List of Top 100 Brands of Brazil in 2026

List of Top 100

What Are The Top Brands Operating in Brazil.
Discover what brands are popular in Brazil. Continue reading to know the top brands of Brazil. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 36 Top Brands on Instagram in Brazil.
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# Brand Name Country/Region Categories Followers Engagement Rate
1 SBT
@sbt
Entertainment and Music News TV Channel 14.6M 0.01%
2 Fofocalizando
@fofocalizando
Entertainment and Music TV Shows 5.4M 0.08%
3 The Noite com Danilo Gentili
@sbtthenoite
Entertainment and Music Funny Health and Medical Services 3M 0.66%
4 Domingo Legal
@domingo_legal
Entertainment and Music 2.6M 0.30%
5 Cúmplices de Um Resgate
@cumplicesresgateoficial
2.5M 0.03%
6 ESPELHO, ESPELHO MEU ®
@espelhoespelhomeutatui
Beauty 1.2M 0.42%
7 Gabriela Petry
@gabipetry
Acting and Drama Celebrity Music Actors 1M 1.16%
8 João Augusto Liberato
@joaoaugustoliberato
895.1K 9.94%
9 Bake Off Brasil
@bakeoffbrasil
Food 757.8K 0.37%
10 Márcia Dantas | Jornalista
@marciadantastv
Entertainment and Music 308.4K 0.92%
11 Câmeras Escondidas SBT
@sbtcameraescondida
Entertainment and Music 210.6K 1.00%
12 VANINHA COMPAN
@vaninhaassessoria
Art 202.5K 0.09%
13 Primeiro Impacto
@primeiroimpacto_sbt
Entertainment and Music Marketing and Advertising 119.9K 2.57%
14 Família Senor Abravanel
@familia_senor_abravanel
104.3K 4.40%
15 Open Farra
@openfarra
Entertainment and Music 81.6K 0.20%
16 Felipe Almeida
@osorrisodeumabrava
Romance and Wedding News 78.7K 0.36%
17 DANI IAFELIX OFICIAL
@daniiafelix
Entertainment and Music Acting and Drama Marketing and Advertising Film, Music & Books Humor Celebrities 73.9K 0.66%
18 Lupão
@lupaooficial
Entertainment and Music 70.6K 0.85%
19 Calçados Campesí
@calcadoscampesi
Fashion and Accessories 51.8K 0.32%
20 Helladio Brasil Holanda
@helladioholandacorretorjp
Soccer 44.5K 0.17%
21 Hawaii Production e Digital 🔹
@hawaiiproduction
Arts and Crafts Business and Finance Marketing and Advertising DJ Producers 41.8K 0.07%
22 Accademia Gastronomica e Cozinha do 31 🍝🍴
@agastronomica
Food Food and Drink Cooking Food & Drink 38.8K 0.13%
23 Sheila Fajl
@sheilafajl
Fashion and Accessories Home and Garden Celebrities Hair & Beauty Design 29.4K 0.25%
24 Agência | TRADE SP/RJ
@agencia_trade
Entertainment and Music 22.9K 1.30%
25 HBR Aviação S/A
@hbraviacao
Auto and Vehicles Home and Garden Nature & Outdoors 22.3K 2.41%
26 Praia Grande e Região
@praiagrandeeregiaosp
20.7K 1.00%
27 CIRCO STANKOWICH Vermelha
@circostankowichvermelha
Entertainment and Music 20.6K 1.20%
28 Dudu Santana
@dudusantanapoficial
Acting and Drama Family 16.4K 0.90%
29 Welift helicopteros
@weliftbrasil
Auto and Vehicles 14.8K 0.40%
30 Cairo Henrique
@cairohenriquue
Entertainment and Music 10K 2.90%
31 Festa Infantil e Adulto 🥳
@festalaurashow
Family Entertainment and Music 9.6K 0.10%
32 Valorize o Groove
@valorizeogroove
7.2K 3.83%
33 Programa Silvio Santos
@pgmsilviosantosoficial
7K 3.00%
34 Joao Raposo
@raposophoto
3K 0.83%
35 Bob FPV Br
@bobfpvbr
Arts and Crafts Entertainment and Music 2.8K 1.83%
36 We Love Translation
@we.love.translation
2.1K 4.18%

Most Talked-About Brands Ranking Analysis

SBT is ranked #1 as the most popular brand in Brazil for 09 in 2026. The average engagement rate is 0.01 with 14,599,376 followers count. In addition to being ranked the number one brand on Instagram, SBT is also the top brand in the Entertainment and Music category.
Fofocalizando and The Noite com Danilo Gentili are ranked 2nd and 3rd in the list. In terms of user engagement, Fofocalizando has an average engagement rate of 0.08, follower size of 5,381,315. Similarly, The Noite com Danilo Gentili average engagement rate is 0.66, with 2,982,408 followers.
Domingo Legal is a top Instagram Brand that ranks in 4th place.
Number five on our list is Cúmplices de Um Resgate, The follower on Instagram is 2,454,323.