Updated list as of 2026-10
Download| # | Name | Followers | ER | Country | Topic of Influence | Potential Reach | |
|---|---|---|---|---|---|---|---|
| 1 |  Red Bull Bike | 5.2M | 0.73% | 🇦🇹AT | SportsNewsBikesRiders | 1.6M | View Profile |
| 2 |  Zeit im Bild - ZIB | 1.0M | 0.93% | 🇦🇹AT | News | 308.9K | View Profile |
| 3 |  Husqvarna Motorcycles | 1.0M | 0.47% | 🇦🇹AT | Auto and VehiclesOutdoor Activity | 300.3K | View Profile |
| 4 |  Vienna 🇦🇹 | 930.7K | 1.24% | 🇦🇹AT | TravelFood and Drink | 279.2K | View Profile |
| 5 |  Baby World 🌸 | 839.2K | 1.27% | 🇦🇹AT | Shopping | 251.8K | View Profile |
| 6 |  América de Cali | 755.7K | 0.74% | 🇦🇹AT | SportsSoccerActors | 226.7K | View Profile |
| 7 |  Naturhotel Forsthofgut | 558.9K | 0.52% | 🇦🇹AT | TravelLifestyle | 167.7K | View Profile |
| 8 |  visitaustria | 505.8K | 0.4% | 🇦🇹AT | Real EstateAdventure | 151.7K | View Profile |
| 9 |  Red Bull Austria 🇦🇹 | 397.1K | 0.7% | 🇦🇹AT | FoodOutdoor ActivityRidersBikes | 119.1K | View Profile |
| 10 |  ATOMIC SKI | 396.6K | 0.78% | 🇦🇹AT | SportsSkiMountainSnowboarding | 119.0K | View Profile |
| 11 |  DER STANDARD | 391.4K | 0.51% | 🇦🇹AT | NewsLifestyle | 117.4K | View Profile |
| 12 |  Wien | Vienna | 378.0K | 2.3% | 🇦🇹AT | TravelReal Estate | 113.4K | View Profile |
| 13 |  Thug Life Austria | 377.0K | 2.53% | 🇦🇹AT | Funny | 113.1K | View Profile |
| 14 |  Napalm Records | 375.2K | 0.44% | 🇦🇹AT | Entertainment and MusicNewsMusicRock | 112.6K | View Profile |
| 15 |  Austrian Airlines | 330.9K | 0.46% | 🇦🇹AT | TravelAdventure | 99.3K | View Profile |
| 16 |  C-Heads Magazine | 326.1K | 0.19% | 🇦🇹AT | Fashion and AccessoriesPhotographyNewsModeling | 97.8K | View Profile |
| 17 |  Thaddaeus Ropac | 314.6K | 0.4% | 🇦🇹AT | 94.4K | View Profile | |
| 18 |  Chris Precht | 281.2K | 1.02% | 🇦🇹AT | Arts and CraftsHome and GardenDesignArchitecture | 84.4K | View Profile |
| 19 |  Florian Koschat | 260.6K | 0.06% | 🇦🇹AT | FinanceBusiness and FinanceEntrepreneurBusiness | 78.2K | View Profile |
| 20 |  Austria 🇦🇹 Travel | Hotels | Food | Tips | 256.7K | 0.2% | 🇦🇹AT | Travel | 77.0K | View Profile |
| 21 |  Wandern, Klettern, Biken, Abenteuer und ganz viel Bergliebe | 254.7K | 0.21% | 🇦🇹AT | Outdoor ActivityNatureNewsNews&Politics | 76.4K | View Profile |
| 22 |  CAPiTA | 251.6K | 1.78% | 🇦🇹AT | Arts and CraftsProduct ShowcaseParentingRiders | 75.5K | View Profile |
| 23 |  Red Bull Ring | 239.1K | 1.01% | 🇦🇹AT | SportsAuto and VehiclesRacing | 71.7K | View Profile |
| 24 |  Z-Performance Wheels | 226.3K | 1.4% | 🇦🇹AT | Auto and VehiclesAutomotiveCarsAudi | 67.9K | View Profile |
| 25 |  Tirol | 212.0K | 0.7% | 🇦🇹AT | Travel | 63.6K | View Profile |
| 26 |  Jürgen Platzer / Lucie Platzer ❤️👰♀️🤵 | 210.9K | 0.88% | 🇦🇹AT | DogsPetsFitness | 63.3K | View Profile |
