List of Top 100 Brands of Japan in 2026
List of Top 100
What Are The Top Brands Operating in Japan.
Discover what brands are popular in Japan. Continue reading to know the top brands of Japan. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.
Ranking The Brands
How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 176 Top Brands on Instagram in Japan.
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| # | Brand Name | Country/Region | Categories | Followers | Engagement Rate | |
|---|---|---|---|---|---|---|
| 1 |
|
DISCOVER TOKYO @discovertokyo |
Travel Home and Garden | 416.6K | 0.56% | |
| 2 |
|
ЮЛИЯ ЭНХЕЛЬ YULIA ENHEL @yulia.enhel |
Travel | 252.3K | 1.19% | |
| 3 |
|
Isseki Nakada (Tokyo Experiences) @tokyoexperiences |
Travel | 219.2K | 1.09% | |
| 4 |
|
Marisol @marisolmagazine |
Fashion and Accessories Beauty and Self Care Magazine Publishers | 182.2K | 0.60% | |
| 5 |
|
Doki Doki Crate @dokidokicrate |
Product Showcase News Styling Lifestyle | 179.6K | 6.51% | |
| 6 |
|
Tokyo - 東京 @tokyo |
Travel News Adventure | 178.1K | 2.66% | |
| 7 |
|
JapanCameraHunter @japancamerahunter |
Arts and Crafts Photography Product Showcase Celebrity Film Portraits | 158.8K | 0.64% | |
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| 8 |
|
Peanut & Family @peanut.yorkie |
Animals Pets Dogs | 125K | 8.30% | |
| 9 |
|
i-D JAPAN @id_japan |
Fashion and Accessories News Modeling | 118.5K | 1.02% | |
| 10 |
|
TEKKAWEAR | Techwear Outfits @tekkawear |
Shopping | 117.6K | 0.70% | |
| 11 |
|
yuyukmt @yuyukmt |
Fashion and Accessories Animation and Cosplay Celebrity | 116.7K | 2.32% | |
| 12 |
|
Tokyo Cheapo @tokyocheapo |
116.3K | 1.29% | ||
| 13 |
|
JapanLover.Me @japanloverme |
Photography Travel Design | 105.3K | 2.37% | |
| 14 |
|
tomo @drownedinreverb |
Entertainment and Music Music Styling Lifestyle | 90.5K | 1.50% | |
| 15 |
|
Tammy Miura @meujapao |
Beauty and Self Care | 90.5K | 1.10% | |
| 16 |
|
OCEANS staff／オーシャンズ @oceans_magazine |
Nature News | 77K | 0.30% | |
| 17 |
|
IMPORT DIRECT @jdmauctions |
Auto and Vehicles Automotive Cars | 69.1K | 2.79% | |
| 18 |
|
Japan travel and culture @japantravelculture |
Travel | 64.8K | 4.90% | |
| 19 |
|
Analogue Foundation @analoguefoundation |
Arts and Crafts Entertainment and Music | 64.1K | 0.85% | |
| 20 |
|
NILAS(ummuazur) @nilas_ummu_azur |
Travel | 56K | 0.10% | |
| 21 |
|
Yusuke Kubota @_7yk7_ |
Photography | 51.8K | 3.52% | |
| 22 |
|
YOUR JAPAN TRAVEL EXPERT @travelwithrain |
Travel | 45.2K | 0.20% | |
| 23 |
|
Офис по туризму Японии (JNTO) @visitjapan.ru |
Travel Parenting | 43.7K | 0.70% | |
| 24 |
|
GaijinPot @gaijinpot |
Travel Careers News Food | 41.3K | 1.25% | |
| 25 |
|
Visit Japan @visitjpn |
Photography Travel Landscaping | 41.1K | 1.80% | |
| 26 |
|
「 ONE PIECE 」|| ワンピース @strawberryships |
Animation and Cosplay Entertainment and Music Drawing Anime | 39.9K | 3.62% | |
| 27 |
|
Seifuku_JPN @seifuku_jpn |
Animation and Cosplay | 39.3K | 1.14% | |
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| 28 |
|
Ici Japon Corp. @icijaponcorp |
38.7K | 4.37% | ||
| 29 |
|
小野寺結衣 / yuionodera @yui_onodera0831 |
News Food Arts and Crafts | 35.6K | 5.70% | |
| 30 |
|
masaaki komori @cipher |
Travel Business and Finance Food | 34.4K | 0.31% | |
| 31 |
|
Bianco @mrbianco |
Arts and Crafts Fashion and Accessories Business and Finance Food | 34.1K | 1.14% | |
