List of Top 100 Personal Goods & General Merchandise Stores Brands in 2026

List of Top 100

What Are The Top Brands Operating.
Discover what brands are popular. Continue reading to know the top brands. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 11,543 Top Brands on Instagram.
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# Brand Name Country/Region Categories Followers Engagement Rate
1 ZARA
@zara
Spain
Fashion and Accessories Clothing Personal Goods & General Merchandise Stores 62.3M 0.02%
2 Tasty
@buzzfeedtasty 		Food Food and Drink Cooking Lifestyle Topic Kitchen Supplies Kitchen/Cooking Home Goods Stores 46.1M 0.02%
3 FORMULA 1®
@f1
United Kingdom
Auto and Vehicles Sports Entertainment and Music Personal Finance Racing Bikes 40.7M 1.12%
4 H&M
@hm 		Fashion and Accessories Styling Clothing Personal Goods & General Merchandise Stores 38.5M 0.01%
5 SHEIN.COM
@sheinofficial 		Fashion and Accessories Styling Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 38M 0.03%
6 adidas Originals
@adidasoriginals 		Fashion and Accessories Shoes Streetwear Topic Shopping Retail Personal Goods & General Merchandise Stores 34.5M 0.17%
7 apple
@apple 		Photography iPhone Product Service Personal Goods & General Merchandise Stores 34M 0.20%
8 adidas Football
@adidasfootball 		Sports Soccer Sports Outdoors Personal Goods & General Merchandise Stores 33.3M 0.74%
9 Red Bull
@redbull 		Sports Outdoor Activity Personal Finance Riders 31.6M 1.47%
10 adidas
@adidas 		Sports Fashion and Accessories Training Product Service Personal Goods & General Merchandise Stores 29.5M 0.11%
11 Calvin Klein
@calvinklein
United States
Fashion and Accessories Product Showcase Parenting Fashion Design Clothing Personal Goods & General Merchandise Stores 25.7M 0.04%
12 Kylie Cosmetics
@kyliecosmetics 		Beauty and Self Care Product Showcase Business Spa Beauty Personal Care Lifestyle Services 24.6M 0.04%
13 M·A·C Cosmetics
@maccosmetics 		Beauty and Self Care Lifestyle Product Service Personal Goods & General Merchandise Stores 24.2M 0.02%
14 Sephora
@sephora 		Beauty and Self Care Cosmetics Health Beauty Personal Goods & General Merchandise Stores 22.7M 0.19%
15 FashionNova.com
@fashionnova
United States
Fashion and Accessories Modeling Plus Size Celebrities Clothing (Brand) Personal Goods & General Merchandise Stores 22.1M -
16 Burberry
@burberry
United Kingdom
Fashion and Accessories Fashion Design Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 20.2M 0.07%
17 Fendi
@fendi 		Fashion and Accessories Org General Non-Profits & Religious Organizations 20M 0.15%
18 Anastasia Beverly Hills
@anastasiabeverlyhills
United States
Beauty and Self Care Business Cosmetics Spa Beauty Personal Care Lifestyle Services 18.6M 0.01%
19 Starbucks
@starbucks
United States
Food Lifestyle Brand Food & Personal Goods 17.8M 0.12%
20 vans
@vans 		Fashion and Accessories Sports Shoes Skateboarding Shoe Store Personal Goods & General Merchandise Stores 16.7M 0.10%
