List of Top 100 Personal Finance Brands in 2026

List of Top 100

What Are The Top Brands Operating.
Discover what brands are popular. Continue reading to know the top brands. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 60,966 Top Brands on Instagram.
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# Brand Name Country/Region Categories Followers Engagement Rate
1 ZARA
@zara
Spain
Fashion and Accessories Clothing Personal Goods & General Merchandise Stores 62.3M 0.02%
2 FORMULA 1®
@f1
United Kingdom
Auto and Vehicles Sports Entertainment and Music Personal Finance Racing Bikes 40.7M 1.12%
3 H&M
@hm 		Fashion and Accessories Styling Clothing Personal Goods & General Merchandise Stores 38.5M 0.01%
4 SHEIN.COM
@sheinofficial 		Fashion and Accessories Styling Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 38M 0.03%
5 adidas Originals
@adidasoriginals 		Fashion and Accessories Shoes Streetwear Topic Shopping Retail Personal Goods & General Merchandise Stores 34.5M 0.17%
6 apple
@apple 		Photography iPhone Product Service Personal Goods & General Merchandise Stores 34M 0.20%
7 adidas Football
@adidasfootball 		Sports Soccer Sports Outdoors Personal Goods & General Merchandise Stores 33.3M 0.74%
8 Red Bull
@redbull 		Sports Outdoor Activity Personal Finance Riders 31.6M 1.47%
9 Versace
@versace 		Fashion Business and Finance Styling Fashion Design 30.1M 0.18%
10 adidas
@adidas 		Sports Fashion and Accessories Training Product Service Personal Goods & General Merchandise Stores 29.5M 0.11%
11 Calvin Klein
@calvinklein
United States
Fashion and Accessories Product Showcase Parenting Fashion Design Clothing Personal Goods & General Merchandise Stores 25.7M 0.04%
12 Kylie Cosmetics
@kyliecosmetics 		Beauty and Self Care Product Showcase Business Spa Beauty Personal Care Lifestyle Services 24.6M 0.04%
13 M·A·C Cosmetics
@maccosmetics 		Beauty and Self Care Lifestyle Product Service Personal Goods & General Merchandise Stores 24.2M 0.02%
14 Sephora
@sephora 		Beauty and Self Care Cosmetics Health Beauty Personal Goods & General Merchandise Stores 22.7M 0.19%
15 FashionNova.com
@fashionnova
United States
Fashion and Accessories Modeling Plus Size Celebrities Clothing (Brand) Personal Goods & General Merchandise Stores 22.1M -
16 Burberry
@burberry
United Kingdom
Fashion and Accessories Fashion Design Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 20.2M 0.07%
17 Anastasia Beverly Hills
@anastasiabeverlyhills
United States
Beauty and Self Care Business Cosmetics Spa Beauty Personal Care Lifestyle Services 18.6M 0.01%
18 Starbucks
@starbucks
United States
Food Lifestyle Brand Food & Personal Goods 17.8M 0.12%
19 Christian Louboutin
@louboutinworld
France
Fashion and Accessories Business and Finance Design Design & Fashion Business & Utility Services 16.9M 0.02%
20 vans
@vans 		Fashion and Accessories Sports Shoes Skateboarding Shoe Store Personal Goods & General Merchandise Stores 16.7M 0.10%
