Updated list as of 2026-10
Download| # | Name | Followers | ER | Country | Topic of Influence | Potential Reach | |
|---|---|---|---|---|---|---|---|
| 1 |  Iceland | Hotels | Restaurants | Guides | 1.9M | 0.66% | 🇮🇸IS | Travel | 556.0K | View Profile |
| 2 |  Iceland Photo Tours | 539.9K | 0.45% | 🇮🇸IS | NatureTravelPhotographyAdventure | 162.0K | View Profile |
| 3 |  When In Iceland | 489.6K | 0.3% | 🇮🇸IS | TravelNatureAdventureTravel Company | 146.9K | View Profile |
| 4 |  Guide to Iceland | 481.8K | 0.47% | 🇮🇸IS | Travel | 144.5K | View Profile |
| 5 |  Icelandair | 364.1K | 0.8% | 🇮🇸IS | TravelAdventure | 109.2K | View Profile |
| 6 |  BEYOND THE LANDS | Iceland | 236.9K | 2.9% | 🇮🇸IS | NaturePhotography | 71.1K | View Profile |
| 7 |  Iceland Travel - DMC | 214.8K | 0.36% | 🇮🇸IS | TravelAdventure | 64.4K | View Profile |
| 8 |  𝑷𝑹𝑰𝒀𝑨𝑵𝑲𝑨 🩺 | 207.0K | 0.09% | 🇮🇸IS | Fashion and AccessoriesBeauty and Self CarePhotographyEducation | 62.1K | View Profile |
| 9 |  Anna M. Bender ©️ | 194.7K | 1.34% | 🇮🇸IS | PhotographyTravelLifestyleGeneral Interest | 58.4K | View Profile |
| 10 |  Oddný Ingólfs | 191.1K | 3.6% | 🇮🇸IS | FashionPlus SizeModeling | 57.3K | View Profile |
| 11 |  Iceland Foods | 178.5K | 0.08% | 🇮🇸IS | FoodFood and DrinkHome and GardenRecipes | 53.6K | View Profile |
| 12 |  Inspired by Iceland | 168.6K | 0.59% | 🇮🇸IS | FitnessAdventure | 50.6K | View Profile |
| 13 |  Lögreglan á höfuðborgarsvæðinu | 166.3K | 0.65% | 🇮🇸IS | PoliticsSecurity | 49.9K | View Profile |
| 14 |  Thors Power Gym | 154.7K | 0.47% | 🇮🇸IS | Fitness and HealthTrainingCoaching | 46.4K | View Profile |
| 15 |  Tinni and Loki 🐈⬛🐈 | 137.5K | – | 🇮🇸IS | Pets | 41.2K | View Profile |
| 16 |  66°North | 124.5K | 0.7% | 🇮🇸IS | Fashion and Accessories | 37.3K | View Profile |
| 17 |  Iceland & Faroe Islands 🇮🇸🇫🇴 | 118.5K | 1.34% | 🇮🇸IS | PhotographyTravel | 35.5K | View Profile |
| 18 |  WOW air | 114.8K | 1.93% | 🇮🇸IS | TravelAuto and VehiclesAdventure | 34.4K | View Profile |
| 19 |  MAXimus prime | 108.5K | 8.19% | 🇮🇸IS | Animation and CosplayParentingAnimeGeek | 32.6K | View Profile |
| 20 |  skyn ICELAND | 99.5K | 0.03% | 🇮🇸IS | Beauty and Self CareOrganicsHealth BeautyHealth/Beauty | 29.8K | View Profile |
| 21 |  Odin Fans™️ ➖ Norse-Merch.com | 97.8K | 0.3% | 🇮🇸IS | Fashion and AccessoriesModeling | 29.3K | View Profile |
| 22 |  Mark Rose & Maya Santoso | 88.7K | 0.6% | 🇮🇸IS | TravelAdventureNature & OutdoorsArchitecture | 26.6K | View Profile |
| 23 |  ANDREA MAACK | 74.7K | 0.19% | 🇮🇸IS | Beauty and Self CareFashion and AccessoriesTravelBusiness and Finance | 22.4K | View Profile |
| 24 |  Sky Lagoon Iceland | 71.1K | 0.84% | 🇮🇸IS | Travel | 21.3K | View Profile |
