 Who else’s New Year’s resolution is to fish more next year? 😎

Christmas Giveaway! To celebrate the 🎄 season you could win this set of lures and a handy pair of RCD pliers. We'll select 1 lucky winner from all entries to win this kit 🎁👌 TO BE ELIGIBLE 1. FOLLOW @rapala 2. TAG 2 mates 3. COMMENT and tell us what fish you will be targeting in 2023. _ Winners selected at random. Contest ends on Wednesday 28/12 14:00 EET. Winner will be notified by DM. This promotion is in no way sponsored, endorsed or administered by, or associated with, Instagram.

Happy Holidays from all of us at Rapala (including Santa's little helpers) 🎣🎅

Christmas tree goals! 🎄 Who else is getting fishy with their decorations this year? 🎣 📷: @connyfdz

Salty vibes 🌊