21 Tiffany & Co.
@tiffanyandco
United States
Jewelry Luxury Topic Shopping Retail Shopping & Retail Personal Goods & General Merchandise Stores 16.6M 0.08%
22 Ralph Lauren
@ralphlauren
United States
Fashion and Accessories Home and Garden Arts and Crafts Styling Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 15.8M 0.06%
23 MANGO
@mango
Spain
Fashion and Accessories Styling Lifestyle Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 15.8M 0.01%
24 Cartier Official
@cartier 		Fashion and Accessories Product Showcase Celebrity Jewelry Design Jewelry Watches Personal Goods & General Merchandise Stores 15.7M 0.07%
25 ASOS
@asos 		Fashion and Accessories Modeling Clothing (Brand) Personal Goods & General Merchandise Stores 14.8M 0.02%
26 Google
@google 		Business and Finance 14.8M 0.03%
27 NYX Professional Makeup
@nyxcosmetics
United States
Beauty and Self Care Business Makeup Artist Personal Goods & General Merchandise Stores 14.4M 0.01%
28 Hermès
@hermes 		Fashion and Accessories Business and Finance Design Interior Design Business & Utility Services 14.3M 0.07%
29 Balenciaga
@balenciaga 		Business and Finance Home and Garden Fashion Design 14.3M 0.40%
30 Forever21
@forever21 		Fashion and Accessories Styling Modeling Retail Company Personal Goods & General Merchandise Stores 14.2M 0.01%
31 MAKEUP BY MARIO
@makeupbymario
United States
Beauty and Self Care Product Education Business and Finance Business Hair & Beauty Celebrities Health & Fitness Product/Service Personal Goods & General Merchandise Stores 14M 0.04%
32 Jimmy Choo
@jimmychoo
United Kingdom
Fashion and Accessories Business and Finance Styling Design Business & Utility Services 13.5M 0.03%
33 FENTY BEAUTY BY RIHANNA
@fentybeauty
United States
Beauty and Self Care Fashion and Accessories Business Health Beauty Personal Goods & General Merchandise Stores 13.3M 0.06%
34 McQueen
@alexandermcqueen
United Kingdom
Fashion and Accessories Fashion Design Modeling Clothing Personal Goods & General Merchandise Stores 13M 0.04%
35 The Trillionaire Life™
@thetrillionairelife
United States
Finance News Luxury Business Entrepreneur 12.7M 0.38%
36 Maybelline New York
@maybelline
United States
Beauty and Self Care Education Health Beauty Personal Goods & General Merchandise Stores 12.5M 0.05%
37 Too Faced Cosmetics
@toofaced
United States
Beauty and Self Care Business Health Beauty Personal Goods & General Merchandise Stores 12.5M 0.01%
38 Balmain
@balmain
France
Fashion and Accessories Music Modeling Lifestyle Clothing Personal Goods & General Merchandise Stores 12.2M 0.03%
39 L'Oréal Paris Official
@lorealparis
France
Beauty and Self Care Business Health Beauty Personal Goods & General Merchandise Stores 11.9M 0.05%
40 YSL Beauty Official
@yslbeauty
France
Beauty and Self Care Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 11.7M 0.14%
41 지우
@mejiwoo103
Korea
Fashion and Accessories Business and Finance 11.5M 0.77%
42 Pandora
@theofficialpandora 		Fashion and Accessories Lifestyle Jewelry Watches Personal Goods & General Merchandise Stores 11.4M 0.29%
43 Chloé
@chloe 		Fashion and Accessories Clothing Personal Goods & General Merchandise Stores 11.2M 0.08%
44 Ahmad Chhadeh
@ahmadchhadeh_ 		Business and Finance Music 11M 0.76%
45 Spotify
@spotify
United States
Music Singer Songwriting Product Service Personal Goods & General Merchandise Stores 10.7M 0.18%
46 Urban Decay Cosmetics
@urbandecaycosmetics
United States
