List of Top 100 Beauty Brands of New Zealand in 2026

List of Top 100

What Are The Top Brands Operating in New Zealand.

Discover what brands are popular in New Zealand. Continue reading to know the top brands of New Zealand. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?

Find out the most influential brands based on their followers size. We are currently tracking a total of 232 Top Brands on Instagram in New Zealand.

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#	Brand Name	Country/Region	Categories	Followers	Engagement Rate
1	Thin Lizzy Beauty @thinlizzybeauty	New Zealand	Beauty Art Business	127.7K	-
2	ACME Porcelain Specialty Cups @acmeandco	New Zealand	Food Design Interior Design Celebrities Hair & Beauty Topic Shopping Retail Shopping & Retail Personal Goods & General Merchandise Stores	120.1K	0.30%
3	BOOST LAB Co. @boostlabco	New Zealand	Beauty Beauty and Self Care	87.5K	0.22%
4	Onsen Hot Pools @onsenhotpools	New Zealand	Outdoor Activity Beauty and Self Care Home and Garden Adventure	81.1K	0.68%
5	Antipodes Scientific Green Beauty @antipodesskincare	New Zealand	Beauty and Self Care Organics	76.9K	0.20%
6	Remix Magazine @remixmagazine	New Zealand	Fashion and Accessories Beauty and Self Care Life and Society News News&Politics Celebrities	72.3K	1.79%
7	Manuka Doctor @manukadr	New Zealand	Beauty and Self Care Medical Health Organics	54.5K	0.14%
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8	Onceit @onceit	New Zealand	Fashion and Accessories Beauty and Self Care Product Showcase Home and Garden Styling	46.1K	0.14%
9	Fashion Quarterly @fashionquarterly	New Zealand	Fashion and Accessories Beauty and Self Care News News&Politics	45.4K	0.29%
10	Sephora New Zealand @sephoranz	New Zealand	Beauty and Self Care Business	44.5K	0.17%
11	Amanda. @amandajtoner	New Zealand	Arts and Crafts Beauty and Self Care Fashion and Accessories Events Illustrator Drawing	43.6K	1.11%
12	Two Hands Tattoo @twohandstattoo	New Zealand	Arts and Crafts Beauty and Self Care Piercing	43.4K	0.20%
13	Benefit New Zealand @benefitnz	New Zealand	Beauty and Self Care	42.3K	0.06%
14	sans [ceuticals] @sansceuticals	New Zealand	Beauty and Self Care Food Organics	40.3K	0.23%
15	エコストア @ecostore.jp	New Zealand	Home and Garden Beauty and Self Care	39.2K	0.19%
16	Beauty Bliss @beautyblissnz	New Zealand	Beauty and Self Care Business	36.5K	0.13%
17	Okana Skin Care @okanaskincare	New Zealand	Beauty and Self Care	35.6K	0.70%
18	Zell-V @zellv.jakarta	New Zealand	Beauty and Self Care	34.4K	0.06%
19	ecostore Australia @ecostoreau	New Zealand	Home and Garden Beauty and Self Care Organics	34.1K	2.06%
20	Tailor Skincare @tailorskincare	New Zealand	Beauty and Self Care Organics	33.5K	0.04%
21	New Motherhood Education & Postpartum Support @theatlasofmotherhood	New Zealand	Parenting Education Beauty Adventure	32.9K	2.64%
22	Turquoise_ 🌍🌍🌏 @turquoise_hair_gh	New Zealand	Beauty and Self Care Fashion and Accessories	30.5K	0.10%
23	Spring Spa @spring_spa	New Zealand	Beauty and Self Care Travel Design Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services	28.9K	0.19%
24	Natural Things @naturalthingsnz	New Zealand	Nature Beauty and Self Care Home and Garden Product Showcase Food and Drink Food Recipes Health Cooking Health & Fitness Food & Drink	28.3K	0.06%
25	Beauty At Farmers @beautyatfarmers	New Zealand	Beauty and Self Care	27.5K	0.10%
26	Oh Natural - Conscious Beauty & Lifestyle Store @ohnaturalnz	New Zealand	Beauty and Self Care	27.1K	0.08%
27	Storm + India @stormandindia	New Zealand	Beauty and Self Care Home and Garden Health Food Organics	26.9K	0.11%
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28	𝓝𝓩 𝓝𝓪𝓲𝓵 𝓑𝓸𝓾𝓽𝓲𝓺𝓾𝓮 @nznailboutique	New Zealand	Beauty and Self Care Real Estate Nails	26.4K	0.20%
29	Commercial Bay @commercial_bay	New Zealand	Fashion Beauty Food	25.6K	0.38%
30	Vivo Hair Salons - New Zealand @vivohairnz	New Zealand	Beauty and Self Care	25.5K	0.63%
