Goldwell Singapore is part of Kao Singapore, specializes in professional hair products for hair salons.

Goldwell Singapore is working with our partner salons to produce a 'Hair Makeover' video and photoshoot (Full day). Goldwell in-salon professional hair services (haircolor/perm/scalp or hair treatment) plus a home-care kit worth min $600 in total to feature our #GoGoldwell 2022 hair color collection. We are looking for influencers (> 10K followers) to be our hair model.

Total KOL required: 8

HAIR REQUIREMENTS:
- Have not colored hair black or red in the past 1 year
- No Keratin treatment/Rebonding for past 6 mths
- Willing to have their hair bleached and colored with Fashion color
- Must be willing to cut at least 2 inches off the length
- There should be a contrast between the BEFORE & AFRER looks
- No exclusive contract with any salons (to prevent conflict of interest)

DELIVERABLES:
- 1 x Repost Video (Video will be produced by 3rd party production house)
- 1 X IG Post (after photo, taken by yourself)
- 2 X IG Story (BTS & Actual day Post)
- All content deliverables are to be completed within 1 WEEK after you receive the content (Video and Photos)
- Tag (TBA): Participating Brand, Hair Salons, and Agencies
- #Tag (TBA): Participating Brand, Hair Salons, and Agencies

*All content rights to participating Brands, Salon and agencies for ALL Online, Social Media, and offline marketing communication and collaterals usage*