List of Top 100 Sports Brands of Japan in 2026
List of Top 100
What Are The Top Brands Operating in Japan.
Discover what brands are popular in Japan. Continue reading to know the top brands of Japan. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.
Ranking The Brands
How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 451 Top Brands on Instagram in Japan.
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| # | Brand Name | Country/Region | Categories | Followers | Engagement Rate | |
|---|---|---|---|---|---|---|
| 1 |
|
Bellator MMA @bellatormma |
Sports Sports League Local Events | 3.5M | 0.20% | |
| 2 |
|
Red Bull Surfing @redbullsurfing |
Sports Celebrity Surfing | 1.1M | 0.39% | |
| 3 |
|
Juegos Olímpicos @juegosolimpicos |
Sports Tennis Actors | 669.7K | 0.81% | |
| 4 |
|
Paralympics @paralympics |
Sports | 550.2K | 0.25% | |
| 5 |
|
Red Bull Cliff Diving @redbullcliffdiving |
Sports Home and Garden Personal Finance Adventure | 477.6K | 2.09% | |
| 6 |
|
NJPW【official】- 新日本プロレス @njpw1972 |
Sports Event Local Events | 356.1K | 0.61% | |
| 7 |
|
B.LEAGUE（Bリーグ） @b.league_official |
Sports Basketball | 334.5K | 4.82% | |
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| 8 |
|
MLB Japan @mlbjapan |
Sports | 321.3K | 1.74% | |
| 9 |
|
FORMULA DRIFT JAPAN @formuladjapan |
Sports Automotive Cars Racing | 254.9K | 0.09% | |
| 10 |
|
ゲキサカ @gekisaka |
Sports News News&Politics | 250.2K | 1.52% | |
| 11 |
|
adidas Tokyo @adidastokyo |
Fashion and Accessories Sports Streetwear Lifestyle | 223.8K | 0.97% | |
| 12 |
|
田辺 莉咲子 Risako Tanabe @risako_tanabe |
Fitness and Health Sports News | 220.7K | 1.31% | |
| 13 |
|
Shimano MTB @shimanomtb |
Outdoor Activity Sports | 218.8K | 1.60% | |
| 14 |
|
JUDO MANIA JAPAN @judo_mania_japan |
Sports News | 210.7K | 2.64% | |
| 15 |
|
日本バスケットボール協会(JBA) @japan_basketball |
Sports Entertainment and Music News Basketball | 205K | 1.63% | |
| 16 |
|
WJAPAN BOXING @wjapanboxing |
Sports | 196.2K | 1.40% | |
| 17 |
|
RIZIN FF OFFICIAL @rizin_pr |
Sports | 192.5K | 2.43% | |
| 18 |
|
SUPER GT【Official】 @supergt_official |
Auto and Vehicles Sports Automotive Parenting Cars | 192.1K | 1.55% | |
| 19 |
|
堀尾実咲(みさめろ🐰💋) @misaki.horio |
Sports | 179.9K | 0.72% | |
| 20 |
|
小祝さくら/ Sakura Koiwai @sakura_koiwai_official |
Sports | 174K | 12.69% | |
| 21 |
|
Red Bull Japan🇯🇵 @redbulljapan |
Entertainment and Music Sports Celebrity Riders Snowboarding | 157.7K | 0.89% | |
| 22 |
|
DAZN JAPAN @dazn_jpn |
Sports Television Soccer | 154.1K | 0.16% | |
| 23 |
|
Japanese Judo official. 🇯🇵 @japanese_judo |
Sports Education News News&Politics | 143.3K | 1.92% | |
| 24 |
|
ShimanoFishing Japan @shimanofishing_jp |
Outdoor Activity Sports Product Showcase | 134K | 2.13% | |
| 25 |
|
ラグビーワールドカップ @rugbyworldcupjp |
Sports | 132.9K | 1.53% | |
| 26 |
|
NJPW WORLD / ニュージャパンワールド @njpwworld_official |
Sports Entertainment and Music Parenting Music | 132.2K | 0.41% | |
| 27 |
|
Mizuno Europe @mizunoeurope |
Sports | 131.2K | 1.03% | |
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| 28 |
|
🌠WRESTLING🌠TOKYO2020🇯🇵 @wrestling_tokyo2020 |
Sports News | 124.5K | 3.10% | |
| 29 |
|
合気道 天道館 AIKIDO TENDOKAN @aikido_tendokan_official |
Sports | 116.3K | 1.20% | |
| 30 |
|
テーラーメイド ゴルフ 🇯🇵 @taylormade_golf_japan |