Beauty and Self Care Health Beauty Personal Goods & General Merchandise Stores 10.2M 0.02%
47 Tarte Cosmetics
@tartecosmetics 		Beauty and Self Care Business Health Beauty Personal Goods & General Merchandise Stores 10.2M 0.01%
48 Levi's
@levis 		Fashion and Accessories Fashion Design Clothing Clothing (Brand) Personal Goods & General Merchandise Stores 10.1M 0.05%
49 Cezmi Kalorifer
@cezmikalorifer 		DIY and Life Hacks Humor Entertainment Personal Blog Creators & Celebrities 10M 0.40%
50 Benefit Cosmetics US
@benefitcosmetics
United States
Beauty and Self Care Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services 9.9M 0.03%
51 Off-White™
@off____white 		Fashion and Accessories Modeling Fashion Design Product Service Product/Service Personal Goods & General Merchandise Stores 9.9M 0.09%
52 ColourPop Cosmetics
@colourpopcosmetics
United States
Beauty and Self Care Business Health Beauty Personal Goods & General Merchandise Stores 9.8M 0.01%
53 Morphe
@morphebrushes
United States
Beauty and Self Care Product Showcase Health Beauty Personal Goods & General Merchandise Stores 9.8M 0.01%
54 NARS Cosmetics
@narsissist
France
Beauty and Self Care Spa Beauty Personal Care Lifestyle Services 9.7M 0.05%
55 SWAROVSKI
@swarovski 		Shopping Lifestyle Styling Jewelry/Watches Personal Goods & General Merchandise Stores 9M 0.16%
56 Karib Oil And Gas Ltd
@oilmoneyofficial 		Business and Finance Finance 8.7M -
57 Rare Beauty by Selena Gomez
@rarebeauty
United States
Beauty and Self Care Spa Beauty Personal Care Lifestyle Services 8.5M 0.69%
58 Alibaba.com
@alibaba.com_official
China
Finance Product Showcase 8.5M 0.01%
59 New Balance
@newbalance 		Fashion and Accessories Product/Service Personal Goods & General Merchandise Stores 8.4M 0.34%
60 MISSGUIDED
@missguided 		Fashion and Accessories Business and Finance 8.3M 0.01%
61 Gymshark
@gymshark 		Fitness and Health Books Personal Finance 8.2M 0.48%
62 Thiago Nigro | O Primo Rico
@thiago.nigro
Brazil
Finance Education News 8.2M 0.49%
63 American Style
@americanstyle
United States
Fashion and Accessories Business and Finance Design Design & Fashion Business & Utility Services 8.2M 0.02%
64 Nike Sportswear
@nikesportswear 		Sports Shoes Streetwear Personal Goods & General Merchandise Stores 7.9M 0.06%
65 Victoria's Secret PINK
@vspink 		Fashion and Accessories Styling Lifestyle Clothing Personal Goods & General Merchandise Stores 7.7M 0.10%
66 DirtyMinds
@dirtyminds 		Business and Finance Funny 7.7M 0.60%
67 Forbes Brasil
@forbesbr
Brazil
Finance News 7.7M 0.09%
68 CELINE
@celine 		Business and Finance 7.6M 0.14%
69 Leicester City
@lcfc
United Kingdom
Sports Personal Finance Soccer 7.5M 0.12%
70 Ulta Beauty
@ultabeauty
United States
Fashion Beauty Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services 7.4M 0.03%
71 Oscar de la Renta
@oscardelarenta
Dominican Republic
Fashion and Accessories Business and Finance Styling Design Business & Utility Services 7.3M 0.21%
72 Bath & Body Works
@bathandbodyworks 		Beauty and Self Care Spa Beauty Personal Care Lifestyle Services 7.2M 0.05%
73 Charlotte Tilbury, MBE
@charlottetilbury
United Kingdom
Beauty and Self Care Cosmetics Beauty Supply Personal Goods & General Merchandise Stores 7.2M 0.30%
74
@hudabeautyshop 		Pets Beauty Health Beauty Personal Goods & General Merchandise Stores 7.2M 0.13%
75 ELLE Magazine
@elleusa 		Fashion and Accessories Beauty and Self Care Entertainment and Music Celebrity News Modeling Magazines Health/Beauty Personal Goods & General Merchandise Stores 7.1M 0.08%
