Objective: Increase awareness for the new Kellogg’s Frosties and Froot Loops SuperSaverPack
Tension: Mother's desire to keep their cereal fresh longer
Key Benefit: New resealable zipper feature keeps cereal fresh and crunchy everyday
Target: Mothers 25 – 45 y/o with Kids 8-12, cereal consumer with a mom-centric YouTube channel
Market: Philippines
The Task:
Post a short video about how you cope with keeping cereals fresh longer, e.g.
keeping it in the fridge, tying it with rubber band, and how the new Kellogg’s Frosties and
Froot Loops SuperSaver Pack in resealable format now helps keep product fresh and
crunchy.
Mandatories:
✓ Show both Kellogg’s Frosties and Froot Loops in Supersaver Pack
✓ Highlight key feature: Resealable zip bag to lock in freshness
✓ Do not talk negative about any other brand
✓ Show consumption with kids
✓ Use hashtag #KelloggsEnergyBowl and #KelloggsPhilippines