21 Tiffany & Co.
@tiffanyandco
United States
Jewelry Luxury Topic Shopping Retail Shopping & Retail Personal Goods & General Merchandise Stores 16.6M 0.08%
22 Ralph Lauren
@ralphlauren
United States
Fashion and Accessories Home and Garden Arts and Crafts Styling Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 15.8M 0.06%
23 MANGO
@mango
Spain
Fashion and Accessories Styling Lifestyle Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 15.8M 0.01%
24 Cartier Official
@cartier 		Fashion and Accessories Product Showcase Celebrity Jewelry Design Jewelry Watches Personal Goods & General Merchandise Stores 15.7M 0.07%
25 ASOS
@asos 		Fashion and Accessories Modeling Clothing (Brand) Personal Goods & General Merchandise Stores 14.8M 0.02%
26 NYX Professional Makeup
@nyxcosmetics
United States
Beauty and Self Care Business Makeup Artist Personal Goods & General Merchandise Stores 14.4M 0.01%
27 Forever21
@forever21 		Fashion and Accessories Styling Modeling Retail Company Personal Goods & General Merchandise Stores 14.2M 0.01%
28 MAKEUP BY MARIO
@makeupbymario
United States
Beauty and Self Care Product Education Business and Finance Business Hair & Beauty Celebrities Health & Fitness Product/Service Personal Goods & General Merchandise Stores 14M 0.04%
29 FENTY BEAUTY BY RIHANNA
@fentybeauty
United States
Beauty and Self Care Fashion and Accessories Business Health Beauty Personal Goods & General Merchandise Stores 13.3M 0.06%
30 McQueen
@alexandermcqueen
United Kingdom
Fashion and Accessories Fashion Design Modeling Clothing Personal Goods & General Merchandise Stores 13M 0.04%
31
@saweetie 		Entertainment and Music Parenting Music Media General Interest 12.9M 4.14%
32 Maybelline New York
@maybelline
United States
Beauty and Self Care Education Health Beauty Personal Goods & General Merchandise Stores 12.5M 0.05%
33 Too Faced Cosmetics
@toofaced
United States
Beauty and Self Care Business Health Beauty Personal Goods & General Merchandise Stores 12.5M 0.01%
34 Balmain
@balmain
France
Fashion and Accessories Music Modeling Lifestyle Clothing Personal Goods & General Merchandise Stores 12.2M 0.03%
35 L'Oréal Paris Official
@lorealparis
France
Beauty and Self Care Business Health Beauty Personal Goods & General Merchandise Stores 11.9M 0.05%
36 YSL Beauty Official
@yslbeauty
France
Beauty and Self Care Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 11.7M 0.14%
37 Pandora
@theofficialpandora 		Fashion and Accessories Lifestyle Jewelry Watches Personal Goods & General Merchandise Stores 11.4M 0.29%
38 Chloé
@chloe 		Fashion and Accessories Clothing Personal Goods & General Merchandise Stores 11.2M 0.08%
39 Polo.G🐐
@polo.capalot
United States
Art General Interest 10.7M 5.88%
40 Spotify
@spotify
United States
Music Singer Songwriting Product Service Personal Goods & General Merchandise Stores 10.7M 0.18%
41 Urban Decay Cosmetics
@urbandecaycosmetics
United States
Beauty and Self Care Health Beauty Personal Goods & General Merchandise Stores 10.2M 0.02%
42 Tarte Cosmetics
@tartecosmetics 		Beauty and Self Care Business Health Beauty Personal Goods & General Merchandise Stores 10.2M 0.01%
43 Levi's
@levis 		Fashion and Accessories Fashion Design Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 10.1M 0.05%
44 Cezmi Kalorifer
@cezmikalorifer 		DIY and Life Hacks Humor Entertainment Personal Blog Creators & Celebrities 10M 0.40%
45 Benefit Cosmetics US
@benefitcosmetics
United States
Beauty and Self Care Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services 9.9M 0.03%
46 Off-White™
@off____white 		Fashion and Accessories Modeling Fashion Design Product Service Product/Service Personal Goods & General Merchandise Stores 9.9M 0.09%
47 ColourPop Cosmetics
@colourpopcosmetics
United States
Beauty and Self Care Business Health Beauty Personal Goods & General Merchandise Stores 9.8M 0.01%
48 Morphe
@morphebrushes
United States
Beauty and Self Care Product Showcase Health Beauty Personal Goods & General Merchandise Stores 9.8M 0.01%
