Instagram Influencer Spotlight On: Juli @juliwoi

1) Tell us a little about yourself. What are you doing now and where do you come from?

I’m 19 years old. Born and bred in Kuala Lumpur, Malaysia. I’m currently a fashion student at London College of Fashion.

2) What are your topics of interest? What do you post on Instagram the most?

My interests include food, fitness, fashion and beauty. I mostly post pictures of my makeup, outfit of the days and places I’ve visited.

3) How did your Instagram name come about?

My instagram name is the same with all my other social media accounts. I wanted to keep it original, and what’s more original than your own name!

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

I’m not the greatest at editing images but my absolute go-tos would have to be VSCO for filter and adjusting the proportion of the image, and Snapseed if I need to drastically fine tune certain areas of the image.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

I give credit to instagrammers who are able to make their entire feed so consistent, especially with lighting, colour and theme. @hazelwoodx would be my all time instagram feed crush.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

Matcha Chia Seed Pudding!!!!!!! it has changed my life and I can’t believeI have been living without it for so long

7) What’s your favorite part about being an influencer?

I love to share positive things on my social media platforms and being an influencer, you’re able to reach out and share that positive vibe with others. You don’t need a million followers to be an influencer. Even just by sharing it with your circle of friends, that’s more than enough.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

I think the best tip would to not overdo it. Don’t try too hard by sponsoring every single influencer out there and having your product shoved in every person’s face once they’re online. It will definitely get your name out there, but not in the best way. Always make sure that the product has a co-relation to what the influencer is currently representing and it’ll make their followers believe it way more.

9) What would your advice be on the importance of quality and original content?

Quality is the absolute key because a product might do well at first with extremely great marketing schemes but it will never build customer loyalty. It’s a one time thing. With quality, you can be sure that customer loyalty will be built and there would be an increase in audience. Also, word gets around quickly. You might think that you have been smart, copying and getting ‘inspiration’ from an unknown brand, but with the amount of people on social media every second, at least one person will be able to find your ‘inspiration’.

10) What do you like best about partnering with brands?

I love trying out new products and sharing my thoughts with my friends and family. There are so many great ideas out there, but not all are heard. By partnering with these brands, I’m given the opportunity to try new brands that I would have never thought about.