List of Top 100 Personal Goods & General Merchandise Stores Brands of Sweden in 2026

List of Top 100

What Are The Top Brands Operating in Sweden.

Discover what brands are popular in Sweden. Continue reading to know the top brands of Sweden. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?

Find out the most influential brands based on their followers size. We are currently tracking a total of 69 Top Brands on Instagram in Sweden.

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#	Brand Name	Country/Region	Categories	Followers	Engagement Rate
1	COS @cosstores	Sweden	Fashion and Accessories Design Lifestyle Clothing Personal Goods & General Merchandise Stores	3.9M	0.04%
2	Matilda Djerf @matildadjerf	Sweden	Fashion and Accessories Lifestyle General Interest	2.7M	2.07%
3	my scandinavian home @myscandinavianhome	Sweden	Home and Garden Design Interior Design Topic Home Decor Home Decor Home Goods Stores	383.3K	0.44%
4	Oatly @oatly	Sweden	Food Television Lifestyle Design Food Company Grocery & Convenience Stores	335.3K	1.00%
5	Julia Dang @juliaadang	Sweden	Fashion and Accessories Education Upskilling Celebrity Hair & Beauty Media General Interest	175.6K	4.78%
6	Radinn @radinnofficial	Sweden	Outdoor Activity Sports Auto and Vehicles Parenting Sports Outdoors Outdoor & Sporting Goods Company Personal Goods & General Merchandise Stores	137.4K	0.21%
7	Eton Shirts Official @etonshirts	Sweden	Fashion and Accessories News Lifestyle Styling Clothing Clothing (Brand) Personal Goods & General Merchandise Stores	135.1K	0.18%
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8	Victorias Provkök Matblogg & Bakblogg @victorias_provkok	Sweden	Food Marketing and Advertising Cooking Food & Drink Health & Fitness Food Beverage Food & Beverage Food & Personal Goods	117K	0.55%
9	Plaza Interiör @plazainterior	Sweden	Home and Garden Personal Finance Design Interior Design	101.5K	4.84%
10	Allsvenskan @allsvenskan	Sweden	Sports Personal Finance	89.1K	1.93%
11	Sephora Scandinavia @sephora_scandinavia	Sweden	Beauty and Self Care Business Health Beauty Personal Goods & General Merchandise Stores	82.4K	0.32%
12	Unisportstore.se @unisportstorese	Sweden	Sports Product Showcase Personal Finance Soccer	79.7K	0.32%
13	Rally Sweden @rallysweden	Sweden	Sports Auto and Vehicles Personal Finance Racing	72.1K	2.06%
14	Vitamin Well Sverige @vitaminwellsverige	Sweden	Fitness and Health Food Design Interior Design Food Company Grocery & Convenience Stores	70.4K	0.47%
15	Fideli Sundqvist @fidelisundqvist	Sweden	Arts and Crafts Home and Garden Illustrator General Interest	70.1K	0.33%
16	Swix @swix_sport	Sweden	Outdoor Activity Sports Design Interior Design Sports Outdoors Outdoor & Sporting Goods Company Personal Goods & General Merchandise Stores	65.4K	0.81%
17	HockeyAllsvenskan @hockeyallsvenskan_official	Sweden	Sports Personal Finance Design	64.4K	1.60%
18	APOTEKARNS @apotekarns	Sweden	Home and Garden News Design Interior Design Furniture Store Home Goods Stores	55.3K	0.69%
19	Exxentric @go_exxentric	Sweden	Fitness and Health Outdoor Activity Sports Personal Finance	54.2K	0.62%
20	Flying Tiger Sverige @flyingtigerse	Sweden	Home and Garden Entertainment and Music Product Showcase Personal Finance Design Interior Design	52.6K	0.33%
21	BAUER Hockey Sverige @bauerhockeysverige	Sweden	Sports Personal Finance Design Interior Design	45.6K	1.90%
22	Xbox Sverige @xboxse	Sweden	Games Personal Finance Design	45.1K	0.50%
23	\| Made By Sweds \| @madebysweds	Sweden	Photography Parenting Camera Photo Camera/Photo Personal Goods & General Merchandise Stores	36.9K	0.58%
24	Swebliss - Twitch Streamer @swebliss	Sweden	Games Entertainment and Music Upskilling Personal Finance Business and Finance Dogs Design	36.3K	3.00%
