List of Top 100 Travel Brands of Estonia in 2026
List of Top 100
What Are The Top Brands Operating in Estonia.
Discover what brands are popular in Estonia. Continue reading to know the top brands of Estonia. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.
Ranking The Brands
How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 34 Top Brands on Instagram in Estonia.

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| # | Brand Name | Country/Region | Categories | Followers | Engagement Rate | |
|---|---|---|---|---|---|---|
| 1 |
|
Visit Estonia @visitestonia |
Travel Photography Adventure | 141.2K | 1.07% | |
| 2 |
|
INSTAGRAM №1 Estonia @tallinnonline |
Travel Product Showcase Marketing and Advertising News Nature & Outdoors Architecture | 33.6K | 4.81% | |
| 3 |
|
KANE’S @kaneseesti |
Food Travel | 19.1K | 1.14% | |
| 4 |
|
Travel in Estonia @travelinestonia |
Travel | 17.5K | 1.63% | |
| 5 |
|
Rauno Planken 🇪🇪 @rnopnn |
Entertainment and Music Travel | 12.3K | 1.79% | |
| 6 |
|
@saaremaaofficial |
Travel | 10.1K | 3.50% | |
| 7 |
|
Виктория гид по Таллину 🇪🇪 @tallinngid_victoria |
Travel | 9.6K | 7.90% | |
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| 8 |
|
Kristoffer Vaikla Photography @kristoffervaiklaphoto |
Nature Photography Travel | 9.1K | 3.11% | |
| 9 |
|
Kätlin Nedo @katunedo |
Travel | 8.7K | 12.50% | |
| 10 |
|
🇪🇪Estonian Hidden Gems @hiddenestonia |
Travel Home and Garden | 8.6K | 3.34% | |
| 11 |
|
Paulig Eesti @pauligeesti |
Food Travel | 5.2K | 1.10% | |
| 12 |
|
Parasta Tallinnassa @parastatallinnassa |
Travel | 5K | 11.00% | |
| 13 |
|
Maia Residents @maia_residents |
Travel Home and Garden | 4.9K | 119.16% | |
| 14 |
|
Tallinna linn @tallinnalinn |
Travel | 4.4K | 5.35% | |
| 15 |
|
Viljandi @visitviljandi |
Travel | 4.4K | 7.70% | |
| 16 |
|
Mäe-Kolga talu @maekolga |
Romance and Wedding Travel | 4.1K | 2.50% | |
| 17 |
|
Ida-Virumaa, Estonia 🇪🇪 @idavirutourism |
Travel | 4.1K | 0.84% | |
| 18 |
|
Kuhu minna Eestis @estonia4couples |
Romance and Wedding Travel | 3.7K | 4.45% | |
| 19 |
|
Vihula Manor Country Club&Spa @vihulamanor |
Travel | 3.5K | 1.43% | |
| 20 |
|
Nordica @flynordica |
Travel | 3.4K | 7.10% | |
| 21 |
|
Visit Hiiumaa @visithiiumaa |
Travel Nature | 2.8K | 6.00% | |
| 22 |
|
Noblessner @noblessner |
Travel | 2.7K | 2.90% | |
| 23 |
|
Väike Kuuba Pärnu🇨🇺 @parnukuuba |
Food Travel | 2.5K | 7.90% | |
| 24 |
|
Novatours @novatours_ee |
Travel | 2.2K | 0.50% | |
| 25 |
|
𝒮𝒾𝓃𝓊 𝓊𝓃𝒾𝓈𝓉𝓊𝓈𝓉𝑒 𝓅𝓊𝒽𝓀𝓊𝓈 @reisiparadiis.ee |
Travel | 1.9K | 0.60% | |
| 26 |
|
𝐍𝐚𝐫𝐯𝐚 𝐌𝐮𝐮𝐬𝐞𝐮𝐦 @narva_muuseum |
Travel Arts and Crafts | 1.7K | 3.20% | |
| 27 |
|
Estland Travel @estlandtravel |
Travel | 1.7K | 1.55% | |
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| 28 |
|
Teletorn | Tallinn Tv Tower @tallinna_teletorn |
Travel | 1.5K | 4.20% | |
| 29 |
|
Visit Kihnu @visitkihnu |
Travel | 1.4K | 8.10% | |
| 30 |
|
Seikle Vabaks matkad @seiklevabaks_matkad |
Nature Travel | 1.4K | 4.40% | |
| 31 |
|
Tallinn - before and now @tallinn_now |
Photography Travel | 1.3K | 12.10% | |
| 32 |
|
Tartu @tartu_city |
Travel | 1.3K | 4.50% | |
| 33 |
|
Meelis🌳Tamm @tammmeelis |
Nature Travel Romance and Wedding Photography | 1.1K | 5.67% | |
| 34 |
|
Kihnu Sepa Talu Kodumajutus @sepamajutus |
Travel Home and Garden | 1.1K | 9.30% | |
Most Talked-About Brands Ranking Analysis
Visit Estonia is ranked #1 as the most popular brand in Estonia for 09 in 2026. The average engagement rate is 1.07 with 141,176 followers count. In addition to being ranked the number one brand on Instagram, Visit Estonia is also the top brand
in the Travel category.
INSTAGRAM №1 Estonia and KANE’S are ranked 2nd and 3rd in the list. In terms of user engagement, INSTAGRAM №1 Estonia has an average engagement rate of 4.81, follower size of 33,612. Similarly, KANE’S average engagement rate is 1.14, with 19,069 followers.
Travel in Estonia is a top Instagram Brand that ranks in 4th place.
Number five on our list is Rauno Planken 🇪🇪,
a top brand in the category of Entertainment and Music,
The follower on Instagram is 12,279.
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