| 27 |  Official Vlisco partner | 208.5K | 0.3% | 🇦🇹AT | Fashion and AccessoriesStylingModeling | 62.5K | View Profile |
| 28 |  Die Tagespresse | 206.8K | 2.46% | 🇦🇹AT | Entertainment and Music | 62.0K | View Profile |
| 29 |  dm drogerie markt Österreich | 204.6K | 0.35% | 🇦🇹AT | Beauty and Self CareProduct EducationHome and GardenLifestyle | 61.4K | View Profile |
| 30 |  RINGANA | 202.0K | 1.08% | 🇦🇹AT | Beauty and Self CareProduct EducationEventsLifestyle | 60.6K | View Profile |
| 31 |  1000things to do in Vienna | 198.4K | 0.91% | 🇦🇹AT | TravelNews&PoliticsCommunityNon-Profits & Religious Organizations | 59.5K | View Profile |
| 32 |  Wir lieben die Alpen | 194.1K | 1.15% | 🇦🇹AT | FoodCareers | 58.2K | View Profile |
| 33 |  EIS.de | Es rappelt im Karton! | 191.8K | 0.44% | 🇦🇹AT | Home and Garden | 57.5K | View Profile |
| 34 |  تشریفات سفیر | 179.7K | 0.2% | 🇦🇹AT | Romance and WeddingHome and GardenParenting | 53.9K | View Profile |
| 35 |  Wiener Alltagspoeten | 178.1K | 4.7% | 🇦🇹AT | Entertainment and MusicNews | 53.4K | View Profile |
| 36 |  HOFER Österreich | 175.3K | 0.2% | 🇦🇹AT | FoodLifestyle | 52.6K | View Profile |
| 37 |  Уборка🧹Лайфхаки💡Советы😉 | 174.7K | 0.7% | 🇦🇹AT | Home and Garden | 52.4K | View Profile |
| 38 |  SUGARGANG © | 170.5K | 1.1% | 🇦🇹AT | 51.1K | View Profile | |
| 39 |  Kunsthistorisches Museum Wien | 165.2K | 0.65% | 🇦🇹AT | Arts and CraftsEducationTravelVisualizations | 49.6K | View Profile |
| 40 |  SalzburgerLand | 162.7K | 0.8% | 🇦🇹AT | TravelMusicParentingAdventure | 48.8K | View Profile |
| 41 |  Blue Tomato | 159.9K | 0.18% | 🇦🇹AT | FashionBeautySnowboardingSki | 48.0K | View Profile |
| 42 |  InfiernoRojo.com | 158.7K | 1.19% | 🇦🇹AT | 47.6K | View Profile | |
| 43 |  Kronen Zeitung | 156.2K | 0.39% | 🇦🇹AT | NewsLifestyleGym | 46.9K | View Profile |
| 44 |  PÖTTINGER Landtechnik GmbH | 156.0K | 2.2% | 🇦🇹AT | Home and GardenAuto and Vehicles | 46.8K | View Profile |
| 45 |  Bio-Hotel Stanglwirt | 151.4K | 1.23% | 🇦🇹AT | TravelLifestyle | 45.4K | View Profile |
| 46 |  Red Bull Erzbergrodeo | 151.4K | 2.76% | 🇦🇹AT | Outdoor ActivityEventsRidersMotorcycle Racing | 45.4K | View Profile |
| 47 |  INEOS 1:59 Challenge | 149.4K | 3.23% | 🇦🇹AT | 44.8K | View Profile | |
| 48 |  Österreichischer Alpenverein | 146.8K | 0.96% | 🇦🇹AT | Nature | 44.0K | View Profile |
| 49 |  ORF Online | 141.2K | 0.8% | 🇦🇹AT | Entertainment and MusicNewsLifestyle | 42.4K | View Profile |
| 50 |  The Flying Bulls | 138.5K | 5.9% | 🇦🇹AT | Outdoor Activity | 41.6K | View Profile |
| 51 |  SkinColorForLife | 137.8K | 0.08% | 🇦🇹AT | Product ShowcaseBeauty and Self Care | 41.3K | View Profile |
| 52 |  Saalbach Hinterglemm | 137.8K | 0.77% | 🇦🇹AT | TravelOutdoor ActivitySkiMountain | 41.3K | View Profile |
| 53 |  XS CARNIGHT | 137.7K | 0.92% | 🇦🇹AT | Auto and VehiclesEntertainment and MusicCarsAudi | 41.3K | View Profile |
