Shopee Video Creator Campaign
The Story
Shopee Video is the latest feature launched by Shopee in Indonesia that serves as a place for app users to interact with each other via videos.
StarNgage Indonesia has been appointed by Shopee Indonesia as the official MCN partner to reach out and liaise with the micro, mid-tier and macro influencers to create and publish videos on this new tab in order to promote this new feature
28
Numbers of Influencers
418.8K
Total Reach
The Goal
To encourage more video content creators to publish videos on Shopee Video so that more users will check out this new feature on the Shopee app
The Solution
- Work with micro, mid-tier and macro influencers to create video content
- Each content creator will need to create a minimum of 25 videos per month and use his or her own Shopee account to publish the videos
- Insert hashtags #starngage for campaign tracking
The Results
- Deliverables per KOL: Min. 1 video per day, 25 active days
- Campaign Dates: July - October 2022
Total Videos Created: 1,000+
Total Views: 418,800
