Looking for the perfect muted rose cream blush? Look no further! Our Candy Paint cheek + lip tint in “Velvet Tiger” instantly gives your complexion the flushing glow it deserves ✨

We are obsessed with how versatile our Lip Fondant liquid lipsticks are! Here is @nicolemasifilo applying the shade “Prestige Worldwide” with our 816 Crease Brush to give her lips a feathered, lip stain look.

Our NEW Night Show liquid shadows pack on the pigment with just one swipe ✨ available in 5 multi-dimensional metallic shades

The lazy girl blush hack for when you don’t have time to apply bronzer too— use a blush shade that can do both! Our Candy Paint shade “Island in the Sun” is perfect for that 🧡 PLUS get a free 240 Blush Brush with any Candy Painy cheek + lip tint purchase now through 10/22

The “Lipstick For Every Season” Giveaway We’re selecting 3 lucky winners to receive our ENTIRE Lip Fondant Liquid Lipstick Collection (20 total shades!) How To Enter: 1. Like this post!⁠ 2. Follow @halfcakedmakeup  3. Tag a friend!⁠ (each comment counts towards submission) 4. For an extra entry, share this post on your story and tag @halfcakedmakeup *Giveaway ends Sunday 10/22/23 at 11:59 PM EST. Open to residents of the U.S. ONLY. Winners will be contacted directly via DM by verified brand account @halfcakedmakeup ONLY. This giveaway is not affiliated with Instagram. **For an extra chance to win, head over to our TikTok account @halfcakedmakeup to enter there!

Lip Fondant Liquid Lipstick in “Prestige Worldwide” is THEE red you need ❤️ lightweight, long-wearing, comfy matte finish

Color comparison of our two best-selling Candy Paint cream bronzer shades “Heatwaves” and “Morning View” 💜 this formula was specially designed with sensitive skin in mind and leaves your complexion with a luminous finish

Night Show Volumizing Mascara 🖤 features a flexible, curved applicator that lengths and separates each lash with ease.

It’s time for a spooky season giveaway 👻 We’re selecting 3 lucky winners to receive the following prizes: 🕸️ Night Show Volumizing Mascara 🖤 Night Show Liquid Shadow (full set) 🧹 Eye Brush Set How To Enter: 1. Like this post 2. Follow @halfcakedmakeup  3. Tag a friend (each comment counts towards submission) 4. For an extra entry, share this post on your story and tag @halfcakedmakeup *Giveaway ends Friday 10/13/23 at 11:59 PM PST. Open to residents of the U.S. ONLY. Winners will be contacted directly via DM by verified brand account @halfcakedmakeup ONLY. This giveaway is not affiliated with Instagram.

In Sync Liquid Blush in “Maybe Baby” and “New Classic” ✨ this unique, liquid-mousse formula can be worn sheered out, or built up to max pigmentation depending on the level of flush you desire 💖

Long-lasting, crease-resistant, metallic color is waiting for you inside of every tube of Night Show liquid shadow 🖤✨

Real, unedited, before and after shot of our NEW Night Show Volumizing Mascara in “Black Heart” 🖤