List of Top 100 Sports Brands in 2026

List of Top 100

What Are The Top Brands Operating.
Discover what brands are popular. Continue reading to know the top brands. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 50,358 Top Brands on Instagram.
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All Cities
All Categories
# Brand Name Country/Region Categories Followers Engagement Rate
1 Nike
@nike 		Sports Apparel Streetwear 298.3M 0.06%
2 FC Barcelona
@fcbarcelona
Spain
Sports Soccer 136.3M 0.43%
3 UEFA Champions League
@championsleague 		Sports Soccer Sports League Local Events 115.6M 0.46%
4 NBA
@nba 		Sports Basketball Sports League Local Events 89.2M 0.09%
5 433
@433 		Sports Entertainment and Music Soccer Community Non-Profits & Religious Organizations 70.9M 0.93%
6 Paris Saint-Germain
@psg
France
Sports Soccer Journalists 65.8M 0.05%
7 LALIGA
@laliga
Spain
Sports Entertainment and Music Home and Garden Soccer 53.2M 0.05%
8 UFC
@ufc 		Sports Sports League Local Events 49.4M 0.06%
9 Nike Football
@nikefootball 		Soccer Sports Footwear 46.4M 0.14%
10 FORMULA 1®
@f1
United Kingdom
Auto and Vehicles Sports Entertainment and Music Personal Finance Racing Bikes 40.7M 1.12%
11 Team India
@indiancricketteam
India
Sports Publishers 35.3M 1.54%
12 adidas Football
@adidasfootball 		Sports Soccer Sports Outdoors Personal Goods & General Merchandise Stores 33.3M 0.74%
13 WWE
@wwe 		Entertainment and Music Sports News Entertainment 32.7M 0.37%
14 NFL
@nfl 		Sports American football Professional Sports League 32.3M 0.23%
15 Red Bull
@redbull 		Sports Outdoor Activity Personal Finance Riders 31.6M 1.47%
16 adidas
@adidas 		Sports Fashion and Accessories Training Product Service Personal Goods & General Merchandise Stores 29.5M 0.11%
17 ESPN
@espn 		Sports News Basketball Tv Network Publishers 28.5M 0.33%
18 Kevin De Bruyne
@kevindebruyne
Belgium
Sports Soccer 26.8M 2.40%
19 Flamengo
@flamengo
Brazil
Sports Soccer 24.8M 0.52%
20 Jordan
@jumpman23
Jordan
Basketball Sports 24.1M 0.16%
21 ICC
@icc 		Sports 22.5M 0.10%
22 TNT Sports Brasil
@tntsportsbr 		Sports News Soccer 21.6M 0.05%
23 Borussia Dortmund
@bvb09
Germany
Sports Soccer 19.2M 0.20%
24 Bleacher Report
@bleacherreport
United States
Sports 18.1M 1.70%
25 MotoGP™
@motogp 		Sports Motorcycle Racing Sports League Local Events 17.9M 0.16%
26 vans
@vans 		Fashion and Accessories Sports Shoes Skateboarding Shoe Store Personal Goods & General Merchandise Stores 16.7M 0.10%
27 Neymar Jr Site
@neymarjrsiteoficial 		Sports News Soccer 16.6M 0.57%
28 Bleacher Report Football
@brfootball
United States
Sports News Soccer 16.2M 0.17%
29 Atlético de Madrid
@atleticodemadrid
Spain
Sports Soccer 16.2M 0.13%
30 beIN SPORTS
@beinsports
Qatar
Sports Soccer 15.8M 0.21%
31 Ousmane Dembélé
@o.dembele7
France
Sports Soccer 15.1M 5.25%
32 Nike Basketball
@nikebasketball 		Sports Fashion and Accessories Basketball Shoes 14.6M 0.28%
33 UEFA Europa League
@europaleague 		Sports Soccer 13.1M 0.25%
34 MLB ⚾
@mlb
United States
Sports 13.1M 0.39%
35 SPORF
@sporf 		Sports 13M 0.12%
36 Sky Sports
@skysports
United Kingdom
Sports News 12M 0.40%
37 ONE Championship
@onechampionship
United States
Sports Training Coaching Sports League Local Events 11.9M 0.09%
38 Converse
@converse 		Fashion and Accessories Sports Shoes Adventure Design 10.7M 0.20%
39 نادي الهلال السعودي
@alhilal
Saudi Arabia
Sports Soccer 10.6M 0.17%
40 IPL
@iplt20
India
Sports 10.2M 5.73%
41 Amanda Lee
@amandaeliselee
United States
Sports Health & Fitness Cooking 10M 0.36%
42 Persepolis
@perspolis
Iran, Islamic Republic of Persian Gulf
Sports Soccer 10M 2.14%
43 UEFA Nations League
@euro2024 		Sports Soccer 9.5M 0.50%
44 Galatasaray
@galatasaray 		Sports Soccer Sports Club Local Events 9.2M 1.40%
45 CR7
@cr7cristianoronaldo 		Sports Lifestyle Styling 8.8M 0.65%
46 Dana White
@danawhite
United States
Entertainment and Music Sports Music Modeling Publishers 8.8M 0.28%
47 PepTeam
@pepteam 		Sports Soccer 8.5M 0.55%
48 Under Armour
@underarmour
United States
Sports Apparel 8.4M 0.06%
49 Ballislife
@ballislife 		Sports News Basketball Publishers 8.4M 0.43%
50
@nbatv 		Sports Entertainment and Music News Basketball Tv Network Publishers 8.2M 1.16%
51 Bundesliga
@bundesliga
Germany
Sports 8.1M 0.20%
52 GOAL