| 25 |  Tomas Tonon | 69.9K | 0.79% | 🇮🇸IS | Arts and Crafts | 21.0K | View Profile |
| 26 |  Vanlife Iceland | 66.9K | 1.27% | 🇮🇸IS | Travel | 20.1K | View Profile |
| 27 |  Thrainn Kolbeinsson | Iceland | 64.6K | 2.34% | 🇮🇸IS | PhotographyNature | 19.4K | View Profile |
| 28 |  Visit Westfjords | 64.6K | 0.9% | 🇮🇸IS | Travel | 19.4K | View Profile |
| 29 |  PLAY airlines | 56.7K | 1.61% | 🇮🇸IS | TravelAuto and Vehicles | 17.0K | View Profile |
| 30 |  Iceland • Travel • Adventure | 55.5K | 0.35% | 🇮🇸IS | TravelOutdoor Activity | 16.7K | View Profile |
| 31 |  WAKE UP REYKJAVIK | 52.5K | 0.57% | 🇮🇸IS | TravelOutdoor ActivityAdventureNature & Outdoors | 15.7K | View Profile |
| 32 |  Deviajeconlacamara | 52.4K | 2.58% | 🇮🇸IS | PhotographyTravel | 15.7K | View Profile |
| 33 |  Mink Campers | 49.4K | 1.24% | 🇮🇸IS | Outdoor ActivityTravelAuto and VehiclesHome and Garden | 14.8K | View Profile |
| 34 |  Visit Reykjavík | 46.7K | 2.9% | 🇮🇸IS | Travel | 14.0K | View Profile |
| 35 |  Off To Iceland | 46.4K | 5.68% | 🇮🇸IS | TravelAdventure | 13.9K | View Profile |
| 36 |  Iceland Advice | 45.7K | 2.3% | 🇮🇸IS | 13.7K | View Profile | |
| 37 |  Islàndia RAC1 | 44.8K | 1.9% | 🇮🇸IS | 13.4K | View Profile | |
| 38 |  𝗧𝗵𝗲 𝗯𝗲𝘀𝘁 𝗼𝗳 𝗜𝗰𝗲𝗹𝗮𝗻𝗱 𝗱𝗮𝗶𝗹𝘆 | 44.2K | 1.1% | 🇮🇸IS | Travel | 13.3K | View Profile |
| 39 |  Adventurescom | 43.1K | 0.4% | 🇮🇸IS | TravelAdventure | 12.9K | View Profile |
| 40 |  BIOEFFECT | 42.1K | 0.21% | 🇮🇸IS | Beauty and Self CareProduct Education | 12.6K | View Profile |
| 41 |  GOOD GOOD® | 38.7K | 0.2% | 🇮🇸IS | FoodFood and DrinkRecipesHealth | 11.6K | View Profile |
| 42 |  Vagabond Vacations 🏝️ | 38.3K | 0.74% | 🇮🇸IS | TravelPhotography | 11.5K | View Profile |
| 43 |  Kringlan Shopping Centre | 38.1K | 3.69% | 🇮🇸IS | Fashion and Accessories | 11.4K | View Profile |
| 44 |  Omnom Chocolate | 38.0K | 0.36% | 🇮🇸IS | FoodFood and Drink | 11.4K | View Profile |
| 45 |  Þórunn Högna | 37.9K | 5.82% | 🇮🇸IS | Fashion and AccessoriesHome and Garden | 11.4K | View Profile |
| 46 |  INKLAW CLOTHING | 37.6K | 1.25% | 🇮🇸IS | Fashion and AccessoriesModeling | 11.3K | View Profile |
| 47 |  The Retreat at Blue Lagoon | 36.4K | 1.6% | 🇮🇸IS | Nature | 10.9K | View Profile |
| 48 |  Loji Höskuldsson | 35.8K | 7.95% | 🇮🇸IS | Arts and Crafts | 10.8K | View Profile |
| 49 |  Icelandair Hotels | 33.9K | 0.14% | 🇮🇸IS | TravelAdventureHotels | 10.2K | View Profile |
| 50 |  Iceland Airwaves | 33.8K | 0.46% | 🇮🇸IS | Entertainment and MusicMusic | 10.2K | View Profile |
| 51 |  Aurora Arktika | 33.5K | 1.48% | 🇮🇸IS | Outdoor ActivityAdventureBoat Tour AgencyLocal Events | 10.1K | View Profile |
