Updated list as of 2026-10
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Country: Germany 
#NameFollowers ERCountryTopic of InfluencePotential Reach
1
Mercedes-Benz
Mercedes-Benz
@mercedesbenz
37.9M0.1%
🇩🇪DE
Auto and VehiclesAutomotiveCarsLuxury
11.4MView Profile
2
Borussia Dortmund
Borussia Dortmund
@bvb09
19.2M0.2%
🇩🇪DE
SportsSoccer
5.8MView Profile
3
Mercedes-AMG
Mercedes-AMG
@mercedesamg
16.6M0.2%
🇩🇪DE
Auto and VehiclesAutomotiveCarsLuxury
5.0MView Profile
4
Jérôme Boateng
Jérôme Boateng
@jeromeboateng
9.5M0.37%
🇩🇪DE
Soccer
2.9MView Profile
5
BMW M GmbH
BMW M GmbH
@bmwm
9.2M0.58%
🇩🇪DE
Auto and VehiclesAutomotiveCarsLuxury
2.8MView Profile
6
Bundesliga
Bundesliga
@bundesliga
8.1M0.2%
🇩🇪DE
Sports
2.4MView Profile
7
Joshua Kimmich
Joshua Kimmich
@jok_32
8.0M3.25%
🇩🇪DE
LifestyleFashion
2.4MView Profile
8
Faktastisch - Das Original
Faktastisch - Das Original
@faktastisch
8.0M1.3%
🇩🇪DE
EducationQuotes
2.4MView Profile
9
Antonio Rüdiger
Antonio Rüdiger
@toniruediger
7.7M3.31%
🇩🇪DE
Soccer
2.3MView Profile
10
Mercedes-Benz Deutschland
Mercedes-Benz Deutschland
@mercedesbenz_de
7.7M0.08%
🇩🇪DE
Auto and VehiclesAutomotiveCarsLuxury
2.3MView Profile
11
PRINZ MARCUS VON ANHALT 🇦🇪💯
PRINZ MARCUS VON ANHALT 🇦🇪💯
@prinzmarcus
7.1M0.04%
🇩🇪DE
LifestyleFashion
2.1MView Profile
12
manheim.eu
manheim.eu
@manheim.eu
5.9M–
🇩🇪DE
Auto and Vehicles
1.8MView Profile
13
Audi
Audi
@audiofficial
3.7M0.49%
🇩🇪DE
Auto and VehiclesAutomotiveAdventure
1.1MView Profile
14
ℳirjam | Workouts
ℳirjam | Workouts
@mirjamcheriefitness
3.2M2.18%
🇩🇪DE
Fitness and HealthHome and GardenBikiniGym
967.3KView Profile
15
Netflix DE
Netflix DE
@netflixde
2.9M0.25%
🇩🇪DE
Entertainment and MusicNewsLifestyleMedia News Company
862.1KView Profile
16
BMW i. Born Electric.
BMW i. Born Electric.