49 NARS Cosmetics
@narsissist
France
Beauty and Self Care Spa Beauty Personal Care Lifestyle Services 9.7M 0.05%
50 THeagá!
@thbarbosa 		Entertainment and Music Singer Music General Music Content & Apps 9.1M 0.50%
51 SWAROVSKI
@swarovski 		Shopping Lifestyle Styling Jewelry/Watches Personal Goods & General Merchandise Stores 9M 0.16%
52 Rare Beauty by Selena Gomez
@rarebeauty
United States
Beauty and Self Care Spa Beauty Personal Care Lifestyle Services 8.5M 0.69%
53 New Balance
@newbalance 		Fashion and Accessories Product/Service Personal Goods & General Merchandise Stores 8.4M 0.34%
54 Gymshark
@gymshark 		Fitness and Health Books Personal Finance 8.2M 0.48%
55 Lola Tash and Nicole Argiris
@mytherapistsays 		Photography Music Entertainment Modeling Nature & Outdoors Animals & Pets Just For Fun General Interest 8.1M 1.44%
56 Nike Sportswear
@nikesportswear 		Sports Shoes Streetwear Personal Goods & General Merchandise Stores 7.9M 0.06%
57 United Nations
@unitednations
United States
Education Management Org General Non-Profits & Religious Organizations 7.7M 0.08%
58 Victoria's Secret PINK
@vspink 		Fashion and Accessories Styling Lifestyle Clothing Personal Goods & General Merchandise Stores 7.7M 0.10%
59 Leicester City
@lcfc
United Kingdom
Sports Personal Finance Soccer 7.5M 0.12%
60 Ulta Beauty
@ultabeauty
United States
Fashion Beauty Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services 7.4M 0.03%
61 Bath & Body Works
@bathandbodyworks 		Beauty and Self Care Spa Beauty Personal Care Lifestyle Services 7.2M 0.05%
62 Charlotte Tilbury, MBE
@charlottetilbury
United Kingdom
Beauty and Self Care Cosmetics Beauty Supply Personal Goods & General Merchandise Stores 7.2M 0.30%
63
@hudabeautyshop 		Pets Beauty Health Beauty Personal Goods & General Merchandise Stores 7.2M 0.13%
64 ELLE Magazine
@elleusa 		Fashion and Accessories Beauty and Self Care Entertainment and Music Celebrity News Modeling Magazines Health/Beauty Personal Goods & General Merchandise Stores 7.1M 0.08%
65 Coach
@coach 		Fashion and Accessories Design Interior Design Retail Company Personal Goods & General Merchandise Stores 7.1M 0.10%
66 Lancôme Official
@lancomeofficial
India
Beauty and Self Care Business Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 6.8M 0.09%
67 JACQUEMUS
@jacquemus
France
Fashion and Accessories Clothing Personal Goods & General Merchandise Stores 6.8M 0.81%
68 KARL LAGERFELD
@karllagerfeld
France
Fashion and Accessories Brand Food & Personal Goods 6.7M 0.07%
69 MAKE UP FOR EVER
@makeupforever 		Beauty and Self Care Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 6.7M 0.01%
70 KIKO Milano Official
@kikomilano
Italy
Beauty and Self Care Product Showcase Health Beauty Personal Goods & General Merchandise Stores 6.3M 0.09%
71 Jeffree Star Cosmetics
@jeffreestarcosmetics
United States
Beauty and Self Care Business Cosmetics Beauty Supply Cosmetics Store Personal Goods & General Merchandise Stores 6.2M 0.13%
72 Target
@target
United States
Product Showcase Design Topic Shopping Retail Shopping & Retail Personal Goods & General Merchandise Stores 6.1M 0.03%
73 FOLKATIVE™
@folkative
Indonesia
Arts and Crafts Travel News Media General Interest 5.9M 9.24%
74 Fashion Week
@fashionweek 		Fashion and Accessories Topic Event General Interest 5.4M 0.16%
75 Amazon
@amazon 		Product Showcase Retail Company Personal Goods & General Merchandise Stores 5M 0.07%
76 Poosh
@poosh 		Beauty and Self Care Life and Society Video Games Modeling Media General Interest 4.7M 0.18%
77 Daniel Wellington
@danielwellington 		Fashion and Accessories Retail Company Personal Goods & General Merchandise Stores 4.7M 0.05%
78 Estée Lauder
