List of Top 100 Travel Brands of South Africa in 2026

List of Top 100

What Are The Top Brands Operating in South Africa.

Discover what brands are popular in South Africa. Continue reading to know the top brands of South Africa. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?

Find out the most influential brands based on their followers size. We are currently tracking a total of 475 Top Brands on Instagram in South Africa.

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#	Brand Name	Country/Region	Categories	Followers	Engagement Rate
1	South Africa @southafrica	South Africa	Travel	377.6K	0.73%
2	Secret Cape Town @secretcapetown	South Africa	Travel	316.3K	0.18%
3	Singita @singita_	South Africa	Travel Nature Animals Home and Garden Adventure	313.6K	1.34%
4	LekkeSlaap @lekkeslaap.co.za	South Africa	Travel Automotive	275K	0.22%
5	Cape Town \| South Africa @cityofcapetown	South Africa	Travel Life and Society Marketing and Advertising Nature & Outdoors Architecture	219.2K	0.93%
6	Dulini @dulinilodge	South Africa	Nature Travel	217.3K	0.21%
7	Vannie Kaap @vannie.kaap	South Africa	Travel	216.7K	0.96%
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8	CapeTownMagazine.com @capetownmag	South Africa	Travel News News&Politics	214.2K	0.30%
9	Babylonstoren @babylonstoren	South Africa	Nature Travel Home and Garden Hotels	212.6K	0.90%
10	South African Tourism @meetsouthafrica	South Africa	Travel	202.9K	0.10%
11	Wildest Africa @wildestafrica	South Africa	Nature Travel	201.8K	1.10%
12	Londolozi Game Reserve @londolozi	South Africa	Travel Nature Video Gaming	191.9K	0.56%
13	MalaMala Game Reserve @malamalagamereserve	South Africa	Travel Nature Animals Video Gaming Home and Garden Adventure	180.5K	1.08%
14	Boschendal @boschendal	South Africa	Food Travel Outdoor Activity	169.7K	0.18%
15	Paradise Challenge @paradisechallenge	South Africa	Photography Outdoor Activity Travel Bikini Modeling	166.6K	0.29%
16	South African Airways @flysaa	South Africa	Travel Management	165K	0.12%
17	Arjun Sekhri @theluxevoyager	South Africa	Travel	153.7K	0.57%
18	Sabi Sabi Private Game Reserve @sabisabireserve	South Africa	Nature Animals Travel Video Gaming	151.7K	0.35%
19	Cape Town Tourism @lovecapetown	South Africa	Travel Parenting Adventure	146.7K	0.54%
20	Perfect Hideaways @perfecthideaways	South Africa	Travel Home and Garden Tennis Adventure	144.6K	0.28%
21	The Travel Plug za @thetravelplug1	South Africa	Travel	133.1K	0.35%
22	Jehlé // TS updates @mustlikeme4me	South Africa	Travel	116K	3.60%
23	Kruger National Park App @krugerexplorer	South Africa	Nature Travel	112.7K	1.91%
24	Flight Centre South Africa @flightcentrersa	South Africa	Travel	97K	0.06%
25	Luxury Hotels & Resorts 🏝 @lux.hotels	South Africa	Travel Hotels Travel Agency Transportation & Accomodation Services	93.7K	0.35%
26	Tswalu Kalahari Reserve @tswalu	South Africa	Nature Travel Home and Garden Video Gaming	93.3K	0.57%
27	947 @947joburg	South Africa	Entertainment and Music Education Product Education Travel Life and Society News Music DJ Singer	93.2K	0.14%
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28	Travel Afrique @travelafrique	South Africa	Travel	91.8K	1.53%
29	Hiking South Africa @hiking.southafrica	South Africa	Outdoor Activity Travel Food and Drink	88.4K	0.44%
30	Getaway Magazine @getawaymagazine	South Africa	Travel	88.2K	0.12%
31	Nomadic Africa @nomadic_africa_safaris	South Africa	Travel Nature	85.7K	0.13%
32	Sho’t Left @shotleft	South Africa	Travel Home and Garden Adventure	85.4K	0.24%
33	Travel Page For South Africa @secretsouthafrica	South Africa	Travel	82K	0.40%