| 52 |  Bergrós Kristjánsdóttir | 33.0K | 5% | 🇮🇸IS | Beauty and Self Care | 9.9K | View Profile |
| 53 |  Jeannie 🇮🇸 Iceland Planning | 32.0K | 3.09% | 🇮🇸IS | TravelEducationNature & OutdoorsArchitecture | 9.6K | View Profile |
| 54 |  Cintamani | 31.6K | 0.5% | 🇮🇸IS | Outdoor ActivityFashion and AccessoriesNewsAdventure | 9.5K | View Profile |
| 55 |  Martin Miller's Gin Official | 31.5K | 0.33% | 🇮🇸IS | FoodHome and GardenLifestyleCooking | 9.5K | View Profile |
| 56 |  Aurum by Guðbjörg Jewellery | 31.4K | 0.48% | 🇮🇸IS | Fashion and AccessoriesNatureDesignJewelry | 9.4K | View Profile |
| 57 |  Katrin Edda | 30.8K | 2.96% | 🇮🇸IS | NewsFitness and Health | 9.2K | View Profile |
| 58 |  Happy Campers | 30.7K | 0.44% | 🇮🇸IS | TravelFamily | 9.2K | View Profile |
| 59 |  ICEWEAR | 29.8K | 0.98% | 🇮🇸IS | Fashion and Accessories | 9.0K | View Profile |
| 60 |  Húrra Reykjavík | 28.8K | 0.76% | 🇮🇸IS | Fashion and AccessoriesParentingStreetwearShoes | 8.6K | View Profile |
| 61 |  Einstök Beer | 28.8K | 0.5% | 🇮🇸IS | Food | 8.6K | View Profile |
| 62 |  ✨Hrafntinna✨ | 28.7K | 3.26% | 🇮🇸IS | 8.6K | View Profile | |
| 63 |  CrossFit Reykjavík | 28.1K | 1.42% | 🇮🇸IS | Fitness and HealthCoachingTraining | 8.4K | View Profile |
| 64 |  BEN KLUTH | 27.2K | 5% | 🇮🇸IS | FashionBeautyModelingLifestyle | 8.2K | View Profile |
| 65 |  Epal | 26.8K | 0.12% | 🇮🇸IS | 8.0K | View Profile | |
| 66 |  Hotel Rangá | 25.4K | 0.4% | 🇮🇸IS | Travel | 7.6K | View Profile |
| 67 |  Islandiame | 25.4K | 2.89% | 🇮🇸IS | Travel | 7.6K | View Profile |
| 68 |  Iceland | 25.1K | 0.6% | 🇮🇸IS | Travel | 7.5K | View Profile |
| 69 |  Snúran | 24.0K | 0.15% | 🇮🇸IS | Home and Garden | 7.2K | View Profile |
| 70 |  H verslun | 24.0K | 0.55% | 🇮🇸IS | Sports | 7.2K | View Profile |
| 71 |  Tiny Iceland | 23.8K | 1.11% | 🇮🇸IS | TravelOutdoor ActivityHome and GardenAdventure | 7.2K | View Profile |
| 72 |  Lindex á Íslandi | 23.7K | 0.09% | 🇮🇸IS | Fashion and Accessories | 7.1K | View Profile |
| 73 |  ZO•ON Iceland | 23.7K | 0.2% | 🇮🇸IS | Shopping | 7.1K | View Profile |
| 74 | 23.3K | 1.1% | 🇮🇸IS | Travel | 7.0K | View Profile | |
| 75 |  Auður Ösp | I Heart Reykjavík | 23.2K | 2.33% | 🇮🇸IS | TravelAdventure | 7.0K | View Profile |
| 76 |  Volcano Huts Iceland | 21.0K | 3.4% | 🇮🇸IS | TravelNatureFood and DrinkAdventure | 6.3K | View Profile |
| 77 |  Every Single Word In Icelandic | 20.8K | 1.49% | 🇮🇸IS | Arts and CraftsEducationHome and GardenActors | 6.2K | View Profile |
| 78 |  Asya | 19.8K | 1.7% | 🇮🇸IS | FinanceParentingAdventureNature & Outdoors | 5.9K | View Profile |
| 79 |  RÚV fréttir | RUV News Iceland | 19.6K | 0.72% | 🇮🇸IS | 5.9K | View Profile | |
| 80 |  Mykhailo Arkhypenko | 19.4K | 0.7% | 🇮🇸IS | Travel | 5.8K | View Profile |