Sports | 114.4K | 2.64% | |
| 31 |
|
平間和徳 @ラマ先生/スノーボード/カービングターン @kazunorihirama |
News Sports | 103.9K | 2.49% | |
| 32 |
|
FTC SKATEBOARDING @ftc_skateboarding |
Sports Modeling | 102.1K | 0.60% | |
| 33 |
|
yuu motouchi @yuu1115yuu |
Sports Food | 101.8K | 1.94% | |
| 34 |
|
スポーツ報知 ジャイアンツ専門 @sportshochi_giants |
Sports | 93.8K | 10.30% | |
| 35 |
|
UTA @utauuu |
Outdoor Activity Sports News | 88.8K | 3.51% | |
| 36 |
|
【公式】阪神甲子園球場 @enjoy_koshien |
News Sports | 88.8K | 3.40% | |
| 37 |
|
Yonex Tennis @yonex_tennis |
Sports | 87.8K | 1.37% | |
| 38 |
|
Chinatsu Minami / 美波千夏 @chinatsu_minami |
Outdoor Activity Sports | 84.8K | 1.41% | |
| 39 |
|
K-1【Official】 @k1wgp_pr |
Sports | 82.2K | 4.00% | |
| 40 |
|
ASICS JAPAN @asics_japan |
Sports | 82.2K | 1.64% | |
| 41 |
|
Yuki Kadono @yukikadono |
Sports Snowboarding Ski Mountain | 79K | 2.38% | |
| 42 |
|
日本相撲協会 @sumokyokai |
Sports News | 78.1K | 4.94% | |
| 43 |
|
Ryo Kiyuna 🇯🇵 @ryo_kiyunaa |
Sports | 71.9K | 18.40% | |
| 44 |
|
日本陸上競技連盟（JAAF） @jaaf_official |
Sports | 65.8K | 2.60% | |
| 45 |
|
GOAL Japan @goaljapan |
Sports News | 65.1K | 3.06% | |
| 46 |
|
murasakisports / ムラサキスポーツ 公式 @murasakisports_official |
Sports Photography News | 63.3K | 1.08% | |
| 47 |
|
HATTORI WARRIOR @hattori.martialarts |
Sports | 62.7K | 2.40% | |
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| 48 |
|
シマヌキ ユキ @shimanuki_yuki.golf |
Sports | 61.6K | 4.39% | |
| 49 |
|
EGOZARU @egozaru_official |
Sports | 61.2K | 1.21% | |
| 50 |
|
ToshiakiHirose @toshiakihirose |
Sports | 61.1K | 3.50% | |
| 51 |
|
FNTC @gt_series_ground_trick |
Sports | 60.7K | 2.40% | |
| 52 |
|
ジャックオーシャンスポーツ ONLINE STORE @jackoceansports_1968 |
Sports | 59.8K | 0.47% | |
| 53 |
|
鍬崎 竜也 @jbpk.ryu8_drew |
Sports | 59.6K | 12.93% | |
| 54 |
|
Rockwood Hotel & Spa @rockwoodhotel |
Outdoor Activity Sports Travel Bikes Mountain Ski | 59.3K | 0.23% | |
| 55 |
|
ピンゴルフジャパン @pinggolf_japan |
Sports | 57.2K | 0.47% | |
| 56 |
|
ハリー杉山 (Scott-Stokes) @harrysugiyama |
Sports Actors | 57.1K | 3.38% | |
| 57 |
|
Japan Rugby @japanrugby_jrfu |
Sports | 57.1K | 2.10% | |
| 58 |
|
nami73_golf @nami73_golf |
Sports | 56.1K | 3.87% | |
| 59 |
|
Hayato Aizawa / 相澤 隼人 @hayato_aizawa |
Fitness and Health Sports | 55.6K | 7.46% | |
| 60 |
|
カメラアプリ「SNOW」公式 @snow_japan |
Outdoor Activity Sports Travel Television Celebrity Riders Bikes | 53.4K | 4.35% | |
| 61 |
|
O.S.P オフィシャル公式 @o.s.p_official |
Outdoor Activity Sports | 51.7K | 2.40% | |
| 62 |
|
RVCA Japan @rvcajapan |
Fashion and Accessories Sports Arts and Crafts Home and Garden Parenting Surfing | 48.6K | 0.37% | |
| 63 |
|
新垣 勇人 @hayato.arakaki28 |
Sports | 47.9K | 3.53% | |
| 64 |
|
菅原 大地 @daichi_sugawara |
Sports | 47K | 1.64% | |
| 65 |
|
World Judo @world_judo_arm |
Sports | 46.8K | 4.00% | |
| 66 |
|
GENTEMSTICK @gentemstick |
Outdoor Activity Sports Home and Garden Snowboarding Ski Mountain | 46.1K | 1.78% | |
| 67 |
|
Japan Curling Association @japan_curling |
Sports | 45.3K | 31.80% | |
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| 68 |
|
ミズノ ベースボール (MIZUNO Baseball) @mizunobaseball_jp |
Sports | 44.6K | 3.80% | |
| 69 |
|
Takahiko KOZUKA,OLY @takakozuka |
Sports Product Showcase | 43.4K | 1.52% | |
| 70 |
|
Judo Repost🥇 @judorepost |
Sports | 41.6K | 5.60% | |
| 71 |
|
tokyobike @tokyobike.us |
