Instagram Influencer Spotlight On: Sarah Jane Wardle @faceofsjw

1) Tell us a little about yourself. What are you doing now and where do you come from?

I am a content creator, focusing on my YouTube, Blog & Instagram accounts. I work part time in retail and have a social media and marketing internship. I am from the central coast of New South Wales in Australia, an hour North of Sydney.

2) What are your topics of interest? What do you post on Instagram the most?

I am a lover of all things self presentation, makeup, haircare, skincare and fashion! I post makeup looks, product photos and mini videos, mostly beauty and fashion related.

3) How did your Instagram name come about?

It was inspired by my love for makeup, it is faceofsjw, sjw being my intials so a bit more of a personal view of my makeup.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I love using Afterlight mainly, just adjusting brightness and contrast, I like to keep it mostly simple.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

I love @ozproductjunkie, @lioninthewild, @fromluxewithlove, @angiebeautyxo, @makeupwithjenny

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

The Boomerang app, and short videos, love them both!

7) What’s your favorite part about being an influencer?

I love connecting with other people that have the same passions as myself!

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Allowing for more creative control to the influencer, always crediting any shared matierial!

9) What would your advice be on the importance of quality and original content?

Always be true to yourself, don’t focus on being a bussiness, focus on being authentic, and posting about things that you really love.

10) What do you like best about partnering with brands?

Learning about new products and styles that I haven’t previously used, heard of or expeirenced – there is always something else to learn about!