List of Top 100 Beauty Brands in 2026

List of Top 100

What Are The Top Brands Operating.
Discover what brands are popular. Continue reading to know the top brands. StarNgage’s Best Brands is a curated list of the Top 100 socially-devoted companies on Instagram. Check them out and get ready to analyze the results.

Ranking The Brands

How is brand ranking calculated?
Find out the most influential brands based on their followers size. We are currently tracking a total of 206,013 Top Brands on Instagram.
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# Brand Name Country/Region Categories Followers Engagement Rate
1 DOVE
@dovecameron 		Beauty and Self Care Entertainment and Music Celebrity Actors Performance Art Local Events 47.3M 2.34%
2 Dior Official
@dior
France
Fashion and Accessories Beauty and Self Care Home and Garden Design Lifestyle Company Home Services 46.8M 0.04%
3 Kylie Cosmetics
@kyliecosmetics 		Beauty and Self Care Product Showcase Business Spa Beauty Personal Care Lifestyle Services 24.6M 0.04%
4 M·A·C Cosmetics
@maccosmetics 		Beauty and Self Care Lifestyle Product Service Personal Goods & General Merchandise Stores 24.2M 0.02%
5 Sephora
@sephora 		Beauty and Self Care Cosmetics Health Beauty Personal Goods & General Merchandise Stores 22.7M 0.19%
6 Anastasia Beverly Hills
@anastasiabeverlyhills
United States
Beauty and Self Care Business Cosmetics Spa Beauty Personal Care Lifestyle Services 18.6M 0.01%
7 جيهان هاشم
@jehan.hashim
Iraq
Beauty 15M 0.63%
8 NYX Professional Makeup
@nyxcosmetics
United States
Beauty and Self Care Business Makeup Artist Personal Goods & General Merchandise Stores 14.4M 0.01%
9 MAKEUP BY MARIO
@makeupbymario
United States
Beauty and Self Care Product Education Business and Finance Business Hair & Beauty Celebrities Health & Fitness Product/Service Personal Goods & General Merchandise Stores 14M 0.04%
10 Dior Beauty Official
@diorbeauty 		Beauty and Self Care Home and Garden Company Home Services 13.9M 0.10%
11 FENTY BEAUTY BY RIHANNA
@fentybeauty
United States
Beauty and Self Care Fashion and Accessories Business Health Beauty Personal Goods & General Merchandise Stores 13.3M 0.06%
12 Maybelline New York
@maybelline
United States
Beauty and Self Care Education Health Beauty Personal Goods & General Merchandise Stores 12.5M 0.05%
13 Too Faced Cosmetics
@toofaced
United States
Beauty and Self Care Business Health Beauty Personal Goods & General Merchandise Stores 12.5M 0.01%
14 L'Oréal Paris Official
@lorealparis
France
Beauty and Self Care Business Health Beauty Personal Goods & General Merchandise Stores 11.9M 0.05%
15 YSL Beauty Official
@yslbeauty
France
Beauty and Self Care Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 11.7M 0.14%
16 O Boticário
@oboticario 		Beauty and Self Care 10.6M 0.03%
17 Urban Decay Cosmetics
@urbandecaycosmetics
United States
Beauty and Self Care Health Beauty Personal Goods & General Merchandise Stores 10.2M 0.02%
18 Tarte Cosmetics
@tartecosmetics 		Beauty and Self Care Business Health Beauty Personal Goods & General Merchandise Stores 10.2M 0.01%
19 SuicideGirls 💋
@suicidegirls 		Beauty and Self Care Arts and Crafts Parenting Modeling Piercing 10M 0.16%
20 Benefit Cosmetics US
@benefitcosmetics
United States