@goalglobal 		Sports Soccer 7.9M 0.17%
53 Nike Sportswear
@nikesportswear 		Sports Shoes Streetwear Personal Goods & General Merchandise Stores 7.9M 0.06%
54 NBA on TNT
@nbaontnt
United States
Sports Entertainment and Music News Music Tv Channel Publishers 7.7M 1.44%
55 SE Palmeiras
@palmeiras 		Sports Soccer 7.6M 0.64%
56 SPORTbible
@sportbible 		Sports Entertainment and Music News 7.5M 1.06%
57 Leicester City
@lcfc
United Kingdom
Sports Personal Finance Soccer 7.5M 0.12%
58 OneFootball
@onefootball 		Sports Video Gaming Soccer 7.4M 1.38%
59 FTBL
@ftbl 		Sports News Soccer 7.2M 0.19%
60 EVOS ESPORTS
@evosesports 		Entertainment and Music Games Sports Video Gaming Video Games 7.1M 0.37%
61 PERSIB
@persib
Indonesia
Sports Soccer 7M 1.09%
62 TyC Sports
@tycsports
Argentina
Sports News Actors 6.9M 0.04%
63 Nike Skateboarding
@nikesb 		Sports Skateboarding 6.9M 0.40%
64 The Olympic Games
@olympics
Namibia
Sports News 6.9M 0.15%
65 NHL
@nhl
United States
Sports Ice Hockey 6.8M 0.07%
66 NBA on ESPN
@nbaonespn
United States
Sports News Basketball Tv Network Publishers 6.7M 0.94%
67 Visubal
@visubal 		Sports Soccer 6.4M 0.49%
68 Cantera Real Madrid C.F.
@realmadridacademy 		Sports 6.3M 0.63%
69 PUMA Football
@pumafootball 		Sports Product Education Product Showcase Soccer 6.1M 0.53%
70 Shaffih Dauda
@shaffihdauda_ 		Sports 6M 0.08%
71 SoccerBible
@soccerbible 		Sports News Soccer 5.9M 0.19%
72 Bear Grylls OBE
@beargrylls
United Kingdom
Outdoor Activity Sports 5.8M 0.55%
73 NBA History
@nbahistory 		Sports Entertainment and Music Video Gaming Basketball Sports League Local Events 5.8M 0.54%
74 Nike Running
@nikerunning 		Sports Fitness and Health 5.8M 0.55%
75 SportsCenter Brasil
@sportscenterbr
Brazil
News Sports Soccer 5.6M 0.13%
76 Beşiktaş JK
@besiktas
Turkey
Sports Soccer 5.6M 3.90%
77 Star Sports India
@starsportsindia
India
Sports Soccer 5.6M 0.46%
78 CONMEBOL Libertadores
@libertadores
Brazil
Sports Marketing and Advertising Actors 5.4M 0.77%
79 Red Bull Bike
@redbullbike
Austria
Sports News Bikes Riders 5.2M 0.73%
80 Bestoffootball
@bestoffootball
United States
Sports Entertainment and Music Video Gaming Soccer Celebrities Animals & Pets Film, Music & Books 5.2M 0.14%
81 Nitro Circus
@nitrocircus
United States
Outdoor Activity Sports News Riders Motorcycle Racing 5M 0.13%
82 adidas Brasil
@adidasbrasil
Brazil
Sports 4.9M 0.13%
83 Équipe du Maroc
@equipedumaroc
Morocco
Sports 4.9M 2.26%
84 Liga NFA
@liga.nfa 		Sports 4.6M 0.13%
85 Ligue 1 Uber Eats
@ligue1ubereats
France
Sports Soccer Lifestyle 4.5M 0.55%
86 Real Madrid Basketball
@realmadridbasket 		Entertainment and Music Sports Soccer Basketball 4.5M 0.09%
87 BRI Liga 1
@liga1match
Indonesia
Sports Personal Finance 4.3M 0.80%
88 SOCCER.COM
@soccerdotcom
United States
Sports Video Gaming Soccer 4.3M 0.26%
89 PGA TOUR
@pgatour 		Sports 4.2M 0.18%
90 TNT Sports
@tntsports 		Sports News 4.2M 0.26%
91 Indian Navy Official Account
@indiannavy
India
Sports Coaching 4.2M 1.90%
92 Netshoes
@netshoes 		Sports Shoes 4.2M 0.02%
93 NBAmemes
@nbamemes
United States
News Sports Humor 4.2M 5.10%
94 Kooora.com
@kooora
Saudi Arabia
Sports 4.2M 1.00%
95 MARCA
@marca 		Sports Soccer Tennis Basketball 4.1M 0.18%
96 World Surf League
@wsl
Australia
Outdoor Activity Sports Surfing 4M 0.26%
97 The Emirates FA Cup
@emiratesfacup
United Kingdom
Sports 3.9M 0.16%
98 Chelsea FC Women
@chelseafcw 		Sports Soccer 3.8M 0.25%
99 Vans Skateboarding
@vansskate 		Sports Outdoor Activity Skateboarding 3.8M 0.27%
100 NFL Network
@nflnetwork
United States
Sports 3.8M 0.44%
See Full List

Most Talked-About Brands Ranking Analysis

Nike is ranked #1 as the most popular brand for 09 in 2026. The average engagement rate is 0.06 with 298,299,129 followers count. In addition to being ranked the number one brand on Instagram, Nike is also the top brand in the Sports category.
FC Barcelona and UEFA Champions League are ranked 2nd and 3rd in the list. In terms of user engagement, FC Barcelona has an average engagement rate of 0.43, follower size of 136,348,915. Similarly, UEFA Champions League average engagement rate is 0.46, with 115,607,825 followers.
NBA is a top Instagram Brand that ranks in 4th place.
Number five on our list is 433, a top brand in the category of Sports, The follower on Instagram is 70,940,618.