# | NAME | FOLLOWERS | ER | COUNTRY | TOPIC OF INFLUENCE | ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ |
---|---|---|---|---|---|---|---|
1 |
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Влад Бумага
|
7.2M
|
1.22%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
2 |
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Главная мама Instagram
|
3M
|
0.22%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
3 |
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Lena Perminova
|
2.8M
|
0.98%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
4 |
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Ulyana Ivanova❄️
|
1.7M
|
6.71%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
5 |
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Луиза Автандилян Smilestudio
|
1.5M
|
0.73%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
6 |
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Топ🔝 бренд России 👗 создаем и шьем сами ✂️🧵
|
1.5M
|
0.22%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
7 |
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𝔸ℕℕ𝔸 𝔼𝔾𝕆𝕐𝔸ℕ • Чтец • Поэт
|
1.3M
|
1.83%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
8 |
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Анастасия Михайлова | стилист
|
1.2M
|
1%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
9 |
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Vladimir Sarbashev
|
1.2M
|
0.34%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
10 |
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АЛЕКСАНДР БЕЛОВ
|
1.1M
|
0.06%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
11 |
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Dzheikhun Babaev
|
1M
|
0.43%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
12 |
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ПОЛЕЗНЫЕ СОВЕТЫ ЛАЙФХАКИ
|
886.3K
|
0.8%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
13 |
880K
|
0.45%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | |||
14 |
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Маргарита
|
867.1K
|
0.6%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
15 |
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Элеонора Амосова
|
692.5K
|
0.55%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
16 |
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SELINA S. KYLE
|
689.4K
|
1.22%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
17 |
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FASHION BLOGGER
|
684.2K
|
0.74%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
18 |
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Jem Mavlyanov
|
669K
|
0.48%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
19 |
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Турция
|
664.7K
|
3.22%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
20 |
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Namelazz
|
650.5K
|
1.8%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
21 |
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Альбина Джанабаева
|
586.2K
|
4.1%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
22 |
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Дмитрий Щукин
|
512.4K
|
1.17%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
23 |
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Mari
|
507.8K
|
0.9%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
24 |
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Daria Kostromitina
|
427.1K
|
2.25%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
25 |
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женственность • бизнес • стиль
|
424.3K
|
1.81%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
26 |
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NONNA PASHINYAN
|
392.7K
|
0.62%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
27 |
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Гулевич Владимир ®
|
390.3K
|
0.68%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
28 |
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Женский Мир
|
381.9K
|
0.07%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
29 |
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ВИЗАЖИСТ МОСКВА - МАХАЧКАЛА
|
377.7K
|
0.52%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
30 |
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Gala Borzova. Real Hero.
|
375.1K
|
0.35%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
31 |
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Turana Rich
|
364.5K
|
0.73%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
32 |
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НАРАЩИВАНИЕ ВОЛОС | СОЧИ | ДУБАЙ | ОБУЧЕНИЕ
|
351.4K
|
0.01%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
33 |
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Jane
|
340.8K
|
0.02%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
34 |
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Александра Кириенко
|
334.3K
|
0.45%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
35 |
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Виктория Агабекова
|
327.4K
|
0.13%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
36 |
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Тома Ацаева
|
320.8K
|
0.02%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
37 |
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ГУЗЕЛЬ ХАСАНОВА
|
317.5K
|
6.04%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
38 |
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𝓢𝓶𝓲𝓻𝓷𝓸𝓿𝓪 𝓐𝓷𝓪𝓼𝓽𝓪𝓼𝓲𝓪
|
315.7K
|
0.31%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
39 |
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Лина Дембикова
|
313K
|
0.95%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
40 |
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Майя Драган
|
309.5K
|
0.92%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
41 |
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Nady ☾
|
291.9K
|
1.2%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
42 |
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Маша Шумакова
|
286K
|
0.78%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
43 |
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🇯🇲 Joseph Young ®️🥇
|
285.7K
|
-
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
44 |
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Laura Dzhugeliya
|
277.3K
|
1.01%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
45 |
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Дисконт Malina Fashion
|
273.4K
|
-
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
46 |
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ПРИЧЕСКИ•МАКИЯЖ•ОБУЧЕНИЕ
|
270.5K
|
0.05%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
47 |
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DARYA KAMALOVA | FASHION STYLIST & PHOTOGRAPHER | MOSCOW & DUBAI
|
259.1K
|
3.79%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
48 |
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Мадина Тамова 🪐
|
258.9K
|
0.44%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
49 |
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Лиана Арутюнян | СТИЛИСТ Макияжа и Причесок
|
255.4K
|
0.4%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
50 |
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Алена Миллен
|
253K
|
0.35%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
51 |
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Ирина Аджар ®
|
244.5K
|
0.52%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
52 |
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Alina Gimaltdinova Kazan
|
238.3K
|
0.24%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
53 |
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Catherine
|
234.1K
|
1.39%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
54 |
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⠀ БРОВИ МОСКВА СПБ
