List of Top 100 Lifestyle Brands in 2026

List of Top 100

What Are The Top Brands Operating.
Discover what brands are popular. Continue reading to know the top brands. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 18,187 Top Brands on Instagram.
Create a Free Account to see more results
Download Full Listing
All Countries/Regions
Afghanistan Aland Islands Albania Algeria American Samoa Andorra Angola Anguilla Antarctica Antigua And Barbuda Argentina Armenia Aruba Australia Austria Azerbaijan Bahamas Bahrain Bangladesh Barbados Belarus Belgium Belize Benin Bermuda Bhutan Bolivia Bosnia And Herzegovina Botswana Bouvet Island Brazil British Indian Ocean Territory Brunei Darussalam Bulgaria Burkina Faso Burundi Cambodia Cameroon Canada Cape Verde Cayman Islands Central African Republic Chad Chile China Christmas Island Cocos (Keeling) Islands Colombia Comoros Congo Congo, Democratic Republic Cook Islands Costa Rica Cote D'Ivoire Croatia Cuba Cyprus Czech Republic Denmark Djibouti Dominica Dominican Republic Ecuador Egypt El Salvador Equatorial Guinea Eritrea Estonia Ethiopia Falkland Islands (Malvinas) Faroe Islands Fiji Finland France French Guiana French Polynesia French Southern Territories Gabon Gambia Georgia Germany Ghana Gibraltar Greece Greenland Grenada Guadeloupe Guam Guatemala Guernsey Guinea Guinea-Bissau Guyana Haiti Heard Island & Mcdonald Islands Holy See (Vatican City State) Honduras Hong Kong Hungary Iceland India Indonesia Iran, Islamic Republic of Persian Gulf Iraq Ireland Isle Of Man Israel Italy Jamaica Japan Jersey Jordan Kazakhstan Kenya Kiribati Korea Kuwait Kyrgyzstan Lao People's Democratic Republic Latvia Lebanon Lesotho Liberia Libyan Arab Jamahiriya Liechtenstein Lithuania Luxembourg Macao Macedonia Madagascar Malawi Malaysia Maldives Mali Malta Marshall Islands Martinique Mauritania Mauritius Mayotte Mexico Micronesia, Federated States of Micronesia Moldova Monaco Mongolia Montenegro Montserrat Morocco Mozambique Myanmar Namibia Nauru Nepal Netherlands Netherlands Antilles New Caledonia New Zealand Nicaragua Niger Nigeria Niue Norfolk Island Northern Mariana Islands Norway Oman Pakistan Palau Palestinian Territory, Occupied Panama Papua New Guinea Paraguay Peru Philippines Pitcairn Poland Portugal Puerto Rico Qatar Reunion Romania Russian Federation Rwanda Saint Barthelemy Saint Helena Saint Kitts And Nevis Saint Lucia Saint Martin Saint Pierre And Miquelon Saint Vincent And Grenadines Samoa San Marino Sao Tome And Principe Saudi Arabia Senegal Serbia Seychelles Sierra Leone Singapore Slovakia Slovenia Solomon Islands Somalia South Africa South Georgia And Sandwich Isl. Spain Sri Lanka Sudan Suriname Svalbard And Jan Mayen Sint Maarten (Dutch part) Swaziland Sweden Switzerland Syrian Arab Republic Taiwan Tajikistan Tanzania Thailand Timor-Leste Togo Tokelau Tonga Trinidad And Tobago Tunisia Turkey Turkmenistan Turks And Caicos Islands Tuvalu Uganda Ukraine United Arab Emirates United Kingdom United States United States Outlying Islands Uruguay Uzbekistan Vanuatu Venezuela Vietnam Virgin Islands, British Virgin Islands, U.S. Wallis And Futuna Western Sahara Yemen Zambia Zimbabwe
All Cities
All Categories
# Brand Name Country/Region Categories Followers Engagement Rate
1 GUCCI
@gucci 		Fashion and Accessories Home and Garden Modeling Lifestyle Company Home Services 51.5M 0.06%
2 Dior Official
@dior
France
Fashion and Accessories Beauty and Self Care Home and Garden Design Lifestyle Company Home Services 46.8M 0.04%
3 Tasty
@buzzfeedtasty 		Food Food and Drink Cooking Lifestyle Topic Kitchen Supplies Kitchen/Cooking Home Goods Stores 46.1M 0.02%
4 Kylie Cosmetics
