# | NAME | FOLLOWERS | ER | COUNTRY | TOPIC OF INFLUENCE | GET CONTACTS | CHECK FAKE FOLLOWERS |
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1 |
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Rafaella Malekkidou
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8K
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0.1%
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Get contacts | Check fake followers |
Influencer marketing has revolutionized how brands connect with audiences worldwide, and Cyprus is no exception to this digital transformation. As this Mediterranean island embraces social media culture, local and international brands are increasingly turning to Cypriot influencers to reach highly engaged niche communities. Whether you're a brand looking to expand your reach in Cyprus or a marketer interested in tapping into this growing market, understanding the unique landscape of influencer marketing in this island nation is essential for campaign success.
With its blend of European and Middle Eastern influences, stunning landscapes, and growing digital economy, Cyprus offers a distinctive environment for influencer collaborations. This comprehensive guide explores the Cypriot influencer ecosystem, revealing the top creators across various niches, pricing expectations, campaign strategies, and cultural nuances you need to know to succeed in this market.
Internet Penetration in Cyprus
Active Social Media Users
Daily Social Media Usage
Cyprus presents a unique influencer landscape characterized by its multicultural society, tourism-driven economy, and growing tech sector. Despite having a relatively small population of approximately 1.2 million, the island boasts an impressive social media penetration rate with Instagram and Facebook leading as the most popular platforms among locals. The influencer market has seen substantial growth in recent years, particularly in the hospitality, fashion, tourism, and food sectors.
A notable characteristic of the Cypriot influencer ecosystem is its linguistic diversity. Content creators often operate in multiple languages, including Greek, Turkish, English, and Russian, reflecting the island's demographics and its popularity as an international tourism destination and business hub. This multilingual approach allows influencers to connect with both local audiences and the significant expatriate and tourist populations.
Dominates influencer marketing in Cyprus with the highest engagement rates across all age groups.
Popular among older demographics and local businesses for community engagement.
Rapidly gaining popularity among Gen Z and younger millennials in Cyprus.
Growing platform for in-depth content and travel vlogs featuring Cyprus.
Followers
1K - 10K
Avg. Engagement Rate
4% - 8%
Collaboration Cost
€50 - €300
Followers
10K - 50K
Avg. Engagement Rate
2.5% - 5%
Collaboration Cost
€200 - €800
Followers
50K - 200K
Avg. Engagement Rate
1.5% - 3%
Collaboration Cost
€700 - €2,500
Followers
200K+
Avg. Engagement Rate
1% - 2%
Collaboration Cost
€2,000 - €10,000+
Successful campaigns typically feature content in both Greek and English to maximize reach across locals, expatriates, and tourists.
Campaign timing is crucial with peak tourism seasons (April-October) offering different opportunities than the quieter winter months.
Many influencers specialize in tourism-related content, creating opportunities for hotels, restaurants, and experience providers.
Cypriot influencers often maintain close relationships with their followers, creating authentic engagement opportunities for brands.
Highlighting beach clubs, historical sites, or luxury accommodations to attract tourists and locals alike.
Restaurant reviews and traditional food experiences showcasing Cypriot cuisine and dining venues.
Showcasing authentically Cypriot products, from halloumi cheese to carob syrup and local wines.
Cyprus follows EU regulations regarding advertising disclosure. The Cyprus Advertising Regulation Organization (CARO) oversees compliance with these standards. All sponsored content must be clearly labeled as such.
The Cyprus Tourism Organization collaborated with 15 local and international influencers to showcase authentic, off-the-beaten-path experiences across the island. The campaign aimed to highlight cultural experiences beyond the typical beach vacation.
Total Reach
Engagements
User-Generated Content Pieces
Increase in Tourism to Featured Areas
TikTok and Instagram Reels are rapidly growing in popularity among Cypriot creators, especially for showcasing the island's picturesque locations and experiences.
Growing emphasis on eco-tourism and sustainable practices, with influencers highlighting eco-friendly businesses and conservation efforts across Cyprus.
As Cyprus positions itself as a tech hub, there's increasing influencer activity around technology, startups, and digital nomad lifestyles on the island.
Cyprus offers a unique opportunity for brands looking to engage with a distinct Mediterranean audience through influencer marketing. The island's blend of European and Middle Eastern influences, combined with its strong tourism sector and growing digital economy, creates a dynamic environment for creative collaborations. While the market may be smaller than other European destinations, the high engagement rates and authentic connections between Cypriot influencers and their followers make it a valuable territory for targeted campaigns.
Success in Cyprus requires understanding the multicultural nature of the audience, respecting local customs, and leveraging the island's natural beauty in campaign visuals. Whether you're a local business looking to expand your reach or an international brand seeking to enter the Cypriot market, working with the right influencers can provide an authentic voice for your brand message.
As the influencer landscape continues to evolve in Cyprus, brands that invest in building genuine relationships with creators, embrace multilingual content strategies, and respect the unique seasonal and cultural dynamics of the island will find themselves well-positioned to connect with this engaged Mediterranean audience.
Looking to launch an impactful influencer marketing campaign in Cyprus? StarNgage offers comprehensive solutions to connect your brand with the perfect Cypriot influencers. Our AI-powered platform makes it easy to discover, vet, and collaborate with authentic creators who can share your message with engaged local audiences.
From finding the right influencers across different tiers to managing campaigns and measuring results, StarNgage provides the tools and expertise you need to navigate Cyprus's unique market. Sign up today to access our curated network of Cypriot influencers and start creating meaningful connections that drive results.