25	Pennan & Svärdet @pennanochsvardet	Sweden	Marketing and Advertising Design Interior Design Org General Non-Profits & Religious Organizations	35.7K	3.22%
26	Morrongänget på Mix Megapol @morronganget	Sweden	News Design Interior Design Product Service Product/Service Personal Goods & General Merchandise Stores	35.3K	0.60%
27	Massproductions @massproductions	Sweden	Arts and Crafts Home and Garden Design Interior Design Furniture Home Goods Stores	35K	0.50%
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28	LCHF-Arkivet @lchfarkivet.se	Sweden	Food Fitness and Health Food & Drink Health & Fitness Cooking Health Beauty Health/Beauty Personal Goods & General Merchandise Stores	34.4K	0.78%
29	Kawaii.se 🌈🎀🦄✨ @kawaii_se	Sweden	Fashion and Accessories Design Interior Design Ecommerce Website E-Commerce Website Personal Goods & General Merchandise Stores	33.8K	1.24%
30	𝑯𝒂𝒗𝒗𝒂 𝑺𝒐𝒍𝒕𝒂𝒏𝒐𝒗𝒂 @_eva_beauty__	Sweden	Beauty and Self Care Romance and Wedding Health Beauty Health/Beauty Personal Goods & General Merchandise Stores	32.7K	0.13%
31	Surgeryislife @surgeryislife	Sweden	Education Personal Finance Modeling	30.9K	1.96%
32	Gavelo Official @gavelo_official	Sweden	Fitness and Health Bikini Training Sportswear Store Personal Goods & General Merchandise Stores	26.9K	0.39%
33	Rapala Sverige @rapalasverige	Sweden	Outdoor Activity Product Service Personal Goods & General Merchandise Stores	25K	0.84%
34	Self Omninutrition® @selfomninutrition	Sweden	Fitness and Health Product Education Training Coaching Vitamin Supplements Grocery & Convenience Stores	22.3K	0.60%
35	𝙈𝙤𝙣𝙠𝙚𝙮𝙎𝙥𝙤𝙧𝙩𝙨 𝙀𝙐 @monkeysportseu	Sweden	Sports Personal Finance	21.8K	0.39%
36	Linn Stenholm @iamlinnstenholm	Sweden	Fitness and Health Coaching Training Health Beauty Health/Beauty Personal Goods & General Merchandise Stores	17.6K	4.53%
37	Milla @milla_chilla_cat	Sweden	Pets Food and Drink Actors Blues Pet General Interest	17.4K	1.73%
38	VON LUKACS Jewellery & Acces.™ @vonlukacs	Sweden	Fashion and Accessories Design Celebrities Jewelry Watches Personal Goods & General Merchandise Stores	15.2K	0.20%
39	Jonna Sommarhed Sjöstrand @sommarhed	Sweden	Home and Garden Design Interior Design Topic Home Decor Home Goods Stores	15K	1.68%
40	Mimmi Thalin @mimmithalin	Sweden	Electronics Personal Goods & General Merchandise Stores	12.4K	9.10%
41	Jonathan Johansson @jonathanjohanssonhej	Sweden	Nature Travel Personal Finance	12K	6.07%
42	Poetryadeepermeaning @poetryadeepermeaning	Sweden	Arts and Crafts Education Writers Brand Food & Personal Goods	11.8K	0.02%
43	Mat.se @matpunktse	Sweden	Food Topic Food Grocery Grocery Store Grocery & Convenience Stores	11.6K	0.30%
44	Marcus Salomonsson 🐻 @marcussalomonsson	Sweden	Fitness and Health Health & Fitness Cooking Food & Drink Humor Vitamin Supplements Vitamins/Supplements Grocery & Convenience Stores	10.2K	5.02%
45	Good to Great Tennis Academy @gtgtennisacademy	Sweden	Sports Personal Finance	10.1K	2.79%
46	V AVE SHOE REPAIR @vaveshoerepair	Sweden	Fashion and Accessories Product Showcase Fashion Design Modeling Clothing Personal Goods & General Merchandise Stores	9.4K	0.93%
47	Dreams @dreams.app	Sweden	Finance Personal Finance Video Games Adventure Product Service Product/Service Personal Goods & General Merchandise Stores	8.7K	0.26%
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48	INKA KIDS @inkakids.se	Sweden	Family Fashion and Accessories Celebrities Childrens Clothing Store Baby & Children'S Clothing Store Personal Goods & General Merchandise Stores	7.8K	0.32%
49	VXOnews @vxonews	Sweden	Education Personal Finance	7.6K	1.09%