|
229.4K
|
3.9%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
55 |
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A L E K Ó
|
225.5K
|
1.17%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
56 |
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Наташа |📍Шагая по Москве
|
219.3K
|
0.48%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
57 |
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𝐀𝐋𝐄𝐍𝐀 𝐅𝐀𝐌𝐈𝐍𝐀
|
219.1K
|
0.29%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
58 |
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Anastasiia Masiutkina D’Ambrosio
|
218.2K
|
0.1%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
59 |
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Nadezhda Obolentseva
|
218K
|
0.9%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
60 |
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⠀⠀⠀⠀⠀⠀⠀✂️Елена Божанова✂️⠀⠀
|
217.9K
|
4.04%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
61 |
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Women look
|
216.6K
|
0.1%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
62 |
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▪️OLENA FINCH▪️
|
213.4K
|
0.9%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
63 |
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СТРАТЕГ/СОЦИОЛОГ МОДЫ/ЭКОНОМИСТ/ПОПУЛЯРИЗАТОР НАУКИ
|
210.8K
|
5.56%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
64 |
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Николай Исак
|
202.3K
|
0.31%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
65 |
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Евгений Жук
|
201.3K
|
1.65%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
66 |
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VIKA GAZINSKAYA
|
200.7K
|
0.8%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
67 |
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К-ИНФОРМ
|
198.4K
|
0.12%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
68 |
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Dasha Digi / 达莎Digi
|
197K
|
4.18%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
69 |
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Suzanna Voit
|
195.2K
|
0.7%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
70 |
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Макияж Прически Мила Голубева
|
190.1K
|
0.4%
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ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
71 |
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Анжелика Гречкина
|
188.3K
|
0.2%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
72 |
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Alexander Arutyunov
|
187.8K
|
0.54%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
73 |
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БАРБЕРШОП / ТАТУ «13» МОСКВА
|
186.3K
|
0.3%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
74 |
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Тут происходит Magic ❤️
|
183.9K
|
0.41%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
75 |
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ДЕЛАЮ СТИЛЬ ДОСТУПНЫМ
|
183K
|
0.5%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
76 |
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ДИЗАЙНЕРСКАЯ ОДЕЖДА
|
182.7K
|
0.03%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
77 |
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К͙с͙е͙н͙и͙я͙ И͙з͙у͙м͙р͙у͙д͙ 💎
|
182.3K
|
0.15%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
78 |
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Elena Sinyak
|
180.7K
|
0.4%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
79 |
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⚜️A. S. T. DRESS⚜️
|
180.4K
|
-
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
80 |
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MOKA • ВИЗАЖИСТ • ГРОЗНЫЙ
|
179.5K
|
0.13%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
81 |
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⠀ ⠀ ⠀𝔍𝔲𝔩𝔦𝔞
|
174.3K
|
0.6%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
82 |
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Юля Беретта
|
168.7K
|
0.1%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
83 |
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Евгения Подольская
|
164.9K
|
0.58%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
84 |
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Макияж | Прически | Маникюр
|
164.5K
|
0.7%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
85 |
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Dante
|
164K
|
0.28%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
86 |
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Сергей Быковский
|
159K
|
0.03%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
87 |
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𝗝𝗨𝗟𝗜𝗔 𝗩𝗢𝗥𝗢𝗡𝗧𝗦𝗢𝗩𝗔
|
158.7K
|
0.25%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
88 |
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ПСИХОЛОГ🔅КОУЧ 🔅 НУТРИЦИОЛОГ
|
155.1K
|
0.8%
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ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
89 |
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КОЛОРИСТ Махачкала
|
154.3K
|
-
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
90 |
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Yulduz Mavlyanova
|
152.2K
|
1.76%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
91 |
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СНЕЖНОЕ ❄️ SNEZHNOE
|
151.3K
|
0.03%
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ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
92 |
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Arkadi Oganesyan Hairstylist
|
149.9K
|
0.4%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
93 |
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ФИНАНСОВЫЙ КОНСУЛЬТАНТ
|
149.3K
|
0.4%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
94 |
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Уходовая и декоративная косметика для женщин и салонов красоты
|
149K
|
0.03%
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ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
95 |
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NAIRA VANOYAN
|
149K
|
0.5%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
96 |
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Sevinc
|
147.4K
|
0.8%
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ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
97 |
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Miroslava Duma
|
146.7K
|
2.7%
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ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
98 |
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Платки🔥Сумки🛍Грозный
|
143.9K
|
0.1%
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ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
99 |
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Кропачева Зарина / Перманент Дубаи
|
143.3K
|
0.19%
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ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ | ||
100 |
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ARPINE DAVIDOVA
|
140.5K
|
3.57%
|
ᎠᏕᎳ ᎠᏎᏃᏙᏗᎢ | ᎠᎵᏍᎪᎸᏙᏗ ᎢᏳᏍᏗ ᎪᏪᎶᏒᎢ |
Influencer marketing in Russia has evolved into a powerful strategy for brands looking to connect with audiences in authentic and engaging ways. As social media continues to shape consumer behavior across this vast nation, understanding the unique landscape of Russian influencers becomes crucial for successful marketing campaigns. This comprehensive guide explores the Russian influencer ecosystem, from its most prominent creators to the platforms they dominate, providing brands with essential insights to navigate this dynamic market effectively.