34	Vero Tritten - Devemy @vdvlicence2travel	South Africa	Nature Travel Animals	80.1K	0.15%
35	Rhino Africa @rhinoafrica	South Africa	Nature Travel	79.7K	0.60%
36	Johannesburg In Your Pocket @johannesburginyourpocket	South Africa	Travel	74.2K	0.13%
37	What's on in Cape Town @whatsonincapetown	South Africa	Travel News	73K	0.15%
38	Exploring South America @exploringsouthamerica_	South Africa	Travel	72.6K	0.19%
39	Africa Vacations 🌎 @africa.explores	South Africa	Travel	71K	1.30%
40	Sun City Resort @suncityresortsa	South Africa	Travel Outdoor Activity	67.8K	0.33%
41	South African Tourism @visitsouthafrica	South Africa	Travel Politics Adventure	66.3K	0.40%
42	Delaire Graff Estate @delairegraff	South Africa	Travel Food	61.6K	0.46%
43	Dineo Zonke Maduna @dineo_zonke	South Africa	Travel Photography	60.6K	2.01%
44	Travelstart South Africa @travelstart	South Africa	Travel Adventure	60K	0.23%
45	The Silo Hotel @thesilohotel_	South Africa	Travel Hotels Luxury	58.8K	0.86%
46	LIFT Airline @lift__sa	South Africa	Travel	58.6K	0.94%
47	The Oyster Box Hotel @theoysterbox	South Africa	Travel Home and Garden Dogs Hotels	57.7K	0.44%
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48	FlySafair @flysafairza	South Africa	Travel	54.4K	0.50%
49	Durban Tourism @dbntourism	South Africa	Travel Events Music DJ Producers Tourist Information Tourist Information Center Local Events	53.5K	0.15%
50	Travel Diaries RSA @travel_diaries_rsa	South Africa	Travel	53.2K	0.82%
51	Aquila Safari @aquilasafaris	South Africa	Outdoor Activity Travel Hotels	52.1K	0.26%
52	Havaianas South Africa @havaianas.southafrica	South Africa	Fashion Travel Lifestyle	51.2K	0.50%
53	What's on in Joburg @whatsoninjoburg	South Africa	Travel	50.9K	1.16%
54	Southern Sun @southernsunhotels	South Africa	Travel Hotels	49.6K	0.10%
55	uShaka Marine World @ushakamarineworld	South Africa	Travel Marketing	47.7K	0.40%
56	Garden Route @gardenroute	South Africa	Travel Food Home and Garden Landscaping	46.7K	0.79%
57	𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗼𝗳 𝗖𝗮𝗽𝗲 𝗧𝗼𝘄𝗻 𝗱𝗮𝗶𝗹𝘆 @wonderlust.capetown	South Africa	Travel Modeling	46.1K	0.50%
58	𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗼𝗳 𝗦𝗼𝘂𝘁𝗵 𝗔𝗳𝗿𝗶𝗰𝗮 𝗱𝗮𝗶𝗹𝘆 @wonderlust.southafrica	South Africa	Travel Outdoor Activity Events Adventure	45.7K	0.30%
59	The Twelve Apostles Hotel @12apostleshotel	South Africa	Travel	45.3K	0.26%
60	Weg-tydskrif @menseselense	South Africa	Travel	41.3K	1.00%
61	Vergelegen Wine Estate @vergelegen_wine_estate	South Africa	Travel Food	40.7K	0.44%
62	Johannesburg South Africa @cityofjohannesburg	South Africa	Travel Photography Video Gaming Nature & Outdoors Architecture	39.6K	3.13%
63	FoodBlogJHB @foodblogjhb	South Africa	Food Travel Food and Drink News Restaurants Chef	39.5K	0.02%
64	The Outpost Lodge @theoutpostlodge	South Africa	Nature Travel	38.3K	0.60%
65	Savanna Private Game Reserve @savannaprivategamereserve	South Africa	Nature Travel Politics Video Gaming	38.2K	0.90%
66	Val de Vie Estate @valdevieestate	South Africa	Travel Food Outdoor Activity Events Hotels Luxury	36.9K	0.37%
67	اميرة @mirah_aamirah	South Africa	Travel	35.5K	6.10%
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68	Cape Town Guide @capetown.guide	South Africa	Travel Parenting Adventure	34.9K	10.25%
69	Hello Durban @hello_durban	South Africa	Travel Entertainment and Music Life and Society Food and Drink	34.5K	4.49%
70	The Royal Portfolio @theroyalportfolio	South Africa	Travel Home and Garden Hotels Luxury	34.1K	1.06%
71	Africamps @africamps_sa	South Africa	Travel Outdoor Activity	34.1K	0.70%
72	The Capital Hotels&Apartments @thecapitalhotelsandapartments	South Africa	Travel	34K	0.75%