@bmwi
2.7M0.1%
🇩🇪DE
Auto and VehiclesAutomotiveCarsLuxury
804.5KView Profile
17
Mercedes-Benz Museum
Mercedes-Benz Museum
@mercedesbenzmuseum
2.5M0.48%
🇩🇪DE
Auto and VehiclesAutomotiveParentingCars
739.9KView Profile
18
Audi Sport
Audi Sport
@audisport
2.4M0.31%
🇩🇪DE
Auto and VehiclesSportsAutomotiveCars
707.8KView Profile
19
RB Leipzig
RB Leipzig
@rbleipzig
2.2M0.23%
🇩🇪DE
SportsLifestyle
664.1KView Profile
20
Tattoo Inspiration Page
Tattoo Inspiration Page
@inkspiringtattoos
2.2M0.16%
🇩🇪DE
Arts and CraftsBeauty and Self CareTattoos
651.3KView Profile
21
manheim.deutschland
manheim.deutschland
@manheim.deutschland
2.0M–
🇩🇪DE
Auto and Vehicles
598.5KView Profile
22
Porsche Newsroom
Porsche Newsroom
@porsche_newsroom
2.0M0.05%
🇩🇪DE
Auto and VehiclesAutomotiveCars
594.3KView Profile
23
DESENIO - POSTERS ONLINE
DESENIO - POSTERS ONLINE
@desenio
2.0M0.03%
🇩🇪DE
Arts and CraftsHome and GardenProduct ShowcaseDesign
589.5KView Profile
24
Olaf Scholz
Olaf Scholz
@bundeskanzler
1.9M0.93%
🇩🇪DE
580.4KView Profile
25
Women’s Fashion Brand
Women’s Fashion Brand
@lichi_brand
1.9M0.99%
🇩🇪DE
Fashion and AccessoriesModeling
567.5KView Profile
26
Popcore Games
Popcore Games
@popcore
1.9M0.04%
🇩🇪DE
GamesNews
561.5KView Profile
27
WESTWING Deutschland
WESTWING Deutschland
@westwingde
1.8M–
🇩🇪DE
Home and Garden
554.2KView Profile
28
dm-drogerie markt Deutschland
dm-drogerie markt Deutschland
@dm_deutschland
1.8M0.1%
🇩🇪DE
Beauty and Self CareHome and GardenProduct EducationLifestyle
553.4KView Profile
29
Lorena Rae 🦋
Lorena Rae 🦋
@lorena
1.8M2.13%
🇩🇪DE
Fashion and AccessoriesModelingCelebritiesHealth & Fitness
541.3KView Profile
30
Anna Katharina
Anna Katharina
@akatharinav
1.6M0.33%
🇩🇪DE
Fashion and AccessoriesFitness and HealthProduct ShowcaseCelebrity
492.5KView Profile
31
Boris Brejcha
Boris Brejcha
@borisbrejcha
1.6M1.08%
🇩🇪DE
Entertainment and MusicParentingMusicDJ
491.8KView Profile
32
BRABUS
BRABUS
@theofficialbrabus
1.6M2.1%
🇩🇪DE
Auto and VehiclesAutomotiveCarsLuxury
485.2KView Profile
33
bilou • made with love
bilou • made with love
@mybilou
1.5M0.09%
🇩🇪DE
Beauty and Self CareProduct EducationProduct ShowcaseLifestyle
455.5KView Profile
34
Peter Lindbergh Foundation
Peter Lindbergh Foundation
@therealpeterlindbergh
1.5M0.59%
🇩🇪DE
Arts and CraftsPhotographyModelingFashion Design
454.9KView Profile
35
Der Postillon 📯
Der Postillon 📯
@realpostillon
1.5M0.28%
🇩🇪DE
FunnyEducationNewsEvents
446.0KView Profile
36
kicker
kicker
@kicker
1.5M0.34%
🇩🇪DE
Entertainment and MusicSportsNewsSoccer
441.6KView Profile
37
Lufthansa
Lufthansa
@lufthansa
1.5M0.27%
🇩🇪DE
TravelAdventureAirlineTransportation & Accomodation Services
440.7KView Profile
38
Gesundheitsfakten