| 32 |
|
Lee Izumida (リー イズミダ) @izumidalee |
31.7K | 2.50% | ||
| 33 |
|
🌸عضو كانال تلگرام شويد🇯🇵🇯🇵 @japanesetrend |
Beauty and Self Care | 31.4K | 3.30% | |
| 34 |
|
中山 由衣 / Yui Nakayama @yui.nakayama1020 |
Animation and Cosplay Entertainment and Music Education Food Cooking Chef | 30K | 0.59% | |
| 35 |
|
Duygu Ashizawa @japonyada_bir_ataturk_kizi |
Education | 28.5K | 6.16% | |
| 36 |
|
Vintage Rolex Quark @vintagerolex_quark |
Fashion and Accessories Product Showcase Auto and Vehicles | 26.8K | 1.44% | |
| 37 |
|
Continuer @continuer.official |
Fashion and Accessories Home and Garden | 26.3K | 0.17% | |
| 38 |
|
Eveline Hamelberg @ev_hmlbrg |
Travel Marketing and Advertising | 26.2K | 2.47% | |
| 39 |
|
Rex Production @rexprodu |
Entertainment and Music Romance and Wedding | 25.7K | 0.27% | |
| 40 |
|
Hide Izaki / 井崎英典 @hide_izaki |
Food Photography Marketing and Advertising | 25.2K | 2.40% | |
| 41 |
|
barangbaikjepun @barangbaikjepun |
Fashion and Accessories | 24.7K | 1.30% | |
| 42 |
|
Kangol Headwear 🇯🇵 ／カンゴールヘッドウェアジャパン @kangol_headwear_japan |
Pets Fashion Dance | 24.6K | 21.50% | |
| 43 |
|
Jon Green @jongreenart |
Arts and Crafts Illustrator Painting | 23.4K | 1.21% | |
| 44 |
|
三瓶大志／ベーシックカット/カット講師/ 悩み解決動画/銀座/ @tai43pei |
22.7K | 0.68% | ||
| 45 |
|
Arigato Travel @arigatojapan |
Food and Drink | 22.2K | 0.20% | |
| 46 |
|
🚌 SAHAT’S TRANS @sahatstrans |
Travel | 22.1K | 0.40% | |
| 47 |
|
七原 柊也 @nanahara0129 |
Entertainment and Music | 21.3K | 1.30% | |
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| 48 |
|
千疋屋総本店 公式 @nihombashi_sembikiya_official |
21K | 6.50% | ||
| 49 |
|
Anji SALZ | Kimono Wizard @salztokyo |
Fashion and Accessories Business and Finance Modeling Design | 20.7K | 3.75% | |
| 50 |
|
NihonBox @nihonbox |
Travel Product Showcase Lifestyle | 20.4K | 1.96% | |
| 51 |
|
Photo My Tokyo @photomytokyo |
19.8K | 1.40% | ||
| 52 |
|
藤田 彩 @ayastagram.chu |
Fashion and Accessories | 19.1K | 2.38% | |
| 53 |
|
Said Karlsson @saidkarlsson |
Photography | 18.5K | 3.35% | |
| 54 |
|
ishan / curry @uhmcurry |
18.3K | 25.30% | ||
| 55 |
|
日本橋高島屋S.C.本館 公式アカウント @takashimaya_nihombashi |
Fashion and Accessories | 18.1K | 1.90% | |
| 56 |
|
satomifujii @dr.satomi |
Beauty and Self Care | 17.3K | 2.90% | |
| 57 |
|
Tokyo @tokyotrendingstore |
17K | 2.40% | ||
| 58 |
|
Nono Carlos @nononocarlos |
Pets | 17K | 7.39% | |
| 59 |
|
🚎 SAHAT’S TRANS @sahatstrans_japan_bus |
Travel | 16.2K | 0.30% | |
| 60 |
|
Yabbi Corgi @yabbiandcorgi |
Pets Travel | 15.8K | 1.61% | |
| 61 |
|
Jalan-Jalan Travel Tokyo 🇯🇵❤️ @dewi_jjt |
Travel | 15.7K | 0.48% | |
| 62 |
|
気仙沼ニッティング / Kesennuma Knitting @kesennumaknitting |
15.7K | 4.10% | ||
| 63 |
|
TSUBI Soup @tsubisoup |
Food | 15.6K | 0.10% | |
| 64 |
|
STACCATO《スタッカート》 @staccatojapan_official |
Fashion and Accessories Styling Lifestyle | 15.5K | 0.40% | |
| 65 |
|
Mika the Japanese Spitz @mika.spitz |
Pets Travel | 15.4K | 2.00% | |
| 66 |
|
Ashley| POKEMON BARIBARI JAPAN @pokemonbaribarijapan |
Entertainment and Music Animation and Cosplay Product Showcase | 15.2K | 4.60% | |
| 67 |
|
浜地 純子| 日本スイーツ協会認定スイーツコンシェルジュ @junkohmj |
Food | 15.1K | 1.52% | |
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| 68 |
|
POWERED BY TOKYO @poweredby.tokyo |
14.4K | 0.70% | ||
| 69 |
|
JTG Sdn.Bhd Official @japantravelguide_ |