Beauty and Self Care Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services 9.9M 0.03%
21 ColourPop Cosmetics
@colourpopcosmetics
United States
Beauty and Self Care Business Health Beauty Personal Goods & General Merchandise Stores 9.8M 0.01%
22 Morphe
@morphebrushes
United States
Beauty and Self Care Product Showcase Health Beauty Personal Goods & General Merchandise Stores 9.8M 0.01%
23 JUSTIN CASSIN
@justincassin
Australia
Fashion Beauty Modeling Styling 9.8M 0.01%
24 NARS Cosmetics
@narsissist
France
Beauty and Self Care Spa Beauty Personal Care Lifestyle Services 9.7M 0.05%
25 Rare Beauty by Selena Gomez
@rarebeauty
United States
Beauty and Self Care Spa Beauty Personal Care Lifestyle Services 8.5M 0.69%
26 ЛЭТУАЛЬ
@letoile_official
Russian Federation
Beauty and Self Care Product Education Modeling 8M 0.01%
27 e.l.f. Cosmetics and Skincare
@elfcosmetics
United States
Beauty and Self Care 7.5M 0.11%
28 Stella McCartney
@stellamccartney
United Kingdom
Beauty and Self Care Fashion and Accessories Modeling Fashion Design 7.4M 0.07%
29 Ulta Beauty
@ultabeauty
United States
Fashion Beauty Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services 7.4M 0.03%
30 Bath & Body Works
@bathandbodyworks 		Beauty and Self Care Spa Beauty Personal Care Lifestyle Services 7.2M 0.05%
31 Charlotte Tilbury, MBE
@charlottetilbury
United Kingdom
Beauty and Self Care Cosmetics Beauty Supply Personal Goods & General Merchandise Stores 7.2M 0.30%
32
@hudabeautyshop 		Pets Beauty Health Beauty Personal Goods & General Merchandise Stores 7.2M 0.13%
33 ELLE Magazine
@elleusa 		Fashion and Accessories Beauty and Self Care Entertainment and Music Celebrity News Modeling Magazines Health/Beauty Personal Goods & General Merchandise Stores 7.1M 0.08%
34 CRISTINA HURTADO
@crisshurtado 		Art Beauty and Self Care Actors Journalists 7.1M 0.48%
35 KVD BEAUTY
@kvdbeauty
United States
Beauty Business 6.9M 0.02%
36 سارة عصام الورع
@saraaalwari
Syrian Arab Republic
Beauty Fitness and Health Upskilling 6.9M 2.65%
37 Lancôme Official
@lancomeofficial
India
Beauty and Self Care Business Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 6.8M 0.09%
38 MAKE UP FOR EVER
@makeupforever 		Beauty and Self Care Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 6.7M 0.01%
39 OH POLLY
@ohpolly
United Kingdom
Fashion and Accessories Modeling Hair & Beauty Celebrities Health & Fitness 6.5M 0.15%
40 Instablog9ja
@instablog9ja
Nigeria
Beauty and Self Care News News&Politics 6.5M 0.13%
41 KIKO Milano Official
@kikomilano
Italy
Beauty and Self Care Product Showcase Health Beauty Personal Goods & General Merchandise Stores 6.3M 0.09%
42 @girl
@girl 		Beauty and Self Care Fashion and Accessories Modeling 6.3M 0.14%
43 Jeffree Star Cosmetics
@jeffreestarcosmetics
United States
Beauty and Self Care Business Cosmetics Beauty Supply Cosmetics Store Personal Goods & General Merchandise Stores 6.2M 0.13%
44 Glam Together
@glamtogether 		Beauty and Self Care 5.9M 0.03%
45 CHANEL BEAUTY
@chanel.beauty 		Beauty and Self Care Product Education Home and Garden Company Home Services 5.9M 0.09%
46 Ruth Kadiri Ezerika
@ruthkadiri
Nigeria
Beauty Business and Finance Entertainment Actors Celebrities Film, Music & Books Humor 5.8M 0.51%
47 Eudora