Gesundheitsfakten
@gesundheitsfakten
1.4M0.94%
🇩🇪DE
Fitness and HealthLifestyle
431.4KView Profile
39
Leica Camera
Leica Camera
@leica_camera
1.4M0.43%
🇩🇪DE
Photography
426.6KView Profile
40
Promiflash
Promiflash
@promiflash
1.4M0.2%
🇩🇪DE
Entertainment and MusicNewsNews&Politics
415.7KView Profile
41
FC Schalke 04
FC Schalke 04
@s04
1.4M0.88%
🇩🇪DE
SportsSoccer
408.0KView Profile
42
IKEA Deutschland
IKEA Deutschland
@ikeadeutschland
1.3M0.18%
🇩🇪DE
LifestyleDesign
401.4KView Profile
43
Mercedes-AMG Motorsport
Mercedes-AMG Motorsport
@mercedesamgmotorsport
1.2M0.53%
🇩🇪DE
Auto and Vehicles
362.6KView Profile
44
Sky Sport DE
Sky Sport DE
@skysportde
1.2M0.56%
🇩🇪DE
NewsSoccer
356.0KView Profile
45
Memes - Reels
Memes - Reels
@1lovebabys
1.2M0.4%
🇩🇪DE
Shopping
354.6KView Profile
46
BSTN Store
BSTN Store
@bstnstore
1.1M0.06%
🇩🇪DE
Fashion and AccessoriesShoesApparel
342.1KView Profile
47
shimakhosravi_org
shimakhosravi_org
@shimakhosravi_org
1.1M0.26%
🇩🇪DE
Home and GardenMarketing and AdvertisingArchitectureDesign
320.6KView Profile
48
Douglas Cosmetics
Douglas Cosmetics
@douglas_cosmetics
1.1M0.05%
🇩🇪DE
Beauty and Self CareProduct ShowcaseLifestyle
318.5KView Profile
49
Kapten & Son
Kapten & Son
@kaptenandson
1.0M0.03%
🇩🇪DE
Fashion and AccessoriesProduct ShowcaseAccessoriesCelebrities
304.9KView Profile
50
NEW YORKER Fashion
NEW YORKER Fashion
@newyorkeronline
1.0M0.2%
🇩🇪DE
Fashion and AccessoriesLifestyle
301.8KView Profile
51
Stylish Girls Worlwide
Stylish Girls Worlwide
@fashion_bgig
1.0M1.31%
🇩🇪DE
Fashion and AccessoriesLifestyleStylingCelebrities
301.2KView Profile
52
dealbunny.de® GmbH & Co.KG
dealbunny.de® GmbH & Co.KG
@dealbunny.de
1.0M0.09%
🇩🇪DE
FinanceLifestyle
301.1KView Profile
53
JENNY BURGARTZ
JENNY BURGARTZ
@jennyburgartz
1.0M3.01%
🇩🇪DE
Business and FinanceMusicLifestyle
301.0KView Profile
54
Nürburgring
Nürburgring
@nuerburgring
994.9K0.97%
🇩🇪DE
Auto and VehiclesRacingCars
298.5KView Profile
55
trivago
trivago
@trivago
969.5K0.01%
🇩🇪DE
TravelHotelsLuxury
290.8KView Profile
56
GERMANY*S NEXT TOPMODEL
GERMANY*S NEXT TOPMODEL
@germanysnexttopmodel
959.9K1.46%
🇩🇪DE
LifestyleFashionTv ShowContent & Apps
288.0KView Profile
57
Meydan TV
Meydan TV
@meydantv
955.9K0.24%
🇩🇪DE
Health and Medical ServicesArt
286.8KView Profile
58
Marcel - From Germany 🇩🇪📷
Marcel - From Germany 🇩🇪📷
@_marcelsiebert
942.3K0.35%
🇩🇪DE
TravelPhotography
282.7KView Profile
59
Eintracht Frankfurt Official
Eintracht Frankfurt Official
@eintrachtfrankfurt
911.2K1.44%
🇩🇪DE
SportsEntertainment and Music
273.4KView Profile
60
Miniatur Wunderland
Miniatur Wunderland
@miniaturwunderland
903.7K5.8%
🇩🇪DE
Fashion
271.1KView Profile
61
ROSSMANN
ROSSMANN
@mein_rossmann
