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updated List as of 2025-07
Country/Region: Russia
Styling
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# NAME FOLLOWERS ER COUNTRY TOPIC OF INFLUENCE ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
1
Влад Бумага
7.2M
1.22%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
2
Главная мама Instagram
3M
0.22%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
3
Lena Perminova
2.8M
0.98%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
4
Ulyana Ivanova❄️
1.7M
6.71%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
5
Луиза Автандилян Smilestudio
1.5M
0.73%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
6
Топ🔝 бренд России 👗 создаем и шьем сами ✂️🧵
1.5M
0.22%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
7
𝔸ℕℕ𝔸 𝔼𝔾𝕆𝕐𝔸ℕ • Чтец • Поэт
1.3M
1.83%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
8
Анастасия Михайлова | стилист
1.2M
1%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
9
Vladimir Sarbashev
1.2M
0.34%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
10
АЛЕКСАНДР БЕЛОВ
1.1M
0.06%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
11
Dzheikhun Babaev
1M
0.43%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
12
ПОЛЕЗНЫЕ СОВЕТЫ ЛАЙФХАКИ
886.3K
0.8%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
13
880K
0.45%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
14
Маргарита
867.1K
0.6%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
15
Элеонора Амосова
692.5K
0.55%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
16
SELINA S. KYLE
689.4K
1.22%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
17
FASHION BLOGGER
684.2K
0.74%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
18
Jem Mavlyanov
669K
0.48%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
19
Турция
664.7K
3.22%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
20
Namelazz
650.5K
1.8%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
21
Альбина Джанабаева
586.2K
4.1%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
22
Дмитрий Щукин
512.4K
1.17%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
23
507.8K
0.9%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
24
Daria Kostromitina
427.1K
2.25%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
25
женственность • бизнес • стиль
424.3K
1.81%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
26
NONNA PASHINYAN
392.7K
0.62%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
27
Гулевич Владимир ®
390.3K
0.68%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
28
Женский Мир
381.9K
0.07%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
29
ВИЗАЖИСТ МОСКВА - МАХАЧКАЛА
377.7K
0.52%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
30
Gala Borzova. Real Hero.
375.1K
0.35%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
31
Turana Rich
364.5K
0.73%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
32
НАРАЩИВАНИЕ ВОЛОС | СОЧИ | ДУБАЙ | ОБУЧЕНИЕ
351.4K
0.01%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
33
340.8K
0.02%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
34
Александра Кириенко
334.3K
0.45%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
35
Виктория Агабекова
327.4K
0.13%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
36
Тома Ацаева
320.8K
0.02%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
37
ГУЗЕЛЬ ХАСАНОВА
317.5K
6.04%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
38
𝓢𝓶𝓲𝓻𝓷𝓸𝓿𝓪 𝓐𝓷𝓪𝓼𝓽𝓪𝓼𝓲𝓪
315.7K
0.31%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
39
Лина Дембикова
313K
0.95%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
40
Майя Драган
309.5K
0.92%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
41
Nady ☾
291.9K
1.2%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
42
Маша Шумакова
286K
0.78%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
43
🇯🇲 Joseph Young ®️🥇
285.7K
-
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
44
Laura Dzhugeliya
277.3K
1.01%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
45
Дисконт Malina Fashion
273.4K
-
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
46
ПРИЧЕСКИ•МАКИЯЖ•ОБУЧЕНИЕ
270.5K
0.05%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
47
DARYA KAMALOVA | FASHION STYLIST & PHOTOGRAPHER | MOSCOW & DUBAI
259.1K
3.79%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
48
Мадина Тамова 🪐
258.9K
0.44%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
49
Лиана Арутюнян | СТИЛИСТ Макияжа и Причесок
255.4K
0.4%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
50
Алена Миллен
253K
0.35%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
51
Ирина Аджар ®
244.5K
0.52%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
52
Alina Gimaltdinova Kazan
238.3K
0.24%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
53
Catherine
234.1K
1.39%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
54
⠀ БРОВИ МОСКВА СПБ
229.4K
3.9%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
55
A L E K Ó
225.5K
1.17%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
56
Наташа |📍Шагая по Москве
219.3K
0.48%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
57
𝐀𝐋𝐄𝐍𝐀 𝐅𝐀𝐌𝐈𝐍𝐀
219.1K
0.29%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
58
Anastasiia Masiutkina D’Ambrosio
218.2K
0.1%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
59
Nadezhda Obolentseva
218K
0.9%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
60
⠀⠀⠀⠀⠀⠀⠀✂️Елена Божанова✂️⠀⠀
217.9K
4.04%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
61
Women look
216.6K
0.1%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
62
▪️OLENA FINCH▪️
213.4K
0.9%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
63
СТРАТЕГ/СОЦИОЛОГ МОДЫ/ЭКОНОМИСТ/ПОПУЛЯРИЗАТОР НАУКИ
210.8K
5.56%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
64
Николай Исак
202.3K
0.31%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
65
Евгений Жук
201.3K
1.65%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
66
VIKA GAZINSKAYA
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0.8%
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0.12%
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68
Dasha Digi / 达莎Digi
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4.18%
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Suzanna Voit
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0.7%
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0.4%
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0.2%
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72
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73
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186.3K
0.3%
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74
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0.41%
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75
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76
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77
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0.15%
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78
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180.7K
0.4%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
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180.4K
-
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80
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179.5K
0.13%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
81
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174.3K
0.6%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
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Юля Беретта
168.7K
0.1%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
83
Евгения Подольская
164.9K
0.58%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
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164.5K
0.7%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
85
Dante
164K
0.28%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
86
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159K
0.03%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
87
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158.7K
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ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
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155.1K
0.8%
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
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154.3K
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152.2K
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ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
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ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ
93
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140.5K
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The Ultimate Guide to Influencer Marketing in Russia: Top Names & Strategies