@eudora 		Beauty and Self Care 5.6M 0.09%
48 MYNTRA
@myntra
India
Fashion and Accessories Beauty and Self Care Styling Lifestyle 5.4M 0.01%
49 Hair Video Tutorials
@hair.videos 		Beauty and Self Care Home and Garden Styling Hair Salons 5.2M 0.12%
50 Natura
@naturabroficial 		Beauty and Self Care 5.1M 0.04%
51 Now Hair Time
@now.hairtime 		Beauty 5.1M 1.66%
52 SHEGLAM OFFICIAL
@sheglam_official
China
Shopping Beauty and Self Care 5.1M 0.48%
53 🇰🇼 هدى حسين
@hudahussain
Kuwait
Beauty and Self Care Business Celebrities Cars & Motorcycles Film, Music & Books 5M 0.68%
54 💄Hair And Makeup Tutorials
@hairmakeupdiary
United States
Beauty and Self Care 5M 0.04%
55 OOTD Magazine
@ootdmagazine
United States
Fashion and Accessories Styling Lifestyle Celebrities Hair & Beauty Health & Fitness Design 4.9M 1.47%
56 Kashee's Beauty Parlour
@kashees_official 		Beauty and Self Care Styling 4.8M 0.13%
57 Poosh
@poosh 		Beauty and Self Care Life and Society Video Games Modeling Media General Interest 4.7M 0.18%
58 صمود الكندري
@somoud_alkandari
Canada
Education Beauty and Self Care Actors 4.7M 0.05%
59 🌹
@therubirose 		Entertainment and Music Fashion and Accessories Beauty and Self Care Entertainment Modeling Moms 4.6M 14.26%
60 Estée Lauder
@esteelauder
United States
Beauty and Self Care Beauty, Cosmetic & Personal Care Lifestyle Services 4.6M 0.04%
61 Asli Tarcan Health Tourism
@aslitarcan 		Beauty 4.5M 1.01%
62 Smashbox Cosmetics
@smashboxcosmetics
United States
Beauty Business Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 4.5M 0.01%
63 Hairstyles | Peinados
@peynadoz 		Beauty and Self Care 4.5M 0.20%
64 Espacio de Mujeres
@espaciodemujeres
Colombia
Beauty and Self Care Quotes 4.4M 0.13%
65 Moodnya cewek
@moodcewekk 		Beauty and Self Care News Entertainment 4.4M 1.31%
66 مركز باربي للتجميل والليزر
@barbie_beauty__center
Iraq
Beauty and Self Care 4.4M -
67 #LTK
@shop.ltk 		Shopping Fashion Beauty Events Moms Styling 4.4M 0.03%
68 Sigma Beauty
@sigmabeauty
United States
Beauty and Self Care Product Service Personal Goods & General Merchandise Stores 4.3M 0.01%
69 MAKEUP VIDEOS
@allmodernmakeup 		Beauty and Self Care 4.3M 0.06%
70 instylemagazine
@instylemagazine
United States
Fashion and Accessories Beauty and Self Care News Styling 4.2M 0.20%
71 Bobbi Brown Cosmetics
@bobbibrown 		Beauty and Self Care Spa Beauty Personal Care Beauty, Cosmetic & Personal Care Lifestyle Services 4.1M 0.05%
72 Lush Cosmetics North America
@lushcosmetics 		Beauty 4.1M 0.06%
73 Cynthia Bailey
@cynthiabailey
United States
Celebrity Fashion and Accessories Modeling Hair & Beauty Celebrities 4M 0.51%
74 Dr. 𝘼𝙣𝙜𝙞𝙚 𝙆𝙖𝙨𝙨𝙖𝙗𝙞𝙚
@angiekassabie
Lebanon
Travel Fitness and Health Modeling Fashion Design Celebrities Design Hair & Beauty 4M 0.35%
75 House Of CB
@houseofcb
United States
Fashion and Accessories Styling Modeling Hair & Beauty Celebrities 4M 0.31%
76 Şule Ölmez
@sulehairtransplant
Brazil
Beauty 4M 0.30%
77 هبه الدري
@hebaaldurri
Saudi Arabia
Acting and Drama Celebrity Music Health & Fitness Celebrities Hair & Beauty 3.9M 0.09%
78 👑 🎀 عرايس ليندا 🎀 👑
@3erays_lynda 		Romance and Wedding Beauty and Self Care 3.9M 0.13%
79 Milani Cosmetics
@milanicosmetics 		Beauty and Self Care Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 3.8M 0.03%
80 Salon Line