891.2K0.12%
🇩🇪DE
Beauty and Self CareLifestyle
267.4KView Profile
62
BRAVO
BRAVO
@bravomagazin
890.9K0.08%
🇩🇪DE
Entertainment and MusicNewsTV ChannelLifestyle
267.3KView Profile
63
🪞 𝐁𝐄𝐓𝐖𝐄𝐄𝐍 MIЯЯФЯƧ 🪞
🪞 𝐁𝐄𝐓𝐖𝐄𝐄𝐍 MIЯЯФЯƧ 🪞
@between.mirrors
868.9K5.02%
🇩🇪DE
Arts and CraftsIllustrator
260.7KView Profile
64
RIMOWA
RIMOWA
@rimowa
851.0K0.27%
🇩🇪DE
Fashion and AccessoriesHome and GardenDesignModeling
255.3KView Profile
65
AUTODOC—autoparts online shop
AUTODOC—autoparts online shop
@autodoc_autoparts
849.7K0.41%
🇩🇪DE
Auto and VehiclesProduct EducationAutomotiveNews
254.9KView Profile
66
DEPOT
DEPOT
@depot_online
809.8K0.12%
🇩🇪DE
Home and GardenDIY and Life HacksLifestyle
243.0KView Profile
67
ESN | Elite Sports Nutrition
ESN | Elite Sports Nutrition
@esncom
804.4K0.55%
🇩🇪DE
Fitness and HealthGymBodybuilding
241.3KView Profile
68
Borussia Mönchengladbach | Bundesliga
Borussia Mönchengladbach | Bundesliga
@borussia
792.6K1.22%
🇩🇪DE
SportsSoccer
237.8KView Profile
69
MCM
MCM
@mcmworldwide
792.2K0.05%
🇩🇪DE
Fashion and AccessoriesModelingFashion Design
237.7KView Profile
70
ABT Sportsline
ABT Sportsline
@abt_sportsline
789.7K1.33%
🇩🇪DE
Auto and VehiclesProduct EducationAutomotiveCars
236.9KView Profile
71
Volkswagen USA
Volkswagen USA
@vw
789.0K0.54%
🇩🇪DE
Auto and VehiclesCarsRacing
236.7KView Profile
72
C&A
C&A
@ca
788.8K0.1%
🇩🇪DE
FitnessBikes
236.6KView Profile
73
بكالوريا 2023 🔵
بكالوريا 2023 🔵
@bac.avec.mention
784.1K0.66%
🇩🇪DE
235.2KView Profile
74
Arthur Bechtel Classic Motors
Arthur Bechtel Classic Motors
@arthurbechtelclassicmotors
784.1K0.48%
🇩🇪DE
Auto and Vehicles
235.2KView Profile
75
Balea
Balea
@dm_balea
782.8K0.44%
🇩🇪DE
Beauty and Self CareLifestyle
234.8KView Profile
76
PAUL HEWITT
PAUL HEWITT
@paul_hewitt
776.9K0.06%
🇩🇪DE
Fashion and AccessoriesParentingLifestyleCelebrities
233.1KView Profile
77
khaleesiisaa
khaleesiisaa
@khaleesiisaa
773.1K0.33%
🇩🇪DE
Art
231.9KView Profile
78
Lieblingsmensch
Lieblingsmensch
@lieblingsmensch
772.9K0.81%
🇩🇪DE
FamilyProduct Showcase
231.9KView Profile
79
CYBEX
CYBEX
@cybex_global
768.6K0.12%
🇩🇪DE
FamilyProduct ShowcaseAuto and VehiclesAutomotive
230.6KView Profile
80
Lidl Deutschland
Lidl Deutschland
@lidlde
758.6K0.06%
🇩🇪DE
FashionLifestyleTopic Food GroceryGrocery & Convenience Stores
227.6KView Profile
81
Asphaltgold GmbH
Asphaltgold GmbH
@asphaltgold
757.3K0.14%
🇩🇪DE
Fashion and Accessories
227.2KView Profile
82
WELT
WELT
@welt
751.7K0.42%
🇩🇪DE
NewsNews&Politics
225.5KView Profile
83
GZSZ
GZSZ
@gzsz
748.2K0.62%
🇩🇪DE
LifestyleFashion
224.5KView Profile
84
DW News
DW News
@dwnews
746.1K0.18%
🇩🇪DE
TravelAdventurePhotography
223.8KView Profile
85
Disney+ DE
Disney+ DE
@disneyplusde
742.6K0.23%
