List of Top 100 Beauty Brands of Serbia in 2026

List of Top 100

What Are The Top Brands Operating in Serbia.

Discover what brands are popular in Serbia. Continue reading to know the top brands of Serbia. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?

Find out the most influential brands based on their followers size. We are currently tracking a total of 367 Top Brands on Instagram in Serbia.

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#	Brand Name	Country/Region	Categories	Followers	Engagement Rate
1	dm Srbija @dm_srbija	Serbia	Beauty and Self Care Product Education Product Showcase	401.1K	0.12%
2	Lilly Drogerie @lilly_drogerie	Serbia	Beauty and Self Care Product Showcase	342.3K	0.08%
3	Lua Luá @lualuaoficial	Serbia	Fashion and Accessories Marketing and Advertising Design Celebrities Hair & Beauty	326.2K	0.04%
4	Eterna Medical System @eterna_centar	Serbia	Beauty and Self Care Health and Medical Services	195.1K	0.05%
5	Fashion is my drug @fashionismydrug32	Serbia	Fashion and Accessories Celebrities Hair & Beauty Health & Fitness	175.3K	-
6	Sephora Srbija @sephorasrbija	Serbia	Beauty and Self Care	160.1K	0.10%
7	Mr. Hair Aleksa Rabrenović @mrhairaleksarabrenovic	Serbia	Beauty and Self Care	158.8K	0.61%
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8	Salon nameštaja @geppettonamestaj	Serbia	Beauty and Self Care	118.4K	0.53%
9	Demode atelier @demodecouture	Serbia	Fashion and Accessories Product Showcase Lifestyle Celebrities Hair & Beauty	118.3K	0.21%
10	M@Mstyle @mandm__style	Serbia	Fashion and Accessories Beauty and Self Care Product Showcase	116.2K	0.70%
11	WANNABE MAGAZINE @wannabemagazine	Serbia	Fashion and Accessories Beauty and Self Care News	83.4K	1.10%
12	NYX Professional Makeup Serbia @nyxcosmetics_serbia	Serbia	Beauty and Self Care	74.3K	0.21%
13	Maur - Internacionalni kozmetički edukativni centar @maur.company7	Serbia	Beauty and Self Care Education Company Professional Services	73.4K	0.18%
14	𝐌𝐚𝐱 𝐅𝐚𝐜𝐭𝐨𝐫 𝐒𝐫𝐛𝐢𝐣𝐚 @max_factor_srbija	Serbia	Beauty and Self Care	71.7K	0.16%
15	Avon Srbija @avonsrbija	Serbia	Beauty and Self Care Product Showcase News	67.3K	0.19%
16	Sophie's Choice shop @sophieschoice_shop	Serbia	Beauty and Self Care Product Showcase	66.1K	1.67%
17	Passion @bepassionstudios	Serbia	Beauty and Self Care Styling Modeling	62.3K	0.11%
18	kozmetika sminka prodaja @prodaja_sminka_ks	Serbia	Beauty and Self Care	58.8K	0.10%
19	Sophie's Choice studio @sophieschoice_studio	Serbia	Beauty and Self Care Nails	58.8K	0.51%
20	𝑶𝒓𝒅𝒊𝒏𝒂𝒄𝒊𝒋𝒂 𝑳𝒆𝒐𝒏𝒂 𝑳𝒊𝒇𝒆 @ordinacijaleonalife	Serbia	Beauty and Self Care	54.9K	0.37%
21	Dr Nenad Stanković @dr.nenad.stankovic	Serbia	Beauty and Self Care	50.4K	0.28%
22	dr Bogdanovic Klinika DIVA @diva_drbogdanovic	Serbia	Beauty and Self Care	49.7K	0.90%
23	Lepota i Zdravlje @lepotaizdravlje.rs	Serbia	Beauty and Self Care News	47.9K	0.46%
24	ALIS HAIR by ADAKTAR @alishair_official	Serbia	Beauty and Self Care	44.7K	0.80%
25	The Body Shop Serbia Official @thebodyshopsrbija	Serbia	Beauty and Self Care	44.7K	0.30%
26	Eucerin @eucerin_srbija	Serbia	Beauty and Self Care	43.1K	0.40%
27	Olja Beočanin @olja_beocanin	Serbia	Beauty and Self Care Education Dogs Celebrities Hair & Beauty Design	43K	0.55%
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28	DIVINE @divine_fashion_butik	Serbia	Beauty and Self Care Product Showcase	42.3K	0.70%
29	Pedja Bozic @pedjabozic	Serbia	Beauty and Self Care Fashion and Accessories Celebrities	41.7K	0.12%
30	Serbian Women Official 🇷🇸 @serbian.women.official	Serbia	Beauty Fashion and Accessories	41.2K	3.10%
31	La Femme @lafemmeatelier	Serbia	Beauty and Self Care	40.7K	0.12%