31	essano @essano_beauty	New Zealand	Beauty and Self Care Home and Garden Organics	25.1K	0.17%
32	Lasertech Cosmetic Clinic @lasertech_cosmetic_clinics	New Zealand	Beauty and Self Care	24.8K	0.97%
33	Sunset Tattoo NZ - Artist run collective @sunset_tattoo_nz	New Zealand	Arts and Crafts Beauty and Self Care Piercing	23.3K	0.60%
34	Microblading , Phibrows Newzealand \| Nasim @phibrowsnasim	New Zealand	Beauty and Self Care	22.7K	4.10%
35	The Aromatherapy Co. NZ @thearomatherapycompany	New Zealand	Beauty and Self Care Home and Garden	21.8K	0.11%
36	BLAK @blakthelabel	New Zealand	Fashion and Accessories Beauty and Self Care Romance and Wedding	21.7K	0.18%
37	Hair Plus @hairproductsonline	New Zealand	Beauty and Self Care	20.7K	0.08%
38	britt mcdowell @brittneymcdowelll	New Zealand	Beauty and Self Care	20.5K	10.21%
39	HIKOCO @hikoconz	New Zealand	Beauty and Self Care	20.4K	3.90%
40	Caci \| Skin Experts @caci_nz	New Zealand	Beauty and Self Care	20.2K	0.20%
41	Azalea Park Auckland @azalea_park	New Zealand	Beauty and Self Care Business	19.8K	1.89%
42	Sam Clayton @samclaytontattoo	New Zealand	Arts and Crafts Beauty and Self Care	19.8K	1.43%
43	Eve Wellness @evewellnessco_	New Zealand	Beauty and Self Care	19.1K	1.00%
44	The Body Shop NZ @thebodyshopnz	New Zealand	Beauty and Self Care	18.7K	0.20%
45	Bindu’s Brows + Beauty @bindusbrows	New Zealand	Beauty and Self Care	18.7K	0.02%
46	Red11 Management @red11models	New Zealand	Entertainment and Music Business and Finance Modeling Actors Hair & Beauty	18.5K	0.52%
47	D-lish Perfumes @dlishperfume	New Zealand	Beauty and Self Care	18.1K	0.37%
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48	Skinfood Natural Skincare @skinfoodnz	New Zealand	Beauty and Self Care Product Education	17.7K	1.30%
49	MAKEUP.CO.NZ @makeup.co.nz	New Zealand	Beauty and Self Care Business	17.5K	1.33%
50	NAILS • BEAUTY • HAIR @leahlightstudios	New Zealand	Fashion Beauty Video Games Nails	17.2K	0.10%
51	FashioNZ @fashionz.co.nz	New Zealand	News Fashion Beauty Fashion and Accessories	17.2K	0.33%
52	A D A S H I K O Collagen @adashiko	New Zealand	Beauty and Self Care	17.2K	0.08%
53	I AM Co. @i.am.company	New Zealand	Food Beauty and Self Care Education	16.6K	0.09%
54	Niamh (NZ) @kitkatheich0u	New Zealand	Beauty Beauty and Self Care Animation and Cosplay Fashion and Accessories	16.3K	0.34%
55	Smith & Caughey's @smithandcaugheys	New Zealand	Beauty	15.5K	0.58%
56	The Lost Spring • Whitianga @thelostspringwhitianga	New Zealand	Outdoor Activity Travel Beauty and Self Care Food	15.1K	0.57%
57	Life Pharmacy @lifepharmacynz	New Zealand	Beauty Beauty and Self Care	14.2K	0.44%
58	Dr Tracy Chandler @drwellness_	New Zealand	Fitness and Health Beauty and Self Care	14.2K	0.20%
59	Sophia Angela Singh @sophiaangela___	New Zealand	News Hair & Beauty Health & Fitness Food & Drink Health Site Health & Wellness Website Publishers	13.7K	1.72%
60	Troiansbeauty @troiansbeauty	New Zealand	Beauty and Self Care	13.5K	1.87%
61	Luisetti Lash Boutique @gmluisetti	New Zealand	Beauty and Self Care Education	13.5K	0.10%
62	The Bonbon Factory ™️ @thebonbonfactory	New Zealand	Beauty and Self Care	13.4K	0.20%
63	Rebekah Banks @rebekahbanks	New Zealand	Beauty and Self Care	13.3K	1.00%
64	FIRST DATE RENTALS/ HIRE @firstdaterentals	New Zealand	Fashion Beauty	12.8K	2.19%
65	💕NAILS BY SOPHIE💕 @orlynailgirls	New Zealand	Beauty and Self Care	12.7K	0.41%
66	✖️THE RAW / BY JESS ✖️SKINCARE @theraw.byjess	New Zealand	Beauty and Self Care	12.6K	1.50%
67	Lash Noir @lashnoir	New Zealand	Beauty and Self Care Business	12.5K	0.37%
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68	Activist Mānuka Honey @activistmanuka	New Zealand	Beauty and Self Care	12.2K	0.60%
69	Waxing Specialist @bonita.brazilian	New Zealand	Fashion Beauty	11.4K	0.13%
70	WORLD @worldbrandinnz	New Zealand	Fashion and Accessories Beauty and Self Care	11K	0.57%
71	ANCO STUDIO Auckland Blonde Specialist @ancostudionz	New Zealand	Beauty and Self Care	10.9K	0.64%
