Instagram Influencer Spotlight On: Devin @Devinmccoy

1) Tell us a little about yourself. What are you doing now and where do you come from?

I come from the Philadelphia area and studied at Penn State University. I love to do makeup, travel, and spend time with my dogs!

2) What are your topics of interest? What do you post on Instagram the most?

Makeup, travel, pets, nature, music.

3) How did your Instagram name come about?

It’s just my name!

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

Insta-Beauty, sometimes. Otherwise, I don’t edit them much.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

I love Jeffree Star, Kathleen Lights

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

It’s a tie between Matcha water with ice or Jeffree Star Cosmetics highlighters!

7) What’s your favorite part about being an influencer?

Being able to share the things I love with a large group of people. I believe that having a platform is a great opportunity to be the change I want to see in the world!

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

With technology, we are able to reach a more diverse audience easier than ever before. I believe it’s important to provide options within a brand: whether it’s gluten-free or vegan food, or cruelty-free beauty: we need to be able to serve everyone so they don’t have to compromise.

9) What would your advice be on the importance of quality and original content?

People would rather see someone imperfect than someone who is constantly poised and rehearsed. Being genuine is the key to being both approachable and professional.

10) What do you like best about partnering with brands?

I like the idea of sharing platforms: you reach a new audience with a shared interest, and it makes it easier to tell more people about your interests and products!