Outdoor Activity Sports Travel Lifestyle | 41.5K | 0.14% | |
| 72 |
|
ギャラリー2渋谷バスケットボール @gallery2shibuya_basketball |
Sports Basketball Shoes | 40.4K | 1.40% | |
| 73 |
|
surf @surf |
Outdoor Activity Sports Parenting Surfing | 40.3K | 0.14% | |
| 74 |
|
LATEproject @lateproject_snow |
Outdoor Activity Sports | 39.3K | 2.40% | |
| 75 |
|
高梁 Daisuke 大典 from 東京 Japan 日本 @daisuke_takahashi_ttm |
Sports | 39K | 1.96% | |
| 76 |
|
Mammut Japan マムート ジャパン @mammut_japan |
Outdoor Activity Sports | 38.7K | 2.50% | |
| 77 |
|
yonex_jp @yonex_jp |
Sports | 38.4K | 3.00% | |
| 78 |
|
EGDE★ @egde_japan |
Fashion and Accessories Sports | 38.2K | 1.30% | |
| 79 |
|
DAIWA BASS【Ultimate BASS】 @daiwaworks |
Sports | 38K | 2.77% | |
| 80 |
|
坪井ミサト @misato1030 |
Fashion and Accessories Outdoor Activity Sports | 37.9K | 2.22% | |
| 81 |
|
ミズノフットボール @mizuno_football_jp |
Sports | 37.7K | 4.22% | |
| 82 |
|
バス釣りを楽しもう！｜ルアーマガジン公式 @luremagazine_jp |
Outdoor Activity Sports | 37K | 1.65% | |
| 83 |
|
K-1 World Official @k1worldofficial |
Sports Parenting | 36.2K | 2.49% | |
| 84 |
|
Ozu Moreira 🇯🇵 @ozumoreira |
Sports | 34.8K | 1.84% | |
| 85 |
|
ASICS Running JP｜アシックスランニング @asicsrunning_jp |
Fitness and Health Sports | 34.2K | 1.17% | |
| 86 |
|
たむゴルフ/Kenshiro Tamura @tamu_golf |
Sports | 33.8K | 2.10% | |
| 87 |
|
RYUGI OFFICIAL @ryugijapan |
Sports | 33.5K | 2.31% | |
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| 88 |
|
TourSpecGolf @tourspecgolf |
Sports Product Showcase Home and Garden | 33.3K | 0.27% | |
| 89 |
|
shun@ゴルフ馬鹿なコーチの上達法/鳥居俊佑 @shuuun_golf |
Outdoor Activity Sports | 32.5K | 2.02% | |
| 90 |
|
日本プロ野球選手会 JPBPA @jpbpa_official |
Sports | 32.4K | 2.80% | |
| 91 |
|
TEAM MUGEN @team_mugen.official |
Auto and Vehicles Sports | 32.3K | 4.20% | |
| 92 |
|
平原颯馬 @soma_hirahara |
Sports | 32.1K | 7.57% | |
| 93 |
|
極真館 @kyokushin_kan |
Sports | 30.6K | 2.10% | |
| 94 |
|
YASS @yass88_ |
Sports Entertainment and Music Dance Choreographer | 29.9K | 6.20% | |
| 95 |
|
KRAZYBEE @krazybee_official |
Sports | 29.8K | 2.60% | |
| 96 |
|
田嶋鉄兵 Teppei Tajima @teppeitajima |
Outdoor Activity Sports | 29.4K | 2.43% | |
| 97 |
|
Zachary Herivaux @zherivaux100 |
Sports | 29K | 6.70% | |
| 98 |
|
VELAASA @velaasa |
Fitness and Health Sports | 28.6K | 3.20% | |
| 99 |
|
Bass Brigade® Japan @bassbrigadejapan |
Outdoor Activity Sports | 28.4K | 0.88% | |
| 100 |
|
Niseko United @nisekounited |
Outdoor Activity Sports Travel | 26.9K | 1.10% | |
Most Talked-About Brands Ranking Analysis
Bellator MMA is ranked #1 as the most popular brand in Japan for 09 in 2026. The average engagement rate is 0.20 with 3,524,091 followers count. In addition to being ranked the number one brand on Instagram, Bellator MMA is also the top brand
in the Sports category.
Red Bull Surfing and Juegos Olímpicos are ranked 2nd and 3rd in the list. In terms of user engagement, Red Bull Surfing has an average engagement rate of 0.39, follower size of 1,140,060. Similarly, Juegos Olímpicos average engagement rate is 0.81, with 669,741 followers.
Paralympics is a top Instagram Brand that ranks in 4th place.
Number five on our list is Red Bull Cliff Diving,
a top brand in the category of Sports,
The follower on Instagram is 477,566.
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