73	Palala Boutique Game Lodge @palalaboutiquegame	South Africa	Travel	33.4K	0.20%
74	Tintswalo Atlantic @tintswalo_atlantic	South Africa	Travel	32K	0.52%
75	FoodBlogDBN @foodblogdbn	South Africa	Food Travel Food and Drink News Restaurants	31.8K	0.02%
76	FlyAirlink @fly_airlink	South Africa	Travel Adventure	30.7K	0.87%
77	Leopard Hills @leopardhills	South Africa	Travel Nature Video Gaming	28.9K	1.65%
78	Pentravel @pentravel	South Africa	Travel	28K	0.32%
79	Ellerman House \| Relais & Chateaux @ellermanhousehotel	South Africa	Travel	28K	0.44%
80	Go2Africa @go2africa	South Africa	Travel Nature	27.8K	1.25%
81	Inverdoorn Safari @inverdoornsafari	South Africa	Nature Travel	27.7K	0.51%
82	Saxon Hotel, Villas and Spa @thesaxonhotel	South Africa	Travel Hotels Food	27.5K	0.63%
83	🌍World Traveler/Blogger✈️ @crazytravelista	South Africa	Travel Adventure Nature & Outdoors Architecture	27.5K	0.93%
84	KolKol Lodge and Fynbos Pods @kolkollodge	South Africa	Travel	27.2K	0.70%
85	Mount Nelson @belmondmountnelsonhotel	South Africa	Travel Home and Garden Hotels Luxury	27.1K	0.54%
86	South Africa through my eyes @south_africa_through_my_eyes	South Africa	Travel Parenting Celebrity	26.7K	1.94%
87	Chitwa Chitwa Private Game Lodge @chitwachitwa	South Africa	Nature Travel	26.4K	1.24%
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88	Tourism \| South Africa @capetowninfo	South Africa	Travel	26.1K	1.70%
89	Let’s do this!📍SOUTH AFRICA @letsdothis.za	South Africa	Travel	25.6K	1.00%
90	Garden Route, Karoo Weddings @gardenroute_weddings	South Africa	Romance and Wedding Travel Home and Garden Events Portraits	25.6K	-
91	Cradle Moon Game Lodge SA @cradlemoongamelodge	South Africa	Nature Animals Travel Video Gaming	25.1K	0.62%
92	Jabulani @jabulanisafari	South Africa	Pets Travel	25.1K	0.78%
93	Cᴀᴘᴇ Tᴏᴡɴ Sɪʟᴏ Dɪsᴛʀɪᴄᴛ 🇿🇦🏳️‍🌈 @silodistrict	South Africa	Travel	24.3K	1.70%
94	Epic Road @epicroad	South Africa	Travel Events Adventure	23.9K	0.11%
95	Pondoro Game Lodge @pondoro_game_lodge	South Africa	Nature Travel Video Gaming	23.8K	2.54%
96	Souley’s Travel Agency ✈️ @souleyhmdl	South Africa	Travel Humor Food & Drink Film, Music & Books Design Celebrities Cooking Topic Just For Fun Just For Fun General Interest	23.5K	9.60%
97	Beverly Hills Hotel @thebeverlyhills	South Africa	Travel	23.3K	0.51%
98	Tau Game Lodge @tau_game_lodge	South Africa	Nature Travel Video Gaming	23.3K	0.73%
99	TravelWithTravellers @travelwithtravellers	South Africa	Travel	22.6K	0.24%
100	Kariega Game Reserve @kariega.game.reserve	South Africa	Nature Travel Video Gaming	22.6K	2.08%

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Most Talked-About Brands Ranking Analysis

South Africa is ranked #1 as the most popular brand in South Africa for 09 in 2026. The average engagement rate is 0.73 with 377,575 followers count. In addition to being ranked the number one brand on Instagram, South Africa is also the top brand in the Travel category.

Secret Cape Town and Singita are ranked 2nd and 3rd in the list. In terms of user engagement, Secret Cape Town has an average engagement rate of 0.18, follower size of 316,300. Similarly, Singita average engagement rate is 1.34, with 313,614 followers.

LekkeSlaap is a top Instagram Brand that ranks in 4th place.

Number five on our list is Cape Town | South Africa, a top brand in the category of Travel, The follower on Instagram is 219,210.

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List of Top 100 Travel Brands of South Africa in 2026

List of Top 100

Ranking The Brands

Most Talked-About Brands Ranking Analysis

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