| 54 |  Gerald Hörhan | 137.6K | 0.46% | 🇦🇹AT | FinanceLifestyleGym | 41.3K | View Profile |
| 55 |  Polizei Österreich | 137.2K | 2.02% | 🇦🇹AT | EducationLifestyle | 41.2K | View Profile |
| 56 |  Too Good To Go Österreich | 136.5K | 0.19% | 🇦🇹AT | Food | 40.9K | View Profile |
| 57 |  Ортодонт Tatiana Zhuravleva | 135.8K | 5.5% | 🇦🇹AT | EducationCelebrities | 40.8K | View Profile |
| 58 |  Sölden in Tirol | 133.9K | 0.49% | 🇦🇹AT | TravelAdventure | 40.2K | View Profile |
| 59 |  Hannah | 133.6K | 2.53% | 🇦🇹AT | EducationArts and CraftsPhotographyLifestyle | 40.1K | View Profile |
| 60 |  Arnold Schwarzenegger Fan Page⚔️ | 133.2K | 11.63% | 🇦🇹AT | Fitness and HealthCelebrityGymBodybuilding | 40.0K | View Profile |
| 61 |  Red Bull MotoGP Rookies Cup | 129.8K | 1.68% | 🇦🇹AT | SportsPersonal FinanceRidersMotorcycle Racing | 39.0K | View Profile |
| 62 |  Wings for Life World Run | 128.3K | 0.7% | 🇦🇹AT | Fitness and HealthTrainingCoaching | 38.5K | View Profile |
| 63 |  Bundesheer 🇦🇹 | 125.8K | 3.59% | 🇦🇹AT | PoliticsLifestyle | 37.7K | View Profile |
| 64 |  XXXLutz Österreich | 125.4K | 0.58% | 🇦🇹AT | Home and GardenLifestyle | 37.6K | View Profile |
| 65 |  Küche7 | 125.0K | 0.2% | 🇦🇹AT | 37.5K | View Profile | |
| 66 |  Duglas Cordero | 124.1K | 1.33% | 🇦🇹AT | Fitness and HealthHome and GardenTennisTraining | 37.2K | View Profile |
| 67 |  Sarwar | 123.4K | 0.07% | 🇦🇹AT | 37.0K | View Profile | |
| 68 |  RefectoCil Brasil | 123.3K | 0.1% | 🇦🇹AT | Beauty and Self CareBusiness and Finance | 37.0K | View Profile |
| 69 |  Makaro Jewelry ™ | 122.3K | 0.13% | 🇦🇹AT | Fashion and AccessoriesProduct ShowcaseJewelry & Watches | 36.7K | View Profile |
| 70 |  IKEA Austria | 121.1K | 0.18% | 🇦🇹AT | Home and GardenProduct ShowcaseMusicLifestyle | 36.3K | View Profile |
| 71 |  365 Austria | 120.8K | 1.46% | 🇦🇹AT | TravelEventsAdventureNature & Outdoors | 36.3K | View Profile |
| 72 |  𝐓𝐢𝐤𝐭𝐨𝐤🇦🇫 ᴬᶠᵍʰᵃⁿ ᴼᶠᶠⁱᶜⁱᵃˡ | 118.5K | 1.2% | 🇦🇹AT | Entertainment and MusicFunny | 35.5K | View Profile |
| 73 |  Wiener Staatsoper | 117.9K | 0.6% | 🇦🇹AT | Arts and CraftsEntertainment and MusicNewsLifestyle | 35.4K | View Profile |
| 74 |  ALBERTINA Museum | 117.5K | 0.58% | 🇦🇹AT | Arts and CraftsEducationDesign | 35.2K | View Profile |
| 75 |  NS Bikes | 117.3K | 0.64% | 🇦🇹AT | Outdoor ActivitySportsParentingBikes | 35.2K | View Profile |
| 76 |  SK Rapid | 116.0K | 2.36% | 🇦🇹AT | SportsPersonal FinanceSoccerLifestyle | 34.8K | View Profile |
| 77 |  Lena Hoschek | 115.5K | 0.58% | 🇦🇹AT | Fashion and AccessoriesLifestyle | 34.6K | View Profile |
| 78 |  Salzburg Tourism | 113.9K | 1.66% | 🇦🇹AT | TravelAdventure | 34.2K | View Profile |
| 79 |  Lidl Österreich | 113.8K | 0.07% | 🇦🇹AT | FoodLifestyle | 34.2K | View Profile |
| 80 |  SMALL TALK & BUSINESS ENGLISH COACH | 113.5K | 0.13% | 🇦🇹AT | NewsUpskilling | 34.0K | View Profile |