Influencer marketing in Russia has evolved into a powerful strategy for brands looking to connect with audiences in authentic and engaging ways. As social media continues to shape consumer behavior across this vast nation, understanding the unique landscape of Russian influencers becomes crucial for successful marketing campaigns. This comprehensive guide explores the Russian influencer ecosystem, from its most prominent creators to the platforms they dominate, providing brands with essential insights to navigate this dynamic market effectively.

With a population of over 144 million and internet penetration exceeding 85%, Russia represents a significant digital audience with distinct cultural preferences and consumption patterns. The country's influencer marketing landscape reflects its unique digital ecosystem, where platforms like VKontakte and Telegram thrive alongside global giants like Instagram and YouTube. For brands aiming to establish a foothold in this market, partnering with the right influencers isn't just beneficial—it's essential.

85.3%

Internet Penetration Rate

78.5%

Social Media Users

27.4

Billion Rubles in Influencer Marketing

Understanding the Russian Social Media Landscape

Popular Social Platforms in Russia

  • VKontakte (VK) - Russia's largest social network with over 97 million monthly active users
  • Telegram - Rapidly growing platform with 50+ million users in Russia
  • YouTube - Dominant video platform with massive engagement
  • Instagram - Despite restrictions, remains popular via VPN access
  • Odnoklassniki - Popular among older demographics with 45+ million users

Platform Usage Statistics

  • Average Russian spends 2.5 hours daily on social media
  • 83% access social platforms via mobile devices
  • Highest engagement rates on VK and Telegram
  • YouTube reaches 82% of Russian internet users monthly
  • Telegram channels see 30% higher engagement than global averages

Top Russian Influencers by Category

Entertainment & Lifestyle
  • Yury Dud (@yurydud) - 10M+ subscribers, renowned for in-depth interviews
  • Anastasia Ivleeva (@_agentgirl_) - 18M+ followers, TV host and lifestyle influencer
  • Ida Galich (@galichida) - 7M+ followers, comedian and entertainer
  • Konstantin Ivlev (@ivlevchef) - Famous chef with 3M+ followers
  • Dmitry Maslennikov (@pognali_show) - 8M+ subscribers for adventure content
Fashion & Beauty
  • Karina Nigay (@karina_nigay) - 4M+ followers, fashion influencer
  • Elena Krygina (@krygina) - Leading makeup artist with 2.6M+ followers
  • Alexander Rogov (@alexanderrogov) - Fashion stylist with 1M+ followers
  • Daria Kamalova (@thecablook) - International fashion blogger with 1M+ followers
  • Valeria Chekalina (@ler_chek) - 8M+ followers across platforms
Gaming & Technology
  • Kuplinov Play (@kuplinovplay) - 6M+ subscribers, gaming content creator
  • Wylsacom (@wylsacom) - 10M+ followers, tech reviewer
  • TheDRZJ (@thedrZJ) - 5M+ subscribers for gaming streams
  • EeOneGuy (@eeoneGuy) - One of Russia's first YouTube stars with 15M+ subscribers
  • SlivkiShow (@SlivkiShow) - 16M+ subscribers for experiment videos
Health, Fitness & Sports
  • Sergey Burunov (@sergeyburunovofficial) - Fitness influencer with 2M+ followers
  • Maria Sharapova (@mariasharapova) - Tennis star with 4M+ followers
  • Khudoy Sport (@khudoy_sport) - 3M+ subscribers for fitness content
  • Olga Markes (@olgamarkes) - 1.5M+ followers for fitness and wellness
  • Khabib Nurmagomedov (@khabib_nurmagomedov) - 32M+ followers, MMA champion
Food & Culinary
  • Eda.ru (@edaru) - Leading food platform with 1M+ followers
  • Alexander Belkovich (@belovedbelkovich) - TV chef with 800K+ followers
  • PovarTV (@povartv) - 3M+ subscribers for cooking tutorials
  • Andrey Rudkov (@andyshef) - Celebrity chef with 750K+ followers
  • Stas Mileev (@stasmileev) - Culinary blogger with 1.2M+ followers
Education & Business
  • Nikolay Kononov (@nikolaykononov) - Business journalist with 500K+ followers
  • Maxim Ilyakhov (@maximilyahov) - Writing and communication expert with 600K+ followers
  • Dmitry Portnyagin (@portnyagin) - Entrepreneur with 2.3M+ followers
  • Bazelevs (@bazelevs) - Educational technology channel with 1M+ subscribers
  • Artem Maslov (@maslov) - Finance educator with 900K+ followers