| 81 |  Go Campers Iceland | 19.4K | 0.33% | 🇮🇸IS | TravelAutomotiveNature & OutdoorsArchitecture | 5.8K | View Profile |
| 82 |  ILVA Ísland | 19.3K | 1.2% | 🇮🇸IS | Home and Garden | 5.8K | View Profile |
| 83 |  Blush.is | 19.2K | 0.3% | 🇮🇸IS | Beauty and Self CareHome and Garden | 5.8K | View Profile |
| 84 |  ARCTIC TRUCKS® | 19.1K | 3.8% | 🇮🇸IS | Auto and VehiclesOutdoor Activity | 5.7K | View Profile |
| 85 |  VERO MODA REYKJAVIK | 18.4K | – | 🇮🇸IS | Fashion and Accessories | 5.5K | View Profile |
| 86 |  Yeoman | 18.4K | 2.27% | 🇮🇸IS | Fashion and Accessories | 5.5K | View Profile |
| 87 |  Advanced Shelter | 17.7K | 0.29% | 🇮🇸IS | Outdoor ActivityEventsMountainSki | 5.3K | View Profile |
| 88 |  VILA Iceland | 17.5K | 0.5% | 🇮🇸IS | Fashion and Accessories | 5.3K | View Profile |
| 89 |  North Sailing | 17.5K | 3.9% | 🇮🇸IS | 5.3K | View Profile | |
| 90 |  Rugile (Rue) Kaladyte | 17.5K | 11.8% | 🇮🇸IS | NatureTravel | 5.3K | View Profile |
| 91 |  KEX Hostel | 17.4K | 0.71% | 🇮🇸IS | Travel | 5.2K | View Profile |
| 92 |  Linda Pétursdóttir | Master Coach | PPE graduate | 17.3K | 1.32% | 🇮🇸IS | Fitness and Health | 5.2K | View Profile |
| 93 |  Hotel Geysir Iceland | 17.2K | 0.26% | 🇮🇸IS | 5.2K | View Profile | |
| 94 |  Genki Instruments | 17.2K | 0.7% | 🇮🇸IS | Product Education | 5.2K | View Profile |
| 95 |  The Iceland Trail 🇧🇪&🇳🇱 | 17.0K | 1.59% | 🇮🇸IS | NatureTravel | 5.1K | View Profile |
| 96 |  Hagkaup | 16.5K | 0.56% | 🇮🇸IS | 5.0K | View Profile | |
| 97 |  Harpa | 16.1K | 0.4% | 🇮🇸IS | 4.8K | View Profile | |
| 98 |  HEY ICELAND | 15.8K | 0.8% | 🇮🇸IS | Travel | 4.7K | View Profile |
| 99 |  Spúútnik | 15.3K | 0.76% | 🇮🇸IS | Fashion and Accessories | 4.6K | View Profile |
| 100 |  Miss Universe Iceland | 15.2K | 0.8% | 🇮🇸IS | Beauty and Self Care | 4.6K | View Profile |
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FAQ: Top Instagram Brand Ranking in Iceland
Who are the top Instagram brands in Iceland?
If you're looking to discover the leading Instagram brands in Iceland, our Brand Discovery tool offers a valuable, no-cost solution to explore brands by followers and engagement.
As of the latest data, the top brand in Iceland is @iceland, boasting an impressive following of 1.9M subscribers.
Securing the second position is @iceland_photo_tours, commanding 539.9K subscribers. Additionally, @wheniniceland enjoys a following of 489.6K.
What is Potential Reach?
Potential Reach is an estimate of the total audience a brand can reach through Instagram posts. It is calculated based on follower count and average engagement metrics, giving marketers a quick indicator of a brand's campaign reach potential.