72	Lash Noir Ink @lashnoir.ink	New Zealand	Beauty and Self Care	10.9K	0.22%
73	Shahnaz Husain NZ Hair and Beauty Clinic @shahnazhusainnz	New Zealand	Beauty and Self Care	10.8K	-
74	Trinity Hill @trinityhillwines	New Zealand	Beauty	9.7K	0.77%
75	Auckland Makeup Artist - Leyla 🧿 @makeupwith_leyla	New Zealand	Beauty and Self Care	9.6K	1.97%
76	MYM Beauty NZ @mymbeautynz	New Zealand	Beauty and Self Care Cosmetics	9.6K	5.46%
77	NZ Lifestyle Blog ⚡️ @kisskissfearless	New Zealand	Fashion and Accessories Lifestyle Hair & Beauty Celebrities	9.1K	0.58%
78	Goodness Vegan Clean Skincare @goodnessproducts	New Zealand	Beauty and Self Care Product Showcase Organics	9.1K	0.50%
79	Beauty Book @thebeautybooknz	New Zealand	Beauty and Self Care	8.3K	0.20%
80	THE LASH ROOM 🤍 @thelashroom	New Zealand	Beauty and Self Care Home and Garden Health & Fitness Celebrities Product Service Product/Service Personal Goods & General Merchandise Stores	8.3K	0.45%
81	Samantha Singh Makeup and Hair Artist @samanthasinghmakeupandhair	New Zealand	Beauty and Self Care Romance and Wedding	8.2K	1.43%
82	Skintopia @skintopianz	New Zealand	Beauty and Self Care	8.1K	0.59%
83	𝐂𝐇𝐀𝐏𝐏𝐘 𝐒𝐋𝐈𝐌𝐄𝐒 ❤️‍🔥✨ @chappyslimes	New Zealand	Beauty and Self Care Fashion and Accessories	7.5K	2.74%
84	kōaka \| Organic Skincare @koaka.nz	New Zealand	Beauty and Self Care	7.4K	0.30%
85	The Herb Farm @theherbfarmskincare	New Zealand	Beauty and Self Care	7.2K	0.40%
86	by Natalie \| Luxury pillows, loungewear and sleepwear @bynatalieforyou	New Zealand	Beauty and Self Care Home and Garden	6.9K	0.15%
87	MY SUNSHINE Organic Suncare @mysunshinesuncare	New Zealand	Beauty and Self Care	6.7K	2.88%
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88	OFF & ON @offandon.nz	New Zealand	Beauty and Self Care	6.6K	0.17%
89	Go Green Expo NZ @gogreenexpo	New Zealand	Nature Beauty and Self Care Fitness and Health Food	6.3K	1.10%
90	Balayage* @balayage	New Zealand	Beauty and Self Care	6K	0.72%
91	𝖆𝖚𝖈𝖐𝖑𝖆𝖓𝖉 𝖓𝖆𝖎𝖑 & 𝖑𝖆𝖘𝖍 𝖙𝖊𝖈𝖍 ♡ @magicbysoph	New Zealand	Beauty and Self Care	6K	22.63%
92	Cruelty Free Cosmetics @facestuff.co	New Zealand	Beauty and Self Care	5.9K	1.50%
93	East Day Spa @eastdayspa	New Zealand	Beauty and Self Care	5.9K	2.20%
94	Tim Jennings @timjennings	New Zealand	Beauty Modeling Lifestyle	5.8K	3.00%
95	Dolphin Surf Craft NZ @dolphinsurfcraftnz	New Zealand	Parenting Beauty Nature & Outdoors Health & Fitness	5.6K	5.50%
96	Sunglass Bar @sunglassbar	New Zealand	Fashion and Accessories Hair & Beauty	5.6K	0.37%
97	wetnwildnewzealand @wetnwildnewzealand	New Zealand	Beauty and Self Care	5.6K	0.30%
98	Lovely by Skin Institute @lovelybyskin	New Zealand	Beauty and Self Care	5.4K	0.50%
99	Kess Express, Otahuhu. @kess_otahuhu	New Zealand	Beauty and Self Care	5.4K	0.14%
100	Briahna @cakeface.bri	New Zealand	Beauty and Self Care Arts and Crafts	5.3K	0.93%

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Most Talked-About Brands Ranking Analysis

Thin Lizzy Beauty is ranked #1 as the most popular brand in New Zealand for 09 in 2026. The average engagement rate is 0.00 with 127,734 followers count. In addition to being ranked the number one brand on Instagram, Thin Lizzy Beauty is also the top brand in the Beauty category.

ACME Porcelain Specialty Cups and BOOST LAB Co. are ranked 2nd and 3rd in the list. In terms of user engagement, ACME Porcelain Specialty Cups has an average engagement rate of 0.30, follower size of 120,120. Similarly, BOOST LAB Co. average engagement rate is 0.22, with 87,534 followers.

Onsen Hot Pools is a top Instagram Brand that ranks in 4th place.

Number five on our list is Antipodes Scientific Green Beauty, a top brand in the category of Beauty and Self Care, The follower on Instagram is 76,948.

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List of Top 100 Beauty Brands of New Zealand in 2026

List of Top 100

Ranking The Brands

Most Talked-About Brands Ranking Analysis

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