🇩🇪DE
Entertainment and MusicFamily
222.8KView Profile
86
Süddeutsche Zeitung
Süddeutsche Zeitung
@sz
728.1K0.13%
🇩🇪DE
EducationNewsLifestyle
218.4KView Profile
87
Schwarzkopf Professional
Schwarzkopf Professional
@schwarzkopfpro
725.4K0.09%
🇩🇪DE
Beauty and Self CareStylingHair Salons
217.6KView Profile
88
Terra X Nature
Terra X Nature
@terrax
724.1K1.67%
🇩🇪DE
NatureEducationLifestyle
217.2KView Profile
89
adidas Deutschland
adidas Deutschland
@adidas_de
721.6K1.43%
🇩🇪DE
Fashion and AccessoriesSportsLifestyle
216.5KView Profile
90
YOODEL.CO ∙ Für Studierende 📚
YOODEL.CO ∙ Für Studierende 📚
@yoodel.co
715.0K4.09%
🇩🇪DE
EducationLife and Society
214.5KView Profile
91
News von ZDF heute
News von ZDF heute
@zdfheute
711.3K0.8%
🇩🇪DE
NewsNews&Politics
213.4KView Profile
92
Berlin - Tag & Nacht
Berlin - Tag & Nacht
@berlintagundnacht
706.8K0.75%
🇩🇪DE
Entertainment and MusicLifestyle
212.0KView Profile
93
Chefkoch
Chefkoch
@chefkoch
699.4K0.07%
🇩🇪DE
FoodLifestyle
209.8KView Profile
94
Late Night Berlin
Late Night Berlin
@latenightberlin
694.4K2.59%
🇩🇪DE
Entertainment and MusicLifestyle
208.3KView Profile
95
Audi Connected by Wejo 🇩🇪
Audi Connected by Wejo 🇩🇪
@audiconnected
685.3K0.6%
🇩🇪DE
Auto and VehiclesCarsAudiLuxury
205.6KView Profile
96
Liebscher & Bracht
Liebscher & Bracht
@liebscher.bracht
684.5K0.57%
🇩🇪DE
PetsLifestyleGym
205.3KView Profile
97
MISS INTERNATIONAL
MISS INTERNATIONAL
@missinternationalofficial
670.8K1.11%
🇩🇪DE
Entertainment and MusicFashion and AccessoriesRomance and WeddingModeling
201.2KView Profile
98
Star Alliance
Star Alliance
@staralliance
668.5K0.41%
🇩🇪DE
TravelAdventure
200.6KView Profile
99
Dr. Barbara Sturm
Dr. Barbara Sturm
@drbarbarasturm
663.8K0.18%
🇩🇪DE
Beauty and Self CareOrganics
199.1KView Profile
100
Kochrezepte
Kochrezepte
@kochrezepte
662.4K0.27%
🇩🇪DE
Food
198.7KView Profile
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FAQ: Top Instagram Brand Ranking in Germany
Who are the top Instagram brands in Germany?
If you're looking to discover the leading Instagram brands in Germany, our Brand Discovery tool offers a valuable, no-cost solution to explore brands by followers and engagement.
As of the latest data, the top brand in Germany is @mercedesbenz, boasting an impressive following of 37.9M subscribers.
Securing the second position is @bvb09, commanding 19.2M subscribers. Additionally, @mercedesamg enjoys a following of 16.6M.
What is Potential Reach?
Potential Reach is an estimate of the total audience a brand can reach through Instagram posts. It is calculated based on follower count and average engagement metrics, giving marketers a quick indicator of a brand's campaign reach potential.