@esteelauder
United States
Beauty and Self Care Beauty, Cosmetic & Personal Care Lifestyle Services 4.6M 0.04%
79 Smashbox Cosmetics
@smashboxcosmetics
United States
Beauty Business Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 4.5M 0.01%
80 Vivienne Westwood
@viviennewestwood
United Kingdom
Fashion and Accessories Modeling Styling Clothing (Brand) Personal Goods & General Merchandise Stores 4.4M 0.51%
81 Sigma Beauty
@sigmabeauty
United States
Beauty and Self Care Product Service Personal Goods & General Merchandise Stores 4.3M 0.01%
82 BRI Liga 1
@liga1match
Indonesia
Sports Personal Finance 4.3M 0.80%
83 Bobbi Brown Cosmetics
@bobbibrown 		Beauty and Self Care Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services 4.1M 0.05%
84 ALDO Shoes
@aldo_shoes
Canada
Fashion and Accessories Topic Shopping Retail Shopping & Retail Personal Goods & General Merchandise Stores 4.1M 0.03%
85 MeleTOP
@meletop
Malaysia
Entertainment and Music News TV Shows Media General Interest 4M 0.05%
86 COS
@cosstores
Sweden
Fashion and Accessories Design Lifestyle Clothing Personal Goods & General Merchandise Stores 3.9M 0.04%
87 Milani Cosmetics
@milanicosmetics 		Beauty and Self Care Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 3.8M 0.03%
88 👽
@melymel 		Entertainment and Music Actors Music General Interest 3.8M 1.44%
89 Gucci Beauty Official
@guccibeauty 		Beauty and Self Care Modeling Fashion Design Brand Food & Personal Goods 3.7M 0.05%
90 Clinique
@clinique 		Beauty and Self Care Parenting Health Beauty Personal Goods & General Merchandise Stores 3.7M 0.07%
91 TORY BURCH
@toryburch
United States
Fashion and Accessories Styling Design Shopping & Retail Personal Goods & General Merchandise Stores 3.7M 0.13%
92 Pottery Barn
@potterybarn 		Home and Garden Decoration Design Interior Design Topic Home Decor Home Goods Stores 3.7M 0.08%
93 Laura Mercier
@lauramercier 		Beauty and Self Care Business Health Beauty Personal Goods & General Merchandise Stores 3.7M 0.03%
94 BH Cosmetics
@bhcosmetics
United States
Beauty and Self Care Business Brand Food & Personal Goods 3.6M 0.02%
95 La Roche-Posay International
@larocheposay 		Beauty Beauty and Self Care Parenting Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 3.6M 0.09%
96 Revolution Makeup
@makeuprevolution 		Beauty and Self Care Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 3.5M 0.04%
97 Havaianas
@havaianas
Brazil
Marketing and Advertising Product Service Personal Goods & General Merchandise Stores 3.5M 0.05%
98 Amazon Fashion
@amazonfashion
United States
Fashion and Accessories Styling Lifestyle Clothing Personal Goods & General Merchandise Stores 3.5M 0.03%
99 HomeGoods
@homegoods 		Home and Garden Design Lifestyle Decoration Retail Company Personal Goods & General Merchandise Stores 3.5M 0.11%
100 Walmart
@walmart 		Product Showcase Design Decoration Retail Company Personal Goods & General Merchandise Stores 3.5M 0.02%
See Full List

Most Talked-About Brands Ranking Analysis

ZARA is ranked #1 as the most popular brand for 09 in 2026. The average engagement rate is 0.02 with 62,277,307 followers count. In addition to being ranked the number one brand on Instagram, ZARA is also the top brand in the Fashion and Accessories category.
Tasty and FORMULA 1® are ranked 2nd and 3rd in the list. In terms of user engagement, Tasty has an average engagement rate of 0.02, follower size of 46,136,515. Similarly, FORMULA 1® average engagement rate is 1.12, with 40,735,353 followers.
H&M is a top Instagram Brand that ranks in 4th place.
Number five on our list is SHEIN.COM, a top brand in the category of Fashion and Accessories, The follower on Instagram is 38,037,875.