Russian Influencer Tiers and Pricing Structure

Nano Influencers
1K-10K Followers

10K-50K ₽

Highest engagement rates (7-10%)

Ideal for local campaigns and niche markets

Micro Influencers
10K-50K Followers

50K-200K ₽

Strong engagement (4-7%)

Balanced reach and authenticity

Mid-Tier Influencers
50K-500K Followers

200K-800K ₽

Good engagement (2-4%)

Broader reach with maintained credibility

Macro/Celebrity
500K+ Followers

800K-3M+ ₽

Lower engagement (1-2%)

Maximum reach and brand awareness

Pricing Notes: Russian influencer rates typically range from 10,000 rubles for nano influencers to 3+ million rubles for celebrities. Factors affecting pricing include platform (VK typically costs 20-30% less than Instagram), content format (video content commands premium rates), and exclusivity arrangements.

Key Cultural Considerations for Russian Influencer Marketing

What Works

  • Authentic storytelling that resonates with Russian values
  • Content that respects family traditions and cultural heritage
  • Humor that aligns with Russian comedic sensibilities
  • Campaigns that demonstrate quality and value (Russians are price-conscious)
  • Local language content creation (even international brands)

What to Avoid

  • Overly westernized messaging that ignores Russian context
  • Political statements or divisive social commentary
  • Ignoring platform-specific content norms
  • Overlooking legal restrictions on advertising certain products
  • Excessive promotional language without substantial content

Russian Influencer Marketing Regulations and Compliance

When working with Russian influencers, compliance with local regulations is essential. The Russian advertising law (Federal Law No. 38-FZ "On Advertising") and subsequent amendments govern influencer marketing activities:

  • Disclosure Requirements: All sponsored content must be clearly labeled (typically with hashtags like #реклама or #ad)
  • Prohibited Products: Strict regulations on promoting alcohol, tobacco, pharmaceuticals, and financial services
  • Minor Protection: Special restrictions apply when the audience includes significant numbers of viewers under 18
  • Federal Antimonopoly Service: This agency monitors advertising compliance and can impose substantial fines
  • Platform-Specific Rules: VK, Telegram, and other Russian platforms have their own advertising policies to follow
Important Note: As regulations frequently change, especially regarding digital advertising, working with locals who understand the current regulatory landscape is highly recommended. Non-compliance penalties can range from 100,000 to 500,000 rubles for organizations.

Case Studies: Successful Influencer Campaigns in Russia

Sberbank x Yury Dud
Campaign Highlights

Russia's largest bank partnered with top YouTube interviewer Yury Dud to promote their digital services to younger audiences. The collaboration featured Dud integrating Sberbank's services naturally into his interview format.

Results
  • 12M+ views across platforms
  • 30% increase in app downloads among 18-34 demographic
  • Significant brand perception improvement among younger Russians
Ozon x Telegram Influencer Network
Campaign Highlights

Russian e-commerce giant Ozon created a coordinated campaign across multiple Telegram channels, working with 50+ mid-tier influencers to promote their seasonal sale through authentic recommendations.

Results
  • 5M+ total audience reached
  • 42% increase in traffic from Telegram
  • 3.8x higher conversion rate compared to traditional banner ads

Unique Aspects of the Russian Influencer Market

Platform Diversity

Unlike Western markets dominated by Instagram and TikTok, Russian influencer marketing spans a wider ecosystem including VK, Telegram channels, and Yandex Zen, requiring multi-platform strategies.

Higher Engagement Rates

Russian social media users typically show 15-20% higher engagement rates than global averages, with particularly strong performance on video content and authentic storytelling.

Authenticity Premium

Russian audiences place exceptional value on perceived authenticity, with 78% reporting they trust influencer recommendations more than traditional advertising when they perceive genuine enthusiasm.

