Instagram Influencer Spotlight On: Alexander De Luca @atdeluca

1) Tell us a little about yourself. What are you doing now and where do you come from?

I grew up in a small Massachusetts ocean town and consider myself a die-hard New Englander. These days I live along the Charles River and work in academia for one of New England’s great Universities. I love sharing my adventures on Instagram with my neighbors and friends.

2) What are your topics of interest? What do you post on Instagram the most?

I love posting the beautiful houses around my neighborhood as well as my activities exploring the region. Good food, good culture, and lots of fun with friends makes for great photos.

3) How did your Instagram name come about?

It’s just my first two initials and my last name. Little known fact: my middle name is Todd.

4) What are some apps you use to edit your photos? Share with us your photo-editing routine!

Lightroom! I try to edit my photos on my desktop so I can see them in large format before sending them to my phone. I use a Nikon D5300 to shoot most of the time as well.

5) Any Instagrammers whom you really like? Which Instagrammer inspires you the most?

Charles McBryde, Zach Ryan, and Jake Fellman are all favorites. They would all fit in great in MA.

6) If there’s one thing your fellow Instagrammers just gotta try now, what’s it gonna be?

The cliff walk in Newport, RI! Some of the most beautiful houses are along that walk. Combined with the ocean breeze and a meal at Bowen’s Wharf afterwards? Perfection.

7) What’s your favorite part about being an influencer?

I’ve met a ton of really cool people and learned about a lot of small businesses who are just starting their journey. Some of the people I’ve met have evolved into great friends, and that’s worth more than likes.

8) What are some of your top tips to brands for running campaigns? How do you maintain authenticity?

Don’t let your marketing people tell users what to post. Consumers can smell marketing copy from a mile away. Let each influencer post in their own voice and talk about the things that worked for them. They won’t steer you wrong.

9) What would your advice be on the importance of quality and original content?

Original content is key. Your main profile is the place for the carefully edited and cropped photos, while your story is your opportunity to share your life. Understand the purpose of each and share your creativity.

10) What do you like best about partnering with brands?

I’ve discovered a lot of interesting start-ups through partnering with brands. Studmuffins Desserts was one I was pumped to work with from their name alone (and their snacks are delicious too).

Topics:

• Fashion
• Food & Drink
• Photography
• Travel

Country:

United States of America