@kyliecosmetics 		Beauty and Self Care Product Showcase Business Spa Beauty Personal Care Lifestyle Services 24.6M 0.04%
5 M·A·C Cosmetics
@maccosmetics 		Beauty and Self Care Lifestyle Product Service Personal Goods & General Merchandise Stores 24.2M 0.02%
6 Emporio Armani
@emporioarmani 		Fashion and Accessories Lifestyle 20M 0.01%
7 Michael Kors
@michaelkors
United States
Fashion and Accessories Home and Garden Styling Lifestyle Company Home Services 19.3M 0.01%
8 Anastasia Beverly Hills
@anastasiabeverlyhills
United States
Beauty and Self Care Business Cosmetics Spa Beauty Personal Care Lifestyle Services 18.6M 0.01%
9 Starbucks
@starbucks
United States
Food Lifestyle Brand Food & Personal Goods 17.8M 0.12%
10 MANGO
@mango
Spain
Fashion and Accessories Styling Lifestyle Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 15.8M 0.01%
11 Supreme
@supremenewyork
United States
Fashion Lifestyle Modeling 13.3M 0.43%
12 Topshop
@topshop 		Fashion Styling Lifestyle 12.5M 0.01%
13 Balmain
@balmain
France
Fashion and Accessories Music Modeling Lifestyle Clothing Personal Goods & General Merchandise Stores 12.2M 0.03%
14 boohoo
@boohoo
United Kingdom
Fashion and Accessories Lifestyle Styling 11.8M 0.01%
15 Pandora
@theofficialpandora 		Fashion and Accessories Lifestyle Jewelry Watches Personal Goods & General Merchandise Stores 11.4M 0.29%
16 The Dodo
@thedodo
United States
Animals News Dogs Lifestyle 11M 0.43%
17 COMPLEX
@complex 		Entertainment and Music Fashion and Accessories Product Showcase News Lifestyle Media News Company Publishers 11M 0.24%
18 Maria Belen
@belenrodriguezreal 		Food Entertainment and Music Lifestyle TV Shows 10.5M 0.53%
19 Benefit Cosmetics US
@benefitcosmetics
United States
Beauty and Self Care Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services 9.9M 0.03%
20 ELIE SAAB
@eliesaabworld
Lebanon
Shopping Lifestyle Modeling 9.7M 0.51%
21 NARS Cosmetics
@narsissist
France
Beauty and Self Care Spa Beauty Personal Care Lifestyle Services 9.7M 0.05%
22 SWAROVSKI
@swarovski 		Shopping Lifestyle Styling Jewelry/Watches Personal Goods & General Merchandise Stores 9M 0.16%
23 CR7
@cr7cristianoronaldo 		Sports Lifestyle Styling 8.8M 0.65%
24 Urban Outfitters
@urbanoutfitters 		Fashion and Accessories Home and Garden Lifestyle Styling 8.8M 0.03%
25 Rare Beauty by Selena Gomez
@rarebeauty
United States
Beauty and Self Care Spa Beauty Personal Care Lifestyle Services 8.5M 0.69%
26 Stradivarius
@stradivarius 		Fashion and Accessories Styling Lifestyle 8.5M 0.04%
27 Joshua Kimmich
@jok_32
Germany
Lifestyle Fashion 8M 3.25%
28 Victoria's Secret PINK
@vspink 		Fashion and Accessories Styling Lifestyle Clothing Personal Goods & General Merchandise Stores 7.7M 0.10%
29 Ulta Beauty
@ultabeauty
United States
Fashion Beauty Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services 7.4M 0.03%
30 Bath & Body Works
@bathandbodyworks 		Beauty and Self Care Spa Beauty Personal Care Lifestyle Services 7.2M 0.05%
31 PRINZ MARCUS VON ANHALT 🇦🇪💯
@prinzmarcus
Germany
Lifestyle Fashion 7.1M 0.04%
32 SMFK Official
@smfksmfk
China
Fashion and Accessories Music Lifestyle Modeling 6.8M 0.12%
33 tagesschau
@tagesschau 		Soccer Lifestyle Fashion 6.1M 0.46%
34 MYNTRA
@myntra
India
Fashion and Accessories Beauty and Self Care Styling Lifestyle 5.4M 0.01%
35 Jace
@jacenorman
United States
Acting and Drama Actors Lifestyle 5.3M 5.00%
36 menwithclass
@menwithclass 		Fashion and Accessories Styling Lifestyle 5.3M 0.22%
37 Abercrombie & Fitch
@abercrombie 		Fashion and Accessories Styling Lifestyle 5.1M 0.05%
38 Giuseppe Zanotti
@giuseppezanotti
Italy
Fashion and Accessories Business and Finance Styling Lifestyle 5M 0.03%