| 81 |  kronehit | 112.3K | 0.34% | 🇦🇹AT | Entertainment and MusicNews | 33.7K | View Profile |
| 82 |  entertainment_agency | 112.2K | 1.7% | 🇦🇹AT | Entertainment and MusicTravel | 33.7K | View Profile |
| 83 |  #STRAIGHTOUTTADCC | 112.0K | 0.36% | 🇦🇹AT | 33.6K | View Profile | |
| 84 |  Electric Love Festival | 110.3K | 1.53% | 🇦🇹AT | Entertainment and MusicParentingDJMusic | 33.1K | View Profile |
| 85 |  Ischgl, Tirol, Austria | 109.0K | 3.36% | 🇦🇹AT | Travel | 32.7K | View Profile |
| 86 |  DCL - Drone Champions League | 109.0K | 0.07% | 🇦🇹AT | SportsPersonal Finance | 32.7K | View Profile |
| 87 |  IAEA | 108.9K | 0.34% | 🇦🇹AT | Education | 32.7K | View Profile |
| 88 |  Aleksandar Stojanović | 108.8K | 4.9% | 🇦🇹AT | FitnessCoachingGym | 32.6K | View Profile |
| 89 |  WeLoveFurs™️ | 106.0K | 0.25% | 🇦🇹AT | Fashion and AccessoriesLifestyle | 31.8K | View Profile |
| 90 |  Herbert Pichler - Equal Sport | 104.1K | 8.15% | 🇦🇹AT | FitnessFitness and Health | 31.2K | View Profile |
| 91 |  Masters of Dirt | 102.2K | 1.15% | 🇦🇹AT | Outdoor ActivityEntertainment and MusicSportsAuto and Vehicles | 30.7K | View Profile |
| 92 |  𝐴𝑈𝑆𝑇𝑅𝐼𝐴/𝑉𝐼𝐸𝑁𝑁𝐴 𝐹𝑅𝐼𝑆𝐸𝑈𝑅 𝐹Ü𝑅 𝑈𝑀𝑊𝐸𝑅𝐹𝐸𝑁𝐷𝐸 𝐵𝐿𝑂𝑁𝐷𝐸 𝐻𝐴𝐴𝑅𝐸 | 101.7K | 4.38% | 🇦🇹AT | 30.5K | View Profile | |
| 93 |  dariadéh | 101.0K | 1.39% | 🇦🇹AT | 30.3K | View Profile | |
| 94 |  Ewelyni.com | 100.9K | 0.1% | 🇦🇹AT | Fashion and Accessories | 30.3K | View Profile |
| 95 |  We love Austria | 100.8K | 0.69% | 🇦🇹AT | TravelPhotography | 30.2K | View Profile |
| 96 |  Servus MotoGP | 100.7K | 3.96% | 🇦🇹AT | SportsNewsMotorcycle RacingRiders | 30.2K | View Profile |
| 97 |  Zell am See-Kaprun | 100.6K | 0.49% | 🇦🇹AT | TravelParentingMusicSki | 30.2K | View Profile |
| 98 |  Event Dekoration Vienna | 100.0K | 0.1% | 🇦🇹AT | Romance and Wedding | 30.0K | View Profile |
| 99 |  ❌Wasserpfeifen & More ❌💨 | 98.7K | 0.4% | 🇦🇹AT | 29.6K | View Profile | |
| 100 |  Innsbruck Tourismus | 96.3K | 1.37% | 🇦🇹AT | TravelAdventure | 28.9K | View Profile |
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FAQ: Top Instagram Brand Ranking in Austria
Who are the top Instagram brands in Austria?
If you're looking to discover the leading Instagram brands in Austria, our Brand Discovery tool offers a valuable, no-cost solution to explore brands by followers and engagement.
As of the latest data, the top brand in Austria is @redbullbike, boasting an impressive following of 5.2M subscribers.
Securing the second position is @zeitimbild, commanding 1.0M subscribers. Additionally, @husqvarna.motorcycles enjoys a following of 1.0M.
What is Potential Reach?
Potential Reach is an estimate of the total audience a brand can reach through Instagram posts. It is calculated based on follower count and average engagement metrics, giving marketers a quick indicator of a brand's campaign reach potential.