50	EL-GE Sportfiske @el_ge	Sweden	Sports Personal Finance	7.1K	0.91%
51	Hoppiloo @hoppiloo	Sweden	Fashion and Accessories Ecommerce Website E-Commerce Website Personal Goods & General Merchandise Stores	6.7K	0.19%
52	@mysvrandesign	Sweden	Home and Garden Family Medical Health News Design Ecommerce Website E-Commerce Website Personal Goods & General Merchandise Stores	6.3K	0.60%
53	Hockeystore @hockeystorese	Sweden	Sports Personal Finance Design Interior Design	6.2K	0.99%
54	Planti Sverige @planti_sverige	Sweden	Food Personal Finance Design Interior Design	5.9K	0.61%
55	Mellow Design @mellowdesignse	Sweden	Home and Garden Topic Home Decor Home Goods Stores	5.8K	0.81%
56	IKE MILES @ikemiles	Sweden	Entertainment and Music Finance Personal Finance Celebrities	5.5K	0.82%
57	== Prylo == @pryloretro	Sweden	Arts and Crafts Home and Garden Vintage Store Personal Goods & General Merchandise Stores	5.4K	2.20%
58	Mens Fashion Base @mensfashionbase	Sweden	Fashion and Accessories Celebrities Clothing Personal Goods & General Merchandise Stores	4.4K	5.36%
59	Sykulan Maskinbroderi @sykulan	Sweden	News Food and Drink Celebrities Animals & Pets Baby Kids Baby Goods/Kids Goods Personal Goods & General Merchandise Stores	3.6K	1.04%
60	INGLOT Sweden @inglot_sweden	Sweden	Beauty and Self Care Product Showcase Home and Garden Business Health Beauty Health/Beauty Personal Goods & General Merchandise Stores	3.5K	0.54%
61	DAMAR @kangdamz	Sweden	Fashion and Accessories Just For Fun General Interest	3.4K	4.22%
62	Citronelles Agenturer AB @citronellesagenturer	Sweden	Arts and Crafts Product Showcase Gift Shop Personal Goods & General Merchandise Stores	3.3K	0.91%
63	Q4 Design och Retro @q4.nu	Sweden	Product Showcase Home and Garden Design Architecture Topic Home Decor Home Goods Stores	2.1K	4.70%
64	Frida Johnson @fridafyndigt	Sweden	Fitness and Health Product Education Medical Health Health & Fitness Cooking Topic Just For Fun Just For Fun General Interest	2K	8.00%
65	Sara Thorngren @artbysarathorngren	Sweden	Arts and Crafts Education General Interest	1.9K	8.29%
66	Stockholm Skate Nation @stockholmskatenation	Sweden	Sports Outdoor Activity Personal Finance	1.8K	4.91%
67	▪️DESERTDINO ▪️ @desertdino	Sweden	Arts and Crafts News Topic Home Decor Home Goods Stores	1.5K	7.69%
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68	Tre små ord @tresmaord	Sweden	Fashion and Accessories Family Personal Finance Celebrities Animals & Pets Design Kids & Parenting	1.4K	1.09%
69	Linnea Hallgren @hallgrenlinneas	Sweden	Education Game Topic Just For Fun Just For Fun General Interest	1.4K	8.90%

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Most Talked-About Brands Ranking Analysis

COS is ranked #1 as the most popular brand in Sweden for 09 in 2026. The average engagement rate is 0.04 with 3,859,879 followers count. In addition to being ranked the number one brand on Instagram, COS is also the top brand in the Fashion and Accessories category.

Matilda Djerf and my scandinavian home are ranked 2nd and 3rd in the list. In terms of user engagement, Matilda Djerf has an average engagement rate of 2.07, follower size of 2,746,630. Similarly, my scandinavian home average engagement rate is 0.44, with 383,265 followers.

Oatly is a top Instagram Brand that ranks in 4th place.

Number five on our list is Julia Dang, a top brand in the category of Fashion and Accessories, The follower on Instagram is 175,589.

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List of Top 100 Personal Goods & General Merchandise Stores Brands of Sweden in 2026

List of Top 100

Ranking The Brands

Most Talked-About Brands Ranking Analysis

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