WaterMaxx Indonesia Influencer Marketing Campaign
The Story
Dedicated to providing clean water to consumers which will in turn improve the life quality of the consumers, WaterMaxx specializes in the sales, service, rental and repair of drinking water dispensers, boilers, water coolers and related products. The company is now looking for an agency which can help to increase its brand awareness in Indonesia.
The Goal
Primary Goal: To reach more audience in Indonesia to create brand awareness by building an online presence via Instagram and blog posts
Secondary Goal: Generate excitement and drive sales via offline exhibition yang which was organized in Summarecon Mall Serpong, Tangerang
The Solution
WaterMaxx has appointed StarNgage Indonesia to become its first social media marketing agency to run its influencer marketing campaign.
- Work with 7 nano, micro and mid influencers who are invited to visit the event
- Domain Authority of each blog is more than 10
- The influencers insert the location stickers to drive the visits
- The influencers use the Instagram collab tag on their feed posts.
- The influencers create blog posts which focus on the product's USPs (unique selling proposition).
The Results
- Deliverables: 1x event visit, 5 x Instagram stories, 1 x Instagram feed post (photo/reels), 1x blog article
- Location of the Event: Summarecon Mall Serpong
- Campaign Dates: 10-16 October 2022
Total Followers: 396,085
Total Reach: 14,227
Total Likes (IG Photo + IG Reels); 5,939
Total Comments (IG Photo + IG Reels): 205