@salonlinebrasil
Brazil
Beauty and Self Care 3.8M 0.16%
81 Gratis
@gratistr 		Beauty and Self Care Marketing and Advertising 3.8M 0.03%
82 Marc Jacobs Beauty
@marcjacobsbeauty 		Beauty and Self Care 3.8M 0.03%
83 OkChicas
@okchicas 		Fashion and Accessories Beauty and Self Care Life and Society News News&Politics 3.8M 0.70%
84 Gucci Beauty Official
@guccibeauty 		Beauty and Self Care Modeling Fashion Design Brand Food & Personal Goods 3.7M 0.05%
85 Clinique
@clinique 		Beauty and Self Care Parenting Health Beauty Personal Goods & General Merchandise Stores 3.7M 0.07%
86 J. Junaid Jamshed
@j.junaidjamshed
Pakistan
Beauty and Self Care Product Showcase Styling 3.7M 0.01%
87 Laura Mercier
@lauramercier 		Beauty and Self Care Business Health Beauty Personal Goods & General Merchandise Stores 3.7M 0.03%
88 The Best Hair Inspo Videos 🎥
@hair.video
United States
Beauty and Self Care Education Upskilling Styling Hair Salons 3.6M 0.07%
89 BH Cosmetics
@bhcosmetics
United States
Beauty and Self Care Business Brand Food & Personal Goods 3.6M 0.02%
90 Dr. Simon Ourian - Epione
@simonourianmd1
United States
Beauty and Self Care Product Showcase Modeling 3.6M 1.12%
91 La Roche-Posay International
@larocheposay 		Beauty Beauty and Self Care Parenting Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 3.6M 0.09%
92 Визажист Мила Клименко
@mila_klimenko
Ukraine
Beauty and Self Care Education 3.5M 0.02%
93 Revolution Makeup
@makeuprevolution 		Beauty and Self Care Health Beauty Health/Beauty Personal Goods & General Merchandise Stores 3.5M 0.04%
94 ❤️MILA SABATH Makeup/Hairstyle
@milamakehair
Argentina
Beauty and Self Care Actors 3.5M 0.22%
95 ميس عنبر - Mays Anber
@maysanber
United Arab Emirates
Entertainment and Music Education Producers DJ Music Hair & Beauty Celebrities Design Health & Fitness 3.5M 0.76%
96 Refinery29
@refinery29 		Fashion and Accessories Beauty and Self Care Life and Society News Events 3.4M 0.13%
97 RANDANDAN
@mcbinladen 		Entertainment and Music Soccer Celebrities Hair & Beauty Health & Fitness Design 3.4M 0.09%
98 Stila Cosmetics
@stilacosmetics
United States
Beauty and Self Care Parenting Cosmetics Beauty Supply Personal Goods & General Merchandise Stores 3.4M 0.01%
99 Dose of Colors
@doseofcolors
United States
Beauty and Self Care Business Hair & Beauty Celebrities DIY & Crafts Health Beauty Personal Goods & General Merchandise Stores 3.4M 0.01%
100 Lime Crime
@limecrimemakeup
United States
Beauty and Self Care Business 3.4M 0.03%
See Full List

Most Talked-About Brands Ranking Analysis

DOVE is ranked #1 as the most popular brand for 09 in 2026. The average engagement rate is 2.34 with 47,299,004 followers count. In addition to being ranked the number one brand on Instagram, DOVE is also the top brand in the Beauty and Self Care category.
Dior Official and Kylie Cosmetics are ranked 2nd and 3rd in the list. In terms of user engagement, Dior Official has an average engagement rate of 0.04, follower size of 46,837,612. Similarly, Kylie Cosmetics average engagement rate is 0.04, with 24,594,967 followers.
M·A·C Cosmetics is a top Instagram Brand that ranks in 4th place.
Number five on our list is Sephora, a top brand in the category of Beauty and Self Care, The follower on Instagram is 22,725,780.