With a population of over 144 million and internet penetration exceeding 85%, Russia represents a significant digital audience with distinct cultural preferences and consumption patterns. The country's influencer marketing landscape reflects its unique digital ecosystem, where platforms like VKontakte and Telegram thrive alongside global giants like Instagram and YouTube. For brands aiming to establish a foothold in this market, partnering with the right influencers isn't just beneficial—it's essential.
Internet Penetration Rate
Social Media Users
Billion Rubles in Influencer Marketing
10K-50K ₽
Highest engagement rates (7-10%)
Ideal for local campaigns and niche markets
50K-200K ₽
Strong engagement (4-7%)
Balanced reach and authenticity
200K-800K ₽
Good engagement (2-4%)
Broader reach with maintained credibility
800K-3M+ ₽
Lower engagement (1-2%)
Maximum reach and brand awareness
When working with Russian influencers, compliance with local regulations is essential. The Russian advertising law (Federal Law No. 38-FZ "On Advertising") and subsequent amendments govern influencer marketing activities:
Russia's largest bank partnered with top YouTube interviewer Yury Dud to promote their digital services to younger audiences. The collaboration featured Dud integrating Sberbank's services naturally into his interview format.
Russian e-commerce giant Ozon created a coordinated campaign across multiple Telegram channels, working with 50+ mid-tier influencers to promote their seasonal sale through authentic recommendations.
Unlike Western markets dominated by Instagram and TikTok, Russian influencer marketing spans a wider ecosystem including VK, Telegram channels, and Yandex Zen, requiring multi-platform strategies.
Russian social media users typically show 15-20% higher engagement rates than global averages, with particularly strong performance on video content and authentic storytelling.
Russian audiences place exceptional value on perceived authenticity, with 78% reporting they trust influencer recommendations more than traditional advertising when they perceive genuine enthusiasm.
Short-form video content is seeing 3x higher engagement rates than static posts, with Russian creators adapting global formats to local preferences.
Direct shopping functionality within VK and other Russian platforms has increased conversion rates by up to 65% for influencer campaigns with seamless purchasing options.
Groups of coordinated micro-influencers pooling audiences for brand campaigns are delivering 40% better ROI than single macro-influencer partnerships.
Metric | Description | Benchmarks in Russian Market |
---|---|---|
Reach | Total audience exposure | Varies by influencer tier, should be verified against platform analytics |
Engagement Rate | Likes, comments, shares as percentage of followers | Nano: 7-10%, Micro: 4-7%, Mid-tier: 2-4%, Macro: 1-2% |
Click-through Rate | Percentage of viewers who click on campaign links | VK: 1.8-2.5%, Telegram: 3-4.2%, Instagram: 1-1.8% |
Conversion Rate | Percentage of clicks resulting in desired action | Average: 2.7%, Top performers: 4-5% |
Brand Lift | Increase in brand awareness, perception, or recall | Measured via pre/post surveys, typically 15-25% improvement |
The Russian influencer marketing landscape offers tremendous opportunities for brands willing to navigate its unique ecosystem with cultural sensitivity and strategic insight. With high social media penetration, engaged audiences, and a rich diversity of platforms and creators, Russia provides fertile ground for authentic brand connections through influential voices. Success in this market requires understanding the distinct characteristics of Russian social media consumption, respecting local regulations, and adapting global best practices to regional preferences.
When approaching the Russian influencer market, brands should prioritize building genuine relationships with creators who truly resonate with their target audience. The most successful campaigns we've observed combine careful influencer selection with culturally relevant messaging and platform-specific content strategies. Taking time to understand the nuances of Russian consumer behavior—from platform preferences to engagement patterns—will significantly improve campaign outcomes and return on investment.
As the Russian digital landscape continues to evolve, staying informed about emerging platforms, changing regulations, and shifting consumer trends will be essential for maintaining effective influencer marketing strategies. By partnering with knowledgeable local experts and leveraging data-driven approaches to campaign planning and measurement, brands can successfully harness the power of Russian influencers to achieve their marketing objectives.
Ready to launch impactful influencer campaigns in Russia? StarNgage's AI-powered platform can help you identify the perfect Russian influencers for your brand, navigate the complex local marketing landscape, and measure your campaign success with precision. Our specialized tools and local expertise ensure your influencer partnerships deliver exceptional ROI while maintaining compliance with all Russian regulations.
Don't let language barriers or cultural differences limit your brand's potential in one of the world's most engaged social media markets. Sign up today to access our comprehensive database of authenticated Russian influencers across all major platforms, from VKontakte to Telegram, and start building authentic connections with Russian consumers through powerful creator partnerships.