32	Saška Daničić 🧿 @saskadanicic	Serbia	Beauty and Self Care	40.6K	4.49%
33	ZLA-ZLA @zlazla	Serbia	Beauty and Self Care News Health and Medical Services	40.5K	0.40%
34	Alma Ras @alma.ras	Serbia	Beauty and Self Care	38.6K	0.16%
35	Box of Flowers 🌹 @boxofflowers	Serbia	Beauty and Self Care Marketing and Advertising Celebrities Hair & Beauty	37.6K	0.12%
36	Permanent makeup🌿PMU🌿Trainings @vericablaskopmu	Serbia	Beauty and Self Care Education	36.3K	2.28%
37	Belodore \| niche parfimerije @belodore_srbija	Serbia	Shopping Beauty and Self Care	36.1K	1.42%
38	Professional makeup artist @doll__makeup__	Serbia	Beauty and Self Care Product Education Product Showcase Business	35.1K	0.46%
39	ellena tattoos @ellena_tattoos	Serbia	Beauty and Self Care Arts and Crafts	34.8K	1.10%
40	\|haute couture in cosmetics\| @elegance.beauty.spa	Serbia	Beauty and Self Care	34K	0.44%
41	Kiehl's Srbija @kiehls.rs	Serbia	Beauty and Self Care Product Education	33.7K	0.43%
42	BIODERMA Srbija @biodermasrbija	Serbia	Beauty and Self Care	33.3K	0.50%
43	ŠizzFrizz @sizzfrizz	Serbia	Beauty and Self Care	32.8K	-
44	Salon Butterfly Vračar @butterfly.beograd	Serbia	Beauty and Self Care	31.9K	0.10%
45	NATURA SIBERICA SRBIJA @natura_siberica_srbija	Serbia	Beauty and Self Care	31.3K	0.11%
46	Dr Djordje Nedeljkovic @dr_djordje_nedeljkovic	Serbia	Beauty and Self Care	31.1K	1.30%
47	Top-Shop.rs @topshop.srbija	Serbia	Home and Garden Beauty and Self Care Fitness and Health	29.5K	-
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48	AtlasEstetika @atlasestetic	Serbia	Beauty and Self Care	29.3K	0.50%
49	Dr Miloš Gačević @dr_milosgacevic	Serbia	Beauty and Self Care	28.8K	0.20%
50	Ola Teeth Whitening Solution @olasmilenow	Serbia	Beauty and Self Care	28.6K	-
51	Apoteka Janković @jankovicapoteka	Serbia	Beauty Upskilling	27.9K	0.07%
52	UBICA CELULITA - LATINA - 🍑 @ubicacelulitalatina	Serbia	Beauty and Self Care	27.6K	1.50%
53	Milica Trickovic @milicatrickovic	Serbia	Beauty and Self Care Fashion and Accessories	27.6K	0.18%
54	Leko Vita 🌱 @lekovita_melem	Serbia	Beauty and Self Care	26.9K	0.50%
55	Hotel Fruške Terme**** Vrdnik @frusketerme	Serbia	Beauty and Self Care Fitness and Health Travel	26.5K	0.60%
56	UbicaCelulita @ubicacelulita	Serbia	Beauty and Self Care	26.3K	-
57	Salon lepote Lady @salonlepote.lady	Serbia	Beauty and Self Care	26.3K	0.07%
58	dr Marija Bošković @drmarijaboskovic	Serbia	Beauty and Self Care	25.9K	0.40%
59	Trajna sminka Beograd @aurora_beauty_lounge	Serbia	Beauty and Self Care	25.7K	0.10%
60	SAVE TIME studio lepote i edu.centar @save.time.studio	Serbia	Fashion Beauty and Self Care	25.7K	0.11%
61	Salon Djuka Bulevar @nadogradnja_kose_salon_djuka	Serbia	Beauty and Self Care	25.5K	-
62	Mesmerie Vacuslim48 @mesmerie_kozmetika	Serbia	Beauty and Self Care	25.2K	0.10%
63	Puder obrve Beograd @tamararovcaninpmu	Serbia	Beauty and Self Care Fashion and Accessories	25.1K	0.37%
64	Remington Srbija @remington.srbija	Serbia	Beauty and Self Care	25K	0.30%
65	KATARINA MARINKOVIC @studiokat_	Serbia	Beauty and Self Care	24.7K	1.17%
66	Gamarde Srbija @gamarde_srbija	Serbia	Beauty and Self Care	24.2K	0.30%
67	Bio Hyaluron @biohyaluron	Serbia	Beauty and Self Care	24.2K	0.19%
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68	Prirodna kosa na klipse @prirodna_kosa_na_klipse	Serbia	Beauty and Self Care	23.9K	-
69	Prirodna kozmetika Purenatural @purenaturalrs	Serbia	Beauty and Self Care	23.7K	-
70	SALON LEPOTE BLISS🦵🏾Body✂️Hair🧖🏽‍♀️Skin💅🏽Nails Branka Ilić @salon_lepote_bliss_	Serbia	Beauty and Self Care Home and Garden	23.6K	0.21%
71	Studio Stefan Milanov💇🏼‍♀️ @stefan_milanov_hair	Serbia	Beauty and Self Care	22.7K	0.70%
72	KOOZMETIK @koozmetik	Serbia	Fashion Beauty and Self Care	22.4K	0.26%