Travel | 14.4K | 0.30% | |
| 70 |
|
Jimmy @jimmy.visuals |
14.2K | 19.10% | ||
| 71 |
|
葉月蓮💠Ren Hazuki Sabatini @hazuki_ren_ |
Fashion | 13.9K | 1.36% | |
| 72 |
|
45R 東京オフィシャル @45r_tokyo |
Fashion and Accessories | 13.9K | - | |
| 73 |
|
西陣織 織元 帯屋捨松 @obiyasutematsu |
Arts and Crafts | 13.8K | 6.52% | |
| 74 |
|
EIGHT JAPAN @eightjapan |
13.8K | 21.95% | ||
| 75 |
|
禅マスター @followthaspirit |
13.8K | 1.90% | ||
| 76 |
|
StanceStories @stance_stories |
Auto and Vehicles Automotive Cars & Motorcycles | 13.7K | 1.88% | |
| 77 |
|
@thetokyoiter |
Arts and Crafts | 12.6K | 6.40% | |
| 78 |
|
エンゲル係数100%系男子 @engel.boy |
Food | 12.5K | 36.50% | |
| 79 |
|
中村 葵 @aoi_nakamura |
12.3K | 2.62% | ||
| 80 |
|
Claudia Casu @sardegna_cooking_studio |
Food | 12.2K | 1.98% | |
| 81 |
|
七野李冴 Shichino Risa @risaaxoxo |
Fashion and Accessories Arts and Crafts Modeling Lifestyle | 11.1K | 1.78% | |
| 82 |
|
ヨガ・アクティブウェア KIT @kitstorejp |
Fitness and Health Fashion and Accessories | 11K | 0.31% | |
| 83 |
|
L’atelier Brocante Interior @latelierbrocante_interior |
Arts and Crafts Home and Garden | 11K | 6.11% | |
| 84 |
|
ビリーちゃん 𝕭𝖎𝖑𝖑𝖎𝖊 𝖈𝖍𝖆𝖓 @backpacker_billie |
Fashion and Accessories | 10.5K | 2.53% | |
| 85 |
|
Sayacafe @sayacafe_giracha |
10.4K | 4.20% | ||
| 86 |
|
日本橋高島屋S.C.専門店 公式アカウント @nihombashi_sc_annex |
Fashion and Accessories | 10.4K | - | |
| 87 |
|
Momota Shimada 島田 桃大 @momota_shimada |
Sports | 10.3K | 0.90% | |
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| 88 |
|
VISHU Co. Ltd @vishu_japan |
Education Upskilling | 10K | 0.08% | |
| 89 |
|
Cal-Joe🤡 @iamcalvin828 |
Photography | 9.9K | 5.80% | |
| 90 |
|
KEISUKE🇯🇵 @keisuke__adc08 |
Photography | 8.9K | 7.50% | |
| 91 |
|
International Marketing @planetremark |
Education Upskilling | 8.7K | 11.90% | |
| 92 |
|
北雪酒造 Hokusetsu brewery @hokusetsu_official |
Food | 8.1K | 5.30% | |
| 93 |
|
Kazaro Pocket Square @kazaro.jp |
7.8K | 11.99% | ||
| 94 |
|
🔥RINAX🌶リナコ🔥 @rinacoaoki |
7.8K | 6.37% | ||
| 95 |
|
LA東京 @latokyo |
Fashion Celebrities | 7.5K | 1.67% | |
| 96 |
|
Daydream In Japan 🇯🇵 (formerly Daydream Republic) @daydreamrepublic |
Travel Home and Garden Nature & Outdoors Architecture | 7K | 1.95% | |
| 97 |
|
UCI World Cycling Centre @wcc_cycling |
6.9K | 5.80% | ||
| 98 |
|
Standeven Fabrics 1885 @standeven1885 |
6.4K | 1.60% | ||
| 99 |
|
STAGE MODELS TOKYO @stagemodels |
6.3K | 1.36% | ||
| 100 |
|
THE NORTH FACE NIHOMBASHI @tnf_nihombashi |
6.3K | - | ||
Most Talked-About Brands Ranking Analysis
DISCOVER TOKYO is ranked #1 as the most popular brand in Japan for 09 in 2026. The average engagement rate is 0.56 with 416,555 followers count. In addition to being ranked the number one brand on Instagram, DISCOVER TOKYO is also the top brand
in the Travel category.
ЮЛИЯ ЭНХЕЛЬ YULIA ENHEL and Isseki Nakada (Tokyo Experiences) are ranked 2nd and 3rd in the list. In terms of user engagement, ЮЛИЯ ЭНХЕЛЬ YULIA ENHEL has an average engagement rate of 1.19, follower size of 252,277. Similarly, Isseki Nakada (Tokyo Experiences) average engagement rate is 1.09, with 219,221 followers.
Marisol is a top Instagram Brand that ranks in 4th place.
Number five on our list is Doki Doki Crate,
a top brand in the category of Product Showcase,
The follower on Instagram is 179,552.
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