76 Coach
@coach 		Fashion and Accessories Design Interior Design Retail Company Personal Goods & General Merchandise Stores 7.1M 0.10%
77 Lancôme Official
@lancomeofficial
India
Beauty and Self Care Business Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 6.8M 0.09%
78 JACQUEMUS
@jacquemus
France
Fashion and Accessories Clothing Personal Goods & General Merchandise Stores 6.8M 0.81%
79 KARL LAGERFELD
@karllagerfeld
France
Fashion and Accessories Brand Food & Personal Goods 6.7M 0.07%
80 MAKE UP FOR EVER
@makeupforever 		Beauty and Self Care Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 6.7M 0.01%
81 The Economist
@theeconomist 		Education Finance News 6.3M 0.07%
82 KIKO Milano Official
@kikomilano
Italy
Beauty and Self Care Product Showcase Health Beauty Personal Goods & General Merchandise Stores 6.3M 0.09%
83 The Billionaires Club ™
@thebillionairesclub
United States
Finance Celebrities 6.3M 0.06%
84 Forbes
@forbes
United States
Finance News Business Founder Marketing 6.3M 0.04%
85 Jeffree Star Cosmetics
@jeffreestarcosmetics
United States
Beauty and Self Care Business Cosmetics Beauty Supply Cosmetics Store Personal Goods & General Merchandise Stores 6.2M 0.13%
86 Target
@target
United States
Product Showcase Design Topic Shopping Retail Shopping & Retail Personal Goods & General Merchandise Stores 6.1M 0.03%
87 T.D. Jakes
@bishopjakes
United States
Education Business and Finance 5.9M 0.32%
88 Ruth Kadiri Ezerika
@ruthkadiri
Nigeria
Beauty Business and Finance Entertainment Actors Celebrities Film, Music & Books Humor 5.8M 0.51%
89 Roblox
@roblox 		Games Business and Finance Music 5.7M 0.38%
90 قناة الجزيرة مباشر
@aljazeeramubasher
Qatar
Business and Finance 5.6M 0.04%
91 KENDALL + KYLIE
@kendallandkylie 		Business and Finance 5.3M 0.06%
92 DolarToday
@dolartoday 		Finance News News&Politics 5.2M 0.07%
93 Joel Osteen
@joelosteen
United States
Education Business and Finance Speaker 5.2M 0.42%
94 Hype House
@thehypehousela 		Entertainment and Music Business and Finance 5.2M 3.20%
95 Amazon
@amazon 		Product Showcase Retail Company Personal Goods & General Merchandise Stores 5M 0.07%
96 Weed Humor
@weedhumor 		Funny Business and Finance Home and Garden Modeling Nature & Outdoors 5M 0.65%
97 Giuseppe Zanotti
@giuseppezanotti
Italy
Fashion and Accessories Business and Finance Styling Lifestyle 5M 0.03%
98 Bloomberg Business
@bloombergbusiness
United States
Finance News Marketing News Site News & Media Website Publishers 4.9M 0.32%
99 Pugachev luxury car rental
@pugachev_service 		Automotive Business and Finance 4.9M 0.70%
100 Лучшие видео интернета 🎬
@clips_russia
Russian Federation
Entertainment and Music Business and Finance 4.8M 0.06%
See Full List

Most Talked-About Brands Ranking Analysis

ZARA is ranked #1 as the most popular brand for 09 in 2026. The average engagement rate is 0.02 with 62,277,307 followers count. In addition to being ranked the number one brand on Instagram, ZARA is also the top brand in the Fashion and Accessories category.
FORMULA 1® and H&M are ranked 2nd and 3rd in the list. In terms of user engagement, FORMULA 1® has an average engagement rate of 1.12, follower size of 40,735,353. Similarly, H&M average engagement rate is 0.01, with 38,452,770 followers.
SHEIN.COM is a top Instagram Brand that ranks in 4th place.
Number five on our list is adidas Originals, a top brand in the category of Fashion and Accessories, The follower on Instagram is 34,484,049.