73	Metropoliten Art Perfumery @metropolitenbg	Serbia	Beauty and Self Care	22.1K	0.28%
74	Organska kozmetika - AzetaBio Srbija @azeta_bio	Serbia	Beauty and Self Care	22.1K	0.12%
75	Studio Namaste @studio_namaste	Serbia	Beauty and Self Care	22K	0.28%
76	Dr Vesna Ognjenović @dr_vesna	Serbia	Beauty and Self Care	21.5K	0.67%
77	Tijana Krstic @tijanakrsticatelier	Serbia	Fashion and Accessories Celebrities Design Hair & Beauty Entrepreneur Creators & Celebrities	21K	0.28%
78	💄💋Sminka💄💋Četkice👄Ogledala🌸 @sminka_za_sve__prilike	Serbia	Beauty and Self Care	20.8K	1.10%
79	Zerona Centar Beograd @zeronacentarbeograd	Serbia	Beauty and Self Care	20.3K	0.30%
80	Anemaria Ferazzo @aneferazzo	Serbia	Beauty and Self Care Arts and Crafts Piercing	19.9K	1.32%
81	SALON LEPOTE I BEAUTY EDUKACIJE BEOGRAD @allurebeauty.belgrade	Serbia	Beauty and Self Care Education	19.6K	0.30%
82	IOANNA REGEN Klinika @ioanna_regen_klinika	Serbia	Beauty and Self Care	19.5K	0.70%
83	𝙈𝘼𝙎𝙆𝙀,𝙎𝙇𝙐𝙎𝘼𝙇𝙄𝘾𝙀,𝙎𝘼𝙏𝙊𝙑𝙄,𝗧𝗘𝗛𝗡𝗜𝗞𝗔 @inter_store_online_shopping	Serbia	Beauty and Self Care Fashion and Accessories Product Showcase	19.4K	0.40%
84	KYLIE Perike Beograd @kylie_perike	Serbia	Beauty and Self Care	19.3K	0.10%
85	UNITECH - NOKTI & EDUKACIJE @unitech.nails	Serbia	Beauty and Self Care Home and Garden	19.2K	0.16%
86	Nora Grand Master of Honour @nora_phistudio	Serbia	Beauty and Self Care Education	19.2K	0.47%
87	Ivana Bukvic @ivanaisidora	Serbia	Beauty and Self Care	19K	0.42%
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88	Dental&Esthetic Team @dr.jelena_ilic	Serbia	Beauty and Self Care	18.9K	0.40%
89	Dr Jelena Krstić Erić @derma_estetica_ordinacija_	Serbia	Beauty and Self Care	18.3K	0.50%
90	Beauty Factor Aesthetic Studio @beautyfactorbg	Serbia	Beauty and Self Care	18.2K	0.14%
91	BABOR Srbija @babor_rs	Serbia	Beauty and Self Care	18.1K	0.40%
92	Epilacija trepavice Beograd @trepavice88	Serbia	Beauty and Self Care Education	18K	0.62%
93	Doll Up @doll.up.beograd	Serbia	Beauty and Self Care	17.8K	0.90%
94	It’S Skin Srbija @itsskin_official_srbija	Serbia	Beauty and Self Care	17.7K	0.20%
95	Premium Beauty @premiumbeautybelgrade	Serbia	Beauty and Self Care	17.5K	0.50%
96	HAIR SALON TRIS @ljubicatriss	Serbia	Beauty and Self Care	17.5K	0.80%
97	CocoBeauty ⭐⭐⭐⭐⭐ @cocobeauty.cc	Serbia	Beauty and Self Care	17K	0.29%
98	Dental Solutions Serbia 🇷🇸 @nemanja.your.dental.advisor	Serbia	Beauty and Self Care	17K	0.40%
99	Svjetlana Minic @svjetlana.minic	Serbia	Beauty and Self Care	16.9K	0.46%
100	OPAL plastična hirurgija @dr_olivera_partonjic	Serbia	Beauty and Self Care	16.8K	0.70%

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Most Talked-About Brands Ranking Analysis

dm Srbija is ranked #1 as the most popular brand in Serbia for 09 in 2026. The average engagement rate is 0.12 with 401,127 followers count. In addition to being ranked the number one brand on Instagram, dm Srbija is also the top brand in the Beauty and Self Care category.

Lilly Drogerie and Lua Luá are ranked 2nd and 3rd in the list. In terms of user engagement, Lilly Drogerie has an average engagement rate of 0.08, follower size of 342,290. Similarly, Lua Luá average engagement rate is 0.04, with 326,238 followers.

Eterna Medical System is a top Instagram Brand that ranks in 4th place.

Number five on our list is Fashion is my drug, a top brand in the category of Fashion and Accessories, The follower on Instagram is 175,278.

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List of Top 100 Beauty Brands of Serbia in 2026

List of Top 100

Ranking The Brands

Most Talked-About Brands Ranking Analysis

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