39 OOTD Magazine
@ootdmagazine
United States
Fashion and Accessories Styling Lifestyle Celebrities Hair & Beauty Health & Fitness Design 4.9M 1.47%
40 SCHUTZ
@schutzoficial 		Fashion and Accessories Styling Lifestyle 4.8M 0.01%
41 Daily Mail
@dailymail
United Kingdom
Entertainment and Music News Design Lifestyle 4.6M 0.07%
42 Anthropologie
@anthropologie 		Home and Garden Lifestyle Styling 4.6M 0.03%
43 Estée Lauder
@esteelauder
United States
Beauty and Self Care Beauty, Cosmetic & Personal Care Lifestyle Services 4.6M 0.04%
44 Ligue 1 Uber Eats
@ligue1ubereats
France
Sports Soccer Lifestyle 4.5M 0.55%
45 SHEIN.COM.MX
@shein_mex
Mexico
Fashion and Accessories Marketing and Advertising Lifestyle 4.4M 0.05%
46 Aéropostale
@aeropostale
United States
Fashion and Accessories Lifestyle Styling 4.4M 0.01%
47 Calzedonia Official
@calzedonia
Italy
Fashion and Accessories Lifestyle Styling 4.4M 0.07%
48 Bobbi Brown Cosmetics
@bobbibrown 		Beauty and Self Care Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services 4.1M 0.05%
49 Intimissimi
@intimissimiofficial
Italy
Fashion Styling Lifestyle 4.1M 0.11%
50 Helen Yarmak
@helenyarmak 		Fashion and Accessories Fashion Design Lifestyle 4M 0.93%
51 Rieta Amilia Beta
@rieta_amilia
Indonesia
Finance Lifestyle 4M 0.11%
52 Couple Goals
@couplegoals 		Romance and Wedding Parenting Lifestyle 4M 0.41%
53 LIMELIGHT
@limelight.pret 		Fashion and Accessories Lifestyle Modeling 3.9M 0.03%
54 In The Style
@inthestyle
United Kingdom
Fashion and Accessories Styling Lifestyle 3.9M 0.04%
55 COS
@cosstores
Sweden
Fashion and Accessories Design Lifestyle Clothing Personal Goods & General Merchandise Stores 3.9M 0.04%
56 Sézane
@sezane
France
Fashion and Accessories Product Showcase Lifestyle 3.9M 0.20%
57 menwithstreetstyle
@menwithstreetstyle 		Fashion and Accessories Business and Finance Lifestyle 3.8M 0.14%
58 OnlyForLuxury
@onlyforluxury 		Product Showcase News Luxury Lifestyle 3.8M 1.60%
59 Louise Pentland : Creator & Author💖
@louisepentland
United Kingdom
Entertainment and Music Family Design Lifestyle 3.7M 0.28%
60 MISSPAP
@misspap 		Fashion and Accessories Lifestyle 3.6M 0.05%
61 For Love & Lemons
@forloveandlemons
United States
Fashion and Accessories Modeling Lifestyle 3.6M 0.04%
62 Amazon Fashion
@amazonfashion
United States
Fashion and Accessories Styling Lifestyle Clothing Personal Goods & General Merchandise Stores 3.5M 0.03%
63 HomeGoods
@homegoods 		Home and Garden Design Lifestyle Decoration Retail Company Personal Goods & General Merchandise Stores 3.5M 0.11%
64 طرفه للعطور
@6rfaperfumes
Iraq
Fashion Medical Health Lifestyle Styling 3.4M -
65 OYSHO
@oysho 		Fashion and Accessories Lifestyle Styling 3.4M 0.04%
66 Brut
@brutofficiel 		Entertainment and Music News Lifestyle Journalists Media News Company Media/News Company Publishers 3.3M 0.42%
67 L'Équipe
@lequipe
France
Sports Lifestyle 3.3M 0.35%
68 IPSY
@ipsy
United States
Beauty and Self Care Spa Beauty Personal Care Lifestyle Services 3.3M 0.01%
69 NA-KD.com
@nakdfashion
Sweden
Fashion and Accessories Styling Lifestyle Hair & Beauty Celebrities Health & Fitness 3.3M 0.10%
70 & Other Stories
@andotherstories 		Fashion and Accessories Styling Lifestyle 3.2M 0.02%
71 HairVideo4You
@hairtutorial4you 		Beauty and Self Care Fashion and Accessories Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services 3.2M 0.17%
72 beautyblender
@beautyblender 		Beauty and Self Care Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services 3.2M 0.04%
73 EGO OFFICIAL
@egoofficial
United Kingdom
Beauty Fashion Lifestyle Styling Celebrities Hair & Beauty Health & Fitness 3.1M 0.03%
74 HipDict - Definition By You