How to Find and Vet Russian Influencers

Discovery Platforms

  • Epicstars - Popular Russian influencer marketplace with over 100,000 creators
  • Perfluence - Specialized in VK and Russian platforms
  • LabelUp - AI-powered tool for Russian influencer discovery
  • Insense - Content creation platform with Russian influencer focus
  • Getblogger - Connects brands with Russian content creators

Vetting Checklist

  • Audience Authentication: Check for bot followers (especially prevalent in Russian market)
  • Engagement Analytics: Review comment quality beyond basic metrics
  • Content Consistency: Evaluate posting frequency and style consistency
  • Previous Brand Collaborations: Assess past partnership performance
  • Audience Interaction: How actively do they respond to followers?

Key Trends Shaping Russian Influencer Marketing

Short-Form Video Dominance

Short-form video content is seeing 3x higher engagement rates than static posts, with Russian creators adapting global formats to local preferences.

Social Commerce Integration

Direct shopping functionality within VK and other Russian platforms has increased conversion rates by up to 65% for influencer campaigns with seamless purchasing options.

Micro-Influencer Collectives

Groups of coordinated micro-influencers pooling audiences for brand campaigns are delivering 40% better ROI than single macro-influencer partnerships.

Measuring Success in Russian Influencer Campaigns

Metric Description Benchmarks in Russian Market
Reach Total audience exposure Varies by influencer tier, should be verified against platform analytics
Engagement Rate Likes, comments, shares as percentage of followers Nano: 7-10%, Micro: 4-7%, Mid-tier: 2-4%, Macro: 1-2%
Click-through Rate Percentage of viewers who click on campaign links VK: 1.8-2.5%, Telegram: 3-4.2%, Instagram: 1-1.8%
Conversion Rate Percentage of clicks resulting in desired action Average: 2.7%, Top performers: 4-5%
Brand Lift Increase in brand awareness, perception, or recall Measured via pre/post surveys, typically 15-25% improvement

Conclusion

The Russian influencer marketing landscape offers tremendous opportunities for brands willing to navigate its unique ecosystem with cultural sensitivity and strategic insight. With high social media penetration, engaged audiences, and a rich diversity of platforms and creators, Russia provides fertile ground for authentic brand connections through influential voices. Success in this market requires understanding the distinct characteristics of Russian social media consumption, respecting local regulations, and adapting global best practices to regional preferences.

When approaching the Russian influencer market, brands should prioritize building genuine relationships with creators who truly resonate with their target audience. The most successful campaigns we've observed combine careful influencer selection with culturally relevant messaging and platform-specific content strategies. Taking time to understand the nuances of Russian consumer behavior—from platform preferences to engagement patterns—will significantly improve campaign outcomes and return on investment.

As the Russian digital landscape continues to evolve, staying informed about emerging platforms, changing regulations, and shifting consumer trends will be essential for maintaining effective influencer marketing strategies. By partnering with knowledgeable local experts and leveraging data-driven approaches to campaign planning and measurement, brands can successfully harness the power of Russian influencers to achieve their marketing objectives.


Transform Your Influencer Marketing with StarNgage

Ready to launch impactful influencer campaigns in Russia? StarNgage's AI-powered platform can help you identify the perfect Russian influencers for your brand, navigate the complex local marketing landscape, and measure your campaign success with precision. Our specialized tools and local expertise ensure your influencer partnerships deliver exceptional ROI while maintaining compliance with all Russian regulations.

Don't let language barriers or cultural differences limit your brand's potential in one of the world's most engaged social media markets. Sign up today to access our comprehensive database of authenticated Russian influencers across all major platforms, from VKontakte to Telegram, and start building authentic connections with Russian consumers through powerful creator partnerships.


FAQ: Top Styling instagram Influencers in Russia
Who are the most influential Instagram personalities in Russia?
If you're eager to uncover the leading Instagram influencers in Russia, particularly those with substantial followings, our Influencer Discovery tool offers a valuable, no-cost solution.
As of the latest data, the standout influencer in Russia is @a4omg, boasting an impressive following of 7,242,812 subscribers within Russia.
Securing the second position among Instagram influencers in Russia is @irina_mamaclub, commanding a global audience of 3,030,798 subscribers. Additionally, a noteworthy presence is maintained by @lenaperminova, who currently enjoys a following of 2,770,779.
How to Identify Top Instagram Influencers in Russia?
The process of identifying prominent Instagram influencers can be approached in two ways. Firstly, you may opt for manual searches within the Instagram application or website, although this method can be time-consuming. Alternatively, you can choose a more efficient route by utilizing our Influencer Discovery tool. This robust tool not only simplifies the process but also allows you to navigate through a vast content creator database, evaluate engagement rates, explore target audience demographics, and more. It assists you in selecting the most suitable influencer for your specific requirements and even offers convenient filtering options based on location, audience size, age, and gender.