# | NAME | FOLLOWERS | ER | COUNTRY | TOPIC OF INFLUENCE | GET CONTACTS | CHECK FAKE FOLLOWERS |
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1 |
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Manish Rai
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92.9K
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1.8%
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2 |
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GOSSIP QUEEN👑👭🇳🇵
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80.5K
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0.1%
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3 |
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WE ❤️ HEENAZ
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55.4K
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0.2%
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4 |
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Hope Higginbotham
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27.2K
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1.71%
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5 |
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#Fashionhub21
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20.7K
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0.3%
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6 |
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ANUP GELAL 🚀🌙 Fashion & Style
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16.3K
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1.4%
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In the picturesque landscapes of Nepal, where ancient traditions meet modern digital innovation, influencer marketing has emerged as a powerful strategy for brands looking to connect with Nepali audiences. As social media usage continues to rise across the Himalayan nation, local content creators have gained significant followings and influence over consumer decisions.
For brands seeking to navigate this unique landscape, understanding the nuances of Nepal's influencer ecosystem is essential. From popular platforms and content niches to pricing considerations and cultural sensitivities, this guide provides an in-depth look at influencer marketing in Nepal.
Internet Penetration Rate
Social Media Users
Annual Growth in Digital Users
Nepal's digital ecosystem has seen remarkable growth in recent years. With a population of approximately 30 million, the country now has over 11.5 million internet users. Social media adoption continues to climb, with platforms like Facebook, YouTube, and TikTok dominating the landscape. This digital transformation has created fertile ground for influencer marketing to flourish.
10.2M users
Most popular platform
7.8M users
Growing rapidly
5.6M users
Fastest growing
4.5M users
Popular with youth
Nepal's influencer landscape is diverse, with creators spanning multiple categories. Each niche has its own audience demographics and engagement patterns, making it important for brands to select influencers whose content aligns with their marketing objectives.
Nepal's breathtaking landscapes make travel content highly popular. These influencers showcase trekking routes, hidden gems, and cultural experiences across the country.
Food influencers highlight Nepal's diverse cuisine, from traditional dishes to modern culinary innovations. They often partner with restaurants, food delivery services, and cooking brands.
These creators blend traditional Nepali aesthetics with modern fashion trends. They are particularly influential among younger audiences in urban centers like Kathmandu and Pokhara.
Entertainment creators produce humorous skits, reaction videos, and comedic content that resonates with Nepali audiences. They often achieve the highest engagement rates across all categories.
As internet access expands, tech reviewers and gaming creators are gaining popularity, especially among the male demographic aged 18-34 in urban areas.
These influencers focus on Nepal's rich cultural heritage, sustainable practices, and environmental conservation efforts, appealing to both local and international audiences.
Understanding the different tiers of influencers in Nepal can help brands determine the right partners for their campaigns. Each tier offers distinct advantages in terms of reach, engagement, and cost considerations.
1K-10K followers
NPR 5K-25K
Highly engaged local communities with authentic connections and specialized niches.
10K-50K followers
NPR 25K-75K
Growing creators with strong niche credibility and dedicated follower bases.
50K-500K followers
NPR 75K-250K
Established names with significant reach across multiple urban centers in Nepal.
500K+ followers
NPR 250K-1M+
Celebrity-level creators with nationwide recognition and major brand partnerships.
Successful influencer campaigns in Nepal require sensitivity to the country's unique cultural context. Understanding these nuances can help brands avoid missteps and create resonant content.
Nepal has numerous festivals throughout the year, including Dashain, Tihar, Holi, and Teej. Aligning campaigns with these cultural moments can increase relevance and engagement.
Nepal is home to over 125 ethnic groups with distinct traditions. Consider this diversity when selecting influencers to ensure representation that resonates with your target audience.
While Nepali is the official language, many influencers create content in both Nepali and English. The language choice should align with your brand's target demographic and marketing objectives.
Nepali society places strong emphasis on family values and traditions. Content that respects these sensibilities typically performs better than overtly provocative material.
While Nepal's digital advertising regulations are still developing, ethical considerations should guide influencer marketing practices:
Measuring campaign effectiveness is crucial for optimizing influencer partnerships in Nepal. Consider these key metrics when evaluating performance:
Metric | Description | Benchmark in Nepal |
---|---|---|
Reach | Total number of unique users who viewed the content | Varies by influencer tier; typically 20-35% of total followers |
Engagement Rate | Likes, comments, shares as percentage of followers | Nano: 4-8%, Micro: 3-6%, Mid-Tier: 2-4%, Macro: 1-3% |
Click-Through Rate | Percentage of viewers who clicked on campaign links | Average 1-3% across platforms, higher on Instagram Stories |
Conversion Rate | Percentage of clicks that resulted in desired actions | E-commerce: 1.5-4%, App downloads: 2-5%, Event signups: 3-8% |
Sentiment Analysis | Audience perception in comments and responses | Monitor for positive/negative sentiment ratio |
Ncell, one of Nepal's largest telecom providers, partnered with 25+ influencers across different tiers to promote their expanded 4G coverage.
Over 3.5 million impressions, 22% increase in 4G package subscriptions, and significant brand sentiment improvement.
Sastodeal, a leading Nepali e-commerce platform, executed a Dashain-Tihar (major festival) campaign using micro-influencers in different cities.
200% ROI, 45% increase in new user registrations, and 35% of sales tracked directly to influencer discount codes.
TikTok and Instagram Reels are experiencing explosive growth in Nepal. Brands are increasingly leveraging these formats for higher engagement among younger audiences.
Rather than single celebrity partnerships, brands are building networks of micro-influencers across Nepal for broader geographic and demographic reach.
Many Nepali influencers are launching their own product lines and services, creating new partnership opportunities beyond traditional sponsored content.
As internet penetration grows outside urban centers, influencers with strong rural followings are becoming valuable for brands targeting these emerging markets.
Brands are increasingly using analytics platforms to identify and verify Nepali influencers based on audience demographics and engagement authenticity.
Moving beyond one-off campaigns, brands are establishing year-long partnerships with key influencers for consistent messaging and deeper audience trust.
Nepal's influencer marketing landscape offers unique opportunities for brands looking to connect authentically with Nepali audiences. From the diverse content categories to the nuanced cultural considerations, successful campaigns require thoughtful planning and local expertise.
As digital adoption continues to accelerate across Nepal, influencer marketing is positioned to become an increasingly valuable channel for brands. By understanding the local ecosystem, selecting appropriate partners, and measuring results effectively, marketers can leverage Nepal's vibrant creator community to achieve meaningful business outcomes.
Whether you're a global brand entering the Nepali market or a local business looking to expand your digital footprint, influencer partnerships can help you build credibility, drive engagement, and ultimately grow your presence in this dynamic market.
Ready to elevate your influencer marketing in Nepal? StarNgage provides the tools and expertise you need to identify, connect with, and manage the perfect influencer partnerships for your brand. Our AI-powered platform helps you discover authentic creators, track campaign performance, and maximize your ROI across Nepal's diverse digital landscape.
Don't navigate Nepal's unique influencer ecosystem alone. Sign up today and let our team of experts help you build impactful campaigns that resonate with Nepali audiences while achieving your marketing objectives.