@hipdict 		Funny News Modeling Lifestyle 3.1M 0.69%
75 Seventeen
@seventeen 		Fashion and Accessories Entertainment and Music News Lifestyle 3M 0.20%
76 Goodful
@goodful 		Fitness and Health Food News Health Lifestyle 3M 0.02%
77 ROTIKAYA
@rotikaya
Malaysia
Entertainment and Music News Lifestyle 3M 0.06%
78 KARINA NIGAY
@karina_nigay 		Fashion and Accessories Business and Finance Lifestyle Styling Celebrities 3M 0.49%
79 Chefclub
@chefclubtv
France
Food News Lifestyle 2.9M 0.08%
80 Netflix DE
@netflixde
Germany
Entertainment and Music News Lifestyle Media News Company Publishers 2.9M 0.25%
81 Juvia's Place
@juviasplace 		Beauty and Self Care Business Hair & Beauty DIY & Crafts Celebrities Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services 2.9M 0.17%
82 شوق الهادي
@shoug_alhadii 		Acting and Drama Entertainment and Music Business and Finance Marketing and Advertising Celebrity Modeling Lifestyle 2.9M 0.35%
83 Milk Makeup
@milkmakeup 		Beauty and Self Care Lifestyle Services 2.8M 0.03%
84 Matilda Djerf
@matildadjerf
Sweden
Fashion and Accessories Lifestyle General Interest 2.7M 2.07%
85 CASETiFY
@casetify
United States
Product Showcase Product Education Parenting Styling Lifestyle 2.7M 0.10%
86 Gianvito Rossi
@gianvitorossi
Italy
Fashion and Accessories Home and Garden Lifestyle Styling 2.7M 0.06%
87 Aso Ebi Bella👑
@asoebibella
Nigeria
Fashion and Accessories Lifestyle Celebrities 2.7M 0.11%
88 Hair Video for you every day!
@hair2pearl
Brazil
Beauty and Self Care Styling Hair Salons Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services 2.7M 0.12%
89 Style
@style 		Fashion and Accessories Beauty and Self Care Business and Finance Lifestyle Styling 2.7M 0.01%
90 MaxFashionMENA
@maxfashionmena
United Arab Emirates
Fashion and Accessories Styling Lifestyle 2.7M 0.01%
91 H&M Man
@hm_man
United States
Fashion and Accessories Soccer Styling Lifestyle 2.6M 0.10%
92 NEXT
@nextofficial 		Home and Garden Fashion and Accessories Styling Lifestyle 2.6M 0.08%
93 Armani Exchange
@armaniexchange 		Fashion and Accessories Lifestyle Design 2.6M 0.03%
94 PUMA Sportstyle
@pumasportstyle
United States
Sports Fashion and Accessories Celebrity Styling Lifestyle 2.6M 0.42%
95 Nabilah zulyadaini
@muabellaz
Malaysia
Beauty and Self Care Makeup Artist Lifestyle Services 2.6M 0.45%
96 Alberta Ferretti
@albertaferretti
Italy
Fashion and Accessories Home and Garden Fashion Design Lifestyle 2.6M 0.04%
97 Bath & Body Works Arabia
@bathandbodyworksarabia
Saudi Arabia
Beauty and Self Care Home and Garden Lifestyle Design 2.5M 0.06%
98 CHIQUE LE FRIQUE™
@chique_le_frique 		Fashion and Accessories Home and Garden Celebrity Lifestyle Styling Design Health & Fitness Celebrities 2.5M 0.29%
99 TRIANGL
@triangl 		Fashion and Accessories Home and Garden Lifestyle Modeling 2.5M 0.07%
100 Valerie
@valerie.c_
United States
Fashion and Accessories Lifestyle 2.5M 0.99%
See Full List

Most Talked-About Brands Ranking Analysis

GUCCI is ranked #1 as the most popular brand for 09 in 2026. The average engagement rate is 0.06 with 51,535,600 followers count. In addition to being ranked the number one brand on Instagram, GUCCI is also the top brand in the Fashion and Accessories category.
Dior Official and Tasty are ranked 2nd and 3rd in the list. In terms of user engagement, Dior Official has an average engagement rate of 0.04, follower size of 46,837,612. Similarly, Tasty average engagement rate is 0.02, with 46,136,515 followers.
Kylie Cosmetics is a top Instagram Brand that ranks in 4th place.
Number five on our list is M·A·C Cosmetics, a top brand in the category of Beauty and Self Care